2 CONTEXT ANALYSIS

2.3 INITIATIVES AND DEVELOPMENT PROJECTS

Visit Safi

In 2017, USAID Sustainable Cultural Heritage Through Engagement of Local Communities Project (SCHEP) launched the Visit Safi initiative with the goal of promoting the Southern Ghor region as a travel destination through the marketing of various services and activities and the promotion of experiences that reflect the region’s cultural heritage, natural beauty, and history. [1]

The aim of the project is to sensitize host communities to the value of cultural and natural resources, promote equal job opportunities, and make use of human, natural, and cultural resources to market Ghor As-Safi as a tourist destination all year long.

[1] USAID SCHEP, http://usaidschep.org/en/page/63/GHAWR%20AS%20SAFI

[2] https://visitsafijo.com/en/page/13/Our%20Story

Safi Kitchen

Throughout the year, Safi Kitchen, a non-profit organization, works to promote Ghor As-Safi as a tourist destination by preserving the area’s natural resources and culture. Local women and young people who lack employment opportunities in their areas are the main beneficiaries of the kitchen. They take part in the actual farm experience and meal prep to demonstrate their history and culture through cuisine. [3]

The southern Jordan Valley’s Al-Safi Kitchen welcomed guests at the end of 2019 and transformed the area into a distinctive tourism attraction by offering high-quality services that honor the regional cultural heritage. [1]

Community members participate in tourism-related activities to earn muchneeded money from the kitchen. Women are more financially independent, and young people are taking the lead in community conservation efforts.