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New necessities &
Natures Menu Real Meaty Treats
Natures Menu, a leading natural and raw food manufacturer, has launched a highly requested extension to its Real Meaty Treats range with a new bigger pack.
Perfect for multi dog households, larger furry friends, or pet owners looking to save by buying in bulk, this larger version of the already popular 60g Real Meaty Treats pouch has come to fruition after strong customer feedback.
The Real Meaty Treats range consists of classic best-selling meats including Chicken, Beef and Lamb & Chicken. Each product is made with 95% meat and contains no grain or artifi cial colours or fl avours, making them the perfect tasty treat for activities like obedience training. Retailing at £3.99, the new 120g pack will also allow pet owners to benefi t from a 10% saving over the existing 60g pack.
The treats are super convenient to take out on a walk as they require no special storage. Coming in a handy resealable pack to maintain freshness, these treats can be easily transported from place to place. The treats can be easily broken into smaller pieces for training purposes both in the house or on the go.
To access the Natures Menu trade portal, visit: https://trade.naturesmenu.co.uk/login
Dorwest Herbs Puppy Pack
Packed full of essentials to help transition puppies into their new home, the Dorwest Herbs Puppy Pack is designed with the all-important settling-in period in mind. Designed to be as gentle as possible on the inside and out, the pack contains: ● Soothe & Calm shampoo — specially formulated for sensitive puppy skin. With all-natural ingredients, Soothe & Calm Shampoo combines the soothing and hydrating powers of oatmeal, aloe vera, and chamomile extract with the calming properties of lavender. Also, pH neutral with no artifi cial fragrances or SLS, this hypoallergenic shampoo can help keep skin and coat in top condition. ● Keeper’s Mix Sensitive — gentler version of a Dorwest best-seller promoting all-round health. Developed to provide whole-body benefi ts with its blend of seven herbs including chamomile, Keeper’s Mix Sensitive is an even gentler fl avoured version of best-selling original Keeper’s Mix supplement. Perfectly balanced to provide natural antioxidants (to neutralise free radicals), vitamins, minerals, chlorophyll, fi bres, and complex bioactive compounds, while being especially gentle on the gut and other organs. ● Tree Barks Powder — designed to settle upset tummies and support digestion. With upset tummies known to be common in puppies, Dorwest’s Tree Barks Powder contains three herbs renowned for their digestive health properties. Slippery elm bark, marshmallow root, and white poplar bark work together to soothe the gut, promoting comfortable tummies, good regularity and normal stools. ● Easy Green Power — all the power of super-greens in an easy-to-give powder. Dorwest’s Easy Green Powder is easily added to puppy’s food. The rapid air-drying process retains maximum nutrients in a digestible form to naturally boost levels of iron, vitamin C, chlorophyll, calcium, magnesium and antioxidants (to neutralise free radicals). ● Dorwest spoon & ball — handy for powder administration and fetch!
To ensure supplement measurements are correct, the pack comes with an exclusive Dorwest spoon, with Dorwest tennis ball also included for fun games of fetch and to help with bonding.
Hurtta Autumn/Winter range
Brand new and exclusive to Pedigree Wholesale is the Hurtta Autumn/Winter 2022 range, which features some great innovative products.
The Hurtta Weekend Warrior Warming Harness ECO features an innovative foil lining that refl ects a dog’s body heat to the dog. The harness is suitable as an additional heat generator for dogs that become too cold quickly, especially shorthaired and elderly dogs.
Perfect for the darker morning and evening walks this winter is the Hurtta Weekend Warrior Neon Harness, boasting a large refl ective surface area to ensure high visibility.
The Hurtta Mudventure Overall ECO is waterproof and dirt-resistant, with lots of details such as the rain-stopper inner collar that will keep dogs dry and mud-free in any weather. The Mudventure Overall covers approximately 90% of the dog and has multiple refl ectors. Another great coat in the collection is the Midlayer Overall. This coat will keep dogs warm and protected against cooler temperatures. Made of lightweight, functional jersey-jacquard fl eece mix, this midseason and winter staple is soft, fl exible, and comfortable.
