Framing Instigation by Zak Fish

I hereby declare that I am the sole author of this publication. I understand that my document may be made electronically available to the public.

Abstract At the turn of the 19th century our society evolved from an agricultural economy to an industrial system and the settlement of Galt, capitalized on this transformation developing a manufacturing capacity that shaped the city. Today we are facing a new economic transformation and Cambridge must again adapt as it did over one hundred years ago if the city is to remain relevant in the region and partake in the national discourse. Cambridge must take advantage of its position in Canada’s Technology Triangle and the city’s lever for economic development in the abandoned urban core is design. In contrast to Waterloo’s image of sprawl downtown Cambridge is a pedestrian friendly, scenic riverside community with a significant stock of neglected but architecturally exceptional buildings from the 19th century. The city must push beyond its initial investment in this societal shift that is currently contained in the University of Waterloo’s School of Architecture, predominantly placed on the river’s edge. Capitalizing on Cambridge’s unique position this thesis proposes to investigate the city and how the Waterloo Architecture BRIDGE Storefront student initiative can act as a catalyst for change. This project emerges from my desire to utilize architecture as driver for change within the community and as an extension from previous and current volunteer experience both locally and abroad. Developing an infrastructure for future student participation this project provokes a discourse between the University of Waterloo School of Architecture, the community of Cambridge and the University of Waterloo itself. Cambridge’s future lies in its active participation as the design centre for the Technology Triangle, a tech hub not just within the province but an innovation incubator on the international stage. This thesis emerges from a latent locus of economic activity and social engagement in Cambridge’s core, currently concealed in multiple assets that can define a cultural map and civic identity to position itself in the evolving global economy. Manifesting in design is the city’s potential future, where it can build upon the relatively recent construction of the School of Architecture and the proposed Integrated Design School. Design is emerging as Cambridge’s mechanism for economic growth, where the BRIDGE Storefront and proposed interventions can act as a catalyst, creating a lasting impact with a framework for student and community participation, a footprint in the city’s core, and a vision for the future.

Table of Contents

[foundation]

ii. iv. vi. vii.

Author â&#x20AC;&#x2122;s Declaration Abstract Table of Contents Introduction [scaffold]

1.0 1.1 1.2 1.3

Urban Identity De-urbanization of the Mid-Sized Industrial City Creative Capital Synergistic Cities: Kitchener, Waterloo, Cambridge [frame]

2.0 2.1 2.2 2.3 2.4

Cambridge: Creative Potential Human Capital Existing Infrastructure Historic Assets Existing Businesses [construct]

3.0 3.1 3.2 3.3

Provoking Action Opportunity in Absence Defining a Framework Instigation through Intervention [so far]

Introduction After I completed high school I chose to go to the University of Waterloo to study architecture. I turned down other opportunities to experience the world through co-op and the Rome program, in-spite of the fact that the school was located off campus in Cambridge; for which I had many reservations. My international experiences changed me in ways I could not imagine as I learned from the cities, my friends and colleagues. I never really wanted to be an architect. I stated just like so many other naive high school students that I wanted to study architecture because it was the perfect marriage of art and science. It was only in my third year of school that things began to crystallize as my architectural dream came into focus. My eyes had been opened to the world of design and the beauty of form and function. I had become infatuated with the landscape and our built world, its tactile qualities and the role of the architect to comprehend, render and transform it. It is though this lens that I now interpret the world as I look to improve upon the physical condition.

Following my graduation from Waterloo I decided to continue my explorations and travels, and to push myself outside my comfort zone in search of something. I found a new level of personal determination and perseverance as I cycled over 3200 km from Toronto to Newfoundland. I then took an opportunity to volunteer in Nicaragua, a third world country where I didnâ&#x20AC;&#x2122;t speak the native language. It was in my passion for travel and desire to help that I thought I had found my thesis in the disaster relief housing I was designing there. I returned to Waterloo to pursue this and push my ability to have an impact. I came to Waterloo because I wanted to continue this exploratory journey of self discovery. My thesis emerged from my desire to utilize architecture as driver for change within the community however as I studied the issues facing Nicaragua I felt extremely distant and my project was being pushed in a theoretical direction I had no interest in. It was at this time through my work as the Vice President of the Society of Waterloo Architecture Graduates that I came across the BRIDGE student initiative. When I first walked into the BRIDGE Storefront space that was under renovation I imagined something truly exceptional. Although BRIDGE is currently in itâ&#x20AC;&#x2122;s humble beginnings as a website, it has the dream to be like something unseen in any other school of architecture across the country. BRIDGE aims to connect the students to each other and the community in the promotion of architecture and design. The Storefront on Main Street felt like a space where I could have a real impact, brining something to Cambridge, my home of the past six years. Running my hands along the plaster walls I could feel another adventure beginning. I am not sure where this journey will take me but I look forward to chasing a dream and learning along the way.

Cambridge: in need of identity I too am searching for mine Professional, Personal, Urban: Development

Literature Review SynergiCity : Reinventing the postindustrial city2012. , eds. Kapp, Paul Hardin, author,editor of compilation, Armstrong, Paul J., author,editor of compilation. Urbana: Urbana : University of Illinois Press. Living in the endless city : The urban age project by the london school of economics and deutsche bank’s alfred herrhausen society2011. , eds. Richard Burdett, Deyan Sudjic, London School of Economics and Political Science and Alfred Herrhausen Gesellschaft für Internationalen Dialog. London: London : Phaidon Press Ltd. Urban identity2011. , eds. B. M. (Brian M. ). Evans, Academy of Urbanism (Organization). London ; New York, NY: London ; New York, NY : Routledge. The endless city : The urban age project by the london school of economics and deutsche bank’s alfred herrhausen society2007. , eds. Richard Burdett, Deyan Sudjic and London School of Economics and Political Science. London: London : Phaidon. Heritage property evaluation : A guide to listing, researching and evaluating cultural heritage property in ontario communities2006. , ed. Ontario. Ministry of Culture. Toronto]: Toronto : Ministry of Culture. Creativity and the city : How the creative economy changes the city2005. , eds. Simon Franke, Evert Verhagen. Rotterdam : New York, NY: Rotterdam : NAi Pub. ; New York, NY : Available in North America through D.A.P./ Distributed Art Pub. Creativity and the city : How the creative economy changes the city2005. , eds. Simon Franke, Evert Verhagen. Rotterdam : New York, NY: Rotterdam : NAi Pub. ; New York, NY : Available in North America through D.A.P./ Distributed Art Pub. City branding : Image building & building images2002. , eds. Véronique Patteeuw, Urban Affairs. (Firm). Rotterdam: Rotterdam : NAi. Small, medium, large, extra-large : Office for metropolitan architecture, rem koolhaas, and bruce mau1998. , eds. Rem Koolhaas, Bruce Mau, Jennifer Sigler, Hans Werlemann and Office for Metropolitan Architecture. New York, N.Y.: New York, N.Y. : Monacelli Press. a + t. 1992. A + t; a más t (-). Reclaim Rekediate Reuse Reccycle Issue 39-40 2008 Blaser, Werner, 1924-. 2004. Post tower : Helmut jahn, werner sobek, matthias schuler. Basel ; Boston: Birkhäuser. Bowman, Katherine, 1980-, and Katherine Bowman 1980-. 2007. A new role for student housing : Revitalizing a mid-sized city core.Waterloo, Ont. : University of Waterloo. Calvino, Italo, and Italo Calvino. 1974. Invisible cities. New York: New York : Harcourt Brace Jovanovich.

