E H T
S E T S R O E U S Q PO M O C NDO
IE YUR
20 20
TYPEFACES QUOTES BY MASTRES OF CINEMA
Cover, back cover and texts *Neutra Text Bold, Demi, Book, Light and Apple Gothic (Korean texts)
PREFACE As a completion of an academic course, Experimental Typography, I decided to put together a collection of visual collage, which helps me extend my understanding of typography, from each typefaces’ history to style, to develop my own typographic style. On that note, this publication is designed to explore 20 selected typefaces, using corresponding numbers of notable quotes by cinema-related personnel. Through this project’s eclectic selection of typefaces and quotations, I hope you enjoy this concise yet wondrous art of typography, as much as I did creating it. 학업 과정, 실험 활판 인쇄술의 완성으로서, 저는, 각 typefaces ‘역사의 스타 일, 활판 인쇄술에 대한 이해를 확장과 나만의 인쇄상의 스타일을 개발하는데 도움이 되는 영상 합성의 컬렉션을 함께 넣기로 결정했습니다. 그렇기 때문에, 본 자료는 영화 관련 요원에 의해 유명한 20개의 선택된 인용구를 사용하여 선택된 typefaces을 탐구하도록 설계되었습니다. typefaces과 따옴표의 이 프 로젝트의 선택을 통해, 나는 내가 그랬던 것처럼, 당신이 활판 인쇄술의 간단 하지만 아직도 신비한 예술을 즐기길 바랍니다.
INDEX 01-02
WRITER’S DIGEST
CHAPTER ONE 01
Courier Charlie Kaufman
02
Courier New Diablo Cody
03-14
CHAPTER TWO
DIRECTOR’S CUT
03
Garamond Terrence Malick
04
Fette Fraktur Fliz Lang
05
Windsor Woody Allen
06
Futura Stanley Kubrick
07
Kabel Sofia Coppola
08
Rockwell Judd Apatow
09
Mistral Nicolas Winding Refn
10
Antique Olive Jean-luc Godard
11
Eurostile Takashi Miike
12
Avenir Terry Gilliam
13
Silentina Film Michel Hazanavicius
14
Hitchcock Alfred Hitchcock
15-20
CHAPTER THREE
ACTOR’S STUDIO
15
Baskerville Peter Sellers
16
Diot Salma Hayek
17
Kunstler Script Marlene Dietrich
18
Franklin Gothic Zach Galifianakis
19
Gill Sans Colin Firth
20
Palatino Dame Helen Mirren
APPENDIX
TYPEFACE CLASSIFICATION
CHAPTER ONE
WRITER’S DIGEST
01
Courier Classification: Slab serif Designer: Howard “Bud” Kettler Foundry: Date Created: 1955
Courier is a typeface designed to resemble the output from a typewriter. 12 point, 10 pitch Courier or a close variant, is also used as an industry standard for screenplays. Courier는 타자기의 출력과 유사하도록 설계 글꼴입니다. 12 포인트, 10 피치 Courier 또는 가까운 변종도 screenplays을 위한 업계 표준으로 사용 됩니다. *Courier Regular
I T
W O O
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Y R A
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Y .
