The product •
”Bower”
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Multifunctional
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Storage hanger, blanket and pouch
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Recycled cotton
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Price: 1100 kr
THE COMPANY
Company structure
Businessplan •
Vision - Sustainability, Innovation, High quality, Ethical production, User friendly
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Mission
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Goals
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Strategy
Market position
Target customer •
”The former spender”
•
City woman
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Late 20’s to early 30’s
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Artistic and fun
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Classy with a colorful twist
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Newly aware of sustainability challenges
Sustainability & CoC •
Recycled cotton
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Production in EU
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Slow fashion
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Design to reduce the need to consume
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Fair working conditions
Sales department
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Online store
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APLACE
•
Pop-up shops
Financial plan Budget
Marketing plan •
Social media influencers
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Social media advertising
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Physical posters in public transport
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Pop-up shops
•
#CMSTYLES
Graphic profile •
Colour palette
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Luxurious feel
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Sharpness
Posters
Website
DESIGN
Moodboard
MANUFACTURING
Factories •
The Netherlands: Ecological textiles
•
Estonia: Estonian textiles
Sketches
What we learnt •
Problem with the prototype
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”Make it work”-moment
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Learning about the process
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Group work