MOBILE CANVAS

ULTRA-LUXE CARMAKERS ARE TAKING PERSONALISATION TO EXCLUSIVE LEVELS, HELPING CUSTOMERS TRANSFER THEIR PERSONALITY ONTO THEIR RIDES

WORDS SONY THOMAS

Bentley Mulliner

Positioned as the pinnacle of bespoke craftsmanship, Bentley’s customise division offers almost every service that Rolls-Royce offers its clients, including coachbuilt vehicles. From exclusive one-off commissions to cars built in short and limited production runs – much like the 18-unit Bacalar Barchetta –the Crewe carmaker offers an impressive selection of unique personalisation options. These include panels of veneer on waist rails, or the fascia made with stone that was formed over 200 million years ago and 18kt-gold ‘organ stop’ air vent controls. There are also personalised lamps that will project your name, image, or an emblem of your choice onto the ground when you open the door of your car in the dark.

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Lamborghini Ad Personam

When you’re lucky enough to drive a car made by the quintessentially Italian supercar maker Automobili Lamborghini, you really don’t need special colours or customisation to turn heads. But the brand does offer several personalisation options to its customers through their Ad Personam programme. Some of these include 348 unique Ad Personam colours to customise the exterior and interior, a special transparent paint containing diamond dust microcrystals and special embroidery commissions carried out by the studio’s saddlery department.