Gentle Monster - Brand Equity

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To target perceptive trendy affluent millennials, who utilizes fashion to display self expression. In search of innovative silhouettes expressing individuality through weird beauty. Only brand, Gentle Monster creates a unique multi-sensory customer experience through experimental ideology across both product and space. Gives you the benefit of premium eyewear through high-end experimentation. Transcending borders from east to west by pushing boundaries of the physical reality to the abstract fantasy.


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