d i n g ’ s
b o o k
陳 家 心 法
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目 錄 伍 、 穩 中 求 快
肆 、 智 圓 行 方
參 、 火 眼 金 睛
貳 、 八 面 玲 瓏
壹 、 膽 大 心 細
楔 子
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a b o u t
楔 子
陳家心法，武林秘笈是也，共伍式。古雲陳家心 法，向來不外傳，乃陳家獨有心法。此心法為古 鎮壓武林，無人能敵。惟陳家血脈單薄，當今煉 成心法者僅剩一人，姓陳，名韻琴，乃陳家第三 百六十伍代傳人。自三年前，為鑽研陳家心法的 重點招式，離鄉背井，獨自前往人人趨之若鶩的 學府——藝專學院。 陳家傳人在三年的時光內，面對各式考驗，逐步 領悟陳家心法的精髓，並學得一身各路名師所授 之招式，其中有：文字編排設計、廣告宣傳設 計、攝影、包裝設計及廣告繪圖等。而當中所覓 得之兵器包括有：
iLife 為能夠得心應手地運用各招各器，三大口訣是勢 必牢記於心的，既是華語，英語以及馬來語。握 有這三大口訣、五式心法及六把神器，稱霸武林 之日，也就不遠矣。雄心壯志的陳家子弟，滿腔 熱情，勢不可擋，自小苦練心法，為求更高境 界，決意擴展前程。不僅熟知武林一介，更對於 科學及科技略懂一二。苦心學習，為的是在武林 界得到一席之地。陳家心法，奠定天下。 如欲與陳家嫡孫相見，請撥016 5036 055，或發 郵至yuncin@gmail.com。務必聯繫，以免向隅。
Ding’s book is a book talking about the essential attitude and ability that graphic designers should have in order to survive in creative industry. With the 5 attitudes that mentioned in the book, graphic designer will be success in the creative career. Ding Yuncin, a fresh graduate student, who got the diploma from The One Academy of Communication Design College, always bear in mind that with the attitude and ability, we only able to success in our career. Through the 3 years in The One Academy, she had learnt and expertise in the Graphic Design, Advertising, Photography, Packaging Design and Visual Drawing. Furthermore, she also able to used variety softwares to develop the good design, namely:
iLife In order to communicate well with the people, Ding able to communicate through three main Malaysia languages, which are English, Mandarin and Malay. Not only loving explore in design area, she also got some basic knowledge about the chemistry, physics, biology and technology communication as well. Ding is a young graphic designer who passionate with the design, hardworking and believe in attitude and ability can shape the success. To have further information about Ding, kindly contact 016 5036 055 or email to yuncin@ gmail.com.
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p r u d e n t & b o l d
壹 、 膽 大 心 細
陳家心法第壹式，膽大心細意指 辦事果斷，考慮周密。凡煉成者 將得以運用此心法擁有靈活的文 字編排作風，並創造出新穎且細 膩的作品。 文字編排設計，這是一門通過文 字大膽的編排而讓文字充滿生氣 的藝術。字體的選擇，文字大 小，段落的長度，字距以及行距 等細節於文字編排中是極其重要 的。一個膽大編排的手法以及心 細的組織文字，這是要奠定地位 的陳家心法第壹式。
The first attitude we need to learn is be bold and prudent. It means we need to be brave, quick in making decisions and circumspect in designing. Once you got the skill, you will be able to create a fresh and creative type arrangement by using the ability and attitude of bold and prudent. Typography is the art and technique of arranging type in order to make language visible. Arrangement of the type involves the selection of typefaces, point size, line length, leading, adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).
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brief
The Challenge “The problem with the City is they have no decent PR”. Mr. Bingo 2011. The world has changed. Since the financial crash of 2008 and the fall of Lehman Brothers consumer confidence & collapsed markets have transformed the financial landscape for good. Fast forward to 2011 and the world is still in flux. Blame and anger has focused intently on bankers, whilst Occupy London and Occupy Wall Street continue to make front-page news. With rapid decline of industry and manufacturing, the UK relies heavily on the financial sector for everybody’s success. Until we change the global model of Capitalism, we need the City to work. For our livelihoods, our savings, our mortgages, our student loans and our pensions. The Brief Create a brand that can be used and owned by the people and companies within the square mile – be it Goldman Sachs, a bar, or an individual but not by government or the City itself. Starting in the City, launch the campaign to bring this concept to life. Build a unique tone of voice to talk about the positive changes that are happening. And finally, create a global campaign to showcase City in Hong Kong, New York and other key financial districts around the world. Target Audience This brand should be focused on financial district of London. It should appeal to both the CEO of Goldman Sachs and a college graduate who’s just started life in the City. This brand should be available to use by 500 banks within the City, as well as bars, restaurants, and cafés.
idea
LONDON
City of London is keep up the momentum to have better future.
