PORTFOLIO YUAN YUE
--Selected Graphic Design Projects--
2011 - 2014
CONTENTS 01 | Besg a Baby
03
02 | Su bjam
10
03 | Self Branding
26
04 | D ivano
32
05 | In ner Str enth
38
06 | Inter nship Wor k s
43
07 | A ctive S p ace
52
YUAN YUE
08 | C hao
55
V IS UAL B R AND D ES I GNER
09 | O ther s
58
P roducts Comp any R ebranding In dep andent Music Label Rebranding
Wor k shop W ith Par k H yatt Milano Wor k shop W ith For ever mar k
Email: yueyuandesign@gmail.com Linkedin: Yue (Stephannie) Yuan Wechat/QQ: 113260066
Tiny S p ace Desig n
1 . B e sg a Baby Pro ducts Co mp any R e branding
Currant logo:
Abstract:
Brief:
Concept:
Keywords:
BESGA was belong to British Biogoal investment company. They registered the trademark and authorized Shenzhen Besga limited co., LTD., as the only research and development, production and sales in mainland China.
They want to rebranding the logo and all the visual identity. Especially put importance on package design
Nature Care
Professional, little Luxury, Friendly, Lovely, Natural.
1 . B e sg a Baby Pro ducts Co mp any R e branding
蒙納簡雅麗 ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyz 蒙納簡雅麗 1234567890 Fonts Brandon Text
Primary Logo, Mininum size is 15mm*10mm In White Background
Logo Usages
c: 0 m: 0 y: 0 k: 0
c: 0 m: 0 y: 0 k: 90
c: 82 m: 0 y: 33 k: 0
Primary Colors Negative Logo Usages
In dard Background
In light pattern Background
In colorful Background
1 . B e sg a Baby Pro ducts Co mp any R e branding
Stationary
EMPLOYEE'S CARD
tel: +86 755 2306 9989 email: info@besgababy.com fax: +86 755 2306 9989 address: 7TH FLOOR OF ZIAN CBD. NO.2 XINAN STREET, BAOAN AREA, SHENZHENG, CHINA.
Name: Duty: No.
李雷 RAY LEE Product Manager
tel: +86 755 2306 9989 email: info@besgababy.com fax: +86 755 2306 9989
地址：中国深圳市 宝安新安二路 资安大厦7层
address: 7th floor of zian cbd. no.2 xinan street, baoan area, shenzheng, china.
tel: +86 755 2306 9991 fax: +86 755 2306 9989
email: info@besgababy.com website: besgababy.com
tel: +86 755 2306 9991 fax: +86 755 2306 9989
email: info@besgababy.com website: besgababy.com
www.besgababy.com
. . .
1 . B e sg a Baby Pro ducts Co mp any R e branding
Advertising, Web page
Package
1 . B e sg a Baby Pro ducts Co mp any R e branding
BPA FREE
宽口径两用防爆奶 瓶 Wide-neck Double-use Explosion-proof Glass Bottle
℃
240ml/8oz
1 . B e sg a Baby Pro ducts Co mp any R e branding
Package
BPA FREE
BPA FREE
宽口径两用防爆奶 瓶
宽口径两用防爆奶 瓶
Wide-neck Double-use Explosion-proof Glass Bottle
Wide-neck Double-use Explosion-proof Glass Bottle
℃
℃
240ml/8oz
BPA FREE
宽口径两用防爆奶 瓶 Wide-neck Double-use Explosion-proof Glass Bottle
℃
240ml/8oz
240ml/8oz
Package
2 . Subja m Indepa ndent Music La bel Re branding
Sub Jam is an experimental art organization. Mainly it publishes and creates events for music and sound. Also involve to poetry, visual art and other materials in hands. Founded by Yan Jun in 2000 as Sub Jam Records. It has continually trying to define itself and invent itself.
Project Abstract: The Void is a computer generative design system for the experimental music label—Sub jam. I was using processing to generate images based on the information of music itself like speed, loudness range, rhythm and instrument type. Add up the visual icons provided by the band, we can create thousands of different images within same rule. The images can be the “lyric” of experimental music and also can be applied to music related merchandise.
