artREVOLTS VOLUME A ISSUE 01
MARCH 8, 2017
INSIDE
VOLUME A ISSUE 01
03 Editorial Letter from the editor: What is typography? 05 Art
History’s most powerful protest art.
09 Art
The draw of war: Walt Disney and World War Two.
13 Art
Why tattooing is universal.
17 Artist Feature
JR and activism: The artist on a crusade.
25 Art Feature
Controversial album art timeline.
33 Designer Feature
Shepard Fairey reveals new posters.
39 Design Feature
2016 political campaign ad design.
45 Design Feature
Punk yet peaceful positivity.
49 Design
How design can help end cultural appropriation.
51 Opinion
What women are worth.
55 Culture The afro comb and African consciousness.
LETTER FROM THE EDITOR What is typography?
W
hy does it matter? How does it impact our lives?
The Merriam-Webster definition of “typography” is: “the work of producing printed pages from written material” or “the style, arrangement, or appearance of printed letters on a page.” How those letters, words, and sentences are styled and arranged affects how they are perceived. Good typography clarifies content, establishes hierarchy, and presents information in a manner that makes it easier to read, and, therefore, to understand. Good typography is good communication: it can start a dialog or advance an idea or make a difference in the world. Typography is also intertwined with our daily lives—we encounter type in everything from the products we buy, the signage around us, the books we read, the news we consume, and the directions we follow. Typography can be beautiful, functional, persuasive, and inviting. It can also fail, especially when there is a disconnect between how the type looks and what the text says. This debut issue of artREVOLTS examines typography and design viewed
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through the lens of activism and social justice. Topics range from the recent presidential election to ethics within the design industry to the power of the poster as a means of expression and protest. The content was conceptualized, collected, curated, and created by students in Art 338: Typography II at California Polytechnic State University in San Luis Obispo during winter quarter 2017. The magazine reflects the diverse interests and talents of the students who brought this project to life.
C
harmaine Martinez Editor, Instructor and Type Enthusiast
LETTER FROM THE DESIGNER Print design and Starburst candy.
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f printed materials were a pack of Starburst candy, magazines would be the pink flavor. With the perfect combination of juicy text and sweet pictures, magazines are by far the most entertaining material to sink your teeth into. There is a powerful sensation while flipping through a magazine, feeling the sleek texture of the paper flip while your eyes fill with vibrant hues. This is an experience that will never be surpassed by any online medium. For three years, I have worked as a newspaper designer; I would rank newspapers as an orange Starburst — fun to layout but a bit too sour and overwhelmingly text-heavy for my taste. Although I’m never 100% engrossed by all the content in a newspaper, the production side of making a newspaper is absolutely beautiful. You got your teams of designers, and editors, and news editorialists, and sports reporters, and opinion writers — tons of people who are passionate and professional with what they do all under one roof. Being part of a team where you personally get to design and produce a kickass paper filled with 60+
persons hard work and research, gives you this warm and glowy feeling. From my perspective, this is the dream job for a designer ... almost. Magazines are more fun. You still got your teams of writers, editors, and photographers, but now you have the liberty to go crazy with the spread, pack that extra punch with glossy pictures, and use those textures. As far as designer freedom goes, magazines are much superior than the orange Starburst: newspaper design, or a red Starburst: book novel design, and definitely more superior than the notorious yellow Starburst: textbook design—yuuuuck! Magazine design is my pink Starburst dream job. Here is my first complete mockup of a magazine, the theme of this issue is typography, design and activism. I’m naming it artREVOLTS. Forgive me if the type seems a little cramped—I am a newspaper designer after all. Cheers!
Z
ack Spanier Graphic Designer and Artist
Art 04
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HISTORY’S MOST POWERFUL PROTEST ART Top designers on the images that coalesced movements and compelled change. Get inspired. by Belinda Lanks
H
ABOVE AND RIGHT: Untilted (I AM A MAN) by Glenn Ligon, 1980. A representation of the signs used by 1,300 black sanitation workers in Memphis who where striking in protest at bad working conditions.
omemade posters can pack a punch. But well-designed images can deliver powerful messages that resonate for decades, as these examples, chosen by prominent designers, make clear. From a gold-swallowing Hitler and babies killed in Vietnam to the “I AM A MAN” posters used by black sanitation workers in Memphis to protest poor working conditions, these images harken back to disturbing moments in history. But they’re also reminders of the progress that we’ve made, the challenges we still face, the dangers of sliding backward, and the vital importance of staying engaged in the good fight.
LEFT: Clenched Fists chosen by designer Deva Pardue. The chlenched fists have been used by artists during the Mexican Revolution, American students during the Vietnam war, French students during the Paris Rebellion, the Black Panther Party, and for countless other causes over time.