The range of leashes in the Autumn/Winter Collection is made with 100% recycled polyester. They are adjustable with a comfortable padded grip and a convenient secret pocket for storing dog poop bags. A woven, high visibility strip runs the entire length, and it has a controlled loop near the carabiner that allows for freedom and ensures safety and control. There is also a clever, multifunctional, adjustable-length leash that offers a variety of uses, including stepless length adjustment 100-300cm, waist or shoulder jogging, leashing two dogs at the same time and includes a front ring attachment for no-pull harnesses.
Contact your Pedigree Wholesale representative or visit www.petproducts.co.uk
Natural Cornish Pet Flaxseed Oil
Natural Cornish Pet has added to its range of natural conditioning products by introducing a new Flaxseed Oil to support a pet’s health particularly through the winter months.
This new product, which is suitable for both cats and dogs, is made from 100% fresh, ethically and sustainably sourced quality British Flaxseed which is packed with Omega 3, 6, and 9 to deliver a wide range of health benefi ts including: ● Strengthening the immune system ● Improving joint mobility and arthritis ● Calming dry itchy skin ● Supporting cardiovascular health ● Aiding cognitive function, vision and hearing
This is a supplement for pets of any age, to be served with the main meal of the day. Older dogs in particular will benefi t from anti-infl ammatory properties that should help aid in the reduction of any pains from the onset of arthritis. Younger dogs, on the other hand, generally see improved cognitive function and improved bone density. All great news to keep any four-legged friend healthy. Use as part of a balanced diet to support the health and well-being of cats and dogs.
Scruffs pet storage range
Manchester-based luxury pet lifestyle brand Scruffs® have continued their category expansion with the new launch of pet storage solutions.
The Scruffs® Cantina range is a coated steel storage, designed with pets and owners in mind. The storage canisters are made from coated steel, so are sturdy and can be recycled. Unlike many plastic containers, they are BPA free, so don’t contaminate food with chemicals which are harmful to pets. They have a contemporary look so they can sit alongside other kitchen top items without looking out of place, and are available in three colours and four sizes for treats and dry food. Selected sizes also feature a handy scoop for mess-free serving.
Scruffs® is also set to launch new pet placemats which are designed to complement their feeding and drinking bowls. Placemats are available in different materials to suit different consumers and price points. Scruffs® will launch placemats in the following materials: PPE/EVA Foam, Cork, and Debossed Faux Leather.
Scruffs® PPE/EVA Foam Placemats are designed to be the value range, they are made of PPE with an EVA foam base, which provides non-slip properties.
Scruffs® Cork Placemats are available in two shapes and sizes. Sets of two round cork placemats are made from 100% cork with printed designs. The wave design depicts water and can be used for water bowls, whilst other designs can be used for food bowls. All provide non-slip properties on the base and top surfaces. All are wipe-clean and feature neutral designs to appeal to all pet owners.
Scruffs® Faux Leather Placemats offer an air of grandeur and decadence to pet feeding. Available in two colours, the 40 x 30cm placemats feature a subtle debossed paw print pattern, bringing a touch of class to meal times.
For more information, including sample requests, please email pr@petslovescruffs.com. For stocking enquiries, including availability dates, please email sales@petslovescruffs.com
Accidents Happen carpet protection CORE Reward+ treats
Lancashire-based pet accessory start-up company Accidents Happen launched a new carpet protector at PATS Telford which caught the interest of visitors to their stand including one of the major pet wholesale companies.
The product was the inspiration of John Blezard who is a project manager in the banking industry and painting contractor Chris Clayton. John had just bought his fi rst home and had spent a fortune on new furniture and carpets for it. At the same time, he had bought an energetic Cocker Spaniel puppy called Johnson. Despite all efforts to train him with puppy pads, Johnson often ignored them leaving lots of wet patches and little presents hidden for John to fi nd. Johnson is immortalised as the cartoon dog in the company logo.
