Navigate confidently the ever changing capital markets with strategic coverage advisory Market coverage strategy is the beginning of a marketing plan. A company needs market coverage strategy to choose the best segment to enter the market to cover it for a particular product, be it financial or some commodity. A business may use any of the below coverage strategies to succeed in the markets: Undifferentiated market strategy Also known as mass marketing, the strategy assesses common consumer needs to come with a product or service for all the markets. The wider reach of the strategy helps businesses get better brand recognition. Differentiated marketing strategy The strategy takes into account the heterogeneous nature of the markets, and also considers the consumer demographics and psychographs. A business can differentiate by:  Modifying the product  Offering different levels of service  Offering products through different channels Concentrated marketing strategy The strategy focuses on a particular section of the market to gain a large share of the small market segment. It is employed by the businesses that want to cater to a specific set of population. To be successful in strategic coverage, a business needs to have the right talent of people to guide their strategic initiatives. Youssef Kabbaj is the name worth mentioning here who has earned high reputation in providing the winning strategic coverage consultancy to the corporate and individual clients.
As Head of the Strategic Coverage at Goldman Sachs, Youssef Kabbaj was instrumental in strategic coverage success of this world’s leading investment advisory company. He was proactive in leading the development and execution of the company’s strategic coverage plans and formulated business plans to achieve performance targets. He devised intensive client coverage strategy to deepen customer loyalty. Youssef Kabbaj Goldman Sachs former strategist has been successful in transferring his skills and expertise in strategic coverage for the benefit of clients at the Whitestones Partners, where he is currently serving the capacity of Managing Partner. He has the breadth and depth of the strategic coverage expertise in assessing the full spectrum of risks for clients with respect to their investments in private equity, alternative finance, hedge funds and principal investments. Expert strategic coverage advisory Using industry-leading data and analytics, Youssef Kabbaj Goldman Sachs former strategist and his teammates at the Whitestones Partners provide advisory services to the clients for conventional and unconventional situations requiring specialized industry structuring or analytical expertise. Youssef Kabbaj has impressive track record in corporate strategic planning. He can help the clients with complex capital investment schemes, providing his rare insights and identifying the risks and opportunities in the best interest of the clients. Discrete services for clients Depending upon the needs of the client, Youssef Kabbaj Goldman Sachs former banker can offer discrete services as well as fully integrated solutions with respect to strategic investments in special situations and alternative financing. Prior to founding the Whitestones Partners, the boutique merchant bank, Youssef Kabbaj has also served at key profiles in Man GLG and Exotix. He has attended MIT where he earned his Master’s degree in the Engineering Systems Division.
Outside of his career, Youssef Kabbaj is a philanthropist at heart and loves to help others whenever possible. Visit: https://youssefkabbaj.info/