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New necessities &

Pooch & Mutt Dental Sticks

Say hello to Pooch & Mutt’s brand new, vet approved Dental Sticks in two fl avours, Superfood ‘Mint & Spirulina’ and Calming ‘Hemp & Sage’ — both boosted with novel functional ingredients to offer added value!

Superfood ‘Mint & Spirulina’ contains powerful phytonutrients and antioxidants to aid immunity, helps keep breath fresh, and prevents tartar formation. Calming ‘Hemp & Sage’ naturally helps to maintain low-stress levels, includes an Antimicrobial effect to help fi ght plaque, and helps prevent tartar formation.

The dental sticks are shaped to clean deep between teeth and are also designed to last longer, ensuring your dog gets plenty of chewing time. This chewing keeps those gnashers sparkling white while also providing your dog with something enriching to be doing.

Pooch and Mutt’s Dental Sticks are supplemented with SHMP (sodium hexametaphosphate), an anti-staining and tartar preventative ingredient used by human dentists.

In both fl avours of the Dental Sticks, you will fi nd: chicken — a lean, healthy protein source which provides energy and essential amino acids to help your dog grow and maintain adequate lean muscle mass.

SHMP — Sodium hexametaphosphate (SHMP) binds the calcium found in dental plaque so it can be easily removed via dogs’ saliva. This process prevents the formation of tartar, leading to fresher, healthier gums.

Suitable for all breeds and ages from six months old. RRP: £3.49 per pack of 7 Dental Sticks.

For trade information, visit www.poochandmutt.co.uk/pages/trade it www.pooc

Milo’s dog toy range

Milo’s, a new luxurious dog toy range from Su-Bridge Pet Supplies, combines a supera new luxurious d premium dog toy, with a comfortable family friendly price tag. dog toy, This exclusive dog toy range challenges the cost of premium products, while providing a ive competitive margin.

Milo’s is a fantastic all-year-round collection that has potential to double as a Christmas toy due to its colour pallet, and the nature of the toys. Ranging from a plump penguin to a loveable llama, this versatile range can be used to celebrate an occasion or as staple comfortable companion.

“This range has an incredible potential with the ability to become a real fi rm favourite for any pet parents,” says Lynne Hopewood, National Sales Manager.

Available from Trade at £5.55 and with an RRP from £9.99.

Lily’s Kitchen Countryside Casserole

Lily’s Kitchen is launching its furry fan favourite, ‘Countryside Casserole’, in a smaller kibble that’s perfect for little mouths.

The vet-approved, nutritionally complete recipe is ideal so that smaller breeds can get their gnashers around each mouthful.

Packing the same delicious fl avour and goodness that pets have come to expect from Lily’s Kitchen, Countryside Casserole for Small Dogs is full of proper meat and natural ingredients that will see your petite adult pooch thrive.

The tasty grain-free recipe, steam cooked and brimming with mouth-watering fresh chicken and freshly prepared duck, contains all the essential nutrients, vitamins, and minerals your little one needs to fl ourish.

The recipe comes complete with delectable garden peas, fi lled with fi bre, vitamins and minerals, and sweet potato which provides a scrumptious, easily digestible alternative to grains — all infused with carrots, apples and cranberries for even more fl avour!

Samantha Crossley, Marketing Director at Lily’s Kitchen, comments: “Our customers with small breeds have been asking about a specifi c kibble for some time, so knowing that our Original Countryside Casserole is a fi rm favourite, we launched this recipe which is now perfect for smaller dogs.

Countryside Casserole for Small Dogs has an RRP of £20 per 2.5kg bag.

For more information visit www.lilyskitchen.co.uk or for trade enquiries, email sales@lilyskitchen.co.uk

Henry Bell wild bird care collections

For the 2022/23 season, leading wild bird food and accessories producer, Henry Bell is excited to introduce various brand-new product lines to their collection of wild bird care product offering. The season’s new collection — The Everyday Range — complements and extends the popular current collections, including the Heritage Feeder Collection and Heavy Duty Collection.