N
G
F
A E
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L
S
Charlie Kaufman
02
Courier New Classification: Slab serif Designer: Adrian Frutiger Foundry: IBM Date Created: 1966
Courier New is a version of Courier, which features higher line space than Courier. It is commonly used as the font for plain text email messages. Courier New 는 Courier 보다 높은 선 공간을 갖추고 있는 버전입니다. 그것 은 일반적으로 텍스트 전자 메일 메시지에 대한 글꼴로 사용됩니다. *Courier New Regular
I D
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Diablo Cody
CHAPTER TWO
DIRECTOR’S CUT
03
Garamond Classification: Old Style Serif Designers: Claude Garamond, Jean Jannon Foundry:Date Created: 1540’s
Garamond is named after the french punch-cutter Claude Garamond. It is considered to be among the most legible serif typefaces for use in offline print applications, and it has also been noted as one of the most eco-friendly major fonts when it comes to ink usage. Garamond는 프랑스어 펀치커터 Claude Garamond의 이름을 따서 명명됩 니다. 이것은 오프라인 인쇄 응용 프로그램에서 사용하기위한 가장 가독성 있는 typefaces 사이로 간주되며, 그것은 그것이 잉크 사용량에 있어서 가 장 환경 친화적인 주요 글꼴의 하나로도 알려져있습니다. *Garamond Premier Pro Regular, Caption
I’m a big fan of
Toto otò
Terrence Malick
04
Fette Fraktur Classification: Blackletter Designer: Johann Christian Bauer Foundry: Bauer Type Foundry Date Created: 1850
Fette (bold) Fraktur is derived from an original Fraktur typeface and intended as an advertisement typeface. It was typically used for publications during the Third Reich, and the approved use of it by the Nazi regime continued until 1941. Currently, its use can be often seen in the world of Hip-hop music and fashion. Fette(굵게) Fraktur는 원래 Fraktur의 글꼴에서 파생된 광고 글꼴로 만들어 졌습니다. 이것은 일반적으로 제 3 제국 동안 간행물을 위해 사용되었습니 다. 나치 정권에 의해 승인된 Fette Fraktur체의 사용은 1941까지 계속되 었고, 현재는 힙합 음악과 패션의 세계에서 인기가 많습니다. *Fette Fraktur Regular
M y private life is nothing to do with my films.
Fritz Lang
05
Windsor Classification: Display Designer: Elisha Pechey Foundry: Stephenson Blake Date Created: 1905
Windsor conveys friendliness and warmth through its bold face with heavy rounded serifs and strong diagonal stress. Beginning with 1977 film, Annie Hall, Woody Allen is well-known for its use in almost all of his films’ title sequences and credits Windsor는 무거운 반올림 serifs 강력한 대각선을 이용하여 대담한 얼굴로 친근하고 따뜻함을 표현하고 있습니다. 이것은, 1977년도의 “Annie Hall” 로 시작하는 타이틀 시퀀스와 Woody Allen의 영화의 크레딧으로 잘 알려 져 있습니다. *Windsor BT, Windsor Lt BT Light
I’ve never been an intellectual but I have this look.
Woody Allen
06
Futura Classification: Geometric sans-serif Designers: Paul Renner Foundry: Bauer Type Foundry Date Created: 1927
Futura is based on geometric shapes that became representative of visual elements of the Bauhaus design style of 1919–1933. It was Stanley Kubrick’s favorite typeface and Wes Anderson is also noted for its avid use in most of his films. Futura는 1919년에서 1933년까지의 바우 하우스 디자인 스타일의 시각 적 요소의 대표가 된 기하 도형을 기반으로합니다. Futura는 Stanley Kubrick 감독이 가장 좋아하는 글꼴이고 Wes Anderson 또한 그의 작품 대부 분에 사용하고 있습니다. *Futura Medium+ Extra Bold, Heavy
IT’S A MISTAKE TO CONFUSE PITY WITH LOVE Stanley Kubrick
07
Kabel Classification: Geometric sans-serif Designer: Rudolf Koch Foundry: Gebr. Klingspor Date Created: 1927
Kabel came out of the influences of German expressionism, and was named to honor the newly completed trans-Atlantic telephone cable. In 2003, it’s heavy weight version was used for the titles of the film, Lost in Translation, by Sofia Coppola. Kabel은 독일 표현주의의 영향으로 나오는 것으로 최근에 완공된 대서양 횡 단 전화 케이블을 기리기 위해 명명되었습니다. 2003년에 Kabel의 새로운 버전은 그 책을 바탕으로 한 Sofia Coppola 감독의 “Lost In Translation” 영 화에 사용되었습니다. *Kabel LT Std Book, Heavy
He sings too, which is always a good Bill Murray thing to do. Sofia Coppola
08
Rockwell Classification: Slab serif Designer: Frank Hinman Pierpont Foundry: Monotype Date Created: 1934
Rockwell’s geometric and strong display face is often used for headlines and posters; it is also legible in short text blocks and is an exceptionally robust design that evokes a feeling of straightforward honesty when set in text composition. 로크웰의 기하학과 강력한 디스플레이의 형태는 종종 제목과 포스터에 사 용되는, 짧은 텍스트 블록의 글꼴이며, 텍스트 구성에 설정된 정직의 느낌 과 끝이 매우 견고한 디자인입니다. *Rockwell Std Regular
Eventually, the nerds and the geeks will have their day. Judd Apatow
09
Mistral Classification: Script Designer: Roger Excoffon Foundry: Fonderie Olive, Amsterdam Type Foundry Date Created: 1953-1955
Minstral was based the form of the typeface on its designer, Roger Excoffon’s own handwriting. In 2011, it was used in hot-pink to advertise the film Drive, by Nicolas Winding Refn. Minstral은 디자이너가 직접 손으로 쓴 글꼴의 형태를 기반으로합니다. 2011 년에, 그것은 Nicolas Winding Refn 감독한 2011년 영화 “Drive”의 광고에 핫 핑크로 사용되었습니다. *Mistral Std Roman
I have a
darkside, I get it out when I make
films.
