YUJIN KIM P O R T F O L I O Ume책 University M.F.A. Transportation Design 2013
Quart
Urban Micro Commuter
917 R
High-performance Hyper-car
GEATKI
Dirt track motorcycle
LILY
Pure Hyper-car for 2025
T.A.G
Stroller to Tricycle
U-bike
Reusable Public Bike
HOOK
Urban Electric Bicycle
Quart
Urban Micro Commuter Project Purpose
Team Lineup
Period
Thesis Project
Individual
5 months
Many people
Drive to work alone by a big car
Nowadays, one of strong trends is urbanization all over the world. The urban areas are growing wider and more crowded constantly. In this environment, the city offers some of public transportations and infrastructures to make citizen transport efficiently. But, lots of people are still driving by private cars despite rising fuel costs. So, traffic jam, lack of parking space and waste of resource are getting serious. If we look around a city, there are many drivers going to work alone by a big commuter. It is a crucial cause of these issues. It aims to create a suitable personal commuter for primarily single drivers, with fascinating look despite its compact size. That will catch the eyes of people, and then make them desire it.
Challenges Facing Urban Transportation Parking difficulties Traffic congestion Land consumption
1 Person
Micro commuter
Small Footprint and Energy
Premium
BMW
New Iconic
Value of car Taxes, Fees... Although small cars have many merits to use in a city, the sales volume has been strongly affected by energy costs. Micro cars need to rise their own value more in order to get interests constantly even during the period of low energy costs. Therefore, it should be a premium in itself, to satisfy users with car ownership.
Attributes -
Private 1+1 tandem urban commuter Premium downsizing with premium brand BMW Micro architecture for the socially aware group Flexible layout for ergonomics and comfort New form language for BMW identity
To appeal to the general public, the desirable appearance is important. It needs to refute stereotypes that a micro car is cute, looks weak and so on. Urban micro commuter fitted in well with mega-city environments with dynamic looks that BMW pursues.
Side panels stretch to shoot the laser light.
Electrochromic Window
When drivers want to guard their privacy like as makeup, nap, meal and rest in a car, then they can turn on and off the window transparency.
Frames sticking out from inside pushes the skin. It shows tension.
Fixed Wheel Covers
It combines with active-wheels. To seem longger than the real body length, the cover graphic has an optical illusion effect even while driving.
Tandem Seat
The narrow 1+1 tandem seat is more suitable than the typical layout for the cramped urban parking environment.
Parallel Parking 2.5m 6m
90 Degree Parking 2.7m
5.5m
Detachable Trunk and Suitcase
Small Footprint Iconic
Flexibility
Sliding Seat & Stretchable Dashboard
Sliding Seat
During the autonomous driving, the seat can be sliding backward to make more comfortable seat position.
Dashboard & Steering wheel
Steering wheel is integrated with the dashboard to maximize small space.
Development with Clay
Battery
Length Width Height
2320 1140 1400
2 Passengers(Maximum)
Manual Driving
Check Package Autonomous Driving
Refinement
Front Refinement
Check from Different Perspectives
3D-Scanning
The result is a 1+1 urban commuter with bold aesthetics of future BMW identity. A desirable vehicle to respond to the needs of future market trends. The market has been shifting from large luxury segment to a more sensible and smaller segment which has less impact on the environment.
CAD Modelling on the scanned data
Functional solutions such as modular trunk and variable driving position layout further promote the flexibility of this vehicle.
A micro-commuter which breaks the stereotype of personal transportation, and evokes emotions from the general public.
Desirable
Premium
Scenario
Home to the airport
Name_ Anton Occupation_ Engineer Age_ 35years
Manual Driving
The car automatically comes from a parking lot
Call a car
by a mobil device
Sliding Seat
Autonomous Driving Suitcase to an extra trunk
Getting in
Turn on the window transparency
Stop beside BMW X5 for the crossing
Going on a business trip
Headlamps on inside out frame & Sub door hinge
2330mm 4666mm
Autonomous parking
Charging a battery
with a wireless charging system
Simple Scenario Video https://vimeo.com/68264636
Model Making
Exhibition
917 R
High-performance Hyper-car Project Purpose
Team Lineup
Period
Study
Individual
6 weeks
Functional beauty offers better performance
To reduce the weight of the high-performance car is essential to increase performance more. Besides, to meet the needs of time, that is becoming more important task to use energy efficiently. To achieve this, weight of a car can be reduced by combining a new structure and a shape. It can also have a downsizing effect for the high-performance. Furthermore, the visual lightness can emphasize the functional aesthetics of Porsche.