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progress
DING YUNCIN
LONDON
LONDON
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LONDON
LONDON
C I T Y
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EVENT MANAGER
10 Spring Gardens London, Greater London SW1A, UK. 020 1354 5506 020 1354 6655 info@london.uk
L O N D O N
Based on the brief, a whole campaign was developed. At the first glance, the audience might not get the meaning of logo immediately, but asked audience to look at it and think deeply about the concept behind it. With attitude of bold and prudent, the approach of logo will not be straight as usual but in a more challenging way.
progress
LONDON
LONDON
壹 、 膽 大 心 細 DING YUNCIN Event Manager
10 Spring Gardens London, Greater London SW1A, UK. T 020 1354 5506 F 020 1354 6655 E info@london.uk
Two colours of dotted layers were overlapping each other and created a moving visual which brings out the concept—keep up the momentum. The ‘London’ word in the logo is hardly seen from far, as you move closer, the word will be getting clearer. It aims to keep remind people that, the City of London is keep up the momentum.
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Final Outcome A cohesive brand strategy and new identity system was develop. The new identity is needed to overcome the effect of financial crash in 2008, people moving out from London and it's relies heavily on the financial sector. The new branding program is keep out the momentum, telling people that London is still growing and able to shape a better future.
壹 、 膽 大 心 細
Project Keep Up the Momentum
Client City of London
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The corporate stationery set for the campaign.
Name cards for the corporate campaign.
The front cover of the corporate guidebook.
When the book open out, the back cover will appear the logo.
壹 、 膽 大 心 細
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brief
The Brief Create an overall identity to commemorate the 50th Years Diplomatic Relations Between Malaysia & Switzerland. Avoid political or religion aspects. The logo design will be dedicated to a competition organised by DFA Department of Foreign Affairs of Switzerland. Embossy of Switzerland in Malaysia. Shortlisted designs will be presenting their work to the panel of judges. The winner logo will be used throughout 2013 for the Embossy of Switzerland in Malaysia events. Prize and participation certificate will be given. Strategies an event best showcase the identity and design communication campaign that shows originality in the idea and competence in design application. The content (text and images) may be extracted from any sources. Creative copywriting may be written by you. Project Requirements Logo identity. Campaign design of minimum 4 items from the following categories: — Prints (mandatory) — Environmental — Ephemera — Vehicles — Web & digital Written Proposal: — Logo Rationale — Identity & event strategy
idea
50TH ANNIVE RSARY switzerland–MALAYSIA
A new identity to celebrate the 50th years diplomatic relations of Switzerland and Malaysia is cohering essences.
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progress
50TH ANNIVE RSARY
MALAYSIA–SWITZERLAND
A prefect combining of 2 countries dance festival.
50TH ANNIVE RSARY
MALAYSIA–SWITZERLAND
16–18 JULY 2012
This dance festival is cohering feature world renowned Swizertland compampy and 2 of the best Malaysian companies: Swiszertland Company Caitlin Corbett Dance Company Malaysian Companies The One Academy Studio National May Yong Sdn. Bhd. At the Pentas 1, Kuala Lumpur Performing Arts Centre More Info +036912736 www.swissmy.org Sub Events
50TH ANNIVE RSARY
MALAYSIA–SWITZERLAND
Based on the brief, a traditional dance festival was held to celebrate 50th years of diplomatic relationship of Malaysia and Switzerland. And also to tell the public the message of cohering essences of both countries make a better future. The overlapping shape was generated from the logo to show the concept for this celebration– cohere essences.
progress
A dance festival of perfect integration.