Expected to be a best-selling line this year, the Heritage Everyday Collection (RRP £9.99) and Heavy Duty Everyday Collection (RRP £7.99) have been created in a compact format, yet maintain all the key features of the Heritage and Heavy Duty Wild Bird Feeders. For example, the Heritage Everyday Feeders feature ring perches to enable safe and easy feeding, and the Heavy Duty Everyday Feeder has an umbrella top to protect the feed from rain. Each collection includes a compact seed, peanut, fat ball, sunfl ower hearts, and suet bite & mealworm feeder.

Importantly, the stylish and elegant collections are competitively priced to encourage everyone to start helping and feeding wild birds in their outdoor space. In addition, and part of the Everyday Collection, Henry Bell is introducing their new Heritage Everyday Finch Feeder (RRP £9.99) and Finch Blend (RRP £6.99), specially curated to allow the Finch family and other small garden birds to feed with ease.

Henry Bell has also made sustainable packaging a priority with all their Wild Bird Food packaging being 100% recyclable while protecting the integrity of the elements inside each bag.

TRIXIE has launched multiple new products:

TRIXIE meets Boho Style

TRIXIE’s new boho collection for furry friends and velvet paws takes up warm earthy colours and patterns along with natural materials. New beds and cushions made of the trendy cotton/jute mix material and high quality plush were created as lying places. The woven-in diamond pattern and the cotton tassels round off the boho look for the caves and the canvas tipi as well. The noble cat tree Boho comes with a removable cuddly bed. A thick, heavy base plate provides stability. Leashes and collars in a diamond pattern and with neoprene padding, as well as toys made of a hemp/cotton mix expand the series across the categories. The combination of subtle and stylish boho elements leaves ample space for individuality and blends in well with the living ambience.

TRIXIE & World Bird Park products

TRIXIE has overhauled and newly developed more than 90 products in the growing bird segment in cooperation with the World Bird Park Walsrode. The focus of the cooperation was on sustainability and adequate construction for the species of the products along with safety and health for the pets. For the new items for ornamental birds, special attention was paid to the use of natural materials such as bamboo, rattan, sea shells, cotton and sisal. The packaging of the product range was restructured in the course of a harmonious adaptation of colours and designs. The current display allows making the right choices for size, type and demands of the birds at a glance.

Chickens coop

The two-storey natura chicken coop made of glazed pine with enclosure allows keeping several chickens. The coop features a lockable sliding door, a chicken ladder, and a perch. There are two nests in the nesting box which can be separated by a removable partition. A pull-out tub and a roof that folds open makes cleaning fast and allows the removing of the eggs. The spacious enclosure comes with a sturdy, close-meshed and galvanised metal grid. The coop is weather-resistant and easy to assemble. Dimensions: 183 x 107 x 80 cm.

TRIXIE Veggie creme

The tasty veggie cream with pea fi bres, spices, and herbs has a high reward effect. The handy tube can be easily used and can make giving medication easier. The vegetarian snack is glutenfree and has no added sugar. Combined with the TRIXIE tube guard, the licking fun is safe and hygienic. For long playful activity, the tube snack can be combined with the Lick’n’Snack licking plate.

For more information on all the new ranges, visit www.trixieuk.uk

Treat’Em range new fl avours

Wholesaler Simply2 Pet Products has introduced three new countrysideinspired treats to their all-natural Treat’Em dog treat range.

The brand new, premium treats feature nutritious ingredients inspired by the British countryside: Venison Bites, Wild Boar Jerky, and Rabbit Training Treats.

Chosen for the range with dogs’ unique dietary needs in mind, Treat’Em Wild Boar Jerky and Rabbit Training Treats offer a 100% meat, grain-free treat for dogs with more sensitive stomachs. Wild Boar Jerky provides bigger dogs with a chewy high-protein snack, whereas the smallbut-mighty Rabbit Training Treats are ideal for training rewards, enrichment toys and weight-conscious pups. With a delicious recipe that includes fresh venison, beef and chicken, Treat’Em Venison Bites are made in Britain and perfectly sized for a tasty training treat.