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ABOVE: And Babies by Art Workers’ Coalition (design) and Ron L, 1969. Haebarle (photography). A central image to spark ourtrage in the U.S. about the war in Vietnam. LEFT: Devin Allen in front of a photo he took in the aftermath of Freddie Gray’s death, 2015. RIGHT: Adolf the Superman: Swallows Gold and Spits Tin by John Hearfield, 1932. John Heartfield was the greatest instrumentalist artist/designer. His activism reached beyond his art, leading him to change his name from Helmut Herzfeld to John Heartfield to further distance himself from German’s Nazi regime. His poster Adolf the Superman portrays Hitler as a heartless puppet who swallows gold and spews junk in return. It’s a striking image, and was only one of many anti-Nazi works he made in his career.
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Art 08
THE DRAW OF WAR Walt Disney and World War Two. by BBC Staff
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n December 1941, Time magazine was about to print its end of year issue, its front cover carrying a big picture of Dumbo - that loveable elephant with the gigantic ears who had helped The Walt Disney Studio achieve soaring box office figures that year. But on 7 December, Japanese aircraft attacked Pearl Harbour, abruptly bringing America into World War Two—and ousting Walt’s latest creation from the front page. Yet, if the war led to a dip in Disney’s fortunes, it was only a temporary one. Within just six months, The Walt Disney Studio in Burbank, California, was declared a war plant. Its filmmaking capacity was given over to the Allied effort and its well-loved cartoon characters all enlisted to do their bit for their country—from Donald Duck and Pluto to Mickey Mouse, Snow White and beyond. Through a mix of groundbreaking military training films, features and propaganda shorts, as well as insignia, books, posters, and much more, Disney sought to boost troops’ morale on the frontline and promote government policies on the home front. Article has be edited for reader comprehension.
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ABOVE: One of the 1,300 insignia sketches by the talented draftsman Hank Porter, whom Walt referred to as a “one-man art department.�
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ABOVE: In this illustration for the September 1942 issue of Coronet magazine, characters from Disney’s menagerie take part in home front and front line activities. Donald Duck, as a marine, symbolizes that the pen is now equal to the sword, while other characters represent a variety of wartime roles: Thrifty Pig symbolizes the might of industry, Minnie Mouse is a Red Cross volunteer, Dopey the dwarf purchases war bonds, Flower the skunk is a member of the chemical warfare service, and Thumper the rabbit is in the army signal corps. LEFT: Another Hank Porter sketch. Donald Duck was the single most requested and used Disney insignia character during the war. Donald was featured in at least 146 designs. RIGHT: Jiminy Cricket appeared in 24 Hank Porter insignia design features. All Disney characters were used in the project — except Bambi.
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WHY TATTOOING IS UNIVERSAL A National Geographic photographer explains why many cultures view the body as a blank canvas. by Olga Khazan
T
attooing, when you think about it, is like smiling: Nearly every culture does it, but not always for the same reason. In a given society, the motivation for covering oneself in paint, ink, or even scars speaks to what the civilization as a whole holds dear.
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Chris Rainier, a photographer for National Geographic and other publications, has traveled the world in search of cultures he describes as having “one foot in the Garden of Eden.” (He was also Ansel Adams’s last assistant). Speaking at the Aspen Ideas Festival, which is organized jointly by The Atlantic and the Aspen Institute, he explained how “many cultures around the world believe that the body is a canvas waiting for a story to be told.”
most handsome man, they would inevitably point to the most scarred.
From New Zealand’s Maori people to Angeleno gangsters, most cultures incorporate some form of tattooing. But “where the skin is too dark to tattoo, there is scarification,” Rainier said. When he would visit African societies that practice scarification, and he would ask locals who they thought was the most beautiful woman or the
Often, body modifications go beyond vanity, reflecting a necessary part of the transition to adulthood. He photographed one group of Papua New Guineans who believe all of mankind originated from crocodiles, and therefore have their young initiates scar their skin to resemble the scales of a reptile.
ABOVE: In Tokyo: A mistress of a Yakuza organized crime boss: Yakuza members have full-body tattoos show images of Japanese mythology and legends.
To varying degrees, the same is true even of cultures that practice less extreme versions of tattooing. As Smithsonian wrote regarding Rainier’s work, “In New Guinea, a swirl of tattoos on a Tofi woman’s face indicates her family lineage. The
dark scrawls on a Cambodian monk’s chest reflect his religious beliefs. A Los Angeles gang member’s sprawling tattoos describe his street affiliation, and may even reveal if he’s committed murder.” “They say, ‘This is who I am, and what I have done,’” Rainier told the magazine. Which just goes to show, the ways in which we mark our skin may vary widely, but deep down we’re all the same.
