Introduction ●
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The search engine giant “Google” has launched “Mobilegeddon” update which is set to penalize any website which is not optimized for mobile devices. The mobile traffic today has overshadowed the desktop traffic and the need for mobile optimization is at its peak. Though optimizing the website for mobile devices is necessary for better ranking, there are certain misconceptions which are prevalent in the market about mobile SEO.
Desktop & Mobile SEO are not similar â—?
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The most common myth about mobile SEO is that it is completely different from desktop SEO. Of course they are different in many ways, they are still the same in more than one way. Some of the functionality factors might be different but rest all the other elements remain the same.
Mobile search is absolutely different from desktop â—?
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Another myth about mobile SEO is the belief that visitors search for different keywords on desktop and mobile. People say that the mobile queries are shorter and more conversational due to voice-based search.
Mobile-specific URLs are essential â—?
Earlier mobile-specific URLs were considered as the best and the most efficient element for creating a mobile website.
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The mobile sites were not accessed much and the mobile URLs were considered to be an easy way to make sure that the site was optimized for mobile.
Responsive sites are mandatory ●
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There is no doubt that responsive website is better in functionality and looks as it adjusts itself according to the devices but it not essential for mobile SEO. You can go for a mobile-specific URL or subdomain and manage to escape from being penalized by search engines. You can go for a responsive website because it is easily manageable and less time-consuming but mobile SEO is possible without it as well.
Mobile-only is better than a separate desktop & mobile version â—?
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Though there is no need of having a desktop website before launching a mobile-only website, it is always recommended that it should be there. It will always be better to consider the UX design if you are generating desktop traffic. You can go for both while focussing on mobile SEO to increase your ranking and generate more traffic.
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We are committed to provide the best SEO services to all businesses to make the most out of their websites.
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