No matter your dog’s favourite fl avour, the nutritious range is suitable for all ages, entirely free from artifi cial additives and preservatives, and packaged in recyclable plastic pouches or card tubs. RRP: Venison Bites - £5.00 / Wild Boar Jerky - £7.99 / Rabbit Training Treats - £6.50

For more information visit www. simply2pets.com/ or for trade enquiries, visit www.simply2pets.com/pages/whyset-up-a-trade-account-for-pet-suppliesat-simply2-pet-products

Henry Bell Solar Collection

Henry Bell Wild Bird Care has further expanded their wild bird range with the introduction of the dual-purpose Solar Collection. This unique and innovative new addition to their 2022/23 offering delivers a stylish and dual functional solution for feeding wild birds. To support the growing demand for nature friendly products that support our environment, Henry Bell Wild Bird Care has reacted by designing a dual-purpose wild bird care collection. The stunning, decorative Solar Feeders allow birds to feed in ultimate comfort, while at night, the feeders deliver a warm glow into the garden. The Collection includes six feeders - each beautifully decorated and hand crafted: ● Solar Silver Twin Feeder (RRP £29.99) ● Solar Copper Twin Feeder (RRP £29.99) ● Solar Copper Hanging Feeder (RRP £29.99) ● Solar Copper Small Seed Feeder (RRP £19.99) ● Solar Copper Seed Feeder (RRP £29.99) ● Solar Copper Peanut Feeder (RRP £29.99)

Innovatively created, the Solar Feeder’s warm LED lights collect solar energy during the day whilst the birds happily enjoy their feeding time. Once night-time falls, the feeders then use the power collected to create a gentle light to the surrounding area of the elegant feeders. For more information, please visit www.henrybell.co.uk or for sales enquiries, please contact National Sales Director, Paul Barker, email paul.barker@henrybell.co.uk or call 07305 562 171.

Soopa senior and jumbo ranges

Soopa continues to grow its portfolio in 2022 by adding a new Senior and Jumbo range. After launching a Puppy selection of scrumptious snacks last year, Soopa wanted to create a suitable product solely for senior dogs. Senior dental sticks and healthy bites are delicious treats for all kinds of older pups who need some extra TLC in their life. Made with 100% natural banana and pumpkin and fl axseed, these low-fat and easily digestible sticks are kind on tummies and tasty on tongues making them a superb snack for inbetween brush times. RRP at £3.99 for 4 dental sticks and £2.99 for 50g healthy bites.

At Soopa, they listened to their customers asking for big sized treats. They have created Jumbo dental sticks for larger breeds in the three most popular fl avour: Carrot & Pumpkin, Cranberry & Sweet Potato, and Banana & Peanut Butter. Soopa Jumbo Sticks will keep those tails wagging for longer and help to keep furry friends happy & healthy! RRP at £4.99 for 2 x 85g dental sticks.

All Soopa products including the new Senior and Jumbo range are low fat, grain free, made with natural and human grade ingredients and with 100% recyclable packaging.

Since launching in 2013, Soopa is a family-owned business and 100% plant-based pet treat brand which is successfully growing beyond the UK borders to Europe and Asia. ‘’Owners want to apply their own dietary habits and values to their animals and want to help the planet as well. Plant-based products are high in demand and on trend,’’ said owner Barbara Hanly. For more information, visit www.soopapets.com or for trade enquiries, visit www.soopapets.com/pages/ become-a-soopa-stockist

Nylabone Puppy Power range

Ever mindful of the varying chewing strengths of puppies, Nylabone has added to its extensive offering of teething and chewing solutions with the launch of an ‘extreme’ Puppy Power range.

Designed to withstand even the most powerful of puppy chewers, the new range is made from durable nylon and has fl avours that run throughout ensuring that they remain for as long as the chew does. They are not sprayed, dipped, or coated so there is no chance of their tasty fl avours being licked off!

The range comprises a twin pack of beef stew and vegetable and bacon fl avour chew bones suitable for puppies up to 11 kg in weight, a single beef stew and vegetable chew suitable for puppies up to 23kg, and a bacon fl avoured Puppy Rings chew toy for puppies up to 11kg in weight.

