Media kit TL MODE & TL MAG

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Media Kit 2016


Mission

Established by Lise Coirier in 2008, TLmag is a print and online design magazine dedicated to capturing and situating the latest innovations in craft-led, material-oriented art, architecture, design, fashion, hospitality, luxury, and collector culture. All issues focus on specific regions or the cross-pollination between different scenes. Since 2013, TLmag print magazines have been co-published by Paris-based Bookstorming and Brussels-based Pro Materia. Online, TLmag is wholly curated by Pro Materia.

www.tlmagazine.com facebook: TLmagazine instagram: @tlmag twitter: @tlmag cover image: Š Yves Lavallette, Fondation Louis Vuitton by Frank Gehry


Biannual Issues TLmag publishes bilingual (French, English) bookzine-like issues twice a year. Each publication focuses on a specific region or the connection between two geographies, talents and brands. Covering a range of topics, six subsequent chapters paint a full picture.

Special Guests profiles of leading figures

Stories spotlighting top brands

Excellence & Creation young talent surveys Design Duo Awards

Mix Match photo portfolios Summer & Winter Forms

Living with Art & Design museum exhibitions gallery and private collections

Real Life city trips, culinary discoveries urban art and design explorations


Biannual Calendar TLmag 25 Subject: Italy + Switzerland Release:

TLmag 25 Committee 15 January 2016

TLmag 26 Release 1 December 2016

1 June 2016

TLmag 26 Subject: Asia + Nordic Release: 1 December 2016

TLmag 26 Deadline 1 October 2016

TLmag 25 Deadline 1 April 2016

TLmag 25 Release 1 June 2016

TLmag 26 Committee 15 July 2016


TLmag 25 Italy + Switzerland

The crossover between Italy and Switzerland reveals itself as a juxtaposition between two vastly different yet related nations that both straddle the Romantic and Germanic boarders of Europe. If one is known for a rich tradition in graphic design, pristine architecture as well as precision in clocks and watches, the other carves its place with centuries of artisanal and industrial production in furniture design. Between the two, an alpine landscapes alludes to monumental notions of sublime creation and natural inspiration. This issue will visit major creatives and cutting-edge talents. Bridging a historical perspective with contemporary application, TLmag 25 will survey young fashion designers, innovative architects and even automotive culture.

Release: 1 June 2016


TLmag 26 Asia + Nordic

TLmag continues its long affinity for the creative zeitgeists of Asian and Nordic design, especially where the two thriving scenes meet. Inline with the craft revival, TLmag 26 will look at both region’s similar approaches to light, nature, wood, ceramics, glass and finishes. This fall / winter issue will spotlighting top talents, brands and initiatives that span the Eurasian divide.

Released: 1 December 2016


Biannual Readership & Info Copies International: 15,000

Entrepreneurs 26%

France: 10,000 Benelux: 5,000 Total: 30,000

ID 216 pages France / EU: 12.50€ Great Britain: 10.00£ Switzerland: 15.00CHF US: 15.00$ Hong Kong: 110HKD China: 110CNY Japan: 1700¥

Collectors 18% Other 26%

Galleries 9%

Creatives 10%

Institutions 11%


Readers Profile

TLmag attracts a vast international audience. From a French, Belgian and international vantage-point – tapping a rich community of contributing editors, journalists, photographers, art directors, groups of urban and culturally-aware readers. As both an informative and inspirational resource, TLmag is appreciated by professional creatives, collectors, gallerists, influential taste makers, active trend watchers but also aspiring creatives and students.


Special Editions

TLmag Special Editions join Pro Materia cultural projects, workshops and curatorial commissions as unique publications spotlighting creatives and/or brands. Printed in custom batches and distributed at specific events and/or venues, TLmag special editions are often later integrated into biannual issues. Pro Materia and TLmag continuously review and accept potential edition and exhibition proposals. Past special edition projects have included Glass is Tomorrow, Nasza Polska, TLmag Istanbul, Norwegian Crafts, Cassina Cassina Authentic Icons, Atomium Intersections, Sèvres Cité de la Céramique. In 2016, Special Editions will include AW2, Stellar Works.