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ABOVE: Ancient Marks, book cover by Chris Rainier. LEFT: A Mursi woman from the Omo Valley in southern Ethiopia is adorned with face markings and a lip plate, considered signs of beauty among the Mursi. RIGHT: Maori gang memevers of New Zealand. The Maori culture has a long tradition of tattoin, which dated back centuries until the Europeans outlawed it in the 1800s.
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ABOVE: A young Moroccan woman, from the Southern Moroccan desert in North Africa, displays her hands decorated with henna designs. Henna is applied to hands as a form of beauty for Islamic celebrations such as weddings and the Ramadan festival.
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The Artist on JR and Activism by Ana Bambic Kostov
Women are Heroes, Rio de Janeiro, Brazil, 2008
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a Crusade
Artist Feature 18
A French photographer and street artist, JR describes himself as photograffeur.
H
e started on the houses of Paris by writing his name on rooftops. After realizing he could make use photography to tell a wider story, he began pasting images he took on walls in numerous illegal sidewalk galleries. When Paris was caught by the riot fire in the mid 2000s, his social consciousness reached a new level of lucidity, and his activist crusade
began. His moniker is JR and he is probably the most globally spread street artist. It’s obvious that JR’s art comes from activism, but the manner in which this TED prize winner conducts his affairs is entirely different. He does not focus only on several concrete issues as Keith Haring did, nor does he engage in advocating revo-
Women are Heroes, Action in Phnom Pen, Old Station, Cambodia, 2009
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lution in style of Carrie Reichardt. JR thinks wider, always bearing a universal picture in mind, even if he focuses on concrete, local issues in any of his continuous travels. Recognized by the art world as a prodigy, JR is today known as an activist for women’s rights, peace and equality, always having one common quality in all his projects – an idealistic belief in humanity.
Street artist (could be JR) scaling building to access the rooftops by photographer Alex Fakso.
Rooftop Beginnings The beginnings of JR’s activism stem from his firm convictions that people are often served with wrong ideas about anything ‘other’, while he seeks his subjects in areas where there were no museums, or other cultural institutions. In the Portrait of a Generationproject, re-
alized in Paris between 2004 and 2006, JR turned his focus towards the marginal groups of society. Initially, those were kids against whom the prejudice of Parisian bourgeoisie was overwhelming, so pasting posters with their faces across the posh arrondissements of the City of
Light had an immense impact. So immense in fact, that the Paris City Hall allowed for JR’s photographs to be wrapped around its outer walls. The word prejudice played the crucial role here, as it did in the next adventure of JR, located in the dangerous West Bank area.
Artist Feature 20
Face 2 Face and Women are Heros Hearing a lot about the Israeli – Palestinian conflict, the artist embarked on a journey wanting to experience the situation and, perhaps, help overcome it on some level. Fighting against prejudicial ‘other’, he pasted photographed portraits of Palestine and Israeli people on the West Bank barrier, one next to the other, on both sides of the wall. He called the project Face 2 Face, and as he was looked disapprovingly by some for putting pictures of Israelis or Palestinians
in the enemy zone, rarely could those people tell apart which one was which. By confronting two opposites, putting them in the same place and leveling them, JR did the unthinkable in a way, which aided in the understanding of absurdity of their discord. His actions stood for tolerance and acceptance, for peace, suggesting an alternative of friendship instead of clash. The development of JR’s evolving artistic and socially engaged
Women are Heroes, Collage in the streets of Monrovia, Liberia, 2008
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practice took him in the direction of advocating women’s rights as well. He started this initiative in the favelas of Rio de Janeiro, and spread it across places with the highest rate of social distress. Women are Heroes project went from Brazil to Sierra Leone, Liberia, Kenya, India, and Cambodia highlighting women as the most vulnerable and the strongest survivors of any given problem they encounter in the unsettling conditions they live in.
The Wrinkles of the City. Los Angeles. Carl in Silverlake, USA, 2011
Art to the People It’s hardly surprising that JR chose public art for his primary expression. The illicit nature of his works is there to emphasize the direct communication with the people, his partners in crime. The response and the reaction if what JR is try-
ing to provoke, while the opinions of the stale elite are of little interest to him. He wants to move the masses, propagating equality and human values with every step of the way. Even his more sentimental projects, Unframed and Wrinkles of the City,
posses a clear critical or empowering tone, fighting for everyman, or the too-frequently overlooked social groups. Still, his latest concept, the one that made him a global phenomenon, is what embodies JR’s activism the best.
