Personal Branding book

Personal Branding

Yuannita steila - 34220024

Yuannita Steila

Social

media specialize & brand designer

Know more about me!

My name is Yuannita steila. I’m a design student for University of bunda mulia and take graphic design as my major courses.

I also work as social media specialist and brand designer with my own branding agency.

Creativity is my middle name DREAM . DESIGN . DELIVER

Primary Skill

Proficiency in operating various design and editing applications

Understanding of digital advertising and ability to design creative post for social media

Ability to create brand assets for brands

Ability to create content for advertising

Able to deliver projects before deadlines and pay attention to details

Have a perfectionist make the project results will achieve maximum capabilities

Ability to create engaging content plans

Secondary skill

Proficiency in drawing both manually and digitally with personal style

Skill in photography and photo editing

Skill in videography and video editing

Know how to properly operate a camera and lighting for photography

Ability to operate microsoft office application

Ability to operate microsoft application like words, excell, powerpoint

Capability in Design thinking and creative minds for creating every project

Portfolio

Social Media Portfolio

I am a social media specialist who handles Instagram accounts, creates content plans, and does daily posting

Scan me!

to open my portfolio of social media project

Brand assets Portfolio

I am also brand designer who expertised in make brand assets for brands like logo, business card, lanyard and other

#1e2a42 #2e6caf

Video editing Portfolio

Besides graphic design, i’m capable to operate camera, godox / lighting, and make storyboard for videography.

Scan me!

Photography Portfolio

I love photography and photo editing and i’am able to organize work with models for brands. My photo artwork is uploaded on my instagram @yuanartwork

What is my usp? Unique Selling Points

Design style

My design style is dominant to use 3d and shadow effects to make designs look real and unique. i often use mockup for present my artwork in instagram or portfolio. For digital illustration, my art style is less line art & semi-realism

Color & Shape

I usually use bright colors like blue, yellow and white in my artworks. Bright colors makes my design feels fun but still looks simple without much decoration. But I like to add some unique outline shape in it.

Flexibility

I am flexible with any design style according to the client's briefing. I can create design in various style : minimalist design, monochrome, cute design, and etc.

Digital Art Portfolio

i love to drawing mostly female character that i made (original character) my art style is semi-realistic and less line art. Kindly check my other arts in instagram @yuanartwork

Opportunity

The opportunity to get clients in the field of medium entreprise very large because branding and social media services are needed for the progress of a business.

The opportunity to work as a brand designer in big agency company is large because brand designer services are needed

Graphic designer agencies are growing in Indonesia

The opportunity to work as a graphic designer in a large startup company because many graphic designer positions are needed

Weakness

Projects take longer because I am dedicated to checking every detail carefully.

Tendency to experience burnout if I focus too much on the work without any time to rest.

Tendency to run out of ideas and motivation to work on projects

Need to spend quite a lot of time on breaks thats make the project is delayed but when i have enough rest, i will work on the project and ensure it is finished before the deadlines

Who is my target?

My main target is medium entreprise, secondary target Big startup company, and Big design agency (for future target)

What is my positioning?

Brand designer and Social media specialize

Hard Skill Soft Skill

Ability to operate adobe design tool like Adobe Illustrator, Adobe Photoshop, dan InDesign

Ability to operate various design applications like capcut, canva, ibispaint, lightroom

Ability to operate microsoft office application like excell, word, powerpoint

Capable to operate camera, strobe, snoot, barndors, softbox and box light

Having high design standards and focus on detail

Ensuring that every project reflects authenticity, creativity, and high innovation.

Flexibility in facing challenges and Capable of handling deadlines

Good communication skills in english and indonesian language

Flexibility to work in team and individually

GPA Result Self-assessment

Gracella Prissilya

Content creator & Craetive designer

Gracella’s Profile

Gracella Prisilya is a graphic designer from Indonesia, graduating from Binus University with a Bachelor of Arts degree. Gracella is currently working full-time as a creative designer at By Painters. She is also a content creator on Instagram (designbygres) and on TikTok (guraserra) Grace actively creates tutorial content for Adobe Illustrator and has been a speaker in several graphic design webinars. Grace started creating content in 2020 and is still active to this day, with 219k followers on TikTok and 101k on Instagram.

Why i choose her as my competition?

The reason I choose Gracella as both a competitor and a role model is because I admire her content on TikTok, where she often provides tutorials on Adobe Illustrator. Her extensive experience and impressive design results make me admire her and aspire to be like her. Besides being a role model, I see her as a strong competitor because we both work in the design field, although we have different unique selling propositions

Gracella’s Career Speaker experience

Full-time Creative Designer at By Painters since February 2023 until now

Freelance designer through Instagram designbygres since June 2020 until now.

