John Lewis L I V E

Hello.Welcome to the Fashion Event. The purpose of this magazine is to supplement the fashion event held on the 29th of November at John Lewis and Partners store in Sheffield, organised by a team of passionate third year students of Fashion Management & Communication @ Sheffield Hallam University.

John Lewis and Partners welcomes a new clientele, the millennials and under, through their risky endeavour to promote their brand to a new consumer group in an effort to stay afloat in this every-evolving, trend led market with intense competition from high street labels and online fashion brands, where will John Lewis stand in this retail race?

‘The Fashion Event’ Who What & Why?

Trend Board - Festival chic

Photography: Shannon Purdy

@shanpurdyphotos

Styling & Model: Zainab Shah-Jehan

@zain_sj

Products: John Lewis & Partners @johnlewisandpartners

You are invited to the John Lewis & Partners fashion event ‘LIVE’, an interactive night celebrating diversity.

Thursday 29th November @ 6:30pm

Winter styling tips by SHU Fashion students fm+c

John Lewis and Partners Sheffield Bakers Pool House, Cambridge Street S1 1EP