BLACK HAT SEO How to Avoid it For your Own Benefits?
Black Hat SEO: How to avoid it for your own benfits? Black hat SEO simply means going for aggressive SEO strategies and techniques focussing only on search engines and not on human audience. In black hat seo you do not follow search engines guidelines and generally find yourself being penalized by the search engine. It is unethical set of practices which is followed to get a quick jump in your ranking. Try not to get penalized and follow only ethical measures to survive in the market for a longer period of time. Listed below are some of the measures which should be taken to avoid black hat seo. 1. Avoid Unrelated Keywords Never use unrelated keywords as it can annoy your visitors leading to a higher bounce rate. Use the most specific, relevant and recent keywords to help your visitors find what they are looking for. 2. Keyword Stacking and Keyword Stuffing is not good Go for meaningful sentences having reasonable keyword density. Do not over stuff your sentences with keywords as it will only lead to spamming. 3. Do not go for Tiny Text, Hidden Text, and Hidden Links Go for content which is clearly legible and easy to read. Avoid using a contrast color which will make your content hard to read and do not use hidden text or hidden links. 4. Cloaking is not allowed Do not create two set of content pages, one each for visitors and search engines. Create a single destination for both your visitors and search engines to avoid duplicacy and tricking. 5. Do not Duplicate Content or go for a Mirror Site Never copy content from other website and paste it on your website with or without permission. Go for original and unique content of your own to make your website a reliable one. 6. Do not go for links from non-reputed sites Farms Always link to and request links from reputed and high quality websites. Going for links from unrelated and low quality content websites will lead to penalty from search engines.
Black Hat SEO: How to avoid it for your own benfits? 7. Cybersquatting or Domain Squatting should not be done Go for a well researched domain name with keywords that is easy to remember. Do not go for registering your domain with a trademarked word in it. 8. Typosquatting or URL Hijacking is absolutely not allowed Stop tricking your visitors by purposely misspelling the domain name of a popular site and using it. Go for individuality and make your website popular on its own worth and content. The above mentioned measures are some of the major ways through which you can avoid black hat SEO but any unethical techniques should be avoided. Following these kind of tactics will lead to decline in your brand image, penalty by search engines and even cases for copyright. You should aim at going for white hat SEO techniques to gain higher rank . It may take time but it will surely give you better, reliable and authentic results.