Special Editions Rates ( inclusion in biannual issue: 5000€) 16 pages: 10.000€ 32 pages: 15.000€ 48 pages: 18.000€ 64 pages: 22.000€ 96 pages: 30.000€


Online Magazine

Launched in September 2015, TLmag’s new and improved online magazine and web platform works to extend content from print issues but also publishes original articles, posted daily. Following a similar chapter structure, extensive interviews are meet by product profiles, event recaps and up-to-date news. Online Editions echo special and biannual issues as series of articles are grouped together by event, brand or focus. Visitors are able to subscribe to print issues, shop on the online store; enjoy ntegrated videos and large full-scale screen images and these pan through vibrant stories.

www.tlmagazine.com


Articles and Partners


Urban Web Visitors Statistics 20,000 + per month 240,000 + per year

Paris 18%

Los Angeles, Miami, New York 15%

Other 24.5% Basel, Geneva, Zurich 1.5% Rio de Janeiro, S達o Paulo 1.5% Montreal, Toronto 1.5% Melbourne, Sydney 1.5% Barcelona, Madrid 1.5% Berlin, Munich 4% Milan, Rome 6% London, Edinburgh 6% Amsterdam, Rotterdam 7%

Brussels / Antwerp 12%


Newsletters & Social Media TLmag sends out Weekly Digest newsletters, featuring top web and social media content, as well as weekly Haikus. TLmag and Pro Materia issues and projects match announcements of upcoming design weeks, art and design events. TLmag also reserves space for commercial and cultural partnerships. Visitors can subscribe to our Weekly Digest newsletters online. TLmag is actively present on Facebook, Instagram, Pinterest and Twitter. Used to announce news, collaborations and highlights, these platforms are primarily used to advertise our latest content but can also be used to promote our partners. Facebook is a place to share our stories and articles online; Instagram captures previews, inspirational discoveries while traveling or at fairs, as well as creative studios’s backstage, exhibitions throughout the world; Pinterest works to thematize iconography and Twitter to speak about our instant living experience.

Facebook: 16,000 + facebook.com/TLmagazine Pinterest: 1,000 + pinterest.com/trendsliving Instagram: 1,000 + @tlmag Twitter 500 + @tlmag22


Weekly Digest Newsletter Coverage Mailings 52 Weekly Digests 100,000 + sends

58% Opened

72% New Visitors 28% Returning Visitors


Brand Partners A JAGUAR FOR THE PRICE OF A CAR. Une Jaguar XF 2.2D 163 ch (CO 2 129 g/km) richement équipée avec boîte de vitesses électronique à huit rapports, phares bi-Xenon, jantes en alliage 17", sièges en Suède/cuir,... temporairement à partir de 39.900 € net : le luxe absolu à portée de main.

Découvrez toutes nos conditions spéciales sur

JAGUAR.BE

LE NOUVEAU PARFUM

dior.com Dior OnLine 02/6200000

JAGUAR XF A PARTIR DE 39.900 €*

Print advertisement is available in TLmag. Published two times a year, TLmag engages accessory, furniture, car, jewellery, fashion, hospitality and textile brands approbate for the focus on each issue. TLmag offers

HOW ALIVE ARE YOU?

4,9 L/100KM. CO2 : 129 G/KM

*Prix net, TVAC. Offre valable au 1er février 2014. Avantage temporaire de 3.300 € sur le prix catalogue de 43.200 € TVAC. Information environnementale (AR 19/03/04) : www.jaguar.be. Donnons priorité à la sécurité.

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back cover, back cover, opening pages, double spreads, single and half-page campaigns and looks to integrate each artwork within the overall flow of each issue.

AD: Graphx - Ph. Tommaso Sartori

different levels of exposure: inner front cover, inner

A R E VO LU T I O N A RY C E R A M I C M AT E R I A L. SaphirKeramik, a high-tech material driving innovative design. With its precise, thin-walled forms and tight-edge radii, Laufen brings a new language to bathrooms. Collection VAL, design by Konstantin Grcic.

GLAS TLMagazine 210x280.indd 1

24/02/15 09:40


Gallery Partners TLmag maintains strong relationships with design /

LAFFANOUR

GALERIE DOWNTOWN/PARIS

art and art galleries throughout the world. Echoing these platform’s appeals to top collectors, Summer

JUNE 16-21, 2015 Current exhibition

and Winter Form selections – published in Spring/

Jean Prouvé et la SCal, iSSoire (1939)

Summer and Fall/Winter issues – spotlight the best

eSPaCe Jean Prouvé, iSSoire (F) June 4th-SePtember 25th

craft-led, materially-oriented, innovative, one-offs and limited edition objects. TLmag has a keen un-

18 Rue de Seine, 75006, PaRiS T. +33 1 46 33 82 41

derstanding of artisanal production in glass, ceramics, woodwork and stone. Online spotlights keep up with the latest offerings. A steady presence at major gallery fairs, such as Design Miami, makes TLmag a strong media partner for the creative industries. Positioned at the heart of a growing Brussels art market, TLmag frequently collaborates with a slew of local galleries and art events.