Artist Feature 22
Inside Out can Change the World Already a king of street art, JR decided to involve people in his ideas. When giving his inaugural TED talk in 2011, JR asked a crucial question – Can art change the world? He did not offer a yes or no answer at the time, stating that art definitely can change how people perceive the world, altering the viewing an-
proclaiming his wish—to use art to turn the world inside out. Then and there, the biggest participatory art project in the world was born—Inside Out Project. As the winner of a million dollar prize, JR started engaging people across the world to make a photographic statement, to stand for their beliefs, to make their
Inside Out, Karachi, Pakistan. 21 portaits to expose the persecutuion of minorities in Pakistan.
gle, while
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mark, The response was (and still is) vast, as the photobooths aiding in photographing people and the exhibitions spread from the USA to China. Using photography as activism, JR achieved in reaching out to millions, who dared in making themselves to be, visible and thus, known and heard.
Refacing Africa.
Accomplishments of JR’s artistic engagements have surpassed all expectations. The success and the acceptance they get from local communities testify to the purposefulness of his actions, as he succeeded in changing the dynamics of various, tightly knit, groups of people. Acting
locally, they made an impact on the global scene, reintroducing the most universal human values into a over-stratified global society. People have become their own brand, while the artist insists on not having any logos, sponsors or credits on his art, giving it back to the people.
Therefore, JR’s anonymity is logical and deliberate, as he is only the vessel of the community. His photographic activism takes him to where he is needed the most, where he endeavors to put an ordinary man on the global map, so that when he is looked at, he can always look back.
Artist Feature 24
CONTROVERSIAL
by Ashley Clark
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SOURCE: Apple Music
Art Feature 26
SOURCE: Wikipedia
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ALBUM ART
2010
Kanye West My Beautiful Dark Twisted Fantasy
Kanye West is all about pushing the envelope, whether that means singing an entire album in AutoTune, creating a 35-minute art movie to promote his new album or giving that disc a controversial piece of cover art that is sure to turn heads. West revealed the provocative image on the cover of his upcoming album, My Beautiful Dark Twisted Fantasy, over the weekend on his Twitter and immediately claimed that it had been banned. The colorful illustration by contemporary American painter/sculptor George Condo—who also provided the image for West’s “Power” single—depicts a nude, demonically grimacing West reclining on a blue couch and gripping a green bottle while a naked winged woman with a polka-dotted tail straddles him.
Art Feature 28
1960
Max Roach’s Freedom Suite We Insist! The cover of this impatiently-titled, classic jazz record references the sitin movements of the civil rights movement which started in Greensboro, North Carolina in 1960. As with To Pimp a Butterfly, the confrontational nature of the image is accentuated by the fact that everyone in the frame is staring straight down the camera. SOURCE: We Insist! — Max Roach’s Freedom Suite (1960)
1973
Sun Ra Space is the Place
SOURCE: Sun Ra — Space is the Place (1973)
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Born Herman Poole Blount in the Jim Crow hotspot Birmingham, Alabama in 1914, Ra maintained he was not of this planet and painstakingly crafted a mythical persona that fused sci-fi ideas and aesthetics with Egyptian mysticism. In his sole fictional film appearance – an adaptation of the album of the same name – Ra plays a seer whose mission is to get the disenfranchised black youth of the day to relocate to the utopian haven of space. Its allegorical take on a blasted, post-civil rights urban America as no place for black people was hardly subtle.
1971
This Is Madness The Last Poets The Last Poets was an amorphous, ever-shifting collective of poets and musicians who arose from the late 1960s black nationalist movement. The staunchly Africanist imagery, flame-coated backdrop and Black Power salutes tell the whole revolutionary story on the cover of their album This is Madness. SOURCE: Douglas Music
1982
Bad Brains Bad Brains The self-titled debut by DC Rasta-punks Bad Brains – once regarded as one of the fastest albums of all time – flies by in a flurry of aggravation and spittle-flecked spirit. Its cover courted controversy by depicting the chrome dome of the Washington Capitol building being struck by lightning and cracking apart. Perhaps the electricity was conducted by their furious hardcore. SOURCE: Bad Brains
Art Feature 30
1988
NWA Straight Outta Compton The forthcoming biopic of LA gangsta rappers NWA, named after their debut LP, illustrates that their influence is far from waning. Straight Outta Compton has one of the all-time great covers – a shot taken from the point of view of a man (very possibly a cop, about to be dispatched by a gun-toting Eazy-E. The rest of the group glower with a memorable ferocity intended to strike fear into the hearts of white America. SOURCE: Ruthless
2000
Dead Prez Lets Get Free
SOURCE: Loud
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Among the most politically-conscious rap outfits of the era (alongside the likes of Black Star and X-Clan), Dead Prez matched their thrillingly didactic wordplay with uncompromising imagery. The cover of Let’s Get Free represents an open call for armed revolution and aligns contemporary, capitalist, repressive America with colonial-era Africa in the form of an armed village preparing to strike. Unsurprisingly, the cover was censored in many outlets around the US.
