INDIGO SUMMER LOOK COOL, NO MATTER
THE TEMPERATURE
THE DENIM FIT GUIDE
FIND YOUR DENIM SOULMATE
INTERVIEW
BLUE RIDGE CREATORS
SPRING/SUMMER 2017
170343_HL3_BR_Magazine_NL.indd 1
04/01/17 15:19
COVER Sweat jacket €49,99 T-shirt €19,99 Jeans €74,99 THIS PAGE Satin bomber €79,99 T-shirt €24,99 Jeans €74,99
Bomber jacket €79,99 T-shirt €19,99
DENIM FEVER!
This summer the Blue Ridge collection brings all shades of indigo, from deepest blue to a summery light blue. Our indigo colours make sure you always look cool, no matter the temperature. We offer a wide range of items; from lightweight shirts, to printed polo’s and vintage look T-shirts. And how about some necessary extras? Adding accessories is the most fun way to upgrade your summer style. Blue Ridge is all about looking right on trend, presenting denim pieces for every moment of the day. Whether you’re at work or a having a beach day that turns into a bonfire night with friends. Curious about the concept of stretch denim or the next big thing in the world of jeans? Don’t miss out the interview with our denim creators!
05 Summer Wash Jeans 06 Blue Ridge Collection 07 The Slim Fit Oxford Shirt 08 The Denim Fit Guide 10 Interview Blue Ridge Creators 11 Game, Set, Stretch! 12 Work Wear 14 Casual Business 17 Indigo Summer 18 Necessary Extra’s
Sneakers €79,99
Jeans €59,99 2
170343_HL3_BR_Magazine_NL.indd 2-3
3
04/01/17 15:20
SUNNY DAYS...
… and summer wash denim go together like peanut butter and jelly. This season it’s all about washed out indigo, from dark blue to almost white, for the perfect coastal vibe and beach days that turn into bonfire nights.
Denim shirt €39,99 T-shirt €19,99 Jeans €59,99 4
170343_HL3_BR_Magazine_NL.indd 4-5
SUMMER WASH JEANS €6499
T-shirt €19,99
5
04/01/17 15:20
SLIM FIT OXFORD SHIRT
This shirt is washed and made from an Oxford weave fabric, which gives it a rich texture so it becomes suitable for casual or more formal dressing.
BLUE RIDGE COLLECTION There’s only one fever to catch this season: denim fever. We offer a limited edition Blue Ridge collection, containing a range of special Blue Ridge styles. This collection is available online and in selected stores.
6
170343_HL3_BR_Magazine_NL.indd 6-7
FROM LEFT TO RIGHT Bomber jack €79,99 T-shirt €22,99 Jeans €74,99 Denim overcoat €99,99 T-shirt €19,99 Jeans €74,99
It’s available in classic light blue, true indigo, white and army green.
Shirt €34,99 Jeans €64,99
7
04/01/17 15:20
SLIM TAPERED
SKINNY DENIM FIT GUIDE
SLIM STRAIGHT
SKINNY
SLIM
SLIM
SKINNY LEG
TAPERED LEG
STRAIGHT LEG
We know finding your denim soulmate is like searching for a needle in a haystack.
So we’re here to give you a helping hand. From our standard skinny jeans that are streamlined and undeniably cool, to regular jeans that are not too loose or too skinny and relaxed jeans that have an easy fit for guys who like it loose. There’s always a jeans that suits your style. We offer various fits, washings and fabrics like stretch, super stretch and jog denim. Discover our denim that will upgrade your jeans game and will last the whole season through (and even longer).
REGULAR REGULAR
RELAXED RELAXED
2ND MEN’S JEANS *PLEASE SEE TERMS AND CONDITIONS ON WEFASHION.COM
STRAIGHT LEG
TAPERED LEG MEMBERS EXCLUSIVE
8
170343_HL3_BR_Magazine_NL.indd 8-9
9
04/01/17 15:21
INTERVIEW BLUE RIDGE CREATORS
GAME SET STRETCH
Super stretch adds a whole new dimension to your denim wearing experience. It’s flexible, very comfortable and no worries: stretch denim still looks like authentic denim.
Meet Rudie (left) and Peter (right). Together they form the core of the successful Blue Ridge denim team. What makes a good pair of jeans? A good pair of jeans makes you feel cool, relaxed and unique. It makes you want to wear it everyday and every hour. The longer you wear them, the nicer and more personalized they get. Of course a good pair of jeans is all about the fit, the fabric, the wash and the details; they all need to be balanced.
