Premium shelf space

Your Retail Coach

5. Premium shelf space

Customers will only focus on what there is in their visibility on the shelf in front of them

Customers do not like to bend to the bottom row to see a product or go on his toes to check the product on the topmost shelf A study was done by the University of Chicago which says that moving juice bottles from the worst visibility location to the best location increased its sales by 79%

This premium placement can be done by being in good terms with the retailer and asking for premium spots even by paying some extra dollars