Functional Aesthetics
A design focused on function creates feelings of trust and confidence. Moreover, the logical form constantly inspires people with its own beauty.
The side windows are inspired by net structure, expressing light weight and a sense of airiness.
Shark fins reduce drag and maintain down force. And those are visually characterized.
The fore-end cut off idea is from Porsche 917. That can be a visual sign that means drivers get in the car through the front.
Fore-end cut off
Check package
Refining on the clay
Windshield Door The windshield door makes a driver easy to get in a low hyper-car.
Up and Down
Hot Air Outlet
Heat emission from batteries and motors
R
acing evival 1970 evolution ising
LILY
Pure Hyper-car for 2025 Project Purpose
Team Lineup
Period
Study
Individual
8 weeks
High-performance hypercar at any time and place
Sculpture in your own showroom Lily owners will be able to change their home into a showroom. Ferrari sports-cars are too beautiful just to be on the road. If the Ferrari come into a house, that will be a extremely gorgeous sculpture. That will change a common living room to a private showroom. The Ferrari in a house will make the owners be proud of appreciating the car even in their house as a sculpture. Through the use of advanced materials, superior aerodynamics, and technologies such as electric power an extremely efficient Ferrari is born. Furthermore, this clean energy enables the Ferrari owners not only maximize the value of their car, but also integrate it their new life-style.
Study of Ferrari Heritage
PURE Provocative
Concentrated
Overwhelming
Pure
Ferrari has been focusing on racing and sports-car. The cars is enough to overwhelm around the road by its provocative appearance.
Provocative Overwhelming
Ferrari
lily
2890 4250
Wheel Inspiration
Electrochromic Glass
When it is parked, the windshield colour can be changed to Italian red, to look like a sculpture more.
Hot Air Outlet
Overwhelming
PURE
Provocative
lily
Compact Hypercar
Challenge
GEATKI
Dirt track motorcycle Project Purpose
Team Lineup
Period
Form Language Project
Team(research) Individual(design)
9 weeks
(in collab. with OCKELBO)
THE BRIEF
Ockelbo has a strong history in Scandinavia, with enthusiasts giving the brand a sense of cult appeal. As a group, we aim to reinvent this iconic Swedish brand by creating a family of sporting and work vehicles.
GROUP WORKFLOW & PROCESS
MARKET PLACEMENT
Dirt track
ATTRIBUTES
is one of the oldest forms of motorcycle racing. The core principle is to get from start to finish faster than the other opponents on an oval-shaped track. Motorcycles in this sport are equipped with only rear brakes (front brakes are not allowed) are able to exceed speeds of 130mph (210km/h). This bike provides drift thrill as well as speed.
victory mechanical aesthetics
technique
Form language for core identity form
graphics
construction
colour
details
Dimension reference Highland Dirt-track 2008
Wheelbase Seat height Front tyre Rear tyre
1400mm 720mm 120/70-17 160/60-17
“Thrill of Drift”
Inspiration
T-type frame
Monocoque Body
Applying a T-shaped moncoque body, to express the unique feature and give contrast to competitors.
Clay Modelling (scale 1 : 3)
3D-Scanning
dirt-tracker mechanical aesthetics
victory
technique
thrilling
3D Modelling on the scanned data
Headlamp
Indicators from the Ockelbo logo
Tachometer
Fuel Cap
Wheelbase : 1400mm Seat height : 744mm Front tyre : 120/70-17 Rear tyre : 160/60-17
1 MACHINE “Thrill of Drift”
dirt track
+ lamps + front brake
2 TERRITORIES “Thrill of Cornering”
on road
T.A.G
Stroller to Tricycle Project Purpose
Team Lineup
Period
Study Competition
Individual
2 weeks
A Winner in Top 12
Stroller
Its FREQUENCY of use is LOW The PERIOD for use of a stroller is SHORT compared with its high price.
Is it impossible to extend the term of a VEHICLE’s life ? In our whole life.
The 1st Vehicle
The 2nd Vehicle
Transform As Growth A stroller is the first vehicle in the life of our babies. But the decision to purchase such is not usual, because the frequency of use is low considering that it will only be used for a short period of time. To address this difficulty, if the strollers are simply transformed to a tricycle, which is an amusing ride and a vehicle at the same time as the baby grows, the value and life of the product can be extended.
as GROWTH
TRANSFORM
Stroller
Tricycle
Tricycle
Considering Points
The steering mechanism of a stroller is different from a tricycle.
Stroller
Tricycle
The Core of Head Tube does NOT CROSS the Front Hub.
The Core of Head Tube almost CROSSES the Front Hub.