Esperdy, Gabrielle M., and Gabrielle M. Esperdy. 2008. Modernizing main street : Architecture and consumer culture in the new deal. Chicago: Chicago : University of Chicago Press. Florida, Richard L., and Richard L. Florida. 2012. The rise of the creative class : Revisited. New York: New York : Basic Books. ———. 2008. Who’s your city? : How the creative economy is making where to live the most important decision of your life. New York: New York : Basic Books. ———. 2005. Cities and the creative class. New York ; London: New York ; London : Routledge. ———. 2004. The rise of the creative class : And how it’s transforming work, leisure, community and everyday life. New York: New York : Basic Books. Hill, Nicholas, and Nicholas Hill. 1987. Cambridge (galt), a building facade plan, eds. Elizabeth -. Bloomfield, Cambridge (Ont.). Local Architectural Conservation Advisory Committee. London, Ont.: London, Ont. : N. Hill. Mau, Bruce, and Bruce Mau. 2004. Massive change, eds. Jennifer Leonard, Institute without Boundaries. London ; New York: London ; New York : Phaidon. Ollson, Ryan Michael, and Ryan Michael Ollson. 2012. Urban actuation : Public space as a catalyst for urban revitalization.Waterloo, Ont. : University of Waterloo. Design like you give a damn 2] : Building change from the ground up2012. , ed. Architecture for Humanity (Organization). New York ; London: New York ; London : Abrams. Holl, Steven, and Steven Holl. 2000. Parallax. New York: New York : Princeton Architectural Press. Jodidio, Philip, and Philip Jodidio. 2010. Shopping architecture now! = shopping-architektur heute! = L’architecture commerciale d’aujourd’hui!. Cologne: Cologne : Taschen. Krätke, Stefan, 1952-, and Stefan Krätke 1952-. 2011. The creative capital of cities interactive knowledge creation and the urbanization economies of innovation, ed. Wiley InterScience (Online service). Chichester, West Sussex ; Malden, MA; Malden, MA; Chichester, West Sussex, UK ; Malden, MA: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell. Martin, Ray, and Ray Martin. 1996. Old galt historical walking tour, ed. Heritage Cambridge. Cambridge, Ont.: Cambridge, Ont. : Heritage Cambridge. Ritter, Arno, and Arno Ritter. 2000. Acconci, holl : Storefront for art and architecture. Ostfildern/Ruit, Germany]: Ostfildern/Ruit, Germany : Hatje Cantz.

2.0

URBAN IDENTITY

There are a multitude of factors that have formed our cities today and the urban condition forms the scaffolding from which this project is built. The character in townscape and landscape define the identity of place. Promoting this character by responding to and reinforcing locally distinctive patterns of development, landscape and culture is how the cities of tomorrow will differentiate from each other as they compete for resources and residents in wold of rapid globalization.

1.1

De-urbanization of the Mid-Sized Industrial City Cities The sketches could not hide the fact that most of the people in love with the idea of urban super-highways did not really like cities very much. Almost all early supporters of super-highways believed that either cities would eventually wither away as society, helped by the decentralizing highways, evolved toward a pastoral, suburban ideal, or that the cities would be replaced by the new cities of a very different pattern. Rem Koolhaus [SMLXL p.130]

PROVOKING ACTION

The economic transformation that decimated Cambridgeâ&#x20AC;&#x2122;s downtown created an absence for this project to exist. What has caused the abandonment of a once prosperous Galt core and what lessons can be learned from midscale cities in parallel situations?

APPENDIX

Over one hundred years ago the settlement of Galt transitioned from an agricultural to a manufacturing based economy. Galtâ&#x20AC;&#x2122;s core was focused around textile factories and the downtown was a center of highly concentrated activity and the full spectrum of economic functions that represented the highest land values in the city. However as the modern economy transitioned to textile production on a global scale these factories were abandoned and the residents evacuated to the suburbs. This chapter will focus on the negative aspects of suburbanization and the issues facing cities as a result of urban sprawl.

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

Vacancy

While North American cities escaped the destruction of war, great damage was inflicted to the core of cities through ill-advised urban renewal policies. traffic planning priorities, zoning policies, and the constructin of single functin large scale commercial centers. Lenard, Henry & Cowhurst Lennard, Suzanne (eds).

[The Wisdom of Cities: Architecture, Place, Community, Neighbourhood, Identity Planning and Values p. 3]

URBAN IDENTITY

1.2

Creative Capital

More and more businesses understand that ethos and are making the adaptations necessary to attract and retain creative class employeesâ&#x20AC;&#x201D; everything from relaxed dress codes, flexible schedules, and new work rules in the office to hiring recruiters who throw Frisbees. Most civic leaders, however, have failed to understand that what is true for corporations is also true for cities and regions: Places that succeed in attracting and retaining creative class people prosper; those that fail donâ&#x20AC;&#x2122;t. Richard Florida

[The Rise of the Creative Class]

PROVOKING ACTION APPENDIX

According to Richard Florida, the Creative Class are a key driving force for economic development of post-industrial cities. Floridaâ&#x20AC;&#x2122;s research shows the growth in the creative sector of employment and states that employment in what he defines as the creative field relates directly to higher income. The evidence for this can too be seen in the City of Cambridge and this chapter proposes to investigate his theories and how they relate to the Waterloo Region.

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

oriented jobs enjoy the benefits o the creative age. ertainly a lot of jobs – in the hair salon, on the construction site, or in the restaurant kitchen – already involve creative work. W e need to recogniz e and reward that creativity more than we do. Some other jobs, too, can become more creative with higher rewards. The Emerging Creative Economy There is no magic bullet. But sooner or later some jurisdiction will determine how to tap more fully the creative talents of much

W e need a dramatic transformation in both our occupational structure – what people do – and in our industrial structure – what we produce.

The share ofjobs creativity-oriented employment The increasing share of creativity-oriented is increasing

Exhibit 2

Routine-oriented and creativity-oriented jobs

Routine-oriented and(1901-2006) creativity-oriented jobs Ontario Ontario (1901-2006)

Share of workforce 100%

Routine-resource 80

Routine-service Routineoriented

decrease in jobs in the good-producing sector There is only so much furniture, appliances, and automobiles and an increase in the services sector – even that a family can purchase over a lifetime. But our demand for though the same people may be doing the very services Routine-physical – health care, education, financial advice, dining away 40 same jobs as before the out sourcing. That from home to name a few – continues to grow unabated. is hardly what people think of as a decline in manufacturing jobs. Like other advanced economies, we are Creativity20 As Ontarians have been growing wealthier, undergoing a significant economic oriented we spend relatively less on basic needs. For transformation here in Ontario. The rise of example, India’s consumers allocate 46 percent the creative economy is to be welcomed. of their US0 $3,700 per capita income to food3; 1901 1911 1921 1931 1941Our 1951 1971 1981 1991content 2001 in 2006 goal is1961 to raise the creativity Ontarians, with a per capita income of $36,300, all our jobs and industries. spend only 8 percent on food. Note: The 1961 and 1991 data points have been approximated due to data limitations. Note: The 1961 and 1991 data points have been approximated due to data limitations. Credit: Martin Prosperity Institute Ontario Report 2009 Source: Martin Prosperity Institute analysis based on data from Statistics Canada. Source: Martin Prosperity Institute analysis based on data from Statistics Canada.

Nearly 80 percent of jobs in Canada are in services industries

Exhibit 4

6 | Ontario in the Creative Age Percentage of employment

Exhibit 2

Employment goods- versus sector, sector, Employment in in goodsversusservices-producing services-producing Canada, 1946-2008 Canada, 1946-2008

100% Services-producing sector 80

Goods-producing sector

0 1946

1956

1966

1976

1986

Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on data from Statistics Canada.

Credit: Martin Prosperity Institute Ontario Report 2009 Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on data from Statistics Canada.

