Introduction

 Online grocery stores are one of the fastest-growing businesses throughout the globe

 The main reason behind this is the increasing preference for online purchases by the customers

 The opportunities have attracted new players to enter the market with existing players trying to strengthen their hold

 For growth and sustainability, it is important for the new players to keep their basics right from the onset

s s s i n e u B y r o c r e 19% Growth Rate Y-o-Y

G e n l i n O