G R A P H I C D E S I G N P O RT F O L I O YU NKE
X IAO
平面设计个人作品集 肖云柯
自然
设计
商业
文化
文化 设计
自然
商业
Design
Business
Business
Culture
Culture
Nature
Nature
Design
设计并非商业的组成部分。设计的过程应该是一场探险。
在这趟探险旅程中，我探索已知的自然、文化与商业因素，
去重新认知它们 , 从中发掘潜在的可能性，并创造出新的价值。
Design is not a component of the business. The process of designing should be an adventure. During this journey, I explore the known nature, culture and business factors, to relearn them, then to discover the potential possibilities from them, then to create new values.
目录
Index
平面设计个人作品集 肖云柯 惊奇迷宫
星巴克霜星甜品 艺点
温暖马克杯 德国电影节
荷兰在北京国际设计周 星
得科面食
易构无衬线字体 立方
看不见的城市
002 Amaze Starbucks Frozen Stars Dessart The Warm Mug Festival of German Cinema in China Dutch Design & Beijing Design Week Stella De Cecco TechSans IEGOT Cube Invisible Cities
004 008 014 020 026 030 034 036 038 042 046
惊 奇 迷 宫 Amaze
类别：品牌设计
Category: Branding
设计周期：8 周
Lead time: 8 weeks
惊奇迷宫是一家致力于在公共公园、植物园和动物园里为家长和孩子提供花园迷宫服务的企业。
为了传递品牌的特点，我通过简化现实中花园迷宫的物理外观，为惊奇迷宫公司设计了造型别致的企业标志。 在糖果色品牌配色和圆角字体的帮助下，惊奇迷宫的品牌视觉形象向家长和孩子传递了更多的亲切感。
Amaze is an enterprise dedicated to providing hedge maze services for parents and children in public parks, botanical gardens, and zoos. In order to bring out the brand’s identity, I designed the unique shape of Amaze’s logo by simplifying the physical appearance of the hedge maze. With the help of the candy-colored palette and the rounded-corner typeface, the visual identity of Amaze’s branding will bring parents and children more of a cordial feeling. Amaze
004 | 005
Amaze
006 | 007
星 巴 克 霜 星 甜 品 Starbucks Frozen Stars
类别：品牌设计
Category: Branding
设计周期：8 周
Lead time: 8 weeks
HEX: E9F2F9 RGB: 233, 242, 249
HEX: 1b325f RGB: 27, 50, 95
HEX: 9CC4e4 RGB: 156, 196 228
霜星甜品是星巴克旗下的冰淇淋品牌。其在星巴克店内拥有独立运营柜台，
旨在为咖啡和冰淇淋爱好者提供高品质咖啡口味甜品。作为星巴克的分支品牌，
霜星的品牌视觉识别在继承了星巴克品牌标志的部分形状设计，以及在沿用了星巴克品牌字体的同时， 通过其自身的天蓝色品牌配色突出了其清新和酷爽的品牌感官。
我将毛衣上的传统编织花纹做了修改和简化，并将其作为了霜星品牌的辅助图形设计。
这为霜星的品牌视觉识别拓宽了应用范围，使品牌的视觉形象变得更加生动、富有活力。
Starbucks Frozen Stars
008 | 009
Frozen Stars is an ice cream brand under Starbucks. It operates in an independent counter inside of Starbucks aiming to serve high-quality coffee flavored deserts for all coffee and ice cream lovers! As a brand under Starbucks, Frozen Star’s brand identity is directly derived from the designs of the Starbucks logo and it’s typeface choices while incorporating its own light blue color-way for a refreshing and cool taste. As for supporting graphics, I used patterns from winter sweaters because it creates a widened practice range for Frozen Stars’ visual identity, which makes the brand more vivid and energetic.
Starbucks Frozen Stars
010 | 011
Starbucks Frozen Stars
012 | 013
艺 点 Dessart
类别： 商业设计
Category: Business Design
设计周期：15 周
Lead time: 15 weeks
8x x x
11.5x
0.5x
xx
7x
3.5x
2.5x
3.5x
2x
2x
2x
2x 2.5x
5.75x0 .75x
26.5x
3.5x
艺点是一家设计师甜点品牌，同时致力于为创意甜品产业及个人或企业市场营销需求提供对接服务。
艺点希望依据消费者组成结构重新设计他们的企业部门结构，为此消费者被分为两个群体：个性化与非个性化服务用户。 通过对两个用户部门的精确分工，艺点致力于为他们的消费者提供最佳的产品和服务。
在企业视觉识别设计部分，艺点应用了多标志形的企业标志设计，通过对几何形标志填充不同的设计纹样， 表达出艺点对于食品及甜点艺术多样性的追求。
Dessart
014 | 015
Dessart is a platform-based designer desserts brand to bridge creative talents for food and desserts with marketing demands from enterprises and individuals. Dessart wants to design their business structure base on customers, therefore, they’ve categorized their customers into two different groups: customize service customers and non-customize service customers. By professionalizing both customer departments, they are aiming to provide the utmost quality of products and services to their customers. As for the design of the brand’s visual identity, it employs multi-logo form by filling the shape of the geometric logo with designed patterns. Which indicates their love for the diversity of food arts. By signing the contracts with freelance designers, the in-house design team would transfer designs from customized products to commercialized products in order to provide each customer with best-quality products.
