Final Fashion Project

FINAL FASHION PROJECT

CONTENTS Introduction 5 Industry Pros 6 Industry Cons 10 Target Audience 12 Concept Identity 16 Brand Identity 18 Visualise the Space 22 Online 24 USP 26 Location 28 References 33

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INTRODUCTION

This is a visual guide and manual for a sustainable apparel brand, Mido. The aim is to make a platform that can house sustainable products which is accessible to the everyday consumer. But we do not operate via conventional online transactions. There are two modes of consumption; crowdfunding and rental. We are reworking sustainable e-commerce.

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INDUSTRY PROS

A South Korean crowdfunding and online fashion brand housing many other indie fashion and lifestyle brands based in their country, giving a platform for local brands and businesses. Hago, stands for ‘Have a Good One’, a playful and welcoming name, playing on the Korean preposition, ‘with’ or ‘and’ indicating a collaborative nature.

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HIRESTREET

Hirestreet is an online portal for fashion rental. They bring high street fashion into the rental market.

“Hirestreet is different from traditional designer dress-hire services because we have chosen to focus on the high-street market. We look to work with quality brands with reasonable price points. This enables us to give you rental options from as little as £8”. Hirestreetuk.com

GUSTIN

Gustin, provide artisan quality, classic American garments at true wholesale prices using crowdsourcing to line up supply and demand for every product they make and sell. This creates a zero waste cycle which they return to their customers through substantial savings compared to the retail price if it were produced in the traditional method.

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RENT THE RUNWAY

Similar to Hirestreet expect for designer fashion labels. Some call it fashion freedom. We call it a fashion revolution.

“With an unlimited closet, women can more freely express themselves and dress for the incredible lives they lead – whether that’s a special look for a big event or rotating outfits for every day. We believe that renting is the future of getting dressed, and we’re only getting started...”. renttherunway.com

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INDUSTRY CONS

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TARGET AUDIENCE

The name Mido is derived from the wordJapanese ‘Midori’ , meaning green . Our aim is to be 100% green and sustainable, giving our customers the confidence to withoutpurchase it harming the environment in negative Interestingly,ways.in Korean, ‘Mido’ also means,

‘believe’ or ‘to place trust in something or someone’. Our customers can trust our company to take careof the important things so they don’t have to, leaving them to enjoy the quality craftsmanshipandof their purchases while we work to deliver in the most sustainable, ethical, cleanest way possible.

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VAN HORN,

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BRAND IDENTITY CREDIT: ORARA STUDIOS CREDIT: KATIE HOLTEN, TREES OF THE USA VII (PINES), 2008, Courtesy of

Dusseldorf, Photo by Martin Seck.

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LOGO FONT Oxygen Regular Oxygen Italic Oxygen Bold SLOGAN Slow & Sustainable E-commerce

COLOUR PALETTE

VISUALISE THE SPACE

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MIDO MIDO MIDO MIDO MIDO MIDO MIDO MIDO MIDO

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LOCATION LOCATION LOCATION

USP

REFERENCES

https://www.independent. co.uk/life-style/ fashion/fast-fashionboohoo-missguidedbrands-sustainabilityenvironmental-auditcommittee-2019-a8754496. html

COVER Image by <a href=”https://pixabay. com/users/StockSnap894430/?utm_source=linkattribution&utm_ medium=referral&utm_ campaign=image&utm_ conte2631635”>StockSnap</ a> from <a href=”https:// pixabay.com/?utm_ source=linkattribution&utm_ medium=referral&utm_ campaign=image&utm_ content=2631635”>Pixabay</ a>

All images courtesy of pexel photographers: David Florin, Daria Shevtsova, Godisable Jacob, Pedro Sandrini, Edu, Carvalho, Joao Jesus, Min An, Henry and Co, Jonas Kakoroto, Markus Spiske, Riya Kumari, Hoang Loc, Please see https://www.pexels.com/@ zainab-shah-jehan-1364123/ downloads/ for collection of images used throughout this project.

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Turn static files into dynamic content formats.

Create a flipbook