In addition to aiding teething and promoting good chewing habits, the Puppy Power Chew range is perfect for aiding dental hygiene. The tiny bristles that raise on the bone during the chewing process act like a mini toothbrush to help keep teeth clean and prevent the build-up of tartar. The Puppy Power Chew range is available to order now from Interpet’s trade website For more information, visit https://trade.interpet.co.uk hat ce of eight, p to ne. he

P Petto plant and insect-based dog treats

In a saturated treats market, Petto provides something new: 100% plant and insect-based In dog treats using solely human-grade ingredients and high quality recipes, all gently made in d the Petto bakery rather than being mass produced. th

Because these treats contain no meat protein, they have a signifi cantly lower carbon footprint, as well as less land and water usage when compared to the equivalent. Not fo only are they planet friendly, they are hypoallergenic which means they are sensitive-dog o friendly as well! fr

The partnership between Petto and Su-Bridge Pet Supplies Ltd will strengthen both organisations and further the growth in the UK pet specialist marketplace. Petto Dog Treats o retail at £3.95. re For more information on Petto Treats, visit www.su-bridge.co.uk F

Karnlea Lamb Bone Broth

Karnlea is extending its Bone Broth range with the introduction of a new fl avour. Lip-licking lamb is being launched as a highcollagen alternative to its beef fl avour, the fi rst ‘ambient’ liquid bone broth to hit UK shelves earlier this year.

The fl avour was chosen due to its easy to digest properties — lamb is a ‘gentle’ protein which is good for the gut, supports skin, coat, and joint health in cats and dogs. Karnlea Lamb Bone Broth is made from 100 per cent natural ingredients and like its predecessor, is slow cooked for up to 14 hours to extract high levels of protein, collagen and minerals. It can be used as a supplement, treat, or topper, and because it’s carton packed from fresh, maintains high-levels of essential nutrients. These can often be lost during the processing of concentrated or powdered collagen supplements. As with beef fl avour, Lamb Bone Broth, uses ingredients from antibiotic and hormone-free, grass-fed animals, reared on cooperative farms. Its heat-sealed cartons are brick-shaped and designed to sit neatly on the shelf – easy to dispatch and store. Each unit contains 500ml of bone broth which has a recommended retail price of £10.99. For more information visit www.karnlea.com or for trade enquiries, visit www.karnlea.com/trade

Dogslife’s range

Dogslife’s ethos is based on strengthen the relationship between owner and dog, and they offer an extensive range to help owners do just that.

The Dogslife range of affordable dog care products are designed to ensure your pooch remains a picture of health, allowing you to be the person your dog deserves.

But when it comes to taking proper care of your companion, it pays to ensure you know about the products you’re using. Where do they come from? What’s in them? And what are the benefi ts? At DogsLife you can be sure the range of canine care products have been produced by dog lovers for dog lovers.

The partnership between Dogslife and Su-Bridge Pet Supplies Ltd will strengthen both organisations and further the growth in the UK pet specialist marketplace.

For more information on Dogslife dog supplies, visit www.su-bridge.co.uk ▲

Fluval T-Heaters

Fluval is launching its latest range of fully electronic aquarium heaters, the Fluval T Series. The T Series submersible heaters combine pin-point electronic accuracy, a reliable monitoring system and several new safety features to maintain desired water temperature with convenience and consistency in mind.

Available in fi ve different model sizes, the T Series are suitable for aquariums up to 300L. The T series features industry leading technology to retain temperature which is integral to the health and safety of certain species of aquatic life. Advanced electronic sensors and 24/7 monitoring allows for maximum consistency. r There is also a 360˚ heat indicator which wraps around the heater, indicating whether the unit is active and hot (red light) or in standby mode and cool (blue light).

Available in wattages from 50-300W, choose Fluval T Heaters for accuracy, safety and superb reliability.

.Trade details: For more information on Fluval T-Heaters, visit: www.fl uvalaquatics. com or speak to your Hagen Sales Manager

Fluval 345L Shaker Aquarium and Cabinet

The Fluval Shaker is now available in 345L! With a modern take on traditional Shaker design, the new Fluval Shaker Collection will create a stunning focal point in any home. The Shaker features exquisite attention to detail, from softclose panelled cabinet doors to perfectly crafted joinery, making the Fluval Shaker Collection incredible value for money.

As you’d expect from Fluval, behind the beautiful exterior lies cutting edge technology, including Smart appcontrolled lighting and the latest Fluval External fi lter. Blending traditional design with the latest tech, the Shaker Collection will satisfy the needs of any fi shkeeper!