1996

2008

URBAN IDENTITY

CAMBRIDGE: CREATIVE POTENTIAL

highly s illed or contributing to a high value-added fir will not a degree. F ull- time workers in routine- oriented be around for the long term. This is a painful transition in our service occupations are slightly younger than econo y – but we don t have the option o ignoring it or fighting those in creativity- oriented occupations, but it. To gain a distinctive advantage for Ontario, we need to guide about the same as those in the routine- oriented the development of workers in routine- oriented physical occuphysical occupations. pations toward those that are highly skilled and where workers Single mothers are over represented in routinedraw on their full creative potential to make decisions rather oriented service occupations – 5 7 percent of lone parents are in these occupations, compared than be bound by dictated routines and processes. An important key to achieving this source of distinctive advantage is to prepare with 46 percent of all workers. W orkers in TRANSFORMATION OF THE utcurrent withinand routine-oriented occupations, we have seen a future workforce and industries for the skills service occupations are not significantly over Job Creation and Unemployment byour Occupational Group JOBS WE DO shi t. we outine-oriented physical jobs, decades. li e those in reqassive uirements will be facing in the coming represented in other poverty groups identified manufacturing, transportation, and construction, have fallen Routine-oriented occupations have higher unemployment rates and were The rise of the creative age presents us in ro percent to percent, while those in routine-oriented harder hit by the recession in the early 1990s Ontario with two great challenges: service jobs have grown from 41 percent to 46 percent.1 Our Routine-oriented occupations have higher unemployment rates and were even harder hit Exhibit 13 projections show that creativity- oriented occupations and by the recession in the early 1990s routine- oriented service occupations will continue to grow H ow do we guide the development of our much faster than routine- physical occupations ( Exhibit 3). economy so that we are moving increasingly Ontario unemployment rate by occupational groups, Percentage Ontario unemployment rate by occupational groups, 1987-2008 W hat we’re witnessing is a replay of the employment decline tounemployed one that is characteriz ed by creativity1987-2008 in ar ing, orestry, and fishing occupations in the first hal o oriented occupations? 10 the twentieth century. Around 1 9 00, fully 42 percent of Ontario workers were tilling the soil, cutting trees, or hunting and H ow do we design as much creativity 8 fishing or our ood. ecause o assive productivity i proveinto occupations that are currently ments in the agricultural and resource sectors, today we are routine- oriented? Routine-oriented occupations and able to meet the basic consumption demands of Ontarians 6 untold numbers around the world with only 2 percent of our Our economy has experienced the dramatic work force. growth of some occupational classes, alongside 4 W hile it is imperative to increase our ability to compete for the significant decline o others. ploy ent Creativity-oriented creativity-oriented jobs and industries, we ustoccupations also i prove in creativity- oriented occupations is growing the performance and pay – as well as the creative content – of faster than 2 average in Ontario. Over the those who wor in routine-oriented occupations, particularly past twenty-five years, the creativity-oriented in the large and growing service economy. W e must strive to be occupations have increased from 2 6 percent 0 the world s first jurisdiction to2002 revolutioni e2005 routine wor2008 , to of the province’s1987 work force to1990 30 percent, 1993 1996 1999 make it more creative and better paying and to have a modern while routine- oriented jobs have declined from high-paying, high-value added and secure service econo y. 74 to 70 percent. Note: The LFS produces information of number of unemployed, the unemployment rate and the labour force by industry and occupation. The basis for these categories is

New jobs in the coming decade will be in creativity-oriented and routine-oriented occupations 10 See ibid., pp. 28-45 service for a discussion of groups of Ontarians with high risk of being in low income situations.

Exhibit 3

Proportion of netProportion new jobof creation occupation group net new job by creation by occupation group 2006-20162006-2016

www.martinprosperity.org | 23

Exhibit 13

Routine-service

43%

Routine-physical

15%

Routine-oriented

Creativity-oriented

100%

50%

42%

Ontario

United States

APPENDIX

100%

PROVOKING ACTION

Note: The LFSindustry produces information of job number of currently unemployed, the unemployment the labour or occupation of last for those unemployed who have held a rate job inand the previous year.force by industry and occupation. The basis for these categories is industry or occupationSource: of last Martin job forProsperity those currently unemployed have held &a Prosperity job in theanalysis previous year. Institute and Institute for who Competitiveness based on data from Statistics Canada, Labour Force Survey micro data for the of April. Credit: Martinmonth Prosperity Institute Ontario Report 2009 Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on data from Statistics Canada, Labour Force Survey micro data for the month of April.

Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on data from US Bureau of Labor Statistics, Occupational Employment Projections (2006-2016).

Credit: Martin Prosperity Institute Ontario Report 2009 Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on data from US Bureau of Labor Statistics, Occupational Employment Projections Another type of routine occupation is resource-oriented (e.g., agriculture, mining, or forestry workers) where employment has declined from (2006-2016).1 4 percent to 2 percent of the workforce, over the past 25 years.

www.martinprosperity.org | 7

Creative Influence - Opportunity for a creative identity The residential neighbourhoods that feed the established historic centres have the cityâ&#x20AC;&#x2122;s highest concentration of creative employment and directly correlate to higher incomes and property values.

Silver Heights / Blackbridge North Cambridge Hillcrest / Cooper

Downtown Hespeler

Cambrian Hills Centennial / River Flats

Riverside Industrial Park

Preston Heights

Central Park

Lang's Farm Shades Mills / Industrial Park Northview

Blair Riverview Elgin Park Westview

Lincoln-Oaks

Victoria Highlands

City Core

Eastview / Branchton Park Glenview

Southwood

St. Andrews Hills

Southview

% of Creative Employment

% of Routine Oriented Employment

Legend Highway River

Income_Earnings_DA_CAN_Clip_1 URBAN IDENTITY

1 Dot = 10,000 AVERAGE_IN

CR Labour_Occupation_Education_3 Creative / Tot_Cr_Ro 0.2069 - 0.2750 0.2751 - 0.3750 0.3751 - 0.4375 0.4376 - 0.4815 0.4816 - 0.5152

0.5473 - 0.5814 0.5815 - 0.6250 0.6251 - 0.7018 0

0.7019 - 0.8261

1.5

3 km

Average Dwelling Value

PROVOKING ACTION

Average Income

0.75

CAMBRIDGE: CREATIVE POTENTIAL

0.5153 - 0.5472

Legend Highway River AVERAGE_IN

Legend

APPENDIX

0.000000 0.000001 - 26294.000000 26294.000001 - 29362.000000 29362.000001 - 32265.000000 32265.000001 - 35627.000000

River

35627.000001 - 39506.000000 39506.000001 - 43757.000000

43757.000001 - 50696.000000

0.75

1.5

3 km

50696.000001 - 64940.000000 64940.000001 - 101369.000000

0.75

1.5

3 km

1.3

Synergistic Cities Kitchener, Waterloo, Cambridge Syn·er·gy

noun

combined action or operation a mutually advantageous conjunction or compatibility of distinct business participants or elements (as resources or efforts) [Merriam Webster]

Brand·ing

noun

the promoting of a product or service by identifying it with a particular brand [Merriam Webster]

Iden·ti·ty

noun

the promoting of a product or service by identifying it with a particular brand [Merriam Webster]

Identity must be continuously assumed and immediately called into question. Rem Koolhaus [SMLXL p.76]

APPENDIX

PROVOKING ACTION

Geographically located in Canada‘s Technology Triangle, Cambridge must push its position to take advantage of the emerging economic transformation and and the region’s $30 billion tech industry and GDP growth that ranks third highest amongst Canadian cities.1 Kitchener, Waterloo and Cambridge all have unique assets and this chapter will analyze their positions and determine Cambridge’s role and identity in the region.

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

Community Profile 2013, Canada’s Technology Triangle Inc. www.techtriangle.ca/en/ataglance/resources/2013_Community_Profile.pdf

IDENTITY CRISIS

PROVOKING ACTION

37°53’S 175°28”E New Zealand, United States 18.311°N 77.901°W Jamaica, United States 37°19’2”N 96°40’2”W Kansas, United States 38°13’18”N 85°37’0”W Kentucky, United States 38°33’59”N 76°4’37”W Maryland, United States 40°1’30”N 81°35’12”W Ohio, United States 40°17’0”N 100°10’15”W Nebraska, United States 41°18’12”N 90°11’36”W Illinois, United States 41°53’55”N 93°31’47”W Iowa, United States 42°22’25”N 71°06’38”W Massachusetts, United States 42°59’50”N 73°27’06”W Cambridge, New York, United States 43°0’15”N 89°1’2”W Wisconsin, United States 43°21’30”N 80°18’50”W Ontario, Canada 44°34’18”N 116°40’41”W Idaho, United States 44°38’28”N 72°50’7”W Vermont, United States 44°39’35”N 71°06’31”W New Hampshire, United States 45°01’27”N 69°28’26”W Maine, United States 45°03’26”N 64°38’05”W Kings County, Nova Scotia, Canada 45°12’7.19”N 64°6’24.37”W Hants County, Nova Scotia 45°34’22”N 93°13’28”W Minnesota, United States 51.732°N 02.365°W Gloucestershire, England 52.205°N 0.119°E Cambridgeshire, England

APPENDIX

Cambridge

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

2.0

CAMBRIDGE: CREATIVE POTENTIAL

Cambridge is not a blank canvas. A skeleton of itâ&#x20AC;&#x2122;s former self it has rich assets that form a platform from which future development can be built. Clearly identifying a cultural map for the city will bring this platform into focus and creates a jumping off point for intervention, defining a vehicle for change.

