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I p l a n t o d e s i g n a f u t u r e , f i c t i o n a l O LY M P I C B I D .
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I t ’s a l l a b o u t c r e a t i n g a u n i q u e B R A N D .
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. . . b u t s t a y i n g t r u e t o O LY M P I C T R A D I T I O N S .
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I p l a n t o d e s i g n t h e g a m e ’s M O T T O .
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I p l a n t o d e s i g n t h e g a m e ’s V I S U A L I D E N T I T Y.
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I p l a n t o d e s i g n t h e g a m e ’s T O R C H .
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I p l a n t o d e s i g n t h e g a m e ’s M E D A L S .
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R e y k j a v i k , I c e l a n d w a s c h o s e n a s t h e f i c t i o n a l h o s t c i t y.
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Iceland is home to one of the most magical landscapes in the world.
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From its natural hot springs...
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. . . t o i t ’s i c e y b l a c k s a n d b e a c h e s .
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M y d e s i g n p ro ce ss sta r te d w i t h a L I T E R A R Y A N AY L S I S .
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I s t u d i e d I c e l a n d ’s r e c e n t e c o n o m i c s t r u g g l e s .
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I s t u d i e d I c e l a n d ’s r e c e n t e c o n o m i c s t r u g g l e s . . . ...and quickly learned to limit its influence on any design.
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I researched their unique and slowly fading language.
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I researched the metaphors & inspirations behind past Olympic designs.
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I e x p l o r e d I c e l a n d ’s l a n d s c a p e a n d t o p o g r a p h y.
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I researched Icelandic saga myths and folklore...
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I researched Icelandic saga myths and folklore... . . . o n c e f a m i l i a r w i t h t h e c o u n t r y, I m o v e d i n t o i n t e r v i e w s .
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I interviewed WILLIAM THOMAS...
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I interviewed WILLIAM THOMAS... ...a Brit-turned-Icelander from South Hampton.
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h e e x p o s e d m e t o I c e l a n d i c FA S H I O N a n d t h e i r u s e o f L O C A L M AT E R I A L S .
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N e x t I i n t e r v i e w e d f r i e n d M O L LY M C M A H O N . . .
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N e x t I i n t e r v i e w e d f r i e n d M O L LY M C M A H O N . . . ...Molly interned in Reykjavik for several months.
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She revealed to me the idiosyncrasies and attitudes of Icelandic locals.
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I was learning that locals loved that their home was a “secret island�.
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I worried, would locals agree to an event on the scale of the Olympics?
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L a s t l y, I i n t e r v i e w e d K r i s t r u n H j a r t a r. . .
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L a s t l y, I i n t e r v i e w e d K r i s t r u n H j a r t a r. . . . . . a n I c e l a n d i c n a t i v e t u r n e d S a n - F r a n d e s i g n e r.
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She became my mentor & taught me the simplicity of life in Iceland.
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She became my mentor & taught me the simplicity of life in Iceland... . . . b u t t h a t S I M P L I C I T Y d i d n ’ t e q u a l E X C L U S I V I T Y.
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I c e l a n d e r s t a k e p r i d e i n t h e i r c o u n t r y a n d l o v e s h o w i n g i t o f f.
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In fact, tourism is one of their biggest markets...
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In fact, tourism is one of their biggest markets... ...and could be a way out of their current economic crisis.
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A n o t h e r k e y s t a k e h o l d e r i n m y r e s e a r c h w e r e t h e O l y m p i c AT H E L E T E S .
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I plan to incorporate new TECHNOLOGY to enhance their experience.
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I spoke with paralympic swimmer & 2004 gold medalist BETH RIGGLE.
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And 2 members of the bronze-winning FINNISH WOMENS HOCKEY TEAM.
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K E Y I N S I G H T : D u e t o I c e l a n d s c l i m a t e a n d a t h l e t i c h i s t o r y. . .
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K E Y I N S I G H T : D u e t o I c e l a n d s c l i m a t e a n d a t h l e t i c h i s t o r y. . . . . . i t s b i d w o u l d b e f o r a S U M M E R O LY M P I C S .
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I have synthesized my findings into several guided design elements.
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DESIGN ELEMENT 1: The Lopapeysa
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DESIGN ELEMENT 2: The erupting landscape
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DESIGN ELEMENT 3: Energy Within (both Iceland & the athelete)
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DESIGN ELEMENT 4: Saga Folklore
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DESIGN ELEMENT 5: “North”
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D E S I G N E L E M E N T 6 : H o n e s t y, S u b t l e t y, & S i m p l i c i t y
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I D E AT I O N & C O N S T R U C T I O N
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A motto was chosen first to give ideations an initial direction.
REVEAL WHAT LIES WITHIN.
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L O G O I D E AT I O N R O U N D 1 - T y p e f a c e
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L O G O I D E AT I O N R O U N D 2 - S h a p e D e v e l o p m e n t
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L O G O I D E AT I O N R O U N D 3 - F i n a l r e f i n e m e n t s
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Chosen Logo
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The logo symbolizes Reykjavik, the landscape, and the Olympic spirit.
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Pages of manual torch sketches led to digital sketch renders...
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D I G I TA L I D E AT I O N 1
the symbol of amsterdam tourism
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D I G I TA L I D E AT I O N 2
the symbol of amsterdam tourism
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D I G I TA L I D E AT I O N 3
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Foam models helped understand form & proper ergonomics
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T h e f i n a l d e s i g n w a s i n s p i r e d b y I c e l a n d ’s c o l u m n u l a r b a s a l t . . .
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...along with a story about protection, and Icelandic pride.
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Materials were chosen on their functionality and cultural relevance.
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I decided I want my medals to glow, inspired by the northern lights
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T h e h e a t e n e rg y w i t h i n t h e a t h e le t e s h a n d s w i l l h e l p c re a t e t h e g low.
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Initial paper-plate form study for Olympic medals.
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D I G I TA L I D E AT I O N 1
the symbol of amsterdam tourism
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D I G I TA L I D E AT I O N 2
the symbol of amsterdam tourism
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Several foam models were created to find the desired medal form.
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Icelands local wildlife inspired the final form and material selection.
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I then built the final models in CAD for prototyping.
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The last step of the process was model making.
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M e d a l c o n s t r u c t i o n p r o c e s s - p o w d e r p r i n t e p o x y, p r i m i n g , & p a i n t i n g .
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The design and construction of the medal sashes.
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To r c h c o n s t r u c t i o n p r o c e s s - C N C p i e c e s , w o o d w o r k , j o i n i n g & s a n d i n g .
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To r c h c o n s t r u c t i o n p r o c e s s c o n t i n u e d - p r i m i n g , p a n t i n g , & g l u e i n g .
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T h e c o m p l e t e d d e l i v e r a b l e s w e r e p u t o n d i s p l a y.
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Viewers were invited to view medals and sketch books from the project.
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R E Y K JAV I K 2 0 3 2 S E N I O R T H E S I S P R O C E SS B O O K S P R I N G 2 0 1 1
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Back to work. Thank you for your time.