8 TIPS TO SELL HORSES SUCCESSFULLY (ONLINE)

THE EQUESTRIAN WORLD IS DIGITAL: Selling a horse online brings with it a whole range of advantages. You benefit from more reach and more interested parties – both nationally and internationally.

DESCRIPTION OF THE HORSE FOR SALE

= Try to put yourself in the shoes of the potential buyer - What does your "ideal buyer" for this horse look like and what information might interest him?

= interior (e.g. strong character)

= exterior

= level of training

= (show) successes

= special features of the horse

= information on current x-ray pictures (if available)

= Stick to the truth and highlight special strengths of your horse.

HOW TO TAKE PHOTOS AND VIDEOS OF YOUR HORSE

CHECKLIST: What you should look out for when taking photos

= well groomed horse

= neat halter or bridle

= nice, bright background

= good lighting conditions → light should come from the front

= pay attention to the picture quality, try to create sharp pictures

TIP: The best perspective is at the horse's heart level with a few metres distance to the animal.

CHECKLIST: What you should look out for with video recordings

= show the horse in all gaits

= emphasise the horse's strengths

CHECKLIST: What data do I need for a successful horse sale?

= horse breed

= age

= height

= colour

= gender

= pedigree

= discipline and level of training

= other characteristics (stands for the farrier, loads easily)

= contact data

FIND THE RIGHT PRICE

You are unsure about the selling price? For orientation you can search on ehorses for horses that are similar to your horse. This will give you a first overview. There is no rule of thumb for setting the price.

FINDING THE RIGHT TITLE

One of the first things prospective buyers will see is the title of your ad. So choose a meaningful title that makes people want to get to know the horse better.

You should never forgo photos and especially videos when trying to give a potential buyer a comprehensive impression of your horse. Remember: You never get a second chance to make a first impression!

ATTENTION: Pay attention to the copyrights. Please only use images that you hold the rights to. Third parties must also give their consent if they are to be seen in photos or videos.

= short clips of everyday situations (grooming, loading etc.)

= pay attention to exposure & quality

YOUR CONTACT DETAILS

The first customer contact is extremely important. Here, the decision is made as to whether you can convince the prospective customer of your horse. So if you are unable to attend at certain times of the day, it is best to include this directly in the description text of your advertisement.

“We have already sold numerous horses via ehorses. Particularly in demand are solidly trained young horses. But there have always been interested parties for foals and broodmares as well. It is important that the photos and videos are good and the texts meaningful. The ehorses team is always a competent contact for all questions regarding marketing.”

– Janne Sosath-Hahn, Hof Sosath