2.1

Human Capital

CAMBRIDGE: CREATIVE POTENTIAL APPENDIX

The socio-economic tendency of firms to cluster together is evident in the region of Waterloo and suggests that place remains important as a locus of economic activity. The Regional Municipality of Waterloo developed an environment which attracted a large talent pool of engineers and industrial leaders through a suburban business park urban planning model. While this strategy was initially successful it does not meet the desires to attract the designers and creative drivers of the emerging economy. A 1998 KPMG survey of over 1200 high-technology workers found that community quality of life was the second most important factor associated with the attractiveness of a new job, below only employment salary.2 The quality of life in the community was seen to increase the attractiveness of a job by 33%. Cambridge holds a unique position in the region with multiple assets that create a quality of life in the downtown core to attract designers for the high tech and creative industry.

PROVOKING ACTION

As a member of Canadaâ&#x20AC;&#x2DC;s Technology Triangle Cambridge is in a unique position to capitalize on the emerging economic transformation and position its self at the leading edge of the 21st Century Economy.

URBAN IDENTITY

Richard Flordia, Cities and The Creative Class. p. 82

Regional Municipality of Waterloo % Of People With Creative Employment vs Average Income

% Of People With Routine-Oriented Employment vs Average Income Legend Highway

Income_Earnings_DA_CAN_Clip 1 Dot = 9,600 AVERAGE_IN Regional Roads

Labour_Occupation_Education_ Creative / Tot_Cr_Ro 0.000 - 0.2750

Legend

0.2751 - 0.3860

Legend

Highway

0.3861 - 0.4615

Highway

Income_Earnings_DA_CAN_Clip

0.4616 - 0.5227 Income_Earnings_DA_CAN_Clip

Legend

1 Dot = 9,600

Legend

1 Dot = 9,600

AVERAGE_IN

0.5228 - 0.5735

Highway AVERAGE_IN

Highway Regional Roads

0.5736 - 0.6200

Income_Earnings_DA_CAN_Clip Labour_Occupation_Education_

0.6201 - 0.6698

1 Dot = 9,600 Routine / Tot_Cr_Ro

Dot = 9,600 Creative / 1Tot_Cr_Ro

0.076923077 - 0.194444444 AVERAGE_IN

0.000 - 0.2750 AVERAGE_IN

0.6699 - 0.7273

0.194444445 - 0.269841270 Labour_Occupation_Education_

0.2751 - 0.3860 Labour_Occupation_Education_ Routine / Tot_Cr_Ro 0.3861 - 0.4615 0.076923077 - 0.194444444 0.4616 - 0.5227

0.7274 Routine / Tot_Cr_Ro 0.269841271 - 0.328947368

- 0.8023

0.076923077 - 0.194444444 0.328947369 - 0.379310345 0.8024

- 0.9231

3.25

6.5

13 km

3.25

6.5

13 km

0.194444445 - 0.269841270 0.379310346 - 0.425531915

0.194444445 - 0.269841270 0.5228 - 0.5735

0.269841271 - 0.328947368 0.425531916 - 0.476190476

0.269841271 - 0.328947368 0.5736 - 0.6200

0.328947369 - 0.379310345 0.476190477 - 0.536842105

0.328947369 - 0.379310345 0.6201 - 0.6698

0.379310346 - 0.425531915 0.536842106 - 0.612903226

0.379310346 - 0.425531915 0.6699 - 0.7273

0.425531916 - 0.476190476 0.612903227 - 0.714285714

0.425531916 - 0.476190476 0.7274 - 0.8023 0.476190477 - 0.536842105 0.8024 - 0.9231

3.25

6.5

0.476190477 - 0.536842105 0.714285715 - 1.00000000

13 km

0.536842106 - 0.612903226 Regional Roads

0.536842106 - 0.612903226 0.612903227 - 0.714285714

3.25

6.5

13 km

3.25

6.5

13 km

0.714285715 - 1.00000000

3.25

Population Density

% Of University Graduates vs Average Income Regional Roads

0.612903227 - 0.714285714

Regional Roads

13 km

Legend Highway

Income_Earnings_DA_CAN_Clip 1 Dot = 9,600 AVERAGE_IN Regional Roads

Labour_Occupation_Education_ UNIVERSI7 / TOTAL_POPU

Legend Highway

0.000 - 0.004878

Legend

0.004879 - 0.01274 0.01275 - 0.01786

Income_Earnings_DA_CAN_Clip 1 Dot = 9,600

Legend

AVERAGE_IN

Highway

Legend

Regional Roads

Highway

Income_Earnings_DA_CAN_Clip

Highway Regional Roads

0.02223 - 0.02703

Regional Roads

Income_Earnings_DA_CAN_Clip Poverty / TOTAL_POPU Labour_Occupation_Education_ 1 Dot = 9,600 UNIVERSI7 / TOTAL_POPU

0.01787 - 0.02222

0.02704 - 0.03320

Income_Earnings_DA_CAN_Clip TOTAL_POPU / Shape_Area

0.000

0.000 - 0.004878 AVERAGE_IN

0.00000000 - 11250801.3

0.00010000 - 0.02439

0.03321 - 0.04020 0.04021 - 0.05102

0.004879 - 0.01274 Labour_Occupation_Education_

11250801.4 - 25250164.7

Routine / Tot_Cr_Ro 0.01275 - 0.01786

25250164.8 - 39377726.6

0.05103 - 0.06383

39377726.7 - 64065356.0

0.06384 - 0.1000

0.02440 - 0.03390

0.076923077 - 0.194444444 0.01787 - 0.02222 0.03391 0.194444445 - 0.269841270 0.02223 - 0.02703

- 0.04396

64065356.1 - 150851638

0.04397 - 0.05479

0.269841271 - 0.328947368 0.02704 - 0.03320

0.328947369 - 0.379310345 0.05480 0.03321 - 0.04020

- 0.06667

0.379310346 - 0.425531915 0.06668 0.04021 - 0.05102

- 0.08140

0.425531916 - 0.476190476 0.05103 - 0.06383 0.08141

- 0.1081

0.476190477 - 0.536842105 0.06384 - 0.1000

150851639 - 282182267 282182268 - 986140668 986140669 - 4416920730 4416920740 - 9233376300 0

3.25

6.5

0.1082 - 0.1706 0.536842106 - 0.612903226 0.612903227 - 0.714285714 0.1707

13 km

9233376310 - 204417881000

- 0.2917

0.714285715 - 1.00000000 0

3.25

6.5

3.25

6.5

13 km

3.25

6.5

13 km

Source: Based on data from Statistics Canada

Average Income

% Of People in Poverty

Legend URBAN IDENTITY

Highway Regional Roads

Income_Earnings_DA_CAN_Clip AVERAGE_IN 0.000000 0.000001 - 22388.000000 22388.000001 - 28223.000000

Legend

28223.000001 - 32569.000000

Highway

Regional Roads

32569.000001 - 37664.000000

Poverty / TOTAL_POPU

AVERAGE_IN 0.000000

0.000

44481.000001 - 55421.000000

0.000001 - 22388.000000

0.00010000 - 0.02439

55421.000001 - 75495.000000

22388.000001 - 28223.000000

0.02440 - 0.03390

28223.000001 - 32569.000000

0.03391 - 0.04396

32569.000001 - 37664.000000

0.04397 - 0.05479

37664.000001 - 44481.000000

0.05480 - 0.06667

44481.000001 - 55421.000000

0.06668 - 0.08140

55421.000001 - 75495.000000

0.08141 - 0.1081

111276.000001 - 177866.000000

3.25

6.5

13 km

0.1082 - 0.1706

75495.000001 - 111276.000000 0

3.25

6.5

13 km

0.1707 - 0.2917

3.25

6.5

13 km

% Of People Unemployed

Average Dwelling Value

PROVOKING ACTION

111276.000001 - 177866.000000

75495.000001 - 111276.000000

CAMBRIDGE: CREATIVE POTENTIAL

Income_Earnings_DA_CAN_Clip 37664.000001 - 44481.000000

Income_Earnings_DA_CAN_Clip

Legend Highway Regional Roads AVERAGE_VA 0.000000 - 67245.000000 67245.000001 - 159113.000000