Nicolas Winding Refn
10
Antique Olive Classification: Neo-grotesque sans-serif Designer: Roger Excoffon Foundry: Fonderie Olive Date Created: 1962-1966
Antique Olive was once described by Lewis Blackwell; “An attempt to offer a more refined sans serif than presented by Helvetica and Univers, but it was too characterful and too late to be widely adopted outside of France.” In 1967, it was used in the film, Weekend, by Jean-luc Godard- the letterforms look as if they were cut out with a knife. Antique Olive는 Lewis Blackwell로 묘사되었다; “Helvetica와 Univers 제시한 것보다 더 세련된 산세리프를 제공하지만 너무 개성이 강하여 프랑스 외부에서는 조금 늦게 보급되었습니다. 이것은 Jean-Luc Godard 감독의 영화 ”Weekend” 에 사용되었습니다. *Antique Olive Bold, Black
IS TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. THE CINEMA TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. THE CINEMA IS 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. THE CINEMA IS TRUTH. PHOTOGRAPHY IS TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. IS TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. THE CINEMA IS 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. THE CINEMA IS TRUTH. PHOTOGRAPHY IS TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. IS TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. THE CINEMA TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. THE CINEMA IS 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. THE CINEMA IS TRUTH. PHOTOGRAPHY IS TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. IS TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. THE CINEMA TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. THE CINEMA IS 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. THE CINEMA IS TRUTH. PHOTOGRAPHY IS TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. IS TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. IS TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. THE CINEMA IS 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH. THE CINEMA IS TRUTH. PHOTOGRAPHY IS TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. IS TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY TRUTH. THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS THE CINEMA IS TRUTH 24 TIMES PER SECOND. PHOTOGRAPHY IS TRUTH.
Jean-Luc Godard
11
Eurostile Classification: Geometric sans-serif Designer: Aldo Novarese Foundry: Nebiolo Date Created: 1962
Eurostile’s linear nature suggests modern architecture, with an appeal both technical and functional. As such, it has found some popularity in contemporary graphic design, as well as in science fiction novel and film artwork. Eurostile는 인기있는 글꼴입니다. 그 자연스러운 선은 현대적인 건축과 기 술, 기능 또한, 일부 현대 그래픽 디자인을 비롯한 공상 과학 소설과 영화 작 품에서도 널리 사용됩니다. *Eurostile LT Std Medium, Demi
I could have become a
GANGSTER but even that would have required too much effort. Takashi Miike
12
Avenir Classification: Geometric sans-serif Designers: Adrian Frutiger Foundry: Linotype GmbH Date Created: 1988
The name Avenir is French for “future,” and takes inspiration from early geometric sans-serif typefaces Erbar (1922) and Futura (1927). It’s designer, Frutiger, intended it to be a more organic, humanist interpretation of its predecessors. Avenir은 “미래”의 프랑스어이며, 산세리프의 Erbar(1922)와 Futura (1927) 글꼴은 초기 기하학에서 영감을 받은 것입니다. 이러한 유형의 Frutiger는 보다 더 많은 인본주의 경향을 가지고 있습니다. *Avenir LT Std 55 Roman, 95 Black
AC TUA LLY I B EGAN TO T H I NK T HAT M AY BE THER E I S A GO D AF T E R A LL . OR M AY BE I T ‘S A D I FF ER E N T O N E . TH E O L D ON E G O T FI R E R D . Terry Gilliam
