Cms africa brand guidelines

Page 1

BRAND GUIDELINES


THE PRIMARY LOGO

THE ICON

TYPOGRAPHY


THE ALTERNATIVE LOGO

Both elements are included, the icon and typograhy. Difference comes in on the border around the logo and the tagline right below the border.


THE PRIMARY LOGO IN DIFFERENT SHADES (LIGHT BACKGROUNDS)


THE PRIMARY LOGO IN DIFFERENT SHADES (DARK BACKGROUNDS)


THE ALTERNATE LOGO IN DIFFERENT SHADES (LIGHT BACKGROUNDS)


THE ALTERNATE LOGO IN DIFFERENT SHADES (DARK BACKGROUNDS)


CMS AFRICA COLOR CODES

RGB 56 197 243

CMYK 62 0 0 0

HEX 38C5F3

RGB 231 61 81

CMYK 3 91 64 0

HEX E73D51


CMS AFRICA FONTS

Bender Light

Bender Regular

Bender Bold

BENDER FONT IS USED ON CMS AFRICA HEADER FONTS AND SOMETIMES CAN BE USED ON BODY TEXT TOO BUT ON SPECIAL CASES.

Neris Thin

Neris Light

Neris Black

NERIS FONT IS USED ON CMS AFRICA BODY TEXT FONTS AND SOMETIMES CAN BE USED ON HEADER TEXT TOO BUT ON SPECIAL CASES.


CMS AFRICA FONTS DEMO

THIS IS HOW THE HEADER FONTS WILL LOOK LIKE Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.



BRAND GUIDELINES


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.