Legend

Highway

Regional Roads

159113.000001 - 190633.000000 190633.000001 - 221672.000000 221672.000001 - 253379.000000

Labour_Occupation_Education_ 253379.000001 - 290031.000000

Regional Roads

UNEMPLOYED / TOTAL_POPU

AVERAGE_VA

290031.000001 - 339689.000000

0.000000 - 67245.000000

0.000 - 0.007168

67245.000001 - 159113.000000

0.007169 - 0.01767

339689.000001 - 405735.000000

159113.000001 - 190633.000000

0.01768 - 0.02410

405735.000001 - 506974.000000

190633.000001 - 221672.000000

0.02411 - 0.03109

221672.000001 - 253379.000000

0.03110 - 0.03911

253379.000001 - 290031.000000

0.03912 - 0.04839

290031.000001 - 339689.000000

0.04840 - 0.06250

339689.000001 - 405735.000000

0.06251 - 0.08800

506974.000001 - 643375.000000

0.08801 - 0.1226

405735.000001 - 506974.000000 506974.000001 - 643375.000000

APPENDIX

Legend

3.25

6.5

13 km

0.1227 - 0.1712

3.25

6.5

13 km

3.25

6.5

13 km

the region, the lower the share There are many alternative ways to build this infras kforce in creativity-oriented occupabut we propose the province orient its infrastructure s k, globalization, and the nature around a simple goal â&#x20AC;&#x201C; to speed the movement of goo tion are changing the prosperity and ideas and reduce wasted time spent commuting. substantial resources and hard o longer enough. Creativity and are required moreConcentrations and more. Employment in Ontario Workers in creativity-oriented occupations are concentrated in a small number of Ontario regions as clustered industries draw more on creativity-oriented occupations. The Waterloo Region has a $30 billion tech industry and is home to over 150 research institutes that produce more than four times the national patents per million.

creativity-oriented occupations are concentrated in a small number city regions

Proportion of Ontarioâ&#x20AC;&#x2122;s creativity-oriented occupations in city regions Proportion of Ontarioâ&#x20AC;&#x2122;s creativity-oriented occupations in city regions

All others 27%

Toronto 47% Kitchener-Waterloo 4% London 4% Hamilton 5%

rosperity Institute analysis.

Ottawa 13%

Credit: Martin Prosperity Institute Ontario Report 2009 Source: Martin Prosperity Institute analysis.

www.martinpros

Exhibit 15

Clustered industries draw more on creativity-oriented occupations

Exhibit 8

Proportion of occupational groups across industry types, 2005 Ontario and 14 US peer states

Clustered industries draw more on creativity-oriented occupations

Exhibit 8

100% groups across industry 100%types, 2005 Proportion of occupational Ontario and 14 US peer states Proportion of occupational groups across industry types, 2005 25.0%

Routine-oriented

Ontario and 14 US peer states 48.2% 100%

100% Routine-physical Routine-service

31.6% 25.0% 19.5% 48.2%

Routine-oriented Creativity-oriented

URBAN IDENTITY

Routine-service

Routine-physical

31.6% 43.4%

32.3% 19.5% Dispersed industries Industry types

32.3%

Note: Full time and part time combined. Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on data from Canadian Census, 2006; Canadian Business Patterns, 2006; industries Dispersed industries American Community Survey, PUMS 2005; US County Business Patterns,Clustered 2005.

Industry types Note: Full time and part time combined. Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on data from Canadian Census, 2006; Canadian Business Patterns, 2006; American Community Survey, PUMS 2005; US County Business Patterns, 2005. Note: Full time and part time combined.

Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on data from Canadian Census, 2006; Canadian Business Patterns, 2006; American Community Survey, PUMS 2005; US County Business Patterns, 2005.

Exhibit 8higher earnings Creative clusters generate

Exhibit 9

Average employmentincome* income* (000 C$ 2005) Average employment (000 C$ 2005) Ontario and 14 US peer states Ontario and 14 US peer states

Exhibit 8higher earnings Creative clusters generate

CAMBRIDGE: CREATIVE POTENTIAL

Clustered industries 43.4%

Creativity-oriented

Exhibit 9

$87.4 PROVOKING ACTION

Average employment income* (000 C$ 2005) Ontario and 14 US peer states $68.2 $87.4 $38.7

$68.2 $28.7

$38.7

Routine-oriented occupations

Creativity-oriented occupations

Clustered industries

Routine-oriented occupations

Dispersed industries

* Weighted Average. Routine-oriented Creativity-oriented Routine-oriented Creativity-oriented Notes: Converted to 2005 Canadian dollars at purchasing power parity; Full time and part time combined. Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on data from Canadian Census, 2006; Canadianoccupations Business Patterns, 2006; occupations occupations occupations Statistics Canada, Table 380-0057; American Community Survey, PUMS 2005; County Business Patterns, 2005.

Clustered industries Dispersed industries * Weighted Average. Notes: Converted to 2005 Canadian dollars at purchasing power parity; Full time and part time combined. Credit: Martin Prosperity Institute Ontario Report 2009 * Weighted Average. Source: Martin Prosperity Institutetoand Competitiveness & Prosperity analysis oncombined. data from Canadian Census, 2006; Canadian Business Patterns, 2006; Notes: Converted 2005Institute Canadianfor dollars at purchasing power parity; Full time andbased part time Statistics Canada,Source: Table Martin 380-0057; American Survey, PUMS 2005; Countyanalysis Business Patterns, Prosperity Institute Community and Institute for Competitiveness & Prosperity based on data 2005. from Canadian Census, 2006; Canadian Business Patterns, 2006; www.martinprosperity.org | 17 Statistics Canada, Table 380-0057; American Community Survey, PUMS 2005; County Business Patterns, 2005.

www.martinprosperity.org | 17

APPENDIX

$28.7 Creativity-oriented occupations

Employment Skills Richard Florida identifies three broad skill sets that impact our economy. Our previous industrial economy developed from physical skills like lifting and manual dexterity. However in our emerging economy great importance lie in analytical and social intelligence skills. Analytical skills such as pattern recognition and problem solving and social intelligence skills for teamwork like situational sensitivity and persuasiveness are crucial to the knowledge-driven economy. Workers draw on three sets of skills Exhibit 5 Workers draw on three sets of skills Analytical Analytical skills skills Highest Highest

Biomedical engineer Biomedical Surgeon engineer Surgeon CEO CEO Dentist Dentist

General manager General manager Electrician Electrician Art director Art director Plumber Plumber

75th 75th Percentile Percentile

Drafter Drafter Accountant Accountant

Exhibit 5

Social Social intelligence intelligence skills skills Psychiatrist Psychiatrist CEO CEO Marketing manager Marketing manager Lawyer Lawyer

Physical Physical skills skills Oil and gas derrick operator Oil and gas derrick operator Firefighter Firefighter Electrician Electrician Mechanic Mechanic Roofer Roofer

Sports coach Sports coach

Film director Film director Sheet metal worker Sheet metal worker

Chef, head cook Chef, head cook Computer programmer Computer programmer Writer Writer Drafter Drafter Dental assistant Dental assistant

Median Median

Security guard Security guard Home health aide Home health aide

Nursing aide, orderly Nursing aide, orderly Fitness instructor Fitness instructor

Flight attendant Flight attendant Nurse Nurse

Massage therapist Massage therapist

Waiter Waiter

Telemarketer Telemarketer Travel agent Travel agent

Fashion designer Fashion designer

25th 25th Percentile Percentile Fashion model Fashion model Pharmacist Pharmacist

Cashier Cashier Waiter Waiter Retail salesperson Retail salesperson

Lowest Lowest

Retail salesperson Retail salesperson

Butcher and meat-cutter Butcher and meat-cutter

Waiter Waiter Telemarketer Telemarketer Fashion model Fashion model Pile-driver operator Pile-driver operator

Rental clerk Rental clerk Fashion model Fashion model

Lawyer Lawyer P.R. specialist P.R. specialist

Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on O*NET 12.0 database, skill and ability variables - developed for the U.S. Department of Labor. Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on O*NET 12.0 database, skill and ability variables - developed for the U.S. Department of Labor.