Internship as a graphic designer at Sevenpreneur for the months of December 2022 to February 2023.

Internship as a graphic designer at Pt. Ternak Uang Nusantara for the months of August 2021 to January 2022.

Internship as a graphic designer at Crewdible for the months of March 2021 to June 2021.

Part-time Graphic Designer at Ikatan Koko Cici Jakarta for the months of February 2020 to April 2020.

Part-time Graphic Designer at Deluna Florist for the months of September 2019 to November 2019.

Experience as a webinar speaker in graphic design

Himmanomi UNS Webinar Speaker: "The Importance of Business Branding Through Graphic Design" from Sebelas Maret University.

Speaker: "Photoshop Essentials for Graphic Designer" from Mezink.

Vertograph 3.0 Webinar Speaker: "The importance of feeds design for business" from IPB University.

Webinar Speaker: "Driving Innovation to Enhance Quotidian Design" from Universitas Indonesia.

Wood Vol 2 Webinar Speaker: "Express Yourself with Creativity" from BEM Faculty of Psychology, Universitas Gunadarma.

Portfolio of @Designbygrace

SCAN ME! to see Gracella’s portfolio

Gracella STP

Strength

Proficient in Adobe Illustrator, Adobe Photoshop, Procreate

Excellent public speaking skills and ability to teach effectively

Mastery of branding skills including logo design, business card design, and product packaging.

Strong personal branding on social media platforms like TikTok and Instagram as a content creator.

Target

Primary target is medium entreprise mostly skincare and food industries

Secondary target is company

Positioning

Creative deisgner

Content creator

USP Comparison

My design style use 3D effects and shadows

I mostly use bright colors such as blue, yellow, and white into my work.

I maintain a flexible design style to accommodate client needs while still incorporating my signature 3D design and shadow effects.

My target market varies and is not determined by gender, but most of my clients' projects lean towards minimalist design aesthetics.

Grace has an expressive design style, often utilizing bright and soft colors, with cute vector characters.

She typically uses feminime colors such as pink, red, and purple in her work.

Grace's niche is characterized by cute and soft designs featuring flowy lines and adorable characters.

Grace focusing on female target markets. This is evident in her projects, which mostly use flow lines, pastel colors, and adorable characters.

Creativity is my middle name

Fun, unique, ambitions, Socialize

From the results of the initial idea, then I will design according to the client's briefing with satisfactory results

The initial idea or concept that emerges as a result of imagination and the client's aspirations and expectations.

DREAM DESIGN DELIVER

I will deliver my work well and make sure that every work convey the desired message. I’m able to present the meaning and design ideas of project

Get to know me more!

I use Instagram with the username @yuanartwork and LinkedIn with the name Yuannita Steila.

I chose Instagram because it’s the most popular social media app nowadays. On Instagram, I share my artwork and projects to reach more people.

I also use LinkedIn because it's more professional. On LinkedIn, I share my work experience and connect with others. I also follow and interact with people to make more connections.

I posted my self-promotional video on Instagram, both on my main account @yuuan03 and my professional account @yuanartwork. The video received a total of 165 likes and 44 comments. The majority of viewers were from my @yuuan03 followers, who have a 610 followers.

23 March 2024

like : 96

comment : 30

(including replies) Self

(including replies)

24 March 2024

like : 152 comment : 41

(including replies)

25 March 2024

like : 164 comment : 44

Self promote

Comments & Likes

Total 23 comment, 44 coment including reply

Total likes 164

Self promote

Reel Insights

The insights for this reel were gathered from the @yuanartwork account. The 638 non-viewers are likely from my other account, @yuuan03, which has a larger following. The remaining non-viewers might be due to my friends and family sharing the video with others

Plays total 1515

Reel interaction 212

Account reached 716

Self promote

Comments & Likes

Total 23 comment, 44 coment including reply

Total likes 164

The reason

I chose Instagram as the platform to upload this video because I'm more active on IG and have over 100 followers on both accounts. I uploaded it on two accounts to achieve more likes and comments. I get more engagement through my main account while also showcasing it on my professional account as it serves as a strong portfolio for me.

The video was uploaded three days before March 26th because it required a lot of hard work. I spent one day recording myself and scripting, followed by one and a half days of editing. In total, it took me two days and half to create this video, which was quite challenging and make me lack of sleep. The video was slightly delayed as I had to manage other midterm assignments

The most challenging aspect was creating the short showreel, which required many hours to make a one-minute animatd video. I edited the video using CapCut and canva because it’s easier & have more simple feature rather than premier or after effect . The video was recorded using a Vivo V20 with tripod.

Yuannita steila

@Yuanartwork

Yuannita steila