13
Silentina Film Classification: Display Designer: Ray Larabie Foundry: Typodermic Date Created: 2004
Silentina Film is inspired by intertitles during the silent film era. It was also used in ,The Artist, a 2011 French black-and-white silent film by Michel Hazanavicious for its title cards. Silentina Film 는 무성 영화 시대 intertitles에서 영감을 받고 있습니다. 또한 영화 “The Artist” 에서 title cards 등으로 Michel Hazanavicious 감독에 의 해 2011년 프랑스 흑백 무성 영화에서 사용되었습니다. *Silentina Film Regular
It’s
black &
white &
SILENT. Michel Hazanavicius
14
HITCHCOCK Classification: Display Designer: Matt Terich Foundry:Date Created: 1997
Hitchcock is a font based on the movie poster lettering of the famous type designer and film director, Saul Bass who had frequently collaborated with Alfred Hitchcock. It has became one of the most downloaded online fonts since its release. Hitchcock은 유명한 타입 디자이너이자 영화 감독인 Saul Bass의 영화 포 스터를 기반으로 한 글꼴이며, 그것은 온라인에서 가장 많이 다운 받은 글 꼴 중 하나입니다. *Hitchcock Regular
The length of a film should be directly related to the endurance of the human bladder. M
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CHAPTER THREE
ACTOR’S STUDIO
15
Baskerville Classification: Traditional Serif Designers: John Baskerville Foundry: Deberny & PeignotLinotype Date Created: 1757
Baskerville grew out of John Baskerville’s passion for designing the “perfect” letterform for 18th century printing presses, which resulted in advancing global printing technology and typographic design. It became a standard favorite and strongly influenced future type design . As such it is categorized as a transitional typeface in-between classical style typefaces of William Caslon, and the high contrast modern faces of Giambattista Bodoni and Firmin Didot. Baskerville은 세계적인 인쇄 기술과 인쇄상의 디자인을 발전으로 이어지는 18 세기 인쇄 프레스 기계에 대한 ‘완벽한’ 글자를 디자인하고자 하는 John Baskerville의 열정으로 만들어졌습니다. 그것은 가장 보편적이고 미래적 으로 고안되었습니다. 따라서 그것은 William Caslon의 고전적인 스타일 typefaces 및 Giambattista Bodoni와 Firmin Didot의 가장 모던한 형태의 현 대적인 글꼴로 분류됩니다. Baskerville Regular, Bold, Semi Bold
There used to be a real
ME ME but I had it surgically removed.
PETER SELLERS
16
Didot Classification: Modern Serif Designers: Firmin Didot Foundry:Date Created: 1784
Didot is a name given to a group of typefaces named after the famous French printing and type producing family. It is described as neoclassical, and is evocative of the Age of Enlightenment. Its overall effect of vogue is often reflected in fashion-related titles and publications. Didot은 유명한 프랑스 인쇄 및 유형을 생산하는 가족의 이름을 따서 typefaces의 그룹에 주어진 이름입니다. 그것은 계몽주의를 연상시키는 신 고전주의풍으로 묘사하고자 하는 패션 관련 제목과 발행물에 종종 사용됩니다. *Didot Regular, Bold
I’m a bit of an abstract figure
that people can project their fantasies
on. SALMA HAYEK
17
Künstler Script Classification: Script Designer: Hans Bohn Foundry: D Stempel AG Date Created: 1902 -1957
Künstler Script was originally titled Künstlerschreibschrift, which translates from German to English as “handwriting of artists”. It is based on late 19th century English copperplate script, which was a popular commercial design. In the modern day, it works well as display type for advertising work, invitations and announcements. Künstler 스크립트는 원래 ‘작가의 필체 “로 영어로 독일어 Künstlerschreibschrift에서 명명되었습니다. 그것은 인기있고 상업적인 성격으로 19세기 후반 영국 동판 스크립트를 기반으로하고, 광고 작업, 초대장 및 공지를위 한 디스플레이 종류로 사용되고 있습니다. * Künstler Script Regular
t
Darling,
the legs
aren’t so beatuful I just know what to do
with them.
