P a n d o r a Pebble™ 26.2%
Percentage Growth %
wt
r
maturity
16.6% 15 10 5
decline
2.5%
0
W
S
E-waste
Smartphones = social disconnection
Brexit
Product
E
L
Use while driving, an offence?
Inflation £
Technological innovation
E C R O F 5
3
4
S
Buyer Power Low
5
ges on s nga oc e d
ticity ove rc hen ut
43%
tent. on
62%
Platforms
gs before pu blo
33%
. asing rch
ial
Like ly t
Rank a
municatio m n Co ecome loyal c ob
ers if bra tom n us
U s e te c h
Tiffany
Tech power houses (Apple/Samsung)
2
Promotion Youtube sponsors, Facebook ads
a
Swarovski
T
T
PORTE ’S R
0.8%
Rivalry Few Bluetooth High wearables in the market so less Existing wearable New Entrants Supplier Power choice tech and future High/Medium High Threat of ones. Expanding market Substitution CSR provide the = room for new main chip. Medium entries Apple/ new brands
Price £89.99
o n c e.
87%
1
Bluetooth notification pendant
st
no
lo g y at l e
Ernest Jones
Room for technological updates
E
4p’S
Warre n James
O
Strong existing customer base
P
Pandora
1.8%
Zainab Shah-Jehan 26012833
s
Non replaceable batteries
T SHAR E
20
Rely on
I n t ro d u c t i o n
Place Pandora stores, department stores, tech specialist stores
RKE
25
o
G
MA
30
h
Sales
d o r P
ife Cycle L t uc