AN M ITH AT UN E E IT Y
ANIMATE THE UNITY dance festival is cohering world renowned Swizertland compampy and 2 of the most popular Malaysian company. We want to have a better future in both countries. In reaching the height of our abilities, Malaysia & Switzerland cohering each other. A dance festival organize to experience essence of Malaysia and Swizertland. Date 18JULY2012 Time 7.30PM
Venue Pentas 1, KLPAC More Info +036912736
壹 、 膽 大 心 細
The traditional dances for both countries were cohered in an interesting way and applied throughout the whole campaign. Three different dances of the Malaysia were cohered with the Switzerland folk dances and applied in three posters. Other media were used too in order to create awareness, namely brochure, interactive floor, ticket and website.
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To celebrate 50th anniversary of diplomatic relations between Switzerland and Malaysia, a new corporate identity was develop. The new identity for both countries is cohere essences to have a better future. A series of media were used to celebrate this anniversary, such as posters, brochure, interactive floor, banner, ticket and the web pages.
壹 、 膽 大 心 細
Project Cohere Essence
Client Switzerland
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A series of posters.
A series of posters.
When the brochure open out, it would forms logo shape.
A series of posters.
壹 、 膽 大 心 細
Website for the festival.
Interactive floor in shopping mall.
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brief
The Brief To design a guide book to good typography base on the knowledge you have learned in class so far: — how to choose fonts — legibility/ readability — typographic dos and don’ts — kerning, tracking, line spacing — alignment — hierarchy — typographic typos You are encourage to do further research to help you compose book in a logical and sequencial order. The book must contain: — chapter titles — major heads, minor heads — running heads + folios — sidebar annotations — call outs — half title page, title page, copyright page, contents page, chapter openers, and colophon — usage of colour, graphic, and photography are allowed. However, have to be your own works. — open size — minimum 16 pages inclusive of cover Submission — mock up of the finished book — paper stock samples intended — at least 5 different detailed grid studies — research materials, initial sketches/experiments and rationale
brief
A ‘folder book’ containing 5 folded chapters of basic typography knowledge.
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progress
Chapter 1/
Chapter 1.1/
Typeface
Typeface Classification
1.1.1 Serif
Ornamental Antiques, Art Nouveau, Art Deco 1/ Typefaces used for display applications from mid- 1800 to early 1900, and their revivals.
Old Style 1/ Weight stress is at around 8 and 2 o’clock. 2/ Contrast in stroke weight is not dramatic. 3/ Hairlines tend to be on the heavy side. Some versions have a diagonal cross stroke of the lowercase e. 4/ Serifs are bracketed; head serifs are angled.
Script
Transitional 1/ Axis of curve strokes has a vertical stress. 2/ Weight contrast is more pronounced than in old style designs. 3/ Serifs are bracketed; head serifs are oblique.
Chapter 1
Sans–serif
Typeface
Slab 1/ These typefaces have very heavy serifs with no—or very little—bracketing. Grotesque 2/ Generally, changes in stroke weight are imperceptible. 1/ Obvious contrast in
1.2 Typeface Anatomy
T
Clarendon 1/ Stroke contrast is slight and serifs tend to be short to medium length. Glyphic 1/ Contrast in stroke weight is at a minimum. 2/ The axis of curved strokes is usually vertical. 3/ Triangular-shaped serif design.
stroke weight. 2/ Slight “squared” quality to curves. 3/ Many designs have the “bowl and loop” lowercase g. Square 1/ A definite squaring of normally curved strokes. 2/ Often the typeface is condensed.
Casual 1/ Typefaces designed to look informal.
Calligraphic 1/ Script faces that mimic calligraphy. 2/ Many appear to have been written with a flat-tipped writing instrument. Blackletter and Lombardic 1/ Typefaces patterned to look like manuscript lettering prior to the invention of movable type.
Geometric 1/ Simple geometric shapes. 2/ Strokes have the appearance of being strict monolines. 3/ Shapes of character itself are made up of in appearance perfect geometric forms.
Stem
Hairline Stroke
Decorative 1/ Typefaces that defy pigeonholing.
Formal 1/ Derived from 17th-century formal writing styles. 2/ Characters have strokes that join them to other letters.
Humanistic 1/ Based on proportions of Roman inscriptional letters. 2/ Chracter contrast in stroke weight is apparent. 3/ Strong calligraphic influence.
