1 minute read
The illusion
---The poetic chaos of space
Project type: Individual
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Location: ShangHai China
Completion date 11/30/2022
The work is located in Puan Church, Zhenping Road, Putuo District, Shanghai. Based on the crowd analysis and the venue’s current situation, I decided to transform it into a couture store for ZIGGY CHEN and combine it with the 2023 show, taking advantage of the local brand to attract more consumers and trend lovers and increase brand awareness.
While preserving the original architecture to some extent, I established the brand identity and added modern information interaction technology to revive the original venue.
Mapping ( from large field to small)
Puan Church is a Christian church located on Zhenping Road in Putuo District, Shanghai. During the War of Resistance against Japan, the church was destroyed by artillery fire.
Original site facade
Putuo District is the main water and land transportation route in the west of Shanghai, named after Putuo Road. At the end of the 19th century, Chinese and foreign merchants built factories on both sides of the Wusong River, which promoted the development of the domestic economy and gradually became a famous industrial area in Shanghai.
