WHY GOOGLE KEYWORD PLANNER IS A PREFERRED CHOICE FOR
KEYWORD RESEARCH
BY YOURSEOPICK
Keyword Planner works to find the keywords that are most appropriate to your business.
5 REASONS TO CHOOSE THIS TOOL You can use it to view your competitors' keywords You can easily search for local keywords a lot faster This is an excellent tool for people looking for niche markets Create Adwords Campaigns very easily It can be used as a lead in building your website content
Reason 1 Let’s assume you are doing Keyword planning for your Business. List 4-5 Competitors of yours. Go to the Keyword Planner & enter your competitor's website URL to “Your Landing Page” input box. Hit on the " Get Ideas" button. You'll get a table of keywords that are relevant to your website. Most of the time, you will get more specific keywords, when you target A specific region (it can be a country or A city too).
Reason 2 If you’re doing a Local Search Engine Optimization, then you will love this reason. All you need to do is add your main keywords(or products) & your geographic location, you’ll then get the search volume. You can then check the keyword competition & use whichever seems suitable.
With this method, you will quickly know what your local people search for.
Reason 3 If you have a niche market then you are using the right tool.
Google Keyword Planner provides product category searches as well. Just click on the product category & get the estimates.
Check the Keyword difficulty with A Keyword Difficulty Tool, set a threshold level & use the keywords.
Reason 4 If you are not going for a PPC Campaigns, you can directly jump to Reason no 5.
It is easy to create your AdWords campaigns with keyword planner, just click on the >> arrows and the ad groups will be added to your "keyword plan".
Click review estimates to get detailed statistics on your keyword plan. Then you can set a budget & bid on the keywords.
Reason 5 Let’s suppose you’re building a website on mobile accessories. You would add categories: earphones, mobile case, chargers, OTG Cabel, etc. This type of structure will help the search engines a lot. This way, you will be noticed by the Search Engine quick.
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