Credit: Martin Prosperity Institute Ontario Report 2009 Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on O*NET 12.0 database, skill and ability variables developed for the U.S. Department of Labour. www.martinprosperity.org | 13 www.martinprosperity.org | 13

Exhibit Exhibit 5 5

compared to its peer states – economies that from a job at the 2 5 th percentile of analytical content to one rese ble ntario s and are our ost signifithat is at the 75 th increases earnings in Ontario on average by cant trading partners. Ontario businesses do more than a third or $1 8,700. For social intelligence s ills, the ramp up is even higher – $2 5 ,1 00. not value increases in the two sets of creative But when and we take physical skills, the reverse is true. important skills nearly as much as our Ontario gets While analytical social intelligence skills pattern are generally components of peers. creative occupations, all W ages do not rise with an increase in physical skills; it’s just the a lower jump in earnings from increases in people and occupations use these skills. Earnings rise with increases in occupations’ analytical and social skills,

however this is not true with physical skills. Earnings rise with increases in occupations’ analytical and social intelligence skills but not with physical skills

relatively more for increased physical the creative content of its traditionally routine- oriented skills, which is a good thing for an industrial physical occupations in the automotive industry through tech90 economy, but does little to position us to age niq ues such as q uality circles, statistical training, and individual compete in the creative economy. worker authority to stop production if necessary to attack 80 This is a huge challenge for our province. q uality problems. Since Ontario employers, compared to their F our Seasons is one of the world’s leading luxury hotel chains. 70 Moving from 25th to 75thits percentile Movingvalue from 25th to 75th percentile US peers, physical skills relatively more Since modest beginnings as a Toronto- based motel in the increases earnings by $25,100 increases earnings by $18,700 than they value analytical and social intelli1 9 60s, the chain has grown to encompass eightyhotels Moving from 25th to two 75th percentile reduces earnings by $8,100 60 gence skills, workers in Ontario have a greater across thirty- four countries. Behind its many achievements lies incentive to develop physical skills. H owever, a management ethos committed to increasing the creativity 50 employment projections indicate that the content of hotel jobs that are traditionally more routineeconomy will demand more social intelligence oriented. W hile most hotel chains take a narrow view of manage40 and analytical skills and relatively fewer ment- employee relations – in which employees have little say in physical skills. This cycle drives our economy how the hotel is run and guest interactions are tightly regulated 30 to compete on yesterday’s skills and industries, – F our Seasons a different approach. There,75th employees Lowest 25th Median 75th Highest Lowest 25th Median 75thadopts Highest Lowest 25th Median Highest tuning our economy and our labour market in a are constantly solicited for feedback, and management Skill percentile way that will not achieve a distinctive advantage responsibility is distributed. The hotels have no customer service in the creative age. department, for instance; instead everyone – from dishwasher Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on Statistics Canada 2006 Census (full-time workers, excluding Source: Martin Prosperity Institute and Institute & Prosperity analysis based on Statistics Canada 2006 Census for (full-time workers, self-employed); O*NET database, skillfor andCompetitiveness ability variables - developed for the U.S. of Labor. Building a12.0 distinctive advantage through to Department general manager – is responsible catering to excluding the guests’ self-employed); O*NET 12.0 database, skill and ability variables - developed for the U.S. Department of Labor. a creative economy req uires developing needs. By treating its employees with dignity and leveraging This illustration and simplifies the relationship skillworkers requirements and average earnings for thetalents, 728 occupations analysed –isit able showsto theoffer best-fit curve only. The valuing relevantbetween skills.the Our need their creative F our Seasons a regression level of hotel “goodness 4of fit”Exhibit as measured the r-squared for thethethree relationships 0.20earnings for thefor relationship betweenanalysed analytical skills the andbest-fit earnings, 0.41curve for social intelligence, and 6 simplifiesbythe relationship between skill requirements andare: average the 728 occupations – it shows regression only. The 0.07 for physical. Coefficients in measured each of the three relationships arerelationships statisticallyare: significant atrelationship the 1 percent level for social skills and 10 “goodness of fit” as by the r-squared for the three 0.20 for the between analytical skillsintelligence and earnings,and 0.41 physical for social intelligence, andpercent for physical. Coefficients each of theafter three controlling relationships are significant at the 1 percent level for social intelligence physical skills and 10 percent for and training. analytical skills. 0.07 The for relationships are still insignificant for statistically other factors that influence occupational earnings, e.g.,and education, experience required, analytical skills. The relationships still significantin after controlling forand other factors thatintelligence influence occupational earnings, e.g., education, experience required, and training. 7 Ontario under values are increases analytical social skills Exhibit

14 | Ontario in the Creative Age Impact on earnings as occupations move from 25th to 75th percentile in skill content

Ontario and 14 US peer states, Impact on earnings as occupations move from 25th to 2005 75th percentile in skill content Ontario and 14 US peer states, 2005

CAMBRIDGE: CREATIVE POTENTIAL

$100 pays

URBAN IDENTITY

the analytical and social intelligence skills necessary to command

more pronounced when it comes to social wages, and employers need more sophisticated business Average Skills’ impacthigher on earnings, Ontario employment intelligence skill: workers in peer states earn Skills’ impact models to warrant paying those wages. E mployers and workers on earnings, Ontario income considerably more than Ontario workers need to collaborate on redesigning jobs to enhance their creative (C$ 000), Analytical skills skills. Ontario Social intelligence Physical skills for2005 increased social intelligence content. The J skills apanese succeeded dramatically in enhancing

PROVOKING ACTION

analytical skills ( Exhibit 7). The pattern is even

Exhibit 6

$32,500

$24,800

$25,100

Ontario

14 US peers

Analytical skills

APPENDIX

$18,700

Physical skills

Social intelligence skills -$8,100 -$18,300

Converted to Canadian dollars at purchasing power parity. Note: ConvertedNote: to Canadian dollars at purchasing power parity. Source: Martin Prosperity Institute and Institute Credit: Martin Prosperity Institute Ontario Report 2009 for Competitiveness & Prosperity analysis based on Statistics Canada 2006 Census (full-time workers, excluding self-employed); Bureau of Labor Statistics, Occupational Employment Statistics 2005 data; O*NET 12.0 database, skill and ability variables- developed for the US Department of Labor. Source: Martin Prosperity Institute and Institute for Competitiveness & Prosperity analysis based on Statistics Canada 2006 Census (full-time workers, excluding self-employed); Bureau of Labor Statistics, Occupational Employment Statistics 2005 data; O*NET 12.0 database, skill and ability variables- developed for the US Department of Labor.

2.2

Existing Infrastructure

in路fra路struc路ture noun the underlying foundation or basic framework [Merriam Webster]

Fairway Road, Grand River Bridge

http://www.mrc.ca/mrc_projects/fairway-road-grand-river-bridge-kitchenerwaterloo-ontario/

CAMBRIDGE: CREATIVE POTENTIAL

Transit Infrastructure Regional Municipality of Waterloo

Legend Car Pool Parking Rapid Transit Station Railway

Legend

Bike Route

Raliway

RegionalCycling_Clip Regional Cycling Pedestrian Path

Rapid Transit Routes

Highway

GRT Bus Stop

Regional Roads

GRT Bus

GRT Bus Routes

Rapid TransitWaterloo Route Road

Region

Waterloo Region

3.25

6.5

13 km

Source: Based on data from Statistics Canada

Transit Infrastructure Cambridge

APPENDIX

PROVOKING ACTION

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

Source: Based on data from Statistics Canada

Natural Features

Located along the banks of the Historically Designated Grand River, Cambridge has a large park system and scenic riverside ambiance. Alongside the built infrastructure the natural features that exist in the city must be identified to capitalize and leverage these assets unique to the region.

