The future of reaching audiences without pissing them off! Team KMZ
http://adage.com/article/digitalnext/blocking-liking-future-ads/306450/
Summary Ad Blockers are alive, pop ups/banners are dead, video ads get skipped, Ad Agencies are dying, etc. People hate advertising! But, they love relevant, useful, entertaining info that helps them make informed purchases and decisions. So clearly, advertising (whatever that means) isn’t going anywhere. But it is changing, and has been for a while. Considering this...
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How do you define “Advertising?”
Team KMZ
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Based on this definition, what are some innovative examples of “advertising� you have seen/experienced/read about lately? What makes these examples innovative? Team KMZ
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Discuss the last time “advertising� worked on you. What takeaways does this leave you with as a planner and strategist?
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This article focuses on one way to reach consumers influencer marketing. Discuss some ways you believe this type of marketing is or can be most effective.
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Considering the rapidly changing media/tech/marketing landscape - what utterly enthralling ideas do you have about connecting with audiences, now and in the future? Team KMZ