Concept: The Void Keywords: Sound Visualization Experimental Anti-boundaries Cosmic Abstract
PROCESSING
Music Files
MUSIC PRODUCTS
svg files, 50mm*50mm
Speed
BPM
The number of visual elements
Loudness Range
average max average minimum
Random in Size Range
Rhythm
Yes or No
Has grid layout or not
Instrument Types normal instrument human voice field recordings
Musician
draw to stage
computer generative sound
PERCENTAGE
Visual Elements Of The Band
Red Yellow Green Blue
2 . Subja m Indepa ndent Music La bel Re branding
Processing Coding Language
Examples
15' bpm:126
(0.8*100,1*100)
Yes 0% red
Yan Jun Yan Jun, sound artist, also known as music critic, poet and organizer. born in Lanzhou in 1973. Graduated from Department of Chinese Language & Literature in Northwest Normal University in 1995. Now live and work in Beijing.
0% yellow 00% green 100% blue
Examples
08 Mysteria bpm:102
(0.8*100,0.2*100)
Yes 50% red
Lionel Marchetti (France, 1967), He collaborated Subjam to publish a conceptual album with poems in 2011 which named 23 FORMES EN ÉLASTIQUE
30% yellow 10% green 10% blue
Examples
notitle bpm:
(0.3*100,1*100)
Yes 30% red
Wang Fan is pioneer of china’s experimental. He was born in 1970 in Lanzhou and relocated to Beijing in 1996. He is a self taught, religion/ tradition oriented (buddhism and other oriental religions) and non-stoped musician.
0% yellow 70% green 0% blue
Logo Clear Space
Smallest Size 5mm*5mm Subjam Experimental Art Organization
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Font Gill Sans
Logo Guideline
Subjam Experimental Art Organization
Stationary
MIJI WORKSHOP
Pm 7 – 10 – free admission | April 17, Thursday, 2014 | Zajia Lab, Doufuchi Hutong, north of the Bell Tower
Poster
CD Booklet
CD Package
Business Card
Post Card
merchandizing
Yuan Yue Communication Design
3. Sel f B ra nding- -Yua n Yue Co m m unic a tion Desig n
Abstract:
Brief:
Brand Philosophy:
Concept:
Keywords:
Yuan Yue Communication Design will be found in 2015 based in China. The focus of their work will be brand strategy for cultural and commercial clients who value the power of design.
They want to design the logo and visual identity system
Use simplicity to create complexity. Organize complexity to simplicity.
Magic Cube
Neat Appetency Fun Impressive Exprimental Professional
3. Sel f B ra nding- -Yua n Yue Co m m unic a tion Desig n
Yuan Yue Communication Design
Yuan Yue Communication Design
12.5mm
14mm
12.5mm
This logotype is used when the content was dark.
This logotype is used when the content was dark.
Yuan Yue Communication Design
Yuan Yue Communication Design Basic logotypes. The minimum print size is 6.25mm*7mm.
This logotype is used as page footer or watermark.
Pantone速 Matching System
Four-Color Process
Web usage
Video usage
Black
Black: k100
html# 000000
r0 g0 b0
White
White:0
html# ffffff
r255 g255 b255
Yuan Yue Communication Design Yuan Yue
pantone速 431
Basic colors defination.
c11 m0 y0 k64
html# 5f6a72
r95 g106 b114
Communication Design
Negative usages
This logotype is used as page footer or watermark.
Yuan Yue Communication Design Yuan Yue Communication Design
Yuan Yue Communication Design
14mm
Yuan Yue Communication Design
3. Sel f B ra nding- -Yua n Yue Co m m unic a tion Desig n
Yuan Yue Communication Design
Yuan Yue Communication Design
ABCDEFGHIJKLMNOPQ abcdefghijklmnopqrstuvw 1234567890
Yuan Yue Communication Design
Yuan Yue Communication Design
ABCDEFGHIJKLMNOPQ abcdefghijklmnopqrstuvw 1234567890
Yuan Yue Communication Design
Yuan Yue Communication Design
ABCDEFGHIJKLMNOPQ abcdefghijklmnopqrstuvw 1234567890
Use different material as the cube.
Use different colour as the cube.
Font Futura
3. Sel f B ra nding- -Yua n Yue Co m m unic a tion Desig n
Play with the cubes.
Business Cards, Letterhead, Envelope, Notebook.
3. Sel f B ra nding- -Yua n Yue Co m m unic a tion Desig n
Yuan Yue Communication Design
Yuan Yue Communication Design
We want to meet our future clients from web, social networks, magazine introduction, lecture, and design exhibition.
