How Color Psychology For Your
Website Design Can Help To Increase Conversions?
Introduction
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Color is the deciding factorwhy your visitors would either love or loathe your website.
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Your color combination can make your website a winner among others.
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Have you ever wondered why a website chooses a particular color?
Contind...
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Color states a lot about your website and should be selected after proper analysis.
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Right color psychology can help you to increase conversion rate of your website.
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Given here are the reasons why color combination on your website can help in increasing conversions.
Gender
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Color has a significant role with the target market .
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You will find blue as the most dominant color which is preferred by both men & women.
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Color physcology should be chosen depending upon the gender you are chosing.
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Select your color after analysing your target audience.
Signal
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Each color has a different feeling & sends different signals to brain.
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Eg: Blue for simplicity, Black for sophistication, Green for nature & creativity.
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Make sure your users get positivity while viewing your website.
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Visitors will find your site both engaging & attractive if they get the color of their choice.
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Win the hearts & souls of your visitors with the right color combinations.
Target Market
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Target audience demography & gender must be the deciding factor for your color phycology.
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Business targeting women must use color that attracts them. Luxury goods selling website must use black for royalty.
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Website targeting should use funky colors to attract attention.
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Green can be used for the website selling healthy products.
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Select the color that targets your audience & their preferences.
Product
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Color of your website should be selected on the basis of products you are dealing with.
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Banking products can be used in blue depicting customer trust.
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Baby products selling website should be joyous & use colorful color like orange.
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E-Commerec website must use colors that attract customers towards special offers & prices.
Color Combinations
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Right color combinations can increase the conversion rate for your website.
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Avoid loud & flashy colors as it can confuse the viewers.
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Choose basic & primary colors which will form the crux of your website.
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Color combinations you use should be attractive as well as soothing to the eyes of the viewers.
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Choose the best colors to get the best conversion rate.
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