1999
The Roots Things Fall Apart Taking its title from the classic 1958 novel by Nigerian author Chinua Achebe, the artwork for Things Fall Apart draws a terrifying line between the past and the present in its use of a stark, monochrome photograph from the civil rights movement era. It depicts the terrifying sight of riot police chasing two black teenagers – one boy, one girl – down the streets of Brooklyn’s Bedford-Stuyvesant. SOURCE: MCA
2015
Kendrick Limar To Pimp a Butterfly
SOURCE: Universal
On Wednesday morning, Compton rapper Kendrick Lamar posted the cover art for his forthcoming LP, To Pimp a Butterfly, on Instagram, prompting much excitement. To call its vivid imagery confrontational would be an understatement. Shot in striking monochrome with the quality of a vintage Polaroid, it features a large group of mostly shirtless black men and children – plus one baby, cradled by Lamar himself and, possibly, one woman —arranged in a victory tableau on the lawn in front of the White House.
Art Feature 32
SHEPARD
NEW PROTES by Stephy
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Shepard Fairey, Jessica Sabogal, and Ernesto Yerena’s posters in Washington, Jan. 20, 2017.
FAIREY’S
ST POSTERS Chung
Designer Feature 34
S
hepard Fairey—the artist behind the 2008 “Hope” poster depicting then presidential candidate Barack Obama—has produced a new set of images in time for President-elect Donald Trump’s inauguration this Friday. The three posters feature a Muslim, Latino, and African-American women. “We thought (they) were the three groups that had been maybe criticized
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by Trump and maybe were going to be most, if not necessarily vulnerable in a literal sense, most feeling that their needs would be neglected in a Trump administration,” Fairey told CNN. Fairey, along with artists Jessica Sabogal and Ernesto Yerena, teamed up with the non-profit Amplifier Foundation -- a self-described “art machine for social change” – to produce works for the organization’s We the People campaign.
“It's really
making su
people rem
that ‘we the
means eve
it means a
peopl
y about
ure that
member
e people’
eryone,
all the
le,”
Artist Shepard Fairey has released a set of three politically charged posters titled “We the People.”
Fairey said. “I think the campaigns were very divisive, more from one side than the other. But (it’s) just reminding people to find their common humanity, and look beyond maybe one narrow definition of what it means to be American.” The campaign’s objective, as stated in its Kickstarter campaign, is to “flood” Washington with symbols of hope on Jan. 20. “On January 20th, if this campaign succeeds, we’re going to take out full-page ads
in the Washington Post with these images, so that people across the capitol and across the country will be able to carry them into the streets, hang them in windows, or paste them on walls,” organizers wrote. So far, more than $1.3 million has been pledged, exceeding the Amplifier Foundation’s $60,000 target. Fairey, who has previously depicted him in an image inspired by George Orwell’s “1984,” has long been vocal about Trump.
Designer Feature 36
“We the Indivisible” by Jessica Sabogal.
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“We the Resilient” by Ernesto Yerena.
“Trump is dangerous,” Fairey told CNN in the lead-up to the 2016 election. “He’s a demagogue who’s a bigot and is sexist. He really has no respect for a lot of different people, no experience in politics, and is pursuing the presidency out of his own ego rather than a desire to create the greatest good for the greatest number of people.”
Fairey is not the only artist making a statement against Trump. Los Angeles-based artist Illma Gore recently revealed a mural painted with human blood to protest Trump, and actress Meryl Streep earned the President-elect’s scorn when she spoke out against him in a speech at the Golden Globes earlier this month.