Descender
Ear
Link
Ascender Stroke Serif Bowl
Hook Juncture
Arm Shoulder
Head Serif
Barb Foot Serif
Beak
Tail
Aperture
Counter
Based on the brief, a typographic folder was designed for the young graphic designer who are started to learn the basic knowledge of the typography. Typographic Folder is a ‘folder book’ containing 5 folded chapters. Every chapter is packed with basic typography knowledge that a young designer should know. The folder book was designed in A5 size and separate in 5 pieces so it’s easy to bring around.
progress
壹 、 膽 大 心 細
There’re 5 chapters of the typographic knowledge containing in typographic folder, included typeface classification, grid system, spacing, alignment and type crime. The close size of each chapter would be A5 size, as the reader open out; the information about the specific chapter would be expanded. The final open size for each chapter was A2 size and the examples of specific chapters would show at the back of the page.
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Final Outcome Typographic Folder is a 'folder book' containing 5 folded chapters. Every chapter was packed with basic typography knowledge that young designer should know. Except the information on the front page, example was given on the back of the chapter as well.
壹 、 膽 大 心 細
Project Typographic Folder
Client –
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A chapter with kerning basic typography knowledge.
壹 、 膽 大 心 細
Open out the chapter page.
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a g r e e a b l e & s m o o t h
貳 、 八 面 玲 瓏
陳家心法第貳式，八面玲瓏，意 指各方面都能巧妙應對。凡煉成 者將能夠以360度的思維，創造 出面面俱到的廣告活動。 廣告設計，是一個以市場溝通的 方式來達到加強銷售的目的。通 過廣告信息，掌握消費者的習性 並驅使加強消費的一個動作。陳 家心法第貳式，八面玲瓏，便能 夠達到廣告最理想的效果。
The second attitude we need to have in order to survive in this industry is smooth and agreeable, which means to attend to each and every aspect of a matter. Whoever has this attitude will be able to think in 360 degree and develop the work with details and well considered in every respect. Advertising is a form of communication for the marketing and used to encourage, persuade, or manipulate an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering. Second points to achieve desire result, be smooth and slick, taking good care on 360 degree of the media and thinking.
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brief
The Brief You are required to create a new outdoor/ambient advertising campaign design strategically to meet Fox Movie’s objectives. Do a through research about the market place, product, the category, and the competitors which your findings will contribute to the creative brief. Apply the right strategies, message and relevant mediums to launch this new campaign. You are expected to work as a team (as well as individually) to develop exciting, fresh ideas for a new advertising campaign. Research Development You are required to conduct research related to this project and compile your findings through a combination of various sources: books, magazines, newspapers, reports, internet, on–location survey, interviews, visual audits, etc. Research findings should be analysed and distilled into the concept and direction of the project. Creativity & Conceptualization You are required to develop an integrated advertising campaign based on the Creative Brief that strategically fit the advertising objectives. The mediums you select have to be relevant and effective in the ‘real’ market environments. Art Direction & Crafting You are required to create a comprehensive advertising campaign consisting 2 outdoor/ ambient advertisements and 6–10 other advertisements from other suitable mediums of your choice, that are TVC, internet ads, outdoor, in–store POS, etc.
progress
貳 、 八 面 玲 瓏
A series of ambients were created to spread the viral and create awareness in the public. There are 2 movies’ ambients in total were designed to advertise that Fox Movies Premium Channel is now presenting the Madagascar 3 and Cloudy with a chance of meatballs.
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Final Outcome Billboard on the sea. There is a memorable scene in Madagascar 3 which is the animals were all diving in water and spy–ing the land. Now, a transparent plastic billboard with the sticker is place on the water to remind the people that Fox Movie Premium is present the Madagascar 3 on June 8.
貳 、 八 面 玲 瓏
Project Movies Ambient
Client Fox Movies Premium
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A pedestrian poster with die cut of spaghetti tornado and a real person sized manikin of main character in the movie is install in the shopping mall. A pair of fan was installed under the poster to give the passenger to feel the wind of tornado.
貳 、 八 面 玲 瓏
A billboard comes with die cut is use and the meatballs in 3D are install around the billboard.