Marlene Dietrich
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Franklin Gothic Classification: Grotesque sans- serif Designers: Morris Fuller Benton Foundry: American Type Founders Date Created: 1902
Franklin Gothic has been used in a variety of media from newspaper headlines to billboards. Despite a period of eclipse in the 1930s, after the introduction of such European typefaces as Kabel and Futura, it was re-discovered by American designers in the 1940s and have remained popular ever since. Franklin Gothic 는 신문 헤드 라인에서 간판으로 다양한 미디어에 사용되었 습니다. 1930 년대의 장식주의에도 불구하고, Kabel 및 Futura 등 유럽 글 꼴의 도입 이후, 그것은 1940 년대 미국의 디자이너에 의해 재 조명 되었고 그 이후로 꾸준히 인기 있는 글꼴입니다. *ITC Franklin Gothic Std Medium, Book Condensed, Demi Extra Compressed
I like
FAT not
JESUS.
look
A jesus
PHAT Zach Galifianakis
19
Gill Sans Classification: Humanist sans-serif Designers: Eric Gill Foundry: Monotype Date Created: 1926
Gill Sans rose to popularity in 1929, when it became the standard typeface for the London and North Eastern Railway (LNER), appearing on all its publicity materials. Ever since, it was adopted in various media, notably, the BBC corporate typefaces and Penguin Books jacket design by Edward Young. As such it is occasionally referred to as “The Helvetica of England.” Gill Sans 글꼴은 1929년 런던과 북부 동부 철도(LNER)의 모든 홍보 자 료에 대한 표준 글꼴로 채택되었을 때 인기가 상승했습니다. 이후로, 그것 은 다양한 미디어, 특히, BBC의 typefaces와 Edward Young이 디자인 한 Penguin Books의 표지 디자인에 채택되었고, 이어 그것은 영국의 Helvetica 라고 언급되었습니다. *Gill Sans Regular, Bold
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H M
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/ko-lin/n. the sort of name you give your goldfish for a joke. COLIN FIRTH
20
Palatino Classification: Old Style Serif Designers: Hermann Zapf Foundry: Linotype Date Created: 1948
Palatino is named after the 16th century Italian master of calligraphy, Giambattista Palatino, and based on the humanist fonts of the Italian Renaissance, which mirror the letters formed by a broad nib pen. It is considered to be one of the most widelyused and readable text typefaces. Palatino는 16 세기 이탈리아인 calligraphy 장인, Giambattista Palatino 이 름을 따서 지어졌습니다. 그리고 광범위한 펜촉 펜을 반영한 글꼴 형태로, 이탈리아 르네상스의 인본주의 글꼴에 따라 달라집니다. 그것은 가장 널 리 보편적이고, 가독성 있는 텍스트 typefaces 중 하나가 될 것으로 간주 됩니다. *Palatino Regular, Bold
Some people are brilliant at
dying.
Dame Helen Mirren
APPENDIX
TYPEFACE CLASSIFICATION
SELIF Garamond
OLD-STYLE
Baskerville
TRADITIONAL
Didot Palatino
MODERN OLD-STYLE
SANS-SELIF Franklin Gothic Antique Olive Gill Sans
GROTESQUE NEO-GROTESQUE HUMANIST
Futura
GEOMETRIC
Avenir
GEOMETRIC
Kabel
GEOMETRIC
Eurostile
GEOMETRIC
SLAB-SELIF Courier Courier New Rockwell
DISPLAY Windsor Silentina Film Hitchcock
SCRIPT K端nstler Script Mistral BLACKLETTER Fette Fraktur
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THE QUOTES COMPOSERS YURI ENDO 2012