DIOR AT HARRODS

In 1953, Christian Dior struck up a powerful, enduring relationship with Harrods. This story, which has continued to develop through outstanding collaborations, is enriched today by a new chapter.

In honour of the friendship forged nearly seventy years ago, Dior is inaugurating a series of pop-up boutiques within the iconic Knightsbridge department store. These disclose the Dior autumnwinter 2023-2024 ready-to-wear collection thought up by Maria Grazia Chiuri.

Three exceptional spaces present the House’s different realms - from shoes to accessories - and praise the strength, fragility and beauty of a femininity in perpetual motion.

Running from the 4 August to 27 August, and taking the two corner spaces on either end of Brompton Road, the first space will be dedicated to the Plan de Paris collection. Recreating the warm cocoon of a library dressed in the Plan de Paris motif inspired by a scarf designed by Monsieur Dior in the 1950s, the space celebrates the sacred ties that unite Dior and the French capital. The streets and monuments of the City of Light are traced on the floor and walls in a subtle interplay of shading and perspectives.

The emblematic Parisian locations - from Faubourg-SaintHonoré, where the founding-couturier spotted his lucky star, to 30 Avenue Montaigne, the House’s iconic address – also magnify the baroque Edwardian architecture of the facade: a large central panel is featured on the building and the windows display shelves filled with a multitude of books. A set of models are enhanced by the sketches that are veritable celebrations of poetic strolls. While trench coats are revisited the home wear of the Dior Chez Moi capsule promises refined comfort. A mini lounge allows visitors to enjoy French music from revered artists such as Edith Piaf and Juliette Greco.

The second space is a giftshop, inviting shoppers to find the perfect present for their loved ones. The Florilegio print in a variety of pinks, blues, yellows and greens illustrates the vital energy of the plant world and adorns certain pieces of furniture. Within this prestigious setting are items distinguished by floral details, such as the D-Bobby bob, silk twill shirts, Mitzah scarves and the Dior Book Tote with its delicate embroidery.

The final step in this captivating odyssey is an enchanting cabinet of curiosities in which visitors can discover irresistible leather goods, glowing with chromatic nuances. Reflecting the virtuoso skills of the Ateliers, variations of the Lady Dior and Lady D-Joy appear in a kaleidoscope of vibrant colours.

A marvellous event combining the bold innovation and classic heritage of the two Houses, linked more than ever by a quest for excellence in the name of dreams and magic.