This is a design journal exhibiting the work of myself, Zachary David Downs. This design journal contains content created within ART 571: The Book Form
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Design Journal Zachary Downs
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Contents
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FIVE DOLLAR TOY
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A project focused on developing a booklet and poster based around a custommade toy built from five dollars
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DESIGNER FOLIO
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A portfolio booklet that features the work of architectural firm, Arconiko
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BLOG ENTRIES
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Weekly posts to Tumblr reflecting on the podcasts and readings throughout the semester
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5 Dollar Toy GLOW ROPE
Background
Execution
The Five Dollar Toy project was a challenging exercise in my opinion. We had to design a custom toy with 5 dollars worth of materials, and then build a poster and foldable to advertise our toy.
For my toy, I decided to make a jump rope out of paracord and two glow sticks. It took a couple trial and error phases of development but I finally perfected it over time. The most fun part of this project was probably coming up with the packaging. Being able to create my very own logo for it was my favorite, as well as creating the pattern to go on the packaging. In addition, being able to draw out my objects and upload them to illustrator was a new concept to me. Using the Adobe Shape app, I scanned my drawings, vectorized them, and created patterns and logos for Glow Rope.
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Logo Development
Pattern Vectors
Stylized G made from Rope
Drawn glowsticks with light rays
Packaging Dieline
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5 Dollar Toy Foldable GLOW ROPE
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Pages 1-2
Pages 3-4
Pages 5-6
Pages 7-8
On the first two pages I wasn’t sure what exactly I wanted to put on it. During the project I felt like I was constrained to come up with enough body text with no idea how to organize it. Came up with just putting the instructions on the beginning, since thats what everyone was looking for anyway. In addition, I managed to pull off making an image part of the spread, with a sketched continuation of the Glow Rope on the other page.
The next spread is a mashup of all the customer information including but not limited to the intended audience, its uses, as well as a diagram of the materials.
Pages contain a list of features for the Glow Rope. There was a repeated use of luminescent paint strokes forming words relating back to the glowing effect.
The back and front cover of the booklet, with again, the painted letters relating back to the glow effect.
Glow Rope! Glow Rope is the brand new toy that you can exercise with day or night! Jump rope to your hearts content during the day. It is durable and long lasting, with superior grip handles.
During the night, you can exercise through the darkness by activating the glowing handles. Gym closed late at night? Glow Rope! Can’t keep track of the rope with average jump ropes in the dark? Glow rope is your answer!
INSERT HEADING
INTRODUCING!
Bend both glow sticks until you hear cracks within the glow sticks. Shake the glow sticks vigorously until they glow brightly within the dark.
BREAK & SHAKE
UNRAVEL THE ROPE
INSERT HEADING Now you are ready to use the Glow Rope! Have fun and stay safe!
ENJOY!
Unpackage the box for Glow Rope and remove the rope, along with the cardboard. Unravel the rope from the cardboard and make sure there are no rope kinks.
Glow Rope appeals to children as well as young adults. Children can stay active while enjoying the glow of the sticks! The more active lifestyle consumer can jump rope day and night, no matter the hour! This toy is appropriate for a wide range of ages!
WHO WANTS GLOW ROPE?
Ages 1122. Twenty somethings can use it for the actual fitness and use the glow effect as an element to the fluorescent, EDM atmosphere.
Age Range
INSERT HEADING AVAILABILITY
Glow Rope is widely available in most retail and party stores. It is available in large scale chains such as Walmart and Target. Party stores such as Party City, Dollar Tree, and Party Outlet also carry our product in large quantities. Go buy yours today!
SAFETY WARNINGS
Do not ingest glow chemicals within glow sticks. Do not choke others with Glow Rope. Do not use Glow Rope as nunchuks as a repurposed home defense weapon. Do not challenge neighbors to double dutch without proper practice with Glow Rope. Do not school said neighbors so bad their ancestors feel it.
INSERT HEADING
Thin, cardboard packaging Carboard rope coil One 6-foot paracord 2 glow sticks handles Instruction manual/poster
Each contains a glass vial of glowing chemicals. Once the glow sticks are cracked the vial breaks, combining the chemicals and creates a fluorescent, glowing mixture inside.
GLOW STICKS
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WHAT’SHEADING INCLUDED? INSERT
Paracord Strength
The super strong parachute cord rope stretches out to six feet long, with a fluorescent green, neon orange pattern overlaid on the surface. The cord itself also can withstand the tension of 450 pounds so you know it is durable.
The super strong parachute cord rope stretches out to six feet long, with a fluorescent green, neon orange pattern overlaid on the surface. The cord itself also can withstand the tension of 450 pounds so you know its durable.
PARACORD ROPE
INSERT HEADING SPECIAL FEATURES
Long Lasting Glow
Our superior glow stick handles last an entire 8 hours! Each glow stick handle contains a glass vial of hydrogen peroxide as well as diphenyl oxalate and a fluorescent dye. Once the glow sticks are cracked, the vial breaks, combining the peroxide and dipenyl oxalate which creates a fluorescent, glowing mixture inside.
Pattern
The pattern within the paracord is a highly reflective, fluorescent green and neon orange. Day or night, the rope will be clearly visible.
INSERT HEADING HEADING
Toy Booklet (Unfolded)
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5 Dollar Toy Poster GLOW ROPE
Poster While some others had put some intricate work into their poster, I didn’t have much to work with on the time limit I had. I opted to go with a simple product photo and logo placement. Very reminiscent of the object poster trend, like the Priester Matches poster.
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If I had more time to create it before the deadline, I probably would’ve tried to use the overlayed glowing paint strokes like on the booklet. In addition the image would’ve been different. Ideally, someone using the actual glow effect in the jump rope.
Toy Poster (Unfolded)
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