With Johnson consistently weeing on the new carpet, John decided to use a carpet protection fi lm from a major DIY brand but he was not happy with how it made his home look. Chris and John then realised that there was a niche in the market for a puppy carpet protector fi lm that was more pet focussed. The pair found a manufacturer and with the help of a local designer, came up with a paw print fi lm that was easy to lay and would protect ay and would protect a carpet from little accidents. The company started company started trading in December 2021 and within a short space of hin a short space of time received rave reviews.
Chris said: “We are now embarking ng on a PR campaign to increase awareness and we want to focus more on the trade. We are the only pet y pet focussed carpet protector fi lm on the he market and the beauty of it is that you you can protect your whole carpet and not not just a small patch. We are also more re environmentally friendly than having to ng to throw away and replace a whole carpet arpet which is both expensive and disruptive.” ptive.”
If you are interested in becoming a stockist or to fi nd out more g a stockist or to fi nd out more visit: www.accidents-happen.co.uk Discover the NEW! CORE Reward+ Treats range of soft treats, each with a unique delicious taste and specifi c health benefi t.
Wellness CORE make sure that their products fuel dogs for a lifetime of well-being. That is exactly the reason why the new CORE Reward+ Treats range has been perfectly crafted and are packed full of high-quality proteins, nutrients and superfoods. The new CORE Reward+ Treats range offers consumers a guilt-free solution when treating their dog, knowing they are contributing to their dog’s overall health and wellbeing: ● A salmon-based recipe fuelled with ingredients benefi cial to skin and coat, such as omega 3 & 6 from salmon oil ● A krill-based recipe with prebiotics, Aniseeds, and Fenugreek to support healthy digestion ● A duck-based recipe with passionfl ower and camomile to help in reducing stress and promote calm behaviour ● A turkey-based recipe with glucosamine and chondroitin sulphate supporting optimal hip and joint health
FREE FSDU’s are available. The FSDU holds all varieties of treats and will make an impact in your store! Images and content for website and social media are also available for stockists to utilise.
To become a stockist, please call Kennelpak on 0115 939 9077 or email info@kennelpak.co.uk email info@kennelpak.co.uk @kennelpak.co.uk
Chuckit! Indoor Slider
The perfect Indoor Dog toy, the brand-new Chuckit! Indoor Slider is now available at Pedigree Wholesale.
Perfect for keeping dogs occupied in the comfort of their own homes, the Indoor Slider is made to glide along fl oors, engaging a dog’s natural chase instinct. Designed to be a challenge to catch, this toy is made for self-play, allowing dogs to fetch with themselves.
Active play is important to every dog’s day and the Chuckit! Indoor Slider is the perfect way to provide active play indoors. As the dog pounces on the Indoor Slider, the extra-large air chamber provides an exceptional squeaking sound keeping dogs engaged in play. The durable rubber dome means this toy will last for extended playtime!
Chuckit! toys have been developed to create more ways to play and playtime doesn’t have to just be outside! The Chuckit! Indoor Slider is exclusively available to the specialist pet trade via Pedigree Wholesale.
WHIMZEES
WHIMZEES® by Wellness antlers are the new and exciting long-lasting treat for dogs.
Made with limited, all-natural ingredients, these rawhide-free treats contain an added infusion of camomile to give dogs a treat that takes time to chew, but one that tastes great too. With a unique antler-shaped design, these chews are crafted to be slightly more diffi cult to hold and chew making it harder for them to sink their teeth into fi rst go. Delivering this unique and healthy chewing challenge, WHIMZEES® by Wellness antlers will keep dogs occupied for long periods of time and can also help keep dogs mentally engaged, promoting calm behaviour and mental enrichment that helps keep them happy.
Best of all, while they are chewing for their mental enrichment, the benefi ts don’t stop there. With every bite dogs will also be doing a great job cleaning their teeth. Each WHIMZEES® by Wellness treat helps reduce plaque and tartar, promotes gum health, and freshens doggie breath.