Dessart
016 | 017
Dessart
018 | 019
温 暖 马 克 杯 The Warm Mug
类别： 品牌设计
Category: Branding
设计周期：6 周
Lead time: 6 weeks
温暖马克杯是一家位于纽约皇后区的小型咖啡馆，因其咖啡豆品质及其极简的店铺室内设计而出名。
在为温暖马克杯做品牌设计的过程中，我想是否能通过标志外观设计向受众直白地展示咖啡馆的名字？ 即通过双手手捧咖啡杯的形象来表现温暖的感觉。
The Warm Mug is a small coffee shop in Queens, New York, known for its quality coffee and minimalist shop design. During the branding design for The Warm Mug, I tried to bring the brand’s name visually to the audience through its logo, which is a pair of hands holding a warm cup of coffee. The Warm Mug
020 | 021
在为品牌配色时，我头脑中最初闪现的便是棕色和白色：
棕色是咖啡本身的颜色，而白色则表现了咖啡馆的极简风格。
我将高品质手工制牛皮纸选为包装材料，也希望借此传递出温暖马克杯 是一家关注咖啡品质的现磨咖啡馆的信息。
In color palette, the color brown and white instantly popped into my head. Brown as the natural color for coffee, and white will showcase the simplicity of the cafe. I selected handmade kraft paper as the packaging material due to its color and quality and tried to bring out the message that The Warm Mug is recognized for its top quality and handmade products. The Warm Mug
022 | 023
The Warm Mug
024 | 025
德 国 电 影 节
Festival of German Cinema in China
类别： 主视觉设计
Category: Key Visual Design
设计周期：2 周
Lead time: 2 weeks
Festival of German Cinema in China
026 | 027
德国电影节主视觉设计是我在 JAVA Beijing 实习期间为德国电影协会以及
歌德学院制作的一个非常有趣的项目，我本人也很享受这一项目的设计过程。 电影节由德方主办，但目标人群却是中国的电影爱好者以及大众，
这就意味着需要在主视觉设计中展示出能让中国大众认出的同时包含德国与电影的视觉元素。 鉴于大部分中国人对于德国的了解仍比较有限，我在初稿中选择了相对保守的 德国国旗颜色作为本次设计的颜色选择，并尝试了多种不同的设计方向。 最终我们选用了富有 LAVA 工作室自身设计风格的一组设计，
将德国版图的形状抽象化为看电影的观众的人头，同时在版图上加入了电影院专用的
3D 眼镜并以红黄黑的德国国旗颜色配色，最终得到了这款为德国电影节制作的主视觉设计。 其他设计方向
Some other design proposals ↓
其他设计方向
Some other design proposals ←
The main visual design of the German Film Festival is an interesting project I worked on while interning at JAVA Beijing. Goethe Institut and German Films asked me to create a hip key vision for their Festival of German Cinema in China, the mission was to create an iconic vision which could both represent Germany and its films. The film festival was hosted by the German side, but the audiences were mostly Chinese film enthusiasts and the general Chinese public. In view of the fact that many Chinese still have very limited knowledge about Germany, so I wanted to bring out a visual design that can be easily recognized by its elements of both Germany and its films. I chose the more conservative color of the German flag as the color palette for this design and tried in many different design directions. Eventually, we came to an agreement on using a set of designs that are rich in LAVA Studio’s own designing styles and incorporating the abstract shape of the map of Germany into the head of the audience. Lastly, we adding a 3D cinematic glasses to the head of the audience with a background color of the German flag. Festival of German Cinema in China
028 | 029
荷 兰 在 北 京 国 际 设 计 周 Dutch Design & Beijing Design Week
类别： 主视觉设计
Category: Key Visual Design
设计周期：3 周
Lead time: 3 weeks
荷兰在北京国际设计周项目是我在 LAVA Beijing 实习期间为荷兰驻中国大使馆制作的一组概念设计。 荷兰大使馆要求以 "&" 符号作为本次设计展的主视觉元素，借以表达中国与荷兰文化的联结， 同时荷兰大使馆也表达了希望将本次设计展主视觉设计交互化的愿望，
希望观众在参观展览的过程中能够与活动主视觉互动，并借此作为展览的线上推广手段。
为此，我设计了镂空的子母海报概念，子海报中仅仅包含展览的基础信息以及一个镂空的 "&" 符号， 观展观众可以在入场时得到这样一张镂空海报，并将其放置在任意背景上，
从而创造属于观众自己的独一无二的展览海报。背景可以是人们的衣服，可以是展览区的一片砖墙或是一簇绿植， 子海报也因此富有变化，不再单调。而子母组合海报则作为官方宣传海报使用，子母海报拥有选定的背景， 海报组合中的子海报也不再镂空，他们将作为官方的活动宣传海报，张贴在车站及地铁站等位置。
这一设计最终也在多个设计提案中脱颖而出，并最终得到征用，为最终的设计定稿指明了设计方向。
Dutch Design & Beijing Design Week
030 | 031
初稿
First drafts ←
Dutch Design & Beijing Design Week is a project that consisted a set of conceptual designs I did for the Dutch embassy during my internship in LAVA Beijing. The Dutch embassy wanted to use the ampersand symbol as the main visual element of the exhibition in order to express the link between the Chinese and Dutch cultures. The Dutch embassy also hoped for the key visual design to be interactive, so audiences can interact with the main visual activities and use it as a form of online promotion for the exhibition. Thus, I designed the concept of a die-cut poster, which contains only the basic information about the exhibition and a hollowed-out “&” symbol. Each person will receive a copy of the poster during admission, and they can place it on any background to create a unique exhibition poster. The poster will no longer be monotonous because people can use anything as their background, you can use a piece of garment, a piece of the brick wall, or even a cluster of plants. The official poster will have a selected background, and no longer will it have the hollowed out ampersand component. They will be used to promote the exhibition in bus stations and subways. This design became a rising star among other design ideas and was eventually requisitioned and employed as the proposal for the final design.