CAMBRIDGE: CREATIVE POTENTIAL

â&#x20AC;&#x153;Every citizen has had long associations with some part of his city, and his image is soaked in memories and meanings.â&#x20AC;? Kevin Lynch

The Image of the City. Cambridge, Massachusetts: MIT Press, 1960, p.1

How can we examine urban space from our perception and subjective experiences? Traditional cartography is constrained and does not convey the ephemeral nature of psychogeographic space. Urban theorist Guy Debord and the Situationists produced mental maps based on behaviour and perception. Kevin Lynch examined the image of the city, organizing places according to a visualization of the environment and perceived movement distances. The following are experiments in the Cambridge downtown core to represent these phenomena using tools developed by the Aedas Computational Design + Research Group.

APPENDIX

PROVOKING ACTION

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

Spheres of Influence

UWSA, City Hall, & the BRIDGE Storefornt 50 metre radi drawn on a 15 metre vector grid

View Corridors

CAMBRIDGE: CREATIVE POTENTIAL

Pedestrian Connections Walking Distances to Art Centers from the BRIDGE Storefront

APPENDIX

PROVOKING ACTION

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

Pedestrian Connections Walking Distances to Historic Designated Buildings from the BRIDGE Storefront

APPENDIX

PROVOKING ACTION

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

2.3

Historic Assets

How can the city better leverage its neglected but architecturally significant buildings?

The Galt Wreck (1956) / The Pillar of Hope (today)

CAMBRIDGE: CREATIVE POTENTIAL

Construction of the High Level Bridge Galt Archives 19738126000 http://galtmuseum.blogspot.ca/2013_02_01_archive.html

While select buildings have been officially designated historical there are a large number of historically significant buildings in Cambridge that are not officially designated that define the urban character of Cambridge`s city core. These buildings need to be identified and defined as assets for future development and civic identity. Creating a municipal inventory to identify and evaluate the full range of cultural heritage resources in Cambridge so that these resources can be protected and enhanced was a key recommendation of the Cambridge Heritage Masterplan. One proposition was to link the inventory to the Cityâ&#x20AC;&#x2122;s GIS mapping system so that links from the property address to a location map are made available and shared with the community. Developing a historical cartography of the city is one avenue for research on the city. My interest also lies in the stories of Cambridgeâ&#x20AC;&#x2122;s past that the buildings tell. The brick and stonework that comprise a large number of buildings in the city core give Galt a character and sense of place unique to the region. For this portion of the thesis I envision an experimentation through painting and creative writing to uncover the past and connect with the cultural history of the city that can help to shape its civic identity.

Historic Designated Buildings Regional Municipality of Waterloo

PROVOKING ACTION

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

APPENDIX

Legend Regional Roads

Heritage Designation Highway

Heritage Designation 0

Highway

3.25

6.5

13 km

Source: Based on data from Statistics Canada

3.25

6.5

80 m

1:3,000

Historic Buildings Cambridge City Centre

PROVOKING ACTION

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

Legend Religious Building Legal Service Financial Service Medical Professional Community Outreach Recreation Facilities Libraries University Arts

Resturant Shopping Community Centres Vacant

Abandoned Site

Legend Building River Land Parcel Heritage Character Heritage Designation Heritage Designated Area Cambridge City Core

Legend

Building

100

80 m

100

200 m

1:8,000

100

200 m

1:8,000

1:3,000

Building

Legend River Land Parcel Vacant Heritage Character Abandoned Site Heritage Designation Building Heritage Designated Area River Cambridge City Core Land Parcel

80 m

APPENDIX

Hair & Body

Legend

River

Vacant

Land Parcel

Abandoned Site

200 Heritage Character 1:8,000 m

Building

Heritage Designation

River

Heritage Designated Area

Land Parcel

Cambridge City Core

Source: Based on data from the University of Waterloo Map Archive 0 50 100 200 Cambridge City Core m 1:8,000 *Buildings of Historic Character are defined as brick or stone buildings were built with quality in the past century

2.4

Existing Businesses

Cambridge Mill Wedding Collection

cambridgemill.ca/cambridge-mill-wedding-collection/files/assets/basic-html/page6.html

PROVOKING ACTION

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

APPENDIX

There are a few business in Cambridge that capitalize on the cities unique character with The Mill Restaurant, depicted left, being an excellent example. Perched along the riverâ&#x20AC;&#x2122;s edge the restaurant draws patrons from across the region and is a frequent wedding spot. In contrast to this the core is filled with a large number of less desirable business. It is a combination of massage parlours, money marts, pawn shops, dive bars and empty buildings that give the core itâ&#x20AC;&#x2122;s seedy reputation. Where the Galt core was once a desirable place to be it has been replaced by the suburban ideals of the big box strip malls that line Hespler, the major arterial road of the city. This chapter proposes to examine existing shopping habits and business in order to determine a proposed program that would add to the mix of commercial activity.

100

80 m

200 m

1:3,000

1:8,000

Existing Places Cambridge City Centre The quality of life in the community was seen to increase the attractiveness of a job by 33%. -KPMG Report

Legend Legend

Religious Building Legal Service

Religious Building

Financial Service

Legal Service

Medical Professional

Financial Service

Community Outreach

Medical Professional

Recreation Facilities

Community Outreach

Libraries

Recreation Facilities

University

Libraries

Arts

University

Hair & Body

Arts

Resturant

Hair & Body

Shopping

Resturant

Community Centres

Shopping Community Centres Vacant Abandoned Site

Vacant Abandoned Site Building Legend

Building

River Building Land Parcel

River

River Character Heritage

Land Parcel

Land Parcel Heritage Designation Heritage Character Heritage Designated Area Heritage Designation Cambridge City Core Heritage Designated Area

Heritage Character Heritage Designation Heritage Designated Area Cambridge City Core

Cambridge City Core

Legend Building

Abandoned Site Heritage Designation

80 m

100

200 m

1:8,000

100

200 m

1:8,000

1:3,000

Legend

River Legend Land Parcel Vacant Heritage Character

APPENDIX

PROVOKING ACTION

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

Vacant Abandoned Site 0

Building 200m

100

1:8,000

River

Building Heritage Designated Area

Land Parcel

River Cambridge City Core

Cambridge City Core

Land Parcel 100 200 Cambridge City Core Source: Based 0on 50data m 1:8,000 from the City of Cambridge and Google Maps

Key Players

Province of Ontario

City of Cambridge

Toyota

University of Waterloo

Cambridge Libraries and Galleries

CAMBRIDGE: CREATIVE POTENTIAL

Regional Municipality of Waterloo

URBAN IDENTITY

PROVOKING ACTION

Perimeter Development Corporation

APPENDIX

University of Waterloo School of Architecture

3.0

PROVOKING ACTION

Hap•pen

intransitive verb

You’re missing the point. We don’t arrange things in an order (that’s the function of the utilities). Quite simply, we are facilitating the process so that anything may happen. Rem Koolhaus [SMLXL p. 671, 716]

3.1

Opportunity in Absence

Ab·sence

noun

The most beautiful is not to be present. Absence is the highest form of presence. Rem Koolhaus

[SMLXL p. xviii and p.130]

the nonexistence or lack of [Oxford English Dictionary]

a state or condition in which something expected, wanted, or looked for is not present or does not exist [Merriam Webster]

Op·por·tu·ni·ty

noun

a set of circumstances that makes it possible to do something [Oxford English Dictionary]

URBAN IDENTITY CAMBRIDGE: CREATIVE POTENTIAL

Urban sprawl has created a void where the heart of Cambridge once stood. The absence of activity and occupancy on Main Street provides the opportunity for real change. The vacant spaces are a blank canvas in which Cambridge can re-invent itself, redefined through development. David Gibson of Perimeter Developments seized this opportunity by purchasing a large number of buildings on Main Street and convinced the city to renovate the streetscape in return for his investment in the abandoned core. However for reasons currently unknown his buildings remain vacant. It was in the summer of 2012 that my graduating class rented one of these spaces to host our Rome Show and exhibit work from the previous term’s studio in Rome. This event, in combination with the students pecha kucha evening at the neighbouring, newly renovated, Mexican restaurant, captured Mr. Gibson’s attention. He proposed that the students at the school of architecture occupy one of his spaces for a mixed use space to promote our work. This has been a dream currently unrealized that I wish to pursue in the promotion of architecture, design and the profile of Waterloo School of Architecture.

