BR ACKET Branding & Packaging
Since target audiences value professional advice and quality products over having a vast selection, I chose to focus on brand elements of precision, elegance, and clarity, all of which appeal strongly to passionate photographers.
JAPAN EARTHQUAKE WEB INFOGR APHIC Concept & design The target audience is everyday Internet users interested in current events, and Japan in particular. One of the main goals of this web poster is to deliver information without boring data and confusing graphs. To achieve this, a limited colour palette (red, grey, black) and a very graphic style is used to convey the information about the location, magnitudes, number of deaths and number of houses destroyed in each earthquake, and the significance of each quake in relation to each other in an easily accessible format.
TOP 8 EARTHQUAKES IN JAPAN (SINCE 1890) 1 1
4
3 2
5 6 7 8
HOKAIDO & OKUSHIRI QUAKE (1993, JULY, 12)
2
MIYAGI-KENOKI QUAKE (1978, JUNE, 12)
3
SENDAI QUAKE (2011, MARCH, 11)
4
NOBI QUAKE (1891, OCT, 28)
5
NIIGATA QUAKE (1964, JUNE, 16)
6
GREAT KANTO QUAKE (1923, SEPTEMBER, 1)
7
KOBE QUAKE (1995, JAN, 17)
8
TAKACHI-OKI QUAKE (1968, APRIL, 1)
MAGNITUDE
MAGNITUDE
9.0 7.8
8.0
7.7
7.5
8.2
7.9 6.9
LOCATION 2
1
3
4
5
6
7
8
1. HOKAIDO & OKUSHIRI QUAKE » 1993, JULY, 12
DEATHS
6
143,000 18,400 3
4
7,273 1
7
236
6,434 2
28
5
8 47
26
2. MIYAGI-KENOKI QUAKE » 1978, JUNE, 12
3. SENDAI QUAKE 4. NOBI QUAKE
» 2011, MARCH, 11
ECONOMIC HIT
» 1891, OCTOBER, 28
3
7
-$309 Billion (US)
-$100 Billion (US)
6
8 -$131 Million (US)
1
-$102.5 Billion (US) -$700 Million (US)
5. NIIGATA QUAKE 7. KOBE QUAKE
» 1964, JUNE, 16
» 1995, JANUARY, 17 6. GREAT KANTO QUAKE
HOUSES DESTROYED
» 1923, SEPTEMBER, 1
1
2
3
4
5
6
7
500+
1,100
190,000
142,000
3,534
694,000
200,000
8. TOKACHI-OKI QUAKE » 1968, APRIL, 1
8
N/A
WILD RICE Branding & graphics The solution embodies the theme “East meets West� while integrating local sourcing and sustainable business values into the brand.
SEASONING PA LETTE Branding & packaging The company believes that less is more. I have designed the package to stay true to this core value. The packaging is clear, simple, eye catching, and meaningful. Through a spectrum of beautiful colours that peek through the die-cut, consumers can easily find the perfect match for both the eye and the palate.
I L L U ST R A T I O N
IS THE PROCESS OF MAKING A CONC EPT D E S I G N IS CLE G. TO I L L U ST R A TE WITH TOO M DRAWIN AR UCH E GO TH C RE A T IN G . F I RST WIL RO AN'T DRAW, DO A LITTLE DOOD , CESS OF L K IF YOU C LE O UG PRO EVEN ILL R R H THE RM, MIND MAP., GENERA IP YO E VISUALS WILL HELP BRING TE AN RAINSTO UR INE - THES EN , B YOU ILL A MAGAZ ALYSIS. MOOD BOA . TH TA R ID US TIVE AN RDS, LE EA LEM T COULD BE HAND DONE WITH A W PETI TR AND DIGITAL, I IDE TO NT OB COM BRA AT TO BE VAR X, THING AS SIMPLE AS A SHOWERS, RELAX. SEE YO ND NEED IET LIFE. IO . TRI HOT , OR SOME PEN UR DE Y O I MA KE COLLAGE N SI GN CIL. F M LLUS . TA OLOUR, SHELTERS, BILL I S C U N ND R B S E MASTERS, AND FR H , E HAV T S T Y E B A D A T BOARD W ED CH CAR GIVE E A O INSPIRED BR S, DIRE D IUM R A T ESS KET URS. BE YOU CT MA O ST IO F S USIN ILS, BPRISE COLO IRTS, INFOGRAPHICS, W R O NFIDENT WAY. CONSID .D S: YLE N S, T-SH EBSIT IQUE, CO ER L S, B S O AS WN SUR OOK GU .D ES, AN OST R AD IN A UN DO OT TER INT IDE AC STORY D ART APE ON OS E E .L P H E D T P R E E N M F O P C T O F I L G S S D Y N I I . T G S M F I A S O G G R ANAGE GE N ARE HE : EN THIN T PR ’T EW YOUR ESSENCE O S. THE OOK AT VISUALLY MS IN , ET ,N BE TIME USE PA S. L AK E A AT DIU ES PR KERNIN WEL T HELP M ACKING, Y OF EAK UR IO ME UE G, ELIM AF LUTION. REALLY TRAIN YOUR EYES TO AL NG, TR AT BR CH N DRA TH INATIENNTS TH . CONSE PAGE. EVO EADI TE BL NT W W RO ER E GL M G OR ON TH IDER MS, AND GRID SYSTE U L E O E N D I C L E N T A P S A B F E I O , R R E G I L L U ST R