INTRODUCTION
“The style of ancient Egyptian art is transcendently clear, something 8-year-olds can recognize in an instant. Its consistency and codification is one of the most epic visual journeys in all art, one that lasts 30 dynasties spread over 3,000 years.� Jerry Saltz
2013 - 2015
This book is
dedicated to
Mom & Dad
[ The Boy Behind This Book ] He is Muhammad Yusuf Fachrudin, a boy whose name derived from the latest pharaoh in Islamic Religion and one of the most handsome pharaoh. Born in Jakarta May 5th 1995, he is very interested in art and games. Since he was very young, he always draw stickman and imagines that drawing to be alive. His first character drawing was Goku, from anime “Dragon Ball�. One of his cousins taught him how to draw it. He is the first child in his family and has one little sister and little brother. He had accident when he was in kindergarten, but it will not let he down. Because he knows, he have parents who will always support him with everything they have, when there is no one who will do that for him. He is currently a student in President University majoring in Visual Communication Design. His curiosity in designs and arts motivated him to be a great designer.
TABLE OF CONTENTS
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Personal Identity
Manual
Advertising
Packaging
Photography
Typography
CHAPTER 1
Logo Clearspace
Muhammad Yusuf F Graphic Designer
fonts Century Gothic
Century Gothic
ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrs tuvwxyz
ABCDEFGHIJKLMNOPQ RSTUVWXYZ abcdefghijklmnopqrs tuvwxyz
Bold
Regular
Personal Identity
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Color Tone FF3333
Color Tone
191919
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Selected Artworks - Muhammad Yusuf F 2013 - 2015
+62 818 0686 2015 muhammad.yusuf555@gmail.com Jl. Anggrek I, Blok E 9 no.25 Babelan, Bekasi 17125
Muhammad Yusuf F Graphic Designer
+62 818 0686 2015 muhammad.yusuf555@hotmail.com https://www.behance.net/yusufkiraa
January 21, 2014 Ms. Atiek Nur Wahyuni Hiring Manager PT Televisi Transformasi Indonesia Jl. Kapten P. Tendean Kav 12 – 14 A Jakarta, Indonesia Dear Ms. Wahyuni, In the interest of exploring internship opportunities with PT Televisi Transformasi Indonesia, I have enclosed my CV for your review. Specifically, I am seeking to expand my experience and training in designing. I would like to do internship with your company for four months. This internship is my integral part of my university’s curriculum. Throughout my college, I have p roven my ability t o work effectively with m y team t o complete projects which related with m y major. My m ajor i n university h as g iven m e knowledge, competence, and understanding of Visual Communication Designs, especially graphic design and advertising. I h ad e xperience as m agazine designer, m ade s ome posters, and proficient in designing, especially using Adobe Photoshop and CorelDraw. In addition, I am independent, future-oriented, responsible, and very good with teamwork. I am certain I can help improve designing in your company. I am available for interview on weekends. Please let me know as soon as possible when we can meet for an interview and discuss mutual interests. I look forward to your response. Thank you for your time and consideration.
Yours truly,
Muhammad Yusuf F
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Selected Artworks - Muhammad Yusuf F 2013 - 2015
Jl. Anggrek I Blok E 9 no. 25 Bahagia, Babelan, Bekasi 17125
Personal Identity
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Logo Collection
Logo from Left to Right : - Talk Real - Talk Real Alternative - PT Realindo Eka Karya - Crack Clothing (Assignment)
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“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.” Saul Bass
CHAPTER 2
MANUAL
SHADES Objective
To create an unique 2-dimensional patterns using monochrome color.
Challenge
The art should consist of 10 shades of grey.
Solution
I started by decided where is the black color first. Then start with the light grey.
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BATIK Objective
Draw a pattern from original Indonesian Batik.
Challenge
There are a lot of Batik patterns in Indonesia, I should make good combinations about Batik patterns. The most important part was coloring process.
Solution
I did research on the internet about Indonesian Batik patterns. And ended myself with some moderns Batik patterns. I had to to do coloring process very careful.
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COLOR THEORY Objective
Make a good combination color and shape from a rectangle paper.
Challenge
The important part was the harmonization between colors. And I should make sure that the shape itself was unique and differents from the others.
Solution
I start with split the paper into two pieces. And starting with the shape I already did before, and start to coloring the papers one by one, then combined it.
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CHAPTER 3
ADVERTISING
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” Steve Jobs
CAMPINA Objective
To create print ad for our packaging project, Campina.
Challenge
To introduce our new packaging about “the new Campina” ice cream.
Solution
The print ad executed by using the main theme of Campina Ice Cream itself, which is tropical, and mix it with our new packaging.
