Wellness111 Campaign

Wellness recharges our stressed-out souls. It rejuvenates us and deserves pride of place in our everyday lives. That’s why our Wellness111 Campaign lasts right through the year, encouraging us all to cultivate wellness in a weekly wellness action.

With three phases of online and offline promotional events, the aim is to shine a spotlight on the three major components of a wellness lifestyle. We call them Wellness ABC, invoking Awareness, attaining Balance and Creating positive Connections in all six dimensions of wellness:

Phase A: Enhancing Awareness of Wellness #Wellness111 – Online Social Media Challenge

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Occupational

Digital

Environmental

A 6-week online social media challenge kicked off on August 17 on both Facebook and Instagram aiming to promote awareness of the benefits of establishing wellness habits with at least one Wellness Action each week. There will also be a “Wellness Theme” each week to address all six dimensions of wellness. With an interactive, fun approach, we hope the challenge will bring enjoyment in daily wellness.

Ø Accomplish the #Wellness111 challenge on Facebook or Instagram

Healing Tuesday – Offline Wellness Promotion

After the 6-week online campaign, this promotion reaches out with an offline network connecting our local community. The network includes cafes, bistros, bookshops and markets that share our wellness motto. The aim is to introduce alternative ways of experiencing wellness in these everyday places, reminding everyone that wellness is actually very reachable.

Ø Every Tuesday October-December 2021 customers of network partners will receive a refreshing gift, motivating them to practice wellness every day.

Phase B Attaining Wellness Balance

Advocating the significant balance between all six dimensions of wellness, the campaign combines the efforts of HKFYG units to target each aspect of wellness. By expanding our reach into the community, we want to share our values and our knowledge of co-creating a favourable environment for wellness.

Phase C Igniting Wellness Connections in Daily Settings

Weekend markets are a delightful escape from the stress of everyday life so three weekend markets aim to connect wellness in daily settings and promote local businesses that share our values.

The first weekend market “Feel to Heal” was at Jao Tsung-I Academy on July 17. A great success with many local businesses and special guests, it also offered visitors the chance to savour a healing and pampering experience of wellness.

More details Facebook/Instagram page: @hkfygwholewellness

Contact details Tel: 3755 7021, email: wp@hkfyg.org.hk

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