“I WENT INTO THE STORE LOOKING FOR A LITTLE RELIEF... ...AND WALKED OUT WITH A MIRACLE.” Myriam Francois, USA
FITFLOP. GET A WORKOUT WHILE YOU WALK.™
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MICROWOBBLEBOARD TECHNOLOGY d
TM
Engineered in 2006 by Dr David Cook and Darren James at London South Bank University, FitFlop footwear features patent-pending, muscle-loading Microwobbleboard™ technology to increase the time that your muscles are engaged every single time you take a step.
HIGH DENSITY
heel section absorbs up to 22% more shock to help relieve joint stress*
LOW DENSITY
midsection creates instability, which increases leg muscle activation up to 16%*
MID DENSITY
toe cap helps maintain speed, pace, and variation
* When compared to a control shoe. Case studies were performed on FitFlop original sandals over a thirty-six month period by Dr David Cook, Senior Lecturer in Biomechanics, and Darren James at The Centre for Human Performance at London South Bank University (LSBU).
FITFLOP. GET A WORKOUT WHILE YOU WALK.™
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MICROWOBBLEBOARD TECHNOLOGY d
TM
Engineered in 2006 by Dr David Cook and Darren James at London South Bank University, FitFlop footwear features patent-pending, muscle-loading Microwobbleboard™ technology to increase the time that your muscles are engaged every single time you take a step.
HIGH DENSITY
heel section absorbs up to 22% more shock to help relieve joint stress*
LOW DENSITY
midsection creates instability, which increases leg muscle activation up to 16%*
MID DENSITY
toe cap helps maintain speed, pace, and variation
* When compared to a control shoe. Case studies were performed on FitFlop original sandals over a thirty-six month period by Dr David Cook, Senior Lecturer in Biomechanics, and Darren James at The Centre for Human Performance at London South Bank University (LSBU).
FITFLOP. GET A WORKOUT WHILE YOU WALK.™
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FITFLOP
TM
BENEFITSd MICROWOBBLEBOARD TECHNOLOGY CAN HELP... TM
REDUCE BACK STRESS INCREASE BOTTOM MUSCLE ACTIVATION (UP TO 30%) INCREASE HAMSTRING MUSCLE ACTIVATION (UP TO 16%) REDUCE KNEE JOINT STRESS INCREASE LOWER LEG MUSCLE ACTIVATION (UP TO 11%) REDUCE ANKLE JOINT STRESS REDUCE FOOT PRESSURE CONCENTRATION
Case studies were performed on FitFlop original sandals over a thirty-six month period by Dr David Cook, Senior Lecturer in Biomechanics, and Darren James at The Centre for Human Performance at London South Bank University (LSBU). The muscle activation benefits in red are derived from case studies conducted. The benefits in blue are derived from the hundreds of FitFlop sandal wearers who have reported relief from plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, RLS, scoliosis, degenerative disc disease, and a number of other conditions. See fitflop.com for more details.
FITFLOP. GET A WORKOUT WHILE YOU WALK.™
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FITFLOP
TM
BENEFITSd MICROWOBBLEBOARD TECHNOLOGY CAN HELP... TM
REDUCE LOWER BACK STRAIN
REDUCE HIP JOINT STRESS
INCREASE QUADRICEP MUSCLE ACTIVATION (UP TO 19%) REDUCE KNEE JOINT STRESS INCREASE LOWER LEG MUSCLE ACTIVATION (UP TO 11%) REDUCE ANKLE JOINT STRESS REDUCE FOOT PRESSURE CONCENTRATION
Case studies were performed on FitFlop original sandals over a thirty-six month period by Dr David Cook, Senior Lecturer in Biomechanics, and Darren James at The Centre for Human Performance at London South Bank University (LSBU). The muscle activation benefits in red are derived from case studies conducted. The benefits in blue are derived from the hundreds of FitFlop sandal wearers who have reported relief from plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, RLS, scoliosis, degenerative disc disease, and a number of other conditions. See fitflop.com for more details.