WHIMZEES® won the 2022 Pet Product Marketing Must Stock Product of the Year Award, as voted for by Pet Industry Retailers, and has been voted Pet Oral Healthcare Product of the Year 2022 by consumers in the Healthy Pet Guide. The WHIMZEES® range caters for adult dogs and puppies too from the age of just three months.
The full WHIMZEES® range is available direct from Kennelpak or from most Wholesalers.
WHIMZEES® instore POS is available for all independent retailers from shelf wobblers and shelf strips to fl oor vinyl stickers and full size Free Standing Display Units.
For more information call 0115 939 9077, email info@kennelpak. co.uk or contact your main Wholesaler
PharmaTRAC Total Digestive Support for Canines
Well-established within the equestrian market, British supplement company BETTALIFE® are delighted to expand their canine range of support, introducing PharmaTRAC Total Digestive Support for Canines to the range, joining their existing canine joint supplement, PharmaQuin Joint Complete HA for Canines.
Based on the success of the equine digestive support formula, new PharmaTRAC Total Digestive Support for Canines targets the dog’s entire gastrointestinal tract, helping to maintain an optimal gastric environment, support normal fermentation patterns, and contribute towards calm behaviour.
PharmaTRAC contains an optimum blend of ingredients shown to maximise dog’s digestive comfort and support the formulation of normal faeces. The inclusion of the prebiotic Inulin helps to restore natural balance in the gut and promote healthy bacteria. Like all BETTALIFE® products, there are no fi llers or bulking agents included in the formula and all ingredients are clearly listed on both the tub, website, and product brochure for complete piece of mind.
Suitable for dogs of all ages, breeds, and activity levels, PharmaTRAC Canine is ideal for maintaining optimal digestive conditions during stressful events or changes in diet, and in trials was seen as particularly benefi cial following periods of soft or loose stalls or digestive upset and sensitivity.
The 300g tub provides 100 days of digestive support. All BETTALIFE® products are available in a recyclable tub, excluding the labels which are unfortunately not yet recyclable.
Mikki Doodle Coat Range
Made with a smooth polyester-silk lining to help protect curls while reducing matts and tangles, Mikki’s new Doodles Coat range is designed to keep dogs warm, dry, and tangle-free during the winter months.
Available in several sizes, the new coats are water and windproof, with fully adjustable fi ttings at the neck, body, and legs. Their silky lining works by reducing friction between the dog’s hair and the coat and, unlike other materials, absorbs very little moisture from the fur thus keeping it frizz-free.
Designed to be roomy enough to accommodate the curly coats of Poodle crossbreeds, the range is suitable for any coat type, and features full neck and leg covers, refl ective safety strips, and a lead attachment point.
The range is available to order now with an optional FSDU from https://trade.interpet.co.uk/
Karnlea Chicken Bone Broth
Chicken is the latest addition to the Karnlea Bone Broth range and it’s all set to be a ‘winner, winner’. Chicken broth is known the world over as the perfect comfort food — a light and lean protein source that is as good as its tastes. Now, cats and dogs can get some of that ‘soul food.’ Ideally timed to become a seasonal favourite, Karnlea Bone Broth can be served in a variety of ways: straight from the carton as a liquid, chilled, frozen, or gently warmed to keep out those winter chills. Chicken has many benefi ts: it is a great source of amino acids, helping to build muscle mass, while high levels of Omega 6 provide essential fatty acids to sustain healthy skin and shiny coats. Chicken bone broth also boasts high levels of collagen which support joint health. Highly palatable and easy to digest, Karnlea’s chicken fl avour bone broth is ideal for pets who are fussy eaters or suffer from delicate tummies.
