Malvern Books - Social media consulting project

Page 1

Team SNEH-AND-ITY-AC

a social marketing consultation project with



Background ● ● ● ●


Interview Highlights ●


Business Objectives


Social Media Audit ●

● Average engagement per channel

● 2.58%

0.02%

2.58%


Social Media Audit (cont’d)


Social Media Audit (cont’d)


Social Media Audit (cont’d)


Competitive Analysis ●

● ● ● ●


Areas to Improve

Our recommendations


Implementation 1: Define Core Customer


Implementation 1: Define Core Customer


Implementation 1: Define Core Customer


Implementation 2: Revamp Content Strategy â—?


Implementation 2: Revamp Content Strategy â—?


Implementation 2: Revamp Content Strategy

● ● ● ● ● ●


Implementation 3: Get some Buzzzzz going ● ● ●


Implementation 3: Get some Buzzzzz going ● ●


Conclusion ●


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