International Galleries: Piano Nobile Gallery Brussels, Ammann Gallery Cologne, James Gallery Paris, Galerie Laffanour-Downtown Paris, Galerie Maria Wettergren Paris, Galerie BSL, Galerie Mougin Paris, Galerie Daniel Templon Paris-Brussels, Galerie Jacques Lacoste Paris, Axel Vervoordt Antwerp / Venice / Hong Kong

LAFFANOUR

James

GALERIE DOWNTOWN/PARIS

18/20, RUE DE THORIGNY 75003 PARIS I +33 1 40 09 97 41 I JAMES-PARIS.COM

www.galeriedowntown.Com


Media Partners

designdaysdubai

SINGAPORE / MARCH 8-11, 2016 SANDS EXPO AND CONVENTION CENTER MARINA bAy SANDS SINGAPORE

CONNECTING THE INTERIOR DESIGN COMMuNITy IN ASIA PACIfIC

Events, Fairs and Festivals Art Brussels, Biennale Design Internationale Saint-Etienne, Biennale Interieur Kortrijk, Biennale Internationale de Vallauris, BRAFA, Brussels Art Days, Brussels I Love You, Business of Design Week Hong Kong, Design Days Dubai, Design Junction,

WWW.MAISON-ObJET.COM

Design Miami/, Design Miami/Basel, Design September Brussels, Design Show Shanghai, DMY

INfO@SAfISALONS.fR SAfI ASIA PTE LTD, A SAfI “SALONS fRANçAIS ET INTERNATIONAuX” SubSIDIARy. SAfI IS A SubSIDIARy Of ATELIERS D’ART DE fRANCE AND REED EXPOSITIONS fRANCE / DESIGN © bE-POLES - IMAGE © KEVIN CLOGSTOuN / GETTy IMAGES

designdaysdubai.ae

Berlin, Dubai Design Week, Dutch Design Week, FIAC Paris + L.A., Glass is Tomorrow, Human Cities,

With An Architect, Maison&Objet Paris + Miami + Singapore, Paris Design Week, Paris Photo, Paris Photo Los Angeles, Revelations, Stockholm Furniture and Light Fair, Tokyo Design Days, Ventura Lambrate, Villa Noailles Hyères – Design

art brussels From Discovery to Rediscovery

Fri 22 April – Sun 24 April 2016 Vernissage Thu 21 April New location! Tour & Taxis, in the heart of Brussels

Parade, Volta11, World Design Captials www.artbrussels.com Follow us #artbrussels

advertenties-easyfairs-old.indd 1

Photo: Tour & Taxis

Design Biannual, London Design Festival, Lunch

Organised by EASYFAIRS

Iconic House Network, imm Cologne, Istanbul

27/10/15 09:25


Advertise SPECIFY THE RIGHT ONE FROM THE BEST.

Print Rates (excl. VAT:20%) Half Page: 1900€ Full Page: 3200€ Double Page, Special Positions: 4670€ Facing Contents Page: 3890€ Inside Back Cover: 3450€ Back Cover: 5650€

Print Advertorials Rates (excl. VAT:20%) 2 Pages: 1900€ 3 Pages: 3200€

Architonic is the world’s leading research tool for the specification of premium architectural and design products. Our curated data­ base currently provides information about more than 200‘000 products from 1‘500 brands and 6‘200 designers. 16 million architects, interior designers and design enthusiasts annually choose Architonic as their guide to the very best.