Like Karnlea’s beef and lamb varieties, its new chicken fl avour is slow-cooked using only natural ingredients: free range chicken bones reared on cooperative farms, fi ltered water and a touch of apple cider vinegar to extract protein, collagen and minerals from the cooking process. It is packed in heat-sealed cartons which maintain its freshness without the need of additives or preservatives. It can be used as a supplement, topper, or treat. Each unit contains 500ml of bone broth which has a recommended retail price of £10.99.
For more information visit: www.karnlea.com/trade
ORIJEN Guardian 8 and Kitten
ORIJEN Petfoods have added two brand new products to its award-winning cat food range: Guardian 8 and Kitten. Both products are packed with high-quality ingredients that help support the health and development of a cat — from its infancy as a kitten and over the span of their lives. The fi rst fi ve ingredients of both ORIJEN Guardian 8 and Kitten, like the rest of the ORIJEN line-up, are always fresh or raw, proving to be benefi cial of the cat. Kitten ● Specifi cally formulated for kittens. ● Packed with 90% quality animal ingredients including chicken, salmon, and turkey, this diet ensures muscle development is maintained throughout a kitten’s early years. ● Brain development and cognitive function is also supported in kittens thanks to the careful combination of WholePrey ingredients. ● Specially designed smaller kibble size that supports the digestive system along with the infusion of natural prebiotics, such as dried chicory root and fi bre from a variety of fruits and vegetables. Guardian 8 ● Guardian 8 is specially designed using ingredients from a variety of raw animal ingredients to support adult cats by delivering 8 valuable health benefi ts. ● Wild caught fi sh and prebiotics from dried chicory root support immune and digestive systems, while Omega 3 rich oils from wild caught pollock help maintain a healthy coat and skin, as well as joint health. ● Helps to maintain muscle, eye, and heart health, as well as aiding brain function. ● Abundance of fresh and raw ingredients reduces the need for supplementation.
Harringtons Just 6 range
Yorkshire-based pet brand Harringtons has launched the latest edition to the Just 6 range, featuring a variety of wet food options, as well as an upgraded dry dog food range.
Part of the Inspired Pet Nutrition family, Harringtons prides itself on great nutrition, with the new and improved Just 6 dry recipes containing over 50% meat and fi sh. The enhanced range can be purchased in both 2kg, 6kg, and 12kg packs to suit varying customer needs, with the 2kg packs using resealable bags to ensure longlasting freshness while maintaining all the delicious fl avours.
Harringtons Just 6 also adds wet dog food to its delicious product range, with each individual pack containing 70% freshly prepared meat or fi sh. The range is available in three exciting fl avours; chicken, salmon, and lamb, with customers having the options of both 380g trays and a multipack of 16.
Staying true to the product name, there are ‘Just 6’ familiar ingredients in each carefully developed recipe, leaving owners more relaxed and reassured that these tasty recipes give all the natural goodness your dog needs and more. Nothing that it doesn’t.
By focusing on a combination of simple ingredients, carbohydrates, minerals and absolutely no grain, Harringtons Just 6 not only tastes great, but naturally promotes better gut-health and helps sensitive digestion, allowing you to feel confi dent knowing your dogs’ needs are being met.
To fi nd out more about Harringtons’ Just 6 range, visit www.harringtonspetfood.com/pages/just-6 The range is available from certain wholesalers.
Mr Bug Bug Bites gift box
The Mr Bug gift box, a heart-thumping, letterbox sized, box of tail-wagging, nutritious joy. Mr Bug accommodates every imaginable canine taste leanings, mixing Devon-born mealworm powder with everything from beetroot, sweet potato, parsnips, and vegan cheese to honey and peanut butter. Whatever your dog’s bug-munching preferences, this shows off Devon bug cuisine off at its light-to-crunch biscuity best!
Insect treats have traditionally been made from bitter-tasting black fl y larvae that were originally created for cattle feed. Besides being more bitter than a small bag of angry limes, recent research has shown that black fl y larvae is disappointingly high in saturated fats!