A S P MS. TH N. NE HA TI , O ST ER ENT INK AB FRAMEDHANS, W CH TO LEAR TION T ES JU PR IND U YO S, RULE OF ODD IS OUT B IN AD IS SO MIDOWS S, OF THIRD AND EXPRESSION. D S, WHJI ECT U KE ALW ED ELEIS AZ , PIRATION RAWIN PH BY RULE S OR SUB TE SP, CTEHER TA AY G ST EN INS RA N, , COL NE W N. KNOW YOUR TARGET M TIENTA N S T O G O O E A I I N I U C A M T M B T I N O R A G AN IDEA. ON A T TS B PRAKET, LU OR C U IG MO ALWA TA BE AR ECTIO R CHO NERLAETEIDNG A WI R DE YS TH , FO CONNDN ALW IE EN BR AN BUT INTERACTIVE. TRY TO AY OF G CE AN RI AGFIICND L OCT OF I L L U ST R A T IN G ; IM C ING STATIC, O D . THE IA THE WAYSMEANSS DE S, HE M GI BE A TD THINGWAT ISAN S NT’S BR O T L A E A . I T ’ L N LO C F A O I C W I C E N T O H N CH D AACTI DE DO GN S , MEDICAL, BO O ING T F PR UNIQ N IS TO SIGN W DITOROIAUTL TAN ION S UE UREI,T E RY, BUT TAY FOFCUASSEA IN MAK IC SIT FO E D ONDECISIO SEL CARICCAATMP H A STO L IN R ABOUT. O PO G A SI L, EOPLE CAR ITSE G WO LA TO NG OOKSING P R TAHIAGTN P REAS RON GET THE TON EL EWO E O F THE MIC BLE M S TIONRSD B C NG, .T NLY ES MATOTIN T ILLUSNTR/ A ITI IC Y, O , COVOICE Y ECT SAGE T GTH ATED HAT RA ON WR T.OKS TH THE A NOO AT UBJ G ER TIO , IR TH EN A S RIGH IDE S B EXA PY SE AT RE TN. OR ST EN’ TO OHN EAVE TSECTIVEGSAGAND NVAIEL CO YPOERSP HO FIR LDR N GOES SS E. N PE REA E CHI ESIG ARENE THE; BA AP D ERENT U W YOUR E PA BY D E AW OV IESAD A BBOOK, RT DE DIFFLO NS S RA WAICI .L TITOHING LE ALL TH DES KTSDUOMMY. R H T NO RAI PA ND O TF CISRIP FL IO TO TIO TER BOU T TO URE BOGN DEES I N LL.TH KEA ED ER GO IVE CTHEARNAGE FO CT ON T TUR LAT TIHSINCR ATIVEITAY PI TAKE LY POSI ES INF E, N EV ONE, WI AKE AAW MAK IKSEH. ER., STAY FRLE NOT TM ND, BU AY. AT WORK MUS H YW OU T RE IC, IT HER SD TRO G — A EV E I S .— A GREA AT ER NT T MIEK EG OI YB HE NE E GER Y OD RITZEN ’S DE Y M NO SAIN ISS T EXUPÉRYLESS IS MORE. T ES H ER WHEN IN EF
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IDE A GR ADSHOW CONCEPT Concept & design Since the IDEA program is known for its strength in design and illustration, it made sense to design our promotional materials to emphasize the benefits of having both. My grad show material is designed to present the event as a wedding or engagement party, as if “Design” and “Illustration” were a couple—a perfect match.
REM Postcards REM POSTCAR DS Concept, photography & design I love photography and design. I believe that every image is a reflection of the state of mind and heart that the photographer was in at that moment, I also believe that design is the best way to interpret this state of being. Combining the two, something beautiful and meaningful emerges.
I’M
BEING A
TOURIST IN MY OW N
ŠREM Postcards. All Rights Reserved. www.sharonhs
siao.com
©REM Postcards. All Rights Reserved. www.sharonhsiao.com
B
ME TO
l u f i t u a e
YO UR
C OR E
©REM Postcards. All Rights Reserved. www.sharonhsiao.com
TW I N WAVE Branding & packaging These repackaged kids’ snacks eliminate the original non-recyclable materials (plastic and aluminum), and help reduce fuel used in transportation with their lighter and more stackable form. The style and format of the illustrations is designed to appeal to the younger audience, making the snacks fun and exciting to eat.
LIBERTY SNUFFED Concept & illustration This editorial illustration reflects on the fact that consumers have handed over too much power to corporations.
TRUTH ABOUT BOT TLED WATER Concept & illustration This editorial illustration uncovers the ugly truth behind the perceived safe, clean, and smart drinking choice of bottled water.
GENDER PREFERENCE Concept & illustration This editorial illustration communicates how the age-old bias for boys not only unbalances the gender proportion for both sexs, it also foreshadows the emergence of many potential social issues in China.
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