The 1st Direction
Self Feedback Unstable Uneasy
Solution
Variable Positioning of the Front Tube
The application of multifunctional FRONT WHEEL will make the value of stroller rise.
Twice
1
A Moses basket is detached from the main frame. A handlebar is also separated from the basket.
2
After opening the front cap, the handlebar can be set in the hole and set a position of the front fork.
Buckle
to fix the Moses basket to the frame below
3
Unfold the pedals and a seat. Velcro
to tie up a moses basket with the frame
Ring-type Hub
It can make enough space for the built-in pedals in the wheel.
U-bike
Reusable Public Bike Project Purpose
Team Lineup
Period
Study Competition
Individual
3 weeks
A Winner
Safe for riding
Disuse
Just a problem of safety
3 DAMAGED BICYCLES can be reborn as a
BICYCLE and a BIKE RACK
Reusable Public Bike As the use of bikes in the city increases, there is also a need to continually expand the facilities to store the bikes. If we continue to expand and manage the distinct bike facilities by utilizing parts from obsolete bikes, usage will continue to rise in the future. It will produce positive results in terms of their relation to the reused bikes and extension of products’ life, and the reuse of resources. In addition, it will induce people to make recycling a part of their life by attracting their interest.
We can live twice!
Bicycle
Bike Rack
It is easy to repair and replace parts because of front and rear SYMMETRY and MODULATION of parts.
It is also stable to hold up both bikes with this SYMMETRY in the frame.
It is born a BIKE at first. And...
It is reborn as a BIKE RACK.
SCALE 1 : 4
Use well...and Then? Extend the Product Life and Value !
HOOK
Urban Electric Bicycle Project Purpose
Team Lineup
Period
Study
Individual
10 days
Chainless Urban Electric Bicycle
Cycling to work 8:30 am Start work with sweat
+ Changed perception of E-bike
Riding an electric bike
No longer just for the elderly
Keep freshness
Bicycles are becoming more popular as alternative transportation choice for increasing number of people in many different situations. Social efforts in saving energy resources have made bicycles a more relevant solution for commuting to school or work, not only for workouts. Researches have shown that demands for electric bicycles which doesn’t require human effort - hence no sweaty armpits - are increasing rapidly among students and white collars.
What do they need?
Stimulate creativity for storage The main target is the young generation who are extrovert and curious about new things. I focused on their commutes and activities in where they would need to carry small belongings on the bike. Also, the bike will be customizable to express themselves.
How to fix stuff on a bike Buckle/Unbuckle
Easy Stability Simplicity Flexibility
Attach/Detach
(by hands without any tools)
Clip/Unclip
Bite/Pull
e ram F e v ti Crea
The 8 carabiners inside the wooden frame give freedom to users however they want to create something or decorate the bike depending on their preferences and situations.
Flexibility Nylon Belt
Silicone Belt
Fashion Mesh Bag
Grocery Bag
LED Lamp Wooden Housing
Emphasizes the eco-friendliness of the electric bike and gives nice contrast to the aluminum.
Aluminium Alloy Frame
acts as a suspension and gives visual tension.
Built-in Carabiner
Motor & Gear Shift Alternator & Regulator
How to speed up Pedaling
or
Batte
ECU
ry
CU
Alternator
E
Battery Motor
Throttle
Pedaling
Throttle
CV Education 06, 2013
Ume책 University (SWEDEN) Transportation Design M.F.A. Seoul National University of Technology (KOREA) Industrial Design B.A.
2007
Experience 02-08, 2012 2007-2010 2001-2004 1999-2007
Awards
YUJIN KIM E-mail : yujin.kim78@gmail.com Cell phone : (Korea) +82_(0)10_3616_6631
2011 2011 2006 2005
Internship at BMW Designworks in Munich (6 months) Freelance Industrial Designer Military Service A Member of CLOTHO(Transportation Design Study Group)
iF Concept Award 2011 - Winner (in Top 12) 15th International Bicycle Design Competition (Taiwan) - Winner Universal Design Competition - winner (2 works) SEOUL MOTOR SHOW Car Design Competition - winner
Ume책 University, SWEDEN
Transportation Design M.F.A. 2013
Seoul National University of Technology, KOREA BMW Designworks in Munich, GERMANY
Indurstrial Design B.A. 2007
Internship 02, 2012- 08, 2012
BIRTH
Gyeonggi-do, Republic of KOREA
NATIONALITY
Republic of KOREA
Skills
- 2D tools Freehand sketching/ Rendering Photoshop Illustrator AutoCAD(Certificate)
- 3D tools Clay modelling Alias Studio Tools Rhino Keyshot
Languages English Korean
THANK YOU yujin.kim78@gmail.com