FITFLOP. GET A WORKOUT WHILE YOU WALK.™
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FITFLOP FOOTWEAR CAN HELP REDUCE PLANTAR FOOT PAIN d TM
The multi-density FitFlop midsole creates a floating effect, diffusing pressure hot spots over a greater surface area of the footbed to help instantly alleviate foot pain.*
HIGH PRESSURE ≥231 212 192 173 154 135 115 116 77 58 38 19 ≥0
LOW PRESSURE
COMFORT SHOE
FITFLOP SHOE
*Biomechanists Dr Philip Graham-Smith and Richard Jones at Salford University have identified that gait analysis techniques (motion analysis, forces, electromyography and in-shoe pressure analysis) can provide us with insight as to how the Microwobbleboard™ multi-density midsole is responsible for alleviating a host of muscular-skeletal conditions. The case study (above) shows a greater contact area in mid-stance and a more consistent gait (walking) pattern. This means the foot is in contact with the soft mid-section of the FitFlop for a longer time, encouraging greater stimulation of the feet and muscles in the lower body. These preliminary findings form part of a two-year UK government-funded Knowledge Transfer Partnership to research the biomechanical benefits of FitFlop Microwobbleboard™ technology.
FITFLOP. GET A WORKOUT WHILE YOU WALK.™
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FITFLOP FOOTWEAR CAN HELP REALIGN FORCE THROUGH THE BODYd TM
Wearing FitFlop footwear can also realign ground reaction force towards your core, helping alleviate back, pelvis and knee stress.*
GROUND REACTION FORCE
PELVIS
GROUND REACTION FORCE THROUGH PELVIS
KNEE
COMFORT SHOE
FITFLOP SHOE
*Biomechanists Dr Philip Graham-Smith and Richard Jones at Salford University have identified that gait analysis techniques (motion analysis, forces, electromyography and in-shoe pressure analysis) can provide us with insight as to how the Microwobbleboard™ multi-density midsole is responsible for alleviating a host of muscular-skeletal conditions. Subjects were fitted with small reflective markers and electrodes, photographed and filmed while walking to monitor movement. This information was used to create an animation of a skeleton walking in exactly the same way as the subject. These preliminary findings form part of a two-year UK government-funded Knowledge Transfer Partnership to research the biomechanical benefits of FitFlop Microwobbleboard™ technology.
FITFLOP. GET A WORKOUT WHILE YOU WALK.™
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FITFLOP FOOTWEAR CAN HELP INCREASE THIGH AND BOTTOM MUSCLE ACTIVITY d TM
DURATION OF MUSCLE ACTIVITY
1.0
BOTTOM MUSCLES
DURATION OF MUSCLE ACTIVITY
*
THIGH MUSCLES
FITFLOP SANDAL COMFORT SHOES “I LOVE MY FITFLOPS!
I have worn FitFlops throughout the summer, and in 6 weeks, my thighs were an INCH smaller!” STEPHANIE TAYLOR, LITE ROCK RADIO 1043, USA
* When compared to a control shoe. Case studies were performed on FitFlop original sandals over a thirty-six month period by Dr David Cook, Senior Lecturer in Biomechanics, and Darren James at The Centre for Human Performance at London South Bank University (LSBU).
FITFLOP. GET A WORKOUT WHILE YOU WALK.™
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JUST A FEW MORE THINGS...
FITFLOP SANDAL 20-STEP TEST TM
To ensure proper fit, take 20-30 brisk steps in them, then look down to make sure your heels are not pushed off the back of the footbed. If they are, the upper straps are too tight and you need to go another size up.
FITFLOP CARE TM
WWW.FITFLOP.COM
FitFlop sandal upper straps do not stretch. d FitFlop™ sheepskin footwear is best worn barefoot. d FitFlop™ sheepskin footwear and Gogh II have odour-eliminating technology built-in. d Please refer to product hangtags for further care instructions.
INSTANT WORKOUT WARNING The FitFlop has the potential to increase muscle activity in terms of workload. As such, we recommend that the FitFlop be used progressively to avoid excessive muscle soreness.
FITFLOP. GET A WORKOUT WHILE YOU WALK.™
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