Yuan Yue Communication Design
We want to tell our clients we are interesting, professional, and keep on exploring. We want to meet our future clients from web, social networks, magazine introduction, lecture, and design exhibition. We want to tell our clients we are interesting, We want to meet our future clients from web, social networks, magazine introduction, lecture, and design exhibition.
professional, and keep on exploring. Yuan Yue Communication Design.
We want to tell our clients we are interesting, professional, and keep on exploring. Yuan Yue Communication Design | Domus Academy | MVBD 13 Yuan Yue Communication Design.
Yuan Yue Communication Design | Domus Academy | MVBD 13
31
31 Yuan Yue Communication Design | Domus Academy | MVBD 13
31
4. Diva no : Wo rksho p Wit h Pa rk Hya tt Milano
Abstract: In order to rebrand The Park Bar as distinct from the Hyatt brand, as well its other entertaining spaces "VUN" restaurant and "La Cupola Lobby" lounge, the new bar will have an Italian brand. "There is nothing more Italian than the family and the home". So we choose "Divano" from family objects as the new name of the Bar
Application Version
Concept: "Upscale Italian Home"
Keywords:
Basic Version
Selected Quality Familiar Vintage Memory Warm Main colours
Images Style
Pattern
Menu Design
Coasters
Shopping Bags
Stationary
4. Diva no : Wo rksho p Wit h Pa rk Hya tt Milano
Abstract: In order to find the new territories for Forevermark.We researched about the recent consumer lifestyle trends and emerging values. Then we found women self-purchase was an increasing part of diamond market. It shows the growing strength of women. Meanwhile the strength of women is not as aggressive as men but a sort of soft, introverted power.
Brief: They did not want to change the logo but want to redesign all the visual identity images.
Concept: "Inner strength"
Keywords: purity Transparency Elegancy Luxury
Advertising Images
Retail Corners
Retail Corners
6 . Int erns hip Wo rks
Mcdonald's Ice Cr eam Cup S ecr ets
Artistic Ice Cream Cup Design
ro rs c ha c h
c a l l igra phy
Logo Design For The Game Design Studio
6 . Int ernship Wo rks
Logo Design For The Greek Technology Company
6 . Int ernship Wo rks
Logo Design For An Italian Drama Band
6 . Int ernship Wo rks
Invitation Card For Exhibition
6 . Int ernship Wo rks
7. Ac t ive Spa c e, Hist o ric a l Resident ia l A rea Rep laning
Site Analysis:
Site Research:
River Path
Regional Character
Spot
Project Introduction:
My final project of School Of Design,Jiangnan University. June, 2012.
Concept:
In contemporary China, profit-driven societymake a lot of transformation of traditional folk house are all covered with traditional shell but serve for business. I want to try another way wihich is not destroy the traditional dwellings, to beautify the surrounding landscape, remove the inappropriate building. So that improve the appearance of traditional residence community. Provide the local residents a comfortable living environment.
LEDEND 1 Main Entrence 2 Parking space 3 Antient Lime kiln1 4 Antient Lime kiln1 5 Ancestral Temple of Qiu 6 The Qiu Alleyway 1 7 The Qiu Alleyway 2 8 The Qiu Alleyway 3 9 Ancient Canal Wharf 10 Xigang Canal Wharf 11 Xigang Bridge 12 Rest platform 13 Shared Yard 14 Secondary Entrence
General layout plan:
Spots Perspective:
Facade Plan:
8. C ha o , Tiny Spa c e Design
Inspiration:
Project Introduction:
The academic teamwork project of School Of Design,Jiangnan University. April, 2011.
Concept:
The task is to design a tiny dwelling which is mobile and easily disassembling in four square meters. Since the population is dense and the housing price keeps in the high level, tiny house will become an ecological new housing. And ecology will become a keyword. Thus, how to integrate human beings and nature and how to make human beings integrate into ecological environment better will be our common topic. Moreover, this task is not only an attempt to change our mode of life but also a discussion of human and nature’s way of mutual independence.
Material:
We need to find a kind of Eco-friendly material which is flexible, practical and degradative.Then, we found a kind of washing kraft paper,which is water-proof as well as hard to tear. However, this kind of material is beyond our budget and we have to use the general kraft paper as the material of the model instead of that expensive one.
9. Ot hers
9. Ot hers
9. Ot hers
Thanks!