PORTFOLIO YUAN LIM SELECTED WORKS 2023 | GRAPHIC, ILLUSTRATION, DIGITAL DESIGN
DESIGN, REVISE AND DELIVER
I
am a multifaceted graphic designer who worked with local businesses, non-profits and educational institutions. Armed with a vast experience in freelancing, I am excited to deliver excellent results working on future creative projects ranging from marketing collaterals to illustration design. My work process involves getting to know the premise of the job and detailing what the client needs in our initial meeting. I would then syntheses a solution upon my research and studies in existing competitor works which would inform how I draft out ideas moving forward.
SKILLS ADOBE CC | PHOTOSHOP, EXPERIENCE DESIGN (XD), ILLUSTRATOR, INDESIGN Acquired through: Market collaterals, logo design, publication
VIDEO EDITING | ADOBE AFTER EFFECTS Acquired through: University projects, Research Assistant
TABLE OF CONTENTS
Product design Page 4
Illutut production video
Marketing Collateral Page 10 Page 14 Page 16
Photovoice project VR-Arrival brochure` Vibe marketing
Logo Design Page 18 Page 21
Shabbat At Tav Adonai Tunes
Illustration design Never Alone picture book Traditional + Digital art
Page 24 Page 30
ILLUTUT UX PRODUCT DESIGN
Brief - A proof of concept animation that showcases how this website provides art education, with a focus on making an accessible curriculum and easy to follow tutorials.
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Watch Video: https://www.youtube.com/watch?v=q0MpKuzmgSo Case study: https://www.behance.net/gallery/159841039/Illutut-online-art-course
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LEARNING DESIGN WALK-THROUGH 01. Explore user dashboard
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Category: UX Research, Site Mapping, Animation Published: 2022
02. Explain Learning Curriculum
Teaching Demo
Objective - To create a successful teaching service, this website’s design is built from research articles around the 5 stages of E-learning principles (Trowbridge & Bybee 1996) where it motivates users to explore and learn by rewarding curiosity.
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03. Engage Timed Trials
Practice Exercise
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04. Expand Schedule exercise
05. Evaluate
Result board
Solution - The service is designed on gamification principles to deliver instructional content, as an effective learning experience comes from engaging students with hands on exercises and learning exploration.
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PHOTOVOICE PROJECT MARKETING COLLATERAL
Brief - The PhD project has displaced Ukrainian to participate in expressing their stories of displacement through photography, my role was to retouch photographs and create a series of banners that will be displayed in exhibitions at community events and academic institutions.
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Roles: Graphic Designer Published: 2023
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Objective - This project had 30 different participants submitting their photographs where we make 5 Banners to share their unique experience fleeing from the war.
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Solution - With these banners being a representation of the Ukrainian spirit, my design employs motif that are corresponds to their flag and textile patterns.
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VR ARRIVAL BROCHURE 2021 MARKETING COLLATERAL
Brief - Brochure design for local Virtual reality venue that was distributed for outbound emails, detailing the line-up of games and simulations on offer. Objective - The target demographic of this brochure is focused on the corporate sector, with the goal of marketing VR experiences to promote team building skills by using group simulations.
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Roles: Brochure design Published: 2022
Front spread
Inner spread
Solution - Therefore the design is built from the established brand of the VR establishment with the focus of producing eye-catching graphics that will stand out from rival VR companies in the market.
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Link: https://www.behance.net/gallery/129274189/Vibe-%28branding-elements%29
VIBE - BRANDING ELEMENTS MARKETING COLLATERALS
Brief - To create marketing collateral that was employed for church events throughout the years, consisting of business cards, banners and booklet. Solution - Throughout these different projects, my goal is to keep the art direction consistent within the existing branding guidelines of the Church ministry but designed with a vibrant and lively aesthetic that appeals to its demographic.
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Category: Publication, brand collateral Published: 2016
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Link: https://www.behance.net/gallery/128925843/Shabbat-At-Tav-%28brand-design%29
SHABBAT AT TAV LOGO DESIGN
Brief - A logo made for a church music ministry with a teaching the bible through songs sung in the Hebrew language. The visual design represents the ministry’s focus of music and the Christian messianic faith, utilising the colour palette and imagery that encompasses their zeal for the Lord. Solution - The logo construction consists of the Messianic seal of the church of Jerusalem, as the church ministry mission focus in of pointing Jews to Christ by incorporating the star of David and the menorah candles.
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Category: Logo Design Published: 2018
Logo idea
Coloured and B+W
Typography
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Logo Ideation
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Link: https://www.behance.net/gallery/129274403/Adonai-Tunes-%28logo%29
ADONAI TUNES LOGO DESIGN
Brief - A logo made for a church music ministry with a teaching the bible through songs sung in the Hebrew language. The visual design represents the ministry’s focus of music and the Christian messianic faith, utilising the colour palette and imagery that encompasses their zeal for the Lord. Solution - The visual design represents the ministry’s focus of music and the Christian faith, utilising the colour palette and imagery that encompasses their zeal for the Lord. The construction of the logo consists of sound waves and the cross to represent the ministry’s focus on making music for Christ.
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Category: logo design Published: 2017
Colour palette
Logo construction
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Alternative Designs
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Link: https://www.behance.net/gallery/160233583/Never-Alone-picture-book
NEVER ALONE PICTURE BOOK ILLUSTRATION DESIGN
This book tells about a boy’s struggle in the slums, where he would endure harsh mistreatment from his community. The child spends most of his time helping out his foster family by working at a soup kitchen that aims to help the homeless. Through the eyes of Joachim, the story unveils his experience of being bullied and neglected by society, which caused him to withdraw from everyone. Its a tale of a boy who struggle to fight his inner demons as he scraps by his day to day life.
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Roles: Illustration, Layout artist, Publication design Published: 2018
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TRADITIONAL + DIGITAL ART ILLUSTRATION DESIGN
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Category: Digital art, Illustration design Published: 2016 - 2017
SUMI-E PAINTINGS
Category: Traditional illustration Published: 2019
CONSIDER FOLLOW ME ON Graphic Design works Behance https://www.behance.net/yuanlim1
Illustration works Instagram @yuan_l_art
Cara app @yuanlim
For Business Enquiries contact me at: yuanlim@outlook.com
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