"A GOOD PAIR OF JEANS MAKES YOU FEEL COOL, RELAXED AND UNIQUE" What’s the idea behind the concept of stretch denim? Generally people are looking for more comfort in everything they do. The current skinny look in combination with this aspect of comfort creates a high demand for stretch qualities. Especially our super stretch denim gives you incredible room to move and it doesn’t lose its shape. Another important thing: the current denim stretch qualities are that much refined and improved, they give the look of vintage denims and rugged jeans from the past. What is your favorite item of the Blue Ridge collection and why? Rudie: The selvedge stretch denim in a great slim fit. This jeans in combination with a satin bomber completes my summer outfit. Selvedge jeans gives 10
10
170343_HL3_BR_Magazine_NL.indd 10-11
me the feeling of an authentic pair of jeans and it is executed in a nice stretch quality. The dark wash gives me the opportunity to wash it down the way I like. I can’t think of a more personalized jeans! Peter: I am very proud of our offer in super stretch denim which is executed in a variety of beautiful washes, from a deep dark indigo to a light summer wash. A good pair of jeans you never want to take off, no matter what you are doing.
“...YOU NEVER WANT TO TAKE OFF, NO MATTER WHAT YOU ARE DOING.” What will be the next big thing in the world of denim? The past years showed us a really skinny silhouette. For the next coming seasons we will see a shift to more loose silhouettes with a tapered leg. There will be new innovations in stretch fabrics and a revival of rigid (non-stretch) qualities to support this looser silhouette. 11
11
04/01/17 15:21
Jacket €49,99
T-shirt €19,99 Jeans €74,99
WORK WEAR
STRIPED FINE KNIT SWEATER €3999
Give your fancy pants a day off. Our new outfits and accessories are ready for everything, including a long workday that turns into a bbq with friends.
Shirt €39,99 12
170343_HL3_BR_Magazine_NL.indd 12-13
This season Blue Ridge offers workwear inspired shirt jackets, that fit perfectly with an urban lifestyle. And how about lightweight sweaters, featuring a cool striped pattern that’s made of 100% cotton? They are perfect for those hard working days. 13
04/01/17 15:21
FROM LEFT TO RIGHT Overshirt €49,99 T-shirt €24,99 Jeans €89,99 Jacket €99,99 T-shirt €19,99 Jeans €74,99
CASUAL BUSINESS You don’t have to wear a suit to work to bring your best to the table. 14
170343_HL3_BR_Magazine_NL.indd 14-15
Jacket €99,99 T-shirt €24,99 Jeans €69,99
15
04/01/17 15:22
Scarf €22,99
Poloshirt €29,99
INDIGO SUMMER
T-shirt €24,99
There’s a reason why indigo dye was once known as ‘blue gold’. Clothes that have been indigo dyed will have a remarkably rich color that will fade and give it character throughout every wear. It’s the proof that an already good thing can get even better! Mix and match all of your indigo favorites to get a true Blue Ridge signature look. Blue Ridge summer collection will be available from mid April onwards.
T-shirt €19,99
Jeans €74,99 Poloshirt €29,99 Short €39,99 16
170343_HL3_BR_Magazine_NL.indd 16-17
Sneakers €79,99
Short € 44,99 17
04/01/17 15:23
NECESSARY EXTRAS
Scarfs, socks, shoes, bags and belts. Adding accessories is the most fun way to upgrade your style.
Sneakers €79,99
Boxershorts 2-pack €14,99
Hat €19,99
Bag €89,99
Scarf €22,99 18
170343_HL3_BR_Magazine_NL.indd 18-19
Socks 3-pack €9,99
Belts €29,99 19
04/01/17 15:24
VISIT OUR NEW DENIM STORE OFFICIAL OPENING: FEBRUARY 2017 NIEUWENDIJK 167
DOWNLOAD THE WE FASHION APP
© 2017 WE Fashion 11720095 Some prices may vary per country. While stock lasts. Price changes and misprints reserved. Look for your nearest ® WE store on wefashion.com. 20
170343_HL3_BR_Magazine_NL.indd 20
04/01/17 15:24
WOMEN Blouse €44,95 Jeans €69,95 MEN Satin bomber €79,99 T-shirt €24,99 Jeans €74,99
DOWNLOAD THE WE FASHION APP
© 2017 WE Fashion 11720096 Some prices may vary per country. While stock lasts. Price changes and misprints reserved. Look for your nearest ® WE store on wefashion.com. 21
170343_HL3_BR_Magazine_NL.indd 21
04/01/17 15:24