A billboard with a real size manikin of main character is use and the pillar of the billboard is wrap with the spaghetti as well.
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brief
The Challenge Smart Car is no more popular in Malaysia anymore. There seems to be no official distributors in the Malaysia after 2008. A new company, SmartOne is surveying the feasibility of taking over as new distributor because there is an opportunity to revive the Brand in Malaysia. SmartOne is looking for “agency” with awesome smart ideas to relaunch is in a big way in Malaysia. Fresh new, Earth–shattering ideas and promotion that will shake up the market and create desire in smart cars again. They are willing to listen to anything that can achieve this. Target Young city dwellers Male and female age 25–35 years old who always worry about parking when they’re out. Monthly income RM3000 and above, live in the city. They always follow the latest trend, many of them also care for their environment. Competitors — Direct Competitors: Toyota Yaris, Honda Jazz, Mini cooper, Kancil, Myvi — Indirect Competitors: Toyota Vios, Toyota Avanza The Brief To create the most exciting advertising campaign ever to hit the car market. Explore every possible detail & interesting infos, new developments about the “products”. You can impact/apply anything about Smart car worldwide. Create an exciting idea to “launch” that’s stunning expected. You are required to launch your advertising campaign with integrated media including outdoor/ ambient, internet ads and other media.
progress
貳 、 八 面 玲 瓏
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Final Outcome This campaign was created to entire the urban citizen to consider purchase the smart car. The big idea of this campaign is showing the impossible thing that smart car actually able to do, simple message as smart car able to open your mind. To spread the message to urban citizen, variety of outdoor media were used in this campaign included live performance, TV commercial, ambients and also the billboard.
貳 、 八 面 玲 瓏
Campaign Open your mind
Client Mercedes Smart Car
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貳 、 八 面 玲 瓏
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brief
The Brief Create an effective ad campaign designed strategically to meet client’s objective: Do a through research about the place, product, the competitors, target audiences which you findings will contribute to the creative brief. Apply right strategies, message and relevant mediums to launch this new campaign. You are expected to work as a team to develop ideas for the ad campaign. Research Development You are required to conduct research related to this project and compile your findings through a combination of various sources: books, magazines, newspapers, reports, internet, on–location survey, interview, visual audits, etc. Research findings should be analysed and distilled into concept and direction on project. Creativity + Conceptualization You are required to develop a 360 advertising campaign based on creative brief that strategically fit the advertising objectives. The mediums you select have to be relevant and effective in the market environments. Art Direction + Crafting You are required to create refreshing comprehensive advertising campaign consisting of Print advertising campaign and 6–10 other ads from other suitable mediums of your choice.
idea
The Idea The objective of advertising is to entice family with kids to visit Aquaria KLCC during school holiday. We found out that Aquaria has creatures that with a special combination of name. For example, Sand Tiger Shark, Alligator Snapping Turtle, Rabbit Fish, Sea cucumber, etc. The big idea is to bring out the imagination of the sea creature based their name. To extract curiosity among kids and parents, we make our advertising campaign in a fun, quirky and educational manner. By visualizing the imagination of the name on our ad, for example, Diamond Fish, “before” ad is showing a visual of our imagined Diamond Fish, while the “after” ad is showing what it looks like with interesting facts. As our idea is showing the “before” and “after”, our selected media are lenticular ambient, motion detector video screen, two consecutive print ad on newspaper and students’ school magazine. Design of the ads are inspired by school’s blackboard, hence the typeface used is in sketchy style.
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Print ad of rabbit fish, advertise in kid magazine and newspaper.
貳 、 八 面 玲 瓏
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Print ad of pineapple fish, advertise in kid magazine and newspaper.
貳 、 八 面 玲 瓏
Print ad of sand tiger shark, advertise in kid magazine and newspaper.
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Trivision blackboard for pineapple fish.
Trivision blackboard for rabbit fish.
