HOW TO BOOST SEO FOR YOUR SINGLE PAGE WEBSITE TO GET MORE TRAFFIC
HOW TO BOOST SEO FOR YOUR SINGLE PAGE WEBSITE TO GET MORE TRAFFIC Search engine optimization is the process of increasing the visibility of a website on organic search engine result pages (SERPs). This is succeeded through the implementation of search engine friendly website design, optimized link landscape and internal navigation as great as optimization of the content (comprised, at least, of readability & usability increases, and grammatical corrections). Single page websites are sites that consist of only one HTML page. Such websites have the menu bar on the top of the page which helps in your page navigation to show the new content of the content section. The pros of the one-page website include its trend and fancy appearance. Search engine algorithms try relevancy; they balance queries with content. While a single page site may increase relevancy for your primary keywords. The con is such websites are not SEO friendly. One-page websites are great if your target is for few important branding keywords. With one-page websites, you won’t be able to drive a lot of search organic traffic as you cannot target a wide range of keywords or topics.
a) Keyword Research. Keyword research is an important component of search engine optimization because when used perfectly it provides a roadmap for both the design and execution of building websites and improving content. With the single page website, fitting the relevant keywords within the limited content is challenging. So spending the time to pick the best of best keywords via Keyword Research becomes an important digital marketing SEO strategy. b) Keyword Mapping. Keyword mapping is the method of assigning or mapping keywords to specific pages on a website based on keyword research. Based on your mapping method you are able to then make specific on-page SEO recommendations to help make the page more relevant to the mapped keywords.Â
HOW TO BOOST SEO FOR YOUR SINGLE PAGE WEBSITE TO GET MORE TRAFFIC c) Content Optimization. Once the grouping of keywords to the specific content section with niche keywords is done we should plan on making the one-page website visible for the search spiders and visitors via SEO process. Separate your content sections with <div>s and H1 tag. Since we are targeting the multiple content section within a single page instead of multiple pages we recommend to use the H1 tag at the beginning of each content section. This helps in keyword optimization. Avoid using more than one H1 tag per section while SEO optimization. d) Anchor Links. In the case of the single-page website, the anchor links act as the main navigation sending visitors to your siteâ&#x20AC;&#x2122;s different content section. Again this gives an opportunity for keyword optimization. The anchor links should be relevant to the context of your site and should contain your targeting keyword. To place an anchor link to your site, start by <div> for the content section followed by adding the link to the targeted keyword. e) Link Building. Link building (Off-page SEO) is a crucial step that should be followed to drive more rankings and traffic. Building relationships earn backlinks to your site. Avoid spammy links by seeking an authoritative link through guest blogging and reviews. Include social media share buttons as well. Building links are one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings. Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and sites.
HOW TO BOOST SEO FOR YOUR SINGLE PAGE WEBSITE TO GET MORE TRAFFIC f) Web Analytic Implementation. To analyze the performance of your SEO marketing for a single page website, set up the Google Analytics account. Tracking page views on your multiple-page website are easy with Google Analytics but when it comes to single page website the default tracking stops. In a single page website, all the code loads once and the page does not reload. So you will find only the page views in your Google Analytics Report. The problem with Analytics tracking is All Pages gets triggered with Page View Tag for per page load. Google Tag Manager helps to simplify the process with History Change Trigger. Enabling the History Change Trigger and configuring the built-in history fragment variables makes your performance tracking easy. Follow the above SEO digital marketing strategy plan to track performance and rank high for your single page website.