Ibuki Balloon
Brand Book April 2015
TABLE OF COTENTS description Vision.
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The Logo. . . . . . . . . . . . . . . . Signature variations. . . . . . . . . . . . Using the logo. . . . . . . . . . . . . . The Brand Colors.
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Typography.
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Photography. . . . . . . . . . . . . . . Sample Layout.
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Vision & Mission
Key Products
We create enjoyment with balloons
Character balloons
Identity
The Big Idea
Friendly
Compettors Balloon Twisters Hawaii
“Create Enjoyment“
Target Audience
We create enjoyment with balloon arts
Stake Holders Balloon artist Audience
Family Value Create enjoyment not only for kids but also for adults
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Competitive Advantage Cheap and high quality
THE VISION description
We create enjoyment with balloon art.
1
THE LOGO description
The word mark stands for the name of the balloon artist. the icon conveys what the company uses for their business.
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Ibuki Balloon
Ibuki Balloon 3
Ibuki Balloon Ibuki Balloon Ibuki Balloon 4
SIGNATURE VARIATIONS description
Full Color
Black and White
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Grayscale
USING THE LOGO description
The logo can be used for business card, brochure,and signs. The logo also can be used for the photography that the company uses for the advertisement.
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Ibuki Balloon
Ibuki Balloon
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Primary Colors
Sky Blue
White
C 51 M 1 Y 25 K 0 R120 G 201 B 198
C0M0Y5K0 R 255 G 254 B 242
Secondary Colors
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THE BRAND COLORS description
The sky blue and white are primary colors. The sky blue is used for full color logo.
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TYPOGRAPHY description
Krinkes Decor is used for the logo. Orator Std Midium can be used for business card, brochure, and signs. Source Sans Pro Regular is used for regular text.
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Krinkes Decor ABCDEFGHIJKLMNOPQRSTUVWXYZ
a b c d e f g h i j k l m n o p q r s t u v w w y z
Orator Std Midium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwwyz
Source Sans Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwwyz
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Ibuki Balloon
Ibuki Balloon 12
PHOTOGRAPHY description
The first photography is the weddeing decoration with balloon art.
The second photography shows how the balloon artist entertains at parties.
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SAMPLE LAYOUT description
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Yukimi Ichimaru Y & I design company - Ibuki Balloon 55-220 Kulanui St. Laie HI 96762 Š 2015 All Rights Reserved If you transfer ownership, include the company information for the copyright info.