貳 、 八 面 玲 瓏
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Digital posters in shopping mall.
s h a r p & p e n e tr a t i n g
參 、 火 眼 金 睛
陳家心法第參式，火眼金睛意指 眼光敏銳，洞察一切。凡煉成者 將得以眼觀八方，並洞察身處之 處一草一木的變化，藉此，方能 攝下鎮壓群雄的作品。 攝影，通過相機，得以攝下過去 的那一刻。如欲拍出打動人心的 作品，攝影人必須時時擁有一雙 精辟的眼睛，洞察身處之處的一 切，捕抓下每一秒的精彩。為了 攝下最完美的一剎那，陳家第參 式，火眼金睛是必殺技！
The third thing needed to have in photography is, a penetrating and sharp insight. The greatest skill any photographer can hope to possess is that of observation. Observation will define your work. It will give life and breath to the stories you capture and the beauty you create. Photography is the art, science, and practice of creating durable images. By pressing down the button, the amazing moment will be keep and remain, but the time is running fast. In order to produce a good outcome, a pair of sharp and penetrate eyes is needed!
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brief
The Brief Please select one of the following subject matter for your final project: — Landscape — Reportage/ Documentary — Still Life — Portrait/ Fashion — Natural The task requirement you need to do: Number of prints/final output — Number of shots: 4–6 pieces — Photo print size: 12R (size depending on the scope of your idea) Photo Framing Design To create a suitable frame that fits the scope of your work and enhances the visual impact for presentation purposes. Photo Images Format All pictures images should be taken in JPEG/TIFF format, NO RAW. (Unless otherwise approved by the instructor) Written Proposal To write a proposal that includes the theme, concept/idea, process, development and shooting plan, detailing the photographic technique skills learned and applied in this project.
brief
Vulgar of the city and purity of invisible little living things.
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Corner of City Mixed medium was used in this photography project to show the fun of the unknown living thing having their life just surround us. The vulgar of the city and purity of the little people has made a contrast through the mixed medium of illustration and photography. This project is telling people that, the possibility is everywhere, surround yourself with the chance and believe that impossible is nothing.
參 、 火 眼 金 睛
Project Corner of City
Client –
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Invisible creatures living on the lamp.
Invisible city.
參 、 火 眼 金 睛
Water park built in grille.
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f l e x i b l e & r e s o u r c e f u l
肆 、 智 圓 行 方
陳家心法弟肆式，智圓行方意指 智慮周到通達，行為端方不苟。 凡煉成者將擁有敏銳周全的思維 及靈動穩健的十指。鑒此，便能 達到獨特且細膩的產品包裝。 包裝設計，是催谷銷量最重要的 元素之一，包裝將能夠達到推 銷，辨識並被購買的一個反應。 包裝設計同時能夠在運送、出售 的過程中當道保護產品的作用。 為達到此目的，陳家心法第肆 式，智圓行方是必須遵循的。
The fourth thing we need to have in order to survive in this industry is being resourceful and flexible. With this attitude, you will be able to own a quick– witted mind and stable hand to create unique yet informative packaging for the product. Packaging design is one of the key elements of a marketing strategy for a product as it is the visual face that will be promoted, recognised and sought out by the consumer. Packaging contains, protects, preserves, transports, informs, and sells. In order to keep everything under control, being resourceful and flexible is essential.
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brief
The Brief Create a packaging or planting kit for our local ornamental plants, native fruit or vegetable range for novice gardeners. Example of our ornamental plants: hibiscus, roses, bougainvilleas, heliconias, red ginger flower,starfruit, ciku, mango, custard apple, pomelo, papaya. Medicinal plants: Tongkat Ali, Jerangau, Pulai, Kunyit. Local vegetable: petai, sawi, long bean, chinese cabbage, shallat, bitter gourd, lady’s finger, lettuce, ginger, chili, spinach. Aquatic plants: waterlily, lotus, kongkong. Pruduct Proposition The company, Agro Tropics know how to help you to grow your own flowers, fruit and vegetables, they make it easy for you. Target Audience Our primary target audience are gardening novices. They could be male, female or families with kids. They are adults, but without a specific age range. Tone of Voice Simplicity and clarity. Growing your own flowers, fruit and vegetables made easy. Easy to understand copy and information for the novice gardener. Natural, earthy, organic. Tastier than the supermarket. Considerations — We are looking for work that differentiates the other garden products sold at the supermarkets. An innovation solution. — Products will be sold both on–shelf in–store, as well as outside in the Agro Tropics Garden Centre or nursery. — The packaging should encourage gardening novices to grow their own fruit and vegetables, by providing key information on pack and at point of sale in an easily understandable format and also by always showing a picture of the fully grown plant/ product, end benefit is key motivator for novices on packaging. — The product information should also be used to tell novices ‘What else they need’, ‘How to’ and to remind of key times in the year, for example early planting seasons. — Take into account the different levels at which people can start growing their own in pots in their flats to raised beds in gardens to allotments or plants in their garden.
progress
肆 、 智 圓 行 方
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Final Outcome Flourish packaging was designed for gardening novice who really love to gardening but illegibility in gardening and helping them to solve troubles that might bring by gardening.