Designer Feature 38
THE 2016 POLITIC QUESTIONABLE
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CAL CAMPAIGN’S E AD DESIGNS Illustations by Matt Hansen
Design Feature 40
BERNIE 2016: “Sander’s logo is well balanced, has good colors and almost appears happy on top of its little wave. I’m not a huge fan of the star over the ‘i’, but the way they’ve integrated the logo into his website and used it across a range of merchandise shows it’s versatility. Nice one.” — Benjamin Starr, Visual News
CHRISTIE 2016 TELLING IT LIKE IT IS: “Bold (like Christie) yet forgettable (unlike Christie).” — Mike Tyson, Senior Designer, New York
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JEB! 2016: “With a name like Bush, Jeb’s team had to come up with a way to minimize the dynastic association. Constraints spur innovation—and the Jeb! mark is proof. It’s simple, succinct, optimistic and active. The logo (if nothing else) gets my vote!” — Bret Hansen, Creative Director, NYC
JILL 2016: “While a pretty terrible logo, it’s interesting that Jill Stein uses different colors than red, white and blue.” — Matthias Mencke, Group Creative Director, LA
Design Feature 42
H: “I’m just not entirely sure a big red arrow pointing right is the best logo for a Democratic candidate, is all.” — The New Yorker
MARCO RUBIO A NEW AMERICAN CENTURY: “Rubio using an illustration of the U.S. as the tittle of the “i” is just not appealing. America is neither little or tiny. I’d like to think the United States deserves a better representation than at the top of the letter i.” — Lana Roulhac, Design Director, London
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TRUMP PENCE MAKE AMERICA GREAT AGAIN!: “With a better interpretation of the ‘TP’ monogram, the concept of taking the American flag to construct a logo where the initials take the place of the stars (while not new) is fitting in this case and, if you were (or happen to be) someone to vote for Trump, this is a fairly rallying logo” — Bret Hansen, Creative Director, NYC
“The Trump-Pence logo looks like a forbidden sex act that Pence would definitely not be OK with.” — Matt Negrin of Bloomberg Politics
Design Feature 44
PEACEFUL
Punk Yet
Positiviy —The Secret To ETHICAL DESIGN?
by Madeleine Morley
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Marius Jopen and Max Kuwertz, poster for Het Nieuwe Institute’s ‘The Body’
Design Feature 46
Marius Jopen and Max Kuwertz, poster for Het Nieuwe Institute’s ‘The Body’
A
rt director and graphic designer Marius Jopen’s work first came to me in the form of a quote from H. G. Wells, written in an off-kilter, cursive style with thick black Sharpie. It was hung on the door of my co-working studio, where he was set up for a brief stint. “More than machinery, we need humanity, more than cleverness, we need kindness and gentleness,” it read. This hand-written style is a signature of his, appearing across the board on identities and posters that he penned throughout his time working for Mirko Borsche and Stefan Sagmeister. It continues to be a staple, featuring throughout the continual scroll of the young designer’s website and on his work for cultural clients in Berlin and Amsterdam. Having worked for two of Germany’s most in-demand designers and having recently garnered attention as a finalist for the Dutch Design Awards’ young designer category, starting his own studio is the logical next step for the 2014 Rietveld Academy graduate.
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I’m not one for inspirational design quotes by any means, but this wasn’t what his Welles poster was; the scruffiness of Jopen’s style makes it seem punk, not twee. It has the same effect on client work. For a recent campaign and identity system for the Rotterdam museum Het Nieuwe Institute’s The Body exhibition, Jopen, in collaboration with Berlin-based designer Max Kuwertz, created a system in which clean grids collide with scrawled felttip pen.
Marius Jopen, Poster Diary
While studying in Amsterdam, Jopen began a project akin to the Daily Drop Cap or poster-a-day craze that has become an almost compulsory exercise for students. For almost two years he created a poster reflecting on the news headlines, printing out a grid he’d put together on InDesign and scrawling across it in felt-tip pen, collaging and illustrating to articulate complex issues with striking simplicity. Eventually he found the routine frustrating, feeling as if he was participating in a merry-go-round of negative news.
Design Feature 48
Marius Jopen, Poster Diary
Perhaps as an antidote to submerging himself in daily disasters, around the same time Jopen co-founded The Love Foundation. The open network of students and artists raises money by putting on music nights, using the profits to provide clean drinking water for people in the Busia region of Kenya. Instead of invoking guilt through distressing imagery, Jopen—in line with the
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sweeping positive news movement—believes design with an optimistic message creates a conducive atmosphere for social causes. In order to connect all members of the foundation together (which now has branches in Amsterdam, Berlin, Dresden, Perth, and Santa Cruz, California), he designed a “Love Logo” of two interlocking rings that have become the only recurring motif for the posters promoting events.
Marius Jopen, The Love Foundation poster
This is what Jopen’s work does—it elevates—but its aesthetic is wild, quick, and cut-and-paste enough, so that there’s nothing too sentimental about it. It’s vital to consider the role of ethics for contemporary graphic designers, an area often over looked, and to highlight who is using their skills for ideological or political purposes. Jopen’s approach—as symbolized in that small act of tacking a Charlie Chaplin quote to a door—is one that communicates heart and heft.
Design Feature 48
ABOVE: Cultural appropriation is especially prevalent in the fashion and music industries.