Mr Bug is a big believer in the circular economy and the fact that insects are a truly sustainable protein source needing only a fraction of the water, land, and time of traditional farmyard fayre. Epicurean-orientated mealworms with their distinctive nutty twang are rammed with nutritional worth, offering more calcium than milk, more B12 than salmon, and more iron than spinach by offering all 9 amino acids.
Mr Bug comes as Veggie One, A Fruity One, A Nutty One and The Cheesy One varieties, providing crumbly dog biscuity joy.
Collards Grain Free Dry Foods Paleo Ridge Essentials
Kennelpak is pleased to announce the extension of Collards popular Grain Free range of food.
Collards Grain Free with Chicken & Potato, as a dry food, is now available for all life stages: Puppy, Adult, Older, and Overweight in both 2kg and 10kg packs.
This takes the total Collards Grain Free range to 11 products across both dry and wet food. Every recipe is expertly crafted to provide dogs with a nutritionally balanced diet. Collards products are already made using hypoallergenic principles, excluding ingredients that may be associated with food allergies and intolerances. Grain free takes this to another level by further limiting the chance of dietary reactions. What’s in the bag? ● Single meat source, with up to 48% chicken ● Potato and whole peas to provide highly digestible carbohydrates ● Natural antioxidants to boost the immune system ● Daily vitality supported by superfoods such as blueberries, spinach, and seaweed ● Omega fatty acids for healthy skin, coat, and immune system ● A balance of fermentable and non-fermentable fi bres for healthy digestion and fi rm stools ● Functional and special ingredients, including prebiotics, yucca extract, herbs & botanicals, glucosamine & chondroitin
Robert Constance, Head of Own Brand at Kennelpak, said: “In line with key market trends, an increasing number of pet owners are choosing to provide their pets with human-like foods or are being advised to introduce specialised diets for the wellbeing of their pets. By extending the Collards Grain Free range to include dry food, consumers can now provide their pets with exceptional quality nutrition for their dogs that also offers great value, which we all know is important in the current economic climate. We fully expect the new Collards dry recipe to become the top selling SKU within our key stockists before the end of the year.”
Kennelpak are committed to supporting the specialist, independent pet food trade. The full Collards Grain Free range is available either direct from Kennelpak or via selected wholesalers. The range offers an opportunity to make a great margin while offering customers a quality product. There is support available for stockist in the form of product training and point of sale assets. Paleo Ridge, a leading producer of high-quality raw dog food, has launched a brand-new range: Paleo Ridge Essentials. Specially formulated to provide dogs with all the benefi ts of raw feeding while offering the best possible value to owners, Paleo Ridge Essentials is improving customer access to raw feeding, encouraging pet owners to make the switch. The new Essentials range joins the existing Paleo Ridge ranges, Paleo Plus and Classic. The product composition and packaging for the Essentials range have been adapted to make the products easier to manufacture, enabling a more accessible price point. Sourced predominantly in the UK, the Essentials range is hypoallergenic and high in protein, delivered to Paleo Ridge’s exacting welfare and ethical sourcing standards. Paleo Ridge is celebrating the launch of the new range with a special introductory Black Friday offer for trade customers. The offer, which provides a 20% discount to end-customers, is available throughout November and will accelerate the distribution of the new range, as well as encouraging customers to shop at their local pet store. The range is well-positioned to drive trial among consumers who recognise the benefi ts of switching to raw, providing the reassurance of a high quality, ethical brand. Each Essentials meal contains 20% seasonal vegetables and 80% high-welfare meat, bone, and offal. In keeping with all Paleo Ridge ranges, Essentials products are minced to a chunky consistency and suitable for all life stages including puppies and seniors. The Paleo Ridge Essentials range stays true to the values of ethical sourcing and sustainability at the heart of the Paleo Ridge offering. In August, Paleo Ridge was RawSAFE certifi ed, becoming a founding accreditee of the new audit designed to ensure the highest standards in the raw feeding industry. For more information visit https://paleoridge.co.uk or for trade enquiries, visit https://paleoridge. co.uk/stock-paleo-ridge