4 Pages: 4670€

ARCHITONIC.COM

Online Rates (excl. VAT:20%) Banner: 500€ Online Edition (3 articles): 3000€ Online Edition (5 articles): 5000€

Newsletter Rates (excl. VAT:20%) Bookstorming E-Storming (88,000 + contacts) TLmag Weekly Digest Newsletters (15,000 + contacts) Top Item: 700€

Combo Rates Print, web, newsletter & social media Advertisement packages can be discussed. Creative textile & surface design show

I INDIGO NEW YORK I FASHION EDITION I 22 & 23 July 2014

I INDIGO BRUSSELS I HOME EDITION I 9 - 11 September 2014

I INDIGO PARIS I FASHION EDITION I 16 - 18 September 2014 indigo-salon.com


Specifications Print Horizontal Half Page: 210mm x 140mm Vertical Half Page: 105mm x 280mm Full Page: 210mm x 280mm Double Page: 420mm x 210mm (+3mm bleed) PDF, CMYK

Online 250 x 250 px (Square Pop-Up) 300 x 250 px (Medium Rectangle) 240 x 400 px (Vertical Rectangle)

Newsletter TLmag E-newsletter: 700px by 700px

Terms & Conditions + VAT: 21% (France) + We reserve the right to charge additional fees for major alterations. + Word counts submitted over a max 50 word limit will be edited. + Copyediting may be made at the discretion of the editorial team. + Images submitted will be resized. + TLmag is not liable for any loss or damage from errors, late publication or non-publication.


Subscription & Distribution www.tlmagazine.com/magazines France 1 an / year: 25€ 2 ans / years: 45€ 3 ans / years: 60€

International 1 an / year: 35€ 2 ans / years: 55€ 3 ans / years: 70€

Sales Points France, Benelux: kiosk / kiosque (Presstalis, Exportpress) Press shops and bookstores in large cities (Exportpress): Argentina, Australia, Austria, Belgium, Canada, China, Denmark, France, Germany, Hong Kong, Israel, Italy, Japan, Luxemburg, Netherlands, Norway, Portugal, Réunion, Singapore, S. Korea, Sweden, Taiwan, United Kingdom, United States Galleries and cultural venues / Design & art fairs and curated events Download digital issues at lekiosk.com


Contributors www.tlmagazine.com/contributors TLmag would be nothing without its network of talented contributors: journalists, editors, art directors and photographers. Together, they are instrumental in the curation of every new issue. Emily Ballantyne-Brodie, Thomas Bauder, Hughes Belin, Martina Björn, Max Borka, Sofie Brunner, Moniek Bucquoye, Elena Castle, Valentina Ciuffi Florence Coirier-Giraudon, Guto Indio Da Costa Esther de Beaucé, Alain de Botton, Corinne de Menonville, Ursula Del Aguila, Guy Dittrich, Natascha Drabbe, Giovanna Dunmall, Raphaël Enthoven, François Epin, Vincent Fournier, Gilbert François, Daniel Golling, Katrin Greiling, Laura Herman, Lorraine Justice, Fériel Karoui, Leonard Koren, Matylda Krzykowski, Natacha Langerman, Clara Le Fort, Yannick Le Guillanton, Maria Lecanda, Barbara Lehmann, Pierre Léonforte, Yves Lavallette, Silvano Mendes, Cédric Morisset, Cristina Morozzi, Y-Jean Mum-Delsalle, Simon Njami, Anne Pericchi-Draeger, Laurence Picot, Christophe Pradrère, Eleonora Usseglio Prinsi, Patrik Raski, Jukka Savolainen, Gian Giuseppe Simeone, Arnaldo Smet, Kathryn Smith, Miles Standish, Adam Štěch, Keiko Sumino-Leblanc, Yoshiko Tange, Carolina Tinoco, Kaoru Urata, Dieter Van Den Storm, Anne Van Der Zwaag, Linda Van Waesberge, Veerle Verbakel, Ellis Woodman, Charles Zana.


Colophon Associate Publishers Lise Coirier, Pro Materia Marc Sautereau, Bookstorming

Editor in Chief Lise Coirier: lise@tlmagazine.com

Editor at Large Adrian Madlener: adrian@tlmagazine.com

Web Editor Heini Lehtinen: heini@tlmagazine.com

Advertisement & Partnerships SĂŠbastien Maschino: s.maschino@bookstorming.com Paula Cornette: p.cornette@bookstorming.com Philippe Thoumire: philippe@tlmagazine.com Christine Wilvers: christine@tlmagazine.com

Paris 49 boulevard de la Villette, F-75010 +33 (0) 142251558

Brussels rue Notre-Dame-du-Sommeil, 2 B-1000 +32 (0) 7682510 www.tlmagazine.com www.promateria.org www.bookstorming.com


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