肆 、 智 圓 行 方
Project Flourish Seed Packaging
Client Agro Tropics
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Top label of the product.
肆 、 智 圓 行 方
Product with packaging.
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Vitagen Rebrand A series of vitagen flavour packaging were designed to attract youngster and teenager consider purchase the product. There are 4 flavours in total available in Malaysia market, which are Grape flavour, Lactose Bacilioous flavour, Orange flavour and Apple flavour.
肆 、 智 圓 行 方
Project Vitagen Rebrand
Client Vitagen
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h a s t e & s t a b l e
伍 、 穩 中 求 快
陳家心法第伍式，穩中求快意指 步步為營，並能夠果斷地下決 定。凡煉成者將擁有顧及大局的 穩重及果斷自信的筆畫。鑒此， 便能畫出自信且完整的作品了。 廣告繪圖，通過繪畫的方式並得 以推銷產品。故事板則是一些繪 圖有次序地排列並達到預覽動畫 正式製作前的作用。通過廣告繪 圖，工作程序將更加的周全並減 低犯錯的機率。
The fifth thing we need to have in drawing is stable yet haste. In order to develop artwork that confident and complete, we need to be think whole yet have a confident stroke in the drawing. Advertising visual is used for advertise the product throught visual drawing and it's exist to entice the consumers to buy their products. Storyboards are graphic organizers in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing. To produce a desire result, the last action—stable yet haste is the main point to learn. 73
Bus Station The theme for this visual drawing is a bunch of students and young working adults are waiting the bus in a bus station. The settings would be at the daytime. A warm and bright atmosphere was created in the scene to bring out the people sweet memories when studying in high school.
伍 、 穩 中 求 快
Project Bus Station Visual
Client –
75
CD Store CD store surround us are decreasing since the fast moving of technology and the popular of iTunes. Once upon a time, young people love to spend their sweet time in CD store, when The Beatles was still happily walking on the road. A retro atmosphere is insert in the scene, everyone is listening or viewing or buying the CD quietly, everything is in warm and romantic mood, just like our memory.
Project CD Store
Wendy’s A visual drawing was drawn to advertise the new product in Wendy’s—super duper giant chezzy burger! Everyone should be amazed by its huge giant size. And also amazed by the great combination between the lettuce, onion, pickles, chesses, and 2 layers of beef, at last, sandwich everything with 2 muffin soft breads that full of seaweed. Yum! The restaurant was full of happy laughing and warm feeling in order to attract people to buy the Super duper giant chezzy burger. Wendy’s corporate colours were inserted carefully and merge well with the overall scene.
伍 、 穩 中 求 快
Project Wendy’s
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Lipton Ice Tea The scene begins in a LRT station; main character came out from train and searching for someone. He sat on the chair and waiting for the person who going to meet with him, and the guard was accidentally found the main character. The guard gave the main character a Lipton Ice Tea in order to calm down his mood. Once the main character drunk Lipton Ice Tea, he felt so positive and energetic, he started to dance with the people surround in LRT station. The scene ends with the Lipton Ice Tea in 125ml with the tagline. An animated video was created for this project.
伍 、 穩 中 求 快
Project Drink Positive.
Client Lipton Ice Tea
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Red Bull Scene starts with a man driving the car in midnight. Out of the blue, he wonder a ghost was appeared at his back seat! He was shocked and his car was lost controlled. At a sudden, he stopped his car. The ghost in car was fly all the way out from the car and bang on a Red Bull billboard. Scene ends with the Red Bull drinks in 3 different sizes and the tagline “Red Bull keep you awake�.
伍 、 穩 中 求 快
Project Keep you awake.
Client Red Bull
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