MULTIMEDIA ADS 19
Selected Artworks - Muhammad Yusuf F 2013 - 2015
POSTER Personal Identity
FLYER Manual
Advertising
Packaging
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BILLBOARD 21
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APPLICATIONS
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TURN OFF YOUR PHONE (Team - Social Campaign)
Objective
To engage other people to communicate with each others, instead always looking at their phone, even in family time.
Challenge
To make an efective print ad (poster), so people know the objective of our campaign.
Solution
The print ad made with object and activity that familiar with them, so their minds will connected directly with the poster, and they know the meaning of it.
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APPLICATIONS
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CUP OF JAVA (Team - Ads for Rebranding)
Objective
To create print ad about our rebranding “A Cup of Java” by Sarinah
Challenge
The biggest challenge is we need to make communicative poster because we had been rebranding the whole “A Cup of Java” and needed to informed people about our new rebranding.
Solution
We add our new tagline to our poster and give promo to the people who will come to our new “A Cup of Java”
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APPLICATIONS
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CHAPTER 4
PACKAGING
“More and more products are coming out in fiercely protective packaging designed to prevent consumers from consuming them. These days you have to open almost every consumer item by gnawing on the packaging.� Dave Barry
CHOPSTICKS Objective
Make a new or redesign packaging for chopsticks.
Challenge
To make a creative packaging design for the new chopsticks packaging.
Solution
The concept of this packaging is “superheroes�, which is very rare for everyone to see chopsticks in superheroes packaging. I made the unique designs and the new way to create packaging for chopsticks.
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1 cm
26 cm
26 cm
5,5 cm
3,5 cm
5 cm
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4 cm
Manual
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ICE CREAM STICK VARIANT
CAMPINA Objective
To redesign one of the famous ice cream branding in Indonesia, Campina.
Challenge
Since Campina’s brand already has a great impact and good design layout, the redesign project is more challenging, because its brand already well-known to Indonesian people.
Solution
I created a new concept of packaging which shows Campina in whole different ways, I made changes to some packaging.
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New Concept The new concept of packaging for ice cream stick variant is doodling, because the topic for this assignment was “A new way to enjoy the ice cream�. So I made the whole concept for two variant ice cream to doodle.
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ICE CREAM BUCKET VARIANT
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ICE CREAM FAMILY VARIANT
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CHAPTER 5
PHOTOGRAPHY
“You don’t make a photograph just with a camera. You bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved.” Ansel Adams
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PHOTO MANIPULATION
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CHAPTER 6
TYPOGRAPHY
“Typography is the craft of endowing human language with a durable visual form.� Robert Bringhurst
HAIKU Objective
Make a good-looking typography with quotes text (haiku).
Challenge
The biggest challenge in this art is to make a good-looking typography, and make the viewers feel the emotions behind the quotes.
Solution
First I had to find the quotes, and feel what the messages of the quotes, so I made typography looks like a rose.
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Selected Artworks - Muhammad Yusuf F 2013 - 2015
NATIONAL IDENTITY CARD Objective
Redesign the national identity card of Indonesia.
Challenge
Identity card is very important for the most of people in Indonesia. It has to be able to suit to every people. The design should reflected the Republic of Indonesia itself.
Solution
I made changes to the whole identity card. I made the national identity card just like Europe or United States, which is can be scanned and make some code so it cannot be copied.
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DESIGN CULTURE NOW Objective
Create a poster event with almost just texts.
Challenge
Make a poster with almost just texts yet still looks good to see.
Solution
First thing was to determine the concept. I needed to know what is actually Design Culture Now is, and it is the very familiar task for every Insititute of Art or University of Art in United States. So I did research, and found the concept for my own. The color and types are the most important things in here.
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BOOK JACKET
(Manusia Setengah Salmon)
Objective
Redesign the old book jacket of Manusia Setengah Salmon by Raditya Dika.
Challenge
Redesign the best sellers book is the main challenge here. Because I need to know what the genre and emotion in this book.
Solution
I read the whole book again to feel the emotion and what the author wants with this book. So I tried to make the book jacket as fun as the book is.
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thank you
God,
for his uncountable blessing and all of the plans he planed and gives for me.
Family,
for every single thing that you have done for me, and help me to get better, who always pray for me, and always give me strength. Thanks for always being there for me and supporting me.
Lecturers,
especially Sir Dino and Miss Kiki, for all the lessons you have taught me, as well as the advices you have given to me. Also the other lecturers, Sir Widhi, Sir Wildan, Sir Yudha, Sir Hermanto, Sir Dedy, Sir Devia, and Sir David.
Friends,
for your supports and advices to help me be a better designer. For you, who always fight no matter how hard the assignment is.
Muhammad Yusuf F Graphic Designer muhammad.yusuf555@hotmail.com +62 815 8673 2661 Jl. Anggrek I, Blok E 9 no. 25, Babelan, Bekasi, Bekasi Utara 17612