DIFFERENCE BETWEEN CRM AND CMS
clear two 10-21-2021
WHAT IS THE DIFFERENCE
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BETWEEN CRM AND CMS
Many successful businesses use these two solutions for creating and maintaining their successful reputation. If you are familiar with only one or neither of them, it is never too late to know about them. This article will help you know about these two most commonly used solutions so you could know the differences between them.
WHAT IS CRM
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Customer Relationship Management software is used by organisations to track their interactions with their customers and know about every lead. A CRM has a number of features that support the growth of the business. CRM is now a must-have for every business. You can get custom CRM services Stockport by finding the best IT support provider. The number of tools and features a CRM software includes are:
CONTACT MANAGEMENT TOOLS
CRM software stores the contacts and important information in the form of records that contains the customer’s contact number, address, social media accounts, and much more. By having this information in hand, the company can track their leads and understand the progress of its customers.
ANALYTICS AND INSIGHTS
CRM software stores the contacts and important information in the form of records that contains the customer’s contact number, address, social media accounts, and much more. By having this information in hand, the company can track their leads and understand the progress of its customers. REPORTS
The CRM aggregate your sales data into reports that show you the trends and insights. These reports help your sales team to stay on track and stay aware of the growing trends.
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WHAT DOES A CRM DO
CRM software helps to store important information, such as name, email address, contact information, and social media information. With CRM software, you can track interactions and keep the record, such as phone calls, support requests etc. You can keep track of leads through lead management. It helps the owner to assign tasks to relevant teams. It helps in integrating emails. It runs email campaigns and sends customised emails to customers to automate marketing.
WHAT IS CMS
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Content management system CMS is a system that helps in managing the website related content that needs to be published. It is ideal for those starting their own online business. It creates the landing pages and set up the online business. The website that is not selling any products but wants to showcase their products or services needs a CMS too. It includes themes that you can choose or create to customise your website.
WHAT ARE THE KEY
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FEATURES AND TOOLS OF CMS
Some of the best features a CMS use are: Content management tools: content management back-end and content publishing front-end. Publishing tools for publishing content on digital channels. Plenty of themes and templates Search Engine Optimisation tools Analytics Blogging tools extensions
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WHAT DOES A CMS DO
A CRM allows you to store all your website-related data in the CMS. You can make changes to your website using coding or drag and drop editor. It allows you to create customised domain names You can create your online store by making a catalogue and adding a payment portal. You can store the content, such as your images and videos, for publishing.
CONCLUSION
Customer Relationship Management CRM and Content Management System CMS may sound the same to some people, but the features, functions and goals of these two are different. The CRM software tools help the company or business to build and maintain relationships with customers and track them. In contrast, the CMS software helps the business to build and manage their website. CMS helps you create a platform for visitors, and CRM helps you track the experience of visitors. Both have their benefits, and both can make the business stand tall if used together.