REBIRTH

The “power design project” began in 2001 for Seiko designers to explore the essence of watches and pursue design possibilities based on annual themes. This experimental endeavor was discontinued in 2009 but has now returned, after 13 years, to propose new ways of design, unbound by pre-existing concepts.

The theme for 2022 is 'Rebirth', with each of the seven conceptual timepieces featured within the display being developed by different designers and their ideas, expanding their imaginations from the distinctive watches and technologies that have emerged throughout Seiko's long history, and have channeled them into the 'Rebirth' of these seven products.

One of the highlights is a wearable concept. Considering what makes a watch and how they might be worn in the future, Prospex designer Yuta Uchiura chose the 1975 Diver’s watch as his base model for this new conceptual piece - the classic ‘tuna’ style case shape, as nicknamed by Seikoholics.

The inspiration for this piece is 'wearability' - the buttons on clothes. Buttons' smooth curved surface inspired the new watch with a rounder shape through delicate polishing and polished glass. The piece is fastened and removed like a button on a shirt; by removing the strap and the caseback, you are able to fasten it and exchange it with the buttons on your clothes should you wish, so it really would become part of your outfit.

Fresh from being on display in Japan and Milan, and now on a flying visit in London, you have the chance to see Seiko's

‘Power Design Project’ in the UK for a limited time only - an exhibition of conceptual watch ideas highlighting the brand's passion for design. The designers have pushed innovation with the theme of ‘Rebirth’ - re-imagining a selection of their most recognisable iconic vintage pieces. Seven conceptual timepieces feature within the display; watches following the designers' ideas for where the future of design may take Seiko watches.

Although not yet for sale within the existing collections, these creative concepts will be on display in the New Bond Street Seiko Boutique in London.