Integrated Bluetooth LED Lighting: Fluval Shaker aquariums are equipped with energy effi cient Bluetooth LED lighting, with a bright daylight spectrum to help support plant growth and enhance fi sh colours to truly transform your aquarium.

Easy-connect, through tank fi ltration: All Fluval Shaker aquariums include an award winning Fluval External Filter.

Integrated heating: Fluval Shakers aquariums include a premium Italianmade Fluval M series heater. Featuring an ultra-slim profi le, M series is highlighted by its refl ective borosilicate glass tube, which allows it to blend in seamlessly with its aquatic surroundings.

Trade details: For more information on Fluval Shaker, visit: www.fl uvalaquatics.com or speak to your Hagen Sales Manager

Laguna All Season Pond Sticks

A new and exciting range of sustainable pond fi sh food has just been launched by Laguna!

The key ingredient in Laguna All Season Pond Sticks is mealworm, a protein source which is closer to a fi sh’s natural diet than protein sources more commonly found in other brands. Packed with healthy fats and Mycoprotein, this is a food that pond fi sh will go crazy for.

The colour enhancing formula contains the added benefi t of Astaxanthin, a natural red carotenoid that helps to promote vibrant and defi ned colouration in fi sh such as salmon.

Suitable to be fed all year round, these pond sticks are an easily digestible food that promote health, nutrition, and vitality no matter the month.

Available in three different sizes and two varieties to suit all pond fi sh.

Trade details: For more information, visit: www.lagunaponds.co.uk or speak to your Hagen Sales Manager

Zeus Fresh & Clear Drinking Fountains

Introducing the next generation of pet drinking fountains with the Zeus Fresh & Clear Drinking Fountains which present dogs with an ever-fl owing stream of fresh, clean water, enticing them to drink more and stay hydrated.

Available in two variations (with splash guard, and with waterfall spout), the Zeus drinking fountains have a raised drinking surface at a comfortable height for small to medium-sized dogs, and a translucent reservoir that enables owners to quickly check the water level at a glance.

The Zeus Fresh & Clear Fountain with Splash Guard is a great choice for messy drinkers as it helps keep the water inside the fountain, rather than splash all over the fl oor. Additionally, the Fresh & Clear Fountain with waterfall spout offers three drinking options for maximum appeal and enjoyment: waterfall spout, bubbling top or drinking basin.

The Fresh & Clear Fountains are a great solution for fussy or messy dogs, or perfect as an incentive for any dog to drink more water and stay healthy!

Trade details: For more information, visit: www.zeusfordogs.com or speak to your Hagen Sales Manager

Zeus Duo Dog Chew Toys

Zeus DUO chew toys are a brand-new range of bright, colourful, and scented dog toys designed specifi cally to appeal to a dog’s natural instincts!

This exciting new range is made of a unique duo of durable, non-toxic materials to provide dogs with an enjoyable chewing experience.

The rigid nylon center is scented and enveloped by a soft yet resilient outer layer that dogs will love sinking their teeth into.

From appetising bacon and chicken to delightful coconut and mint, Zeus DUO chew toys come in four scents, eight colours and eight designs sure to spark interest and keep dogs happy and engaged.

Catit PIXI Smart 6-Meal Feeder

Following on from their recent move into Smart Technology, Catit have released yet another fantastic product in their sleek and stylish PIXI range. The Catit PIXI 6-Meal Feeder is an automatic app-controlled cat food feeder that rotates between 6 compartments to serve cats a combination of up to 6 meals throughout the day.

This cute feeder is suitable for dry food, wet food and even treats so owners can schedule their cat’s meals, keeping the food cold and fresh with the help of ice packs (included), which can be stored underneath. Handy replacement ice packs can be bought separately so they can be switched in when required.

Easy to set up and control via Wi-Fi using the free PIXI app, available for iOS and Android, the Catit PIXI 6-Meal Feeder can be paired to work alongside other Catit PIXI smart products to take the stress out of juggling everyday life. Another way of helping owners to care for their cats no matter where they are, night or day!

Trade details: For more information, visit: www.catit.com or speak to your Hagen Sales Manager

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