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HOW DESIGN CAN HELP Ending cultural appropriation. by Candice Zamora
I
f you thought our politically-correct society has eliminated issues of race and stereotypes from advertisements, brand logos, and the fields of web and graphic design, you thought wrong. A more complex and extremely controversial topic is creeping up in American culture: cultural appropriation. Wikipedia defines Cultural appropriation as a sociological concept which views the adoption or use of elements of one culture by members of a different culture as a largely negative phenomenon. Generally, an assumption that the culture being borrowed from is also being oppressed by the culture doing the borrowing is prerequisite to the concept. The Professional Association for Design (AIGA), which is the oldest and largest professional membership organization for design, reports that 86% of graphic designers in the field are Caucasian American. The remaining demographic breakdown is as follows: 2% are Black, 4% are Hispanic/Latino, 6% are Asian/Pacific Islander, and 2% are “other�. This lack of diversity makes the entire career field less credibleafter all, how can graphic design be taken seriously if only a certain demographic is creating everything? The real problem is designers are being denied the chance to advocate for certain viewpoints from the actual source of the information. This increases the chances of appropriation appearing in real life and stereotypes appearing in graphic design work.
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WHAT WOMEN ARE WORTH Busting negative stereotypes for more money and power. by Cheryl Heller
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f I was asked to speak at the conference in Chicago about the fact that women make less money than men. It’s an endless emotional subject colored by centuries of opinions. Following, nevertheless, is one more point of view.
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I believe that money and power will not come through legislation, although that may give women the confidence to act. It will come through an understanding of how our behavior has been conditioned by stereotypes and how our expectation levels are set and the responsibility we share in setting those expectations. The time has come for this issue of men versus women to end. Too much has been said and written and too much money has been made by those to stand to profit from analyzing the gender gap. The most honest and useful belief we can hold is that the battle we have to fight is an individual battle having nothing to do with gender.
positions. It’s a fascinating statistic. Women pay women less than they pay men. One-third of all new businesses today are started by women, and surprisingly, among the self-employed, the gap in hourly earnings is slightly larger. That means that even when women have their own companies, they pay themselves less than men pay themselves.
It’s undeniably true that women make less money than men, and money is the sign of equality. Women earn less money than men at every level of education. The gap is as large for college graduates as for workers who have not finished high school. Both men and women employers pay their female subordinates roughly $12,000 less than their male subordinates with similar
The facts about the wage gap are relatively uncontroversial, but there’s a lot of disagreement as to why. The first inclination is to blame employers, but if employers had the power to control wages, why wouldn’t they drive down the wages of men? They have to face the issues of supply and demand and they pay, to men and women, as little as they can while remaining
ABOVE: In 2015, female full-time, yearround workers made only 80 cents for every dollar earned by men, a gender wage gap of 20 percent. Women, on average, earn less than men in nearly every single occupation.
competitive in the marketplace, and they respond to whoever applies the most pressure. A second definition of discrimination is job segregation, the assumption that women are suited to some jobs more than others or the menial tasks rather than managerial. It’s called sex-role differentiation and there are a million reasons as to why it exists. The assumption that
we’re not the same has existed forever. Within the original myths of almost every culture, there seems to be a preference for dichotomous thinking, which, as Simone Dabougraur wrote in 1945, “Casts men as the norm and women as the other possessing traits opposing to men.” Not surprisingly, the fact that men have been in power has had an effect on the study of sexual differences. First of all, women had not been considered important enough to study, and the study that has been done has been directed towards discovering proof of women’s biological inferiority. Men have simply been protecting their turf. We have been considered less intelligent because of our smaller brain size and are unable to perform several tasks simultaneously
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because of less brain lateralization. It’s been discovered that people do “emotion work” on themselves to create feelings that appropriate to their role in society; also, that through anticipatory socialization, men condition themselves to have masculine feelings and women to have feminine feelings. Nora Ephron wrote about this self-fulfilling prophecy: “I adapted willy-nilly. If I was assumed to be incompetent at reversing cars or opening bottles, oddly incompetent I found myself becoming. If a case was thought too heavy for me, inexplicably I found it so myself. I discovered that even now men prefer women to be less informed, less able, less talkative, and certainly less self-centered than they are themselves, so I generally oblige them. I didn’t particularly want to be good at reversing cars and didn’t in the least mind being patronized by illiterate garage men.