Dutch Design & Beijing Design Week
032 | 033
星
Stella
类别： 包装设计
Category: Packaging Design
设计周期：2 周
Lead time: 2 weeks
星是一家来自希腊的酱料品牌，生产包括披萨酱、 蜂蜜以及橄榄油在内的各种高品质酱料。
品牌的受众人群是注重生活仪式感并可能对地中海风情 感兴趣的年轻人。因此，在外包装字体设计上，
我选择了兼具现代简约感与希腊传统字体元素的一款无衬线体， 并对部分字体做出了字形调整，确保受众能够有效地阅读 包装上的信息。配色上我选用了简单的三色配色，
通过将与酱料本身颜色相同的字体布置在米白色的背景上， 营造出一种简约的时尚感，同时各个包装匹配酱料的
颜色选择也帮助客户得以更快地在货架上找到自己需要的商品。
Stella is a Greek brand primarily focuses on the production of sauces such as marinara, honey, and olive oil. The brand’s targeted audience is young people who enjoy quality life and are interested in the lifestyle of the Mediterranean. Therefore, during the design of the packaging, I chose to use sanserif with both modern minimalism and traditional Greek typefaces and glyph-shaped fonts to bring out more of the Mediterranean feeling. I chose a simple three-color for my color palette. I used different color fonts that corresponded to the color of different sauces and present them in a beige background, in order to present a simple fashion statement. Each of the packages will match the color of the sauce so it will help customers to better identify the products they need.
Stella 034 | 035
得 科 面 食 De Cecco
类别： 包装设计
Category: Packaging Design
设计周期：2 周
Lead time: 2 weeks
这个项目是为得科面食的意面制作新的包装设计，
我将旧有的包装进行解构，去除了不必要视觉元素的同时， 对旧包装的标志性视觉元素做出了强化。
得科的全新意面包装在经过再设计后变得更加简约，信息更加直观。
This was a packaging redesign project I made for De Cecco's pasta. Through deconstructing the old packaging, I removed the unnecessary visual elements and strengthen the most iconic visual elements. After the redesign process, the new packaging design of De Cecco's Pasta became simpler, the information became more intuitive.
→
De Cecco 036 | 037
易 构 无 衬 线 字 体 TechSans IEGOT
类别： 字体设计
Category: Typeface Design
设计周期：10 周
Lead time: 10 weeks
TechSans IEGOT 038 | 039
易购衬线体是我为易构视讯网络科技公司设计的企业定制英文字体。
易构衬线体的设计灵感来源于我的团队曾经为易构视讯设计的品牌标志，
我将品牌标志中的直角与圆角形状提取并应用于易构视讯的企业字体设计中， 这种与品牌标志形状统一的字形应用加强了易构视讯的企业 VI 辨识度。
TechSans IEGOT is a custom made corporate font that I designed for IEGOT Technology Inc. The design of the typeface is inspired by the IEGOT Technology’s company logo that my team and I worked on in the past. I extracted the right angle and the round shape from the company’s logo and incorporated these shapes into the design of the corporate fonts. The uniform shapes of the company’s logo and its font will inevitably enhance the company’s corporate visibility. TechSans IEGOT 040 | 041
古时的中国人认为天圆地方。
如果大地是方形的，那么地球仪应该会是个立方体吧。
Ancient Chinese people believed that the sky is a circle and the earth is a square. If the earth is a square, then the globe might be a cube.
立 方 Cube
类别： 手工设计
Category: Handcraft
设计周期：3 周
Lead time: 3 weeks Cube 042 | 043
Cube 044 | 045
看 不 见 的 城 市 Invisible Cities
类别： 体验设计
Category: Experience Design
设计周期：3 周
Lead time: 3 weeks
也许阅读的方式并不只有一种；
当伊塔罗·卡尔维诺小说中的城市以文字的形式跃然纸上时， 人们又会获得怎样的阅读体验？
Maybe there is more than one way to read. When the cities in Italo Calvino's novel jumped out of the paper, what kind of reading experience would that be?
Invisible Cities 046 | 047
谢谢
TH A NK
YOU