But all stereotypes disintegrate when we look at individuals. The fact of the matter is that more men than women do certain things and behave in certain ways and vice versa, but in reality, the world just doesn’t split neatly down that line. What differences there are between men and women turn out to be much smaller than the differences between rich and poor or between managers of small and large companies or old and new companies. They may even be smaller than the differences between old and young people, or those with professional parents and those with working class pareWe’re believed to be more controlled by our hormones than are men. Edgar Burman, who was medical advisor to the late Hubert Humphrey, warned against women’s participation in public affairs because of their “raging hormones” and U.N. Ambassador Jean Kirkpatrick reported that some White House critics resisted her appointment because of her female “temperament.” We’re
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believed to be generally fixed as homemakers and breeders of children through the evolution of hunter-gatherer societies. We’re also believed to be more “social” and more suggestible, to have lower self-esteem, to excel over men at repetitive tasks, to be less analytical, less motivated towards achievement, and more auditorially oriented rather than visually. None of these things is true. What is true; however, is that we’re conditioned to behave in certain ways regarded as appropriate to our gender by our parents, our teachers, and by society. The overwhelming evidence that’s come to light in the last decade indicates that gender differentiation is best explained as a social construction rooted in hierarchy, not in biology. It’s been proven that jobs affect behavior tremendously. Recent research found a direct link between the pace complexity, or routinization of a job and the person’s commitment, intellectual flexibility, moral perspective, and competence. In other words a person’s interest and competence turns out to be linked to exposure to new situations and opportunities to learn in advance. We actually condition ourselves as we are being conditioned to fit this hierarchy. nts. The concepts of male and female cause the sorting and skewing of perceptions by focusing on differences rather than similarities. Often these distinctions are based on very slim evidence. It was Coleridge’s idea that a truly great mind is androgynous, one that rises above the traps of gender. We create our own opportunities. We must accept responsibility for doing that, and we must accept that we are just as responsible for not creating opportunities. For everyone it’s an individual battle. No organization and no legislation will change enough people. What will help is for each of us to work individually to prove the stereotypes wrong to ourselves and to everyone else. People who are successful have many qualities in common. They have a passion to be great that carries them through rough times and keeps them focused. They’re clear about what they want. They don’t focus on limitations. They take risks and they have courage. These are qualities shared by
ABOVE: If change continues at the same slow pace as it has done for the past fifty years, it will take 44 years—or until 2059—for women to finally reach pay parity. For women of color, the rate of change is even slower.
both genders. We have a tremendous advantage. We have learned a lot from not being the ruling class. I read once that children always know their parents better than parents know their children.
That’s because those with power are studied carefully by those they control. We still have the element of surprise. If you’re not expected to be strong or brilliant, it can work to your advantage. t seems to me that the conflict is to be treated roughly, so you must choose. At a conclusion of A Room of One’s Own, Virginia Wolf wrote, “If we face the fact, for it is a fact, that there is not an arm to cling to, but that we go alone and that our relation is to the world of reality and not only to the world of men and women, then the opportunity will come.”
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THE AFRO COMB Fred Martins displays African consciousness. by Katie de Klee
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igerian artist Fred Martins shares his latest collection of politically charged art with Design Indaba. His previous series drew attention to the serious issue of climate change, which was aimed at triggering an emotional response in the viewer—which might then lead to better global stewardship. This new project celebrates African activists, who were jailed for trying to enforce the freedom and fairness for Africans. Using the symbol of the “afro comb,” Martins’ series includes portraits of Marcus Garvey, Martin Luther King Jr., Nelson Mandela, Patrice Lumumba and Fela Kuti.
Tell me more about the image of the comb? Lately, I started listening to some early 90’s West African highlife music, the nostalgic feeling from that retro world inspired me. Their passé style made me brood on our music and culture and later, on the African struggle for freedom, social justice and fairness. And on those that gave their all, breaking into pieces like a comb trying to liberate the scalp from lice. So I illustrated strong and symbolic images in honour of some celebrated African activists and past leaders that still inspire a lot of people.
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What do you think is so strong about the comb as a symbol? Afro combs were worn in the 70’s by fluffy-afroed youths in America as a protest against repression and it goes beyond style and adornment, a comb has a strong historical play for Africans. Combs were connected to both cultural and religious beliefs, even though they were fashionable and also used for combating lice, ticks and fleas. The over 5500-year-old Afro-combs discovered in Kemet (Egypt) disproves the present theories that denies Egypt its blackness. It connects Africans to their ancestors.
Why the bold orange background? The orange color is associated to prison. I realized that most of these legendary activists—from Marcus Garvey, Martin Luther King Jr, Nelson Mandela, Patrice Lumumba, Fela Kuti to Angela Davis—were at some point jailed for enforcing the African consciousness.
Was it important for you to included the diaspora Africans? Africans for me are indivisible, not even by geography. They are treated as one people across the globe and it does not matter their birth place so they are not limited by global mapping. And for sharing the same goal and struggle they should be uniformly honored.
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artREVOLTS
Zack Spanier Cal Poly, San Luis Obispo Almaq Cabazon FranklinGothic Futura PT Helvetica LT Matrix II OT Minion Pro Mistral Proxima Nova Termina