PROVOKING ACTION

Bishop, P. and Williams, L., 2012. The Temporary City

APPENDIX

“In an era of increasing pressure on scarce resources, we cannot wait for long-term solutions for vacancy or dereliction. Instead, we need to view temporary uses as increasingly legitimate and important in their own right. They can be a powerful tool through which we can dripfeed initiatives for incremental change — as and when we have the resources — while being guided by a loose-fit vision.”

80 m

1:3,000

Visibly Vacant Buildings Cambridge City Centre

PROVOKING ACTION

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

Legend Religious Building Legal Service Financial Service Medical Professional Community Outreach Recreation Facilities Libraries University

Hair & Body Resturant Shopping Community Centres 0

Vacant

80 m

Vacant

Abandoned Site

Legend Building

River

Vacant

200 Land Parcel m

Land Parcel

Abandoned Site

1:8,000

Heritage Character

Building

Heritage Designation

River

Heritage Designated Area

Land Parcel

Cambridge City Core

100

200 m

80 m

100

200 m

1:8,000

100

200 m

1:8,000

1:3,000

Legend

Building

100

1:3,000

Abandoned Site

Legend

APPENDIX

Arts

1:8,000

Source: Primary Visual Analysis

BRIDGE

OON STORE S G IN M O CFRONT

WATERLOO ARCHITECTURE

Executive Directors

Zak Fish Michael Kim Vikkie Chen

Bridge

Graduate Advisors

Faculty Program Advisor

Andrea Hunniford . Connor â&#x20AC;&#x2122; rady Kam Tam

Dr. Mona El Khafif

Community Advisor

Faculty Admin Advisor

noun

a time, place, or means of connection or transition [Merriam Webster]

Without failing, no bridge, once spanned, can cease to be a bridge. Rem Koolhaus

Eric Haldenby

[SMLXL p. 72] Building Admin Directors

Communication Directors

Program Director

Executive Directors

Zak Fish Michael Kim Vikkie Chen

Graduate Advisors

Faculty Program Advisor

Andrea Hunniford . Connor â&#x20AC;&#x2122; rady Kam Tam

Dr. Mona El Khafif

Community Advisor

Faculty Admin Advisor Levels of Responsibility

Eric Haldenby

Executive Directors

Directors Building Admin Directors Managers

Communication Directors

Program Director

Levels of Responsibility

Coordinators

Curation Legend

Primary Comittie Member Comittie Member Advisor

URBAN IDENTITY CAMBRIDGE: CREATIVE POTENTIAL

The BRIDGE Storefront is our physical presence in the heart of the community that reaches beyond the limitations of our academic institution. As an experimental lab for ideas and exhibition the storefront is our opportunity to create a hub for student activity. As a multipurpose space for various events and initiatives the project aims to activate downtown Cambridge in the process of revitalizing the once prosperous region of Galt. It is a space for informal gatherings and curated exhibitions. It is a salon for social interaction and intellectual discussion; a space to present, to relax, to coalesce and connect. The physical presence provides the space to promote a discourse that engages community values through the lens of design. In the act of occupying a previously vacant space, we have the opportunity to fill the absence with a dialogue that can provoke and inform the community of its creative potential.

PROVOKING ACTION

The BRIDGE website is digital platform that spans the divide created by the multiple stream co-op program and the physical distance from main campus connecting the students with each other and projects our presence beyond our physical bounds. As a open and accessible platform the digital space aggregates events and announcements to define a network that strengthens the ties of the student body and community encouraging participation, engagement and action. As a showcase for student work the website is a space for digital publication that gives our community a voice to project our values of design excellence and collaboration.

APPENDIX

BRIDGE Waterloo Architecture is a student initiative that strives to connect the students at the University of Waterloo School of Architecture with the City of Cambridge, the University of Waterloo itself and the design community. It is a manifestation of collaborative work in the promotion of architecture and design and embodies the zeitgeist of our collective conscience.

3.2

Designing a Framework Ar·ma·ture noun the arrangement of parts that gives something its basic form [Merriam-Webster]

“At at time when the dynacism of images and information dominates everyday life, the traditional association of architecture with permanence and durability has become suspect.“ [Stan Allen]

Design for Design

CAMBRIDGE: CREATIVE POTENTIAL PROVOKING ACTION APPENDIX

In this chapter I would look at defining a permanent BRIDGE Storefront infrastructure from which many activities and design opportunities could exist. This section would investigate program and precedents for design. While a permanent gallery structure may not be built in my time at school it represents a goal to work towards and would provide a base for sponsorship and grant applications. While I would provide the design I would meet with BRIDGE members for critiques as a part of the design review process to allow input from the student population.

URBAN IDENTITY

Thesis Machine

a desigend infrastructure to support

frameâ&#x20AC;˘work

instigated production + curated social engagement

REVIEW + FEEDBACK SURFACE DESIGN 4 DESIGN

REPETITION

ORGANIZATION

SERVICE provision of services to provide future program

REP ETIT

R C

STRUCTURE ION

Y R

I O ST EO Y R

TH O

IV IC C N TE

SPACE / FRAME SOURCE

X T CAMBRIDGE: CREATIVE POTENTIAL

ANIZ

ATIO N URBAN IDENTITY

MACHINE

ANTICIPATION

INSTIGATING PROVOKING ACTION

ITY IDE EN NT GA GE ITY ME NT

APPENDIX

www.bridge

CHANGE

CE FA

EA TE PROVOKE DISCOURSE

ORG

ANTICIPATION

MINIMAL FUNDING

MULTI-FUNCTIONAL

R SU

TEMPORARY

E TUR UC STR

VACANT SPACE

OUTPUT

Precedent: Storefront for Art and Architecture

Wikipedia - Artandarch

APPENDIX

PROVOKING ACTION

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

Vitto Acconci, Stephen Holl 64

Ingredients of Reality: the Dismantling of NYC

007 Urban Songline

Lake Joseph Boathouse

INDOOR

PHYSICAL

Wikipedia - Artandarch

INTERACTIVE SPECTORAL INSTALLATION ART

ART

P Performance S Symposium

BEFORE THY WERE ALL FAMOUS CAPITAL CITY CAPITAL C TOWARD A NEW COSMOPOLITANISM SECRET SOUNDS OF THE CITY

INTERROGATING GREEN

FEB

TOWARDS A THEORY OF MISBEHAVIOR

JAN 2012

SYMPOSIUM ON PUBLISHING PRACTICES

007 URBAN SONGLINE PERFORNAMCE

A Art Event

DOUBLE DAVID

SMALL SCALE BIG CHANGE INSIDE PRE-FAB

B Book Launch

P A S B P

MAR

APR

MAY

JUN

Archizines + Arch-Art! Books

David (Inspired by Michelangelo)

URBAN IDENTITY

PHYSICAL

SPECTORAL

ART

NOV

PROJECT

OCT

CRITICAL HALLOWEEN 2012

SEP

SOCIALIST ARCHITECTURE

AUG

THE AFTER-MATCH

JUL

PERFORMING REPRESENTATIONS

To make an architecture exhibition means (...) to work with waste and out of this waste to try to create a new reality that is self-sufficient and in respect to its expression autonomous. [Rémy Zaugg]

DEC

PROVOKING ACTION

PHYSICAL

APPENDIX

INDOOR

CAMBRIDGE: CREATIVE POTENTIAL

OUTDOOR

AESTHETICS/ANESTHETICS

The Post-Olympic City

Lake Joseph Boathouse

OUTDOOR INDOOR

INDOOR DIGITAL

Wikipedia - Artandarch

PHYSICAL

SPECTORAL

INTERACTIVE

ART

ARCHITECTURE & URBANISM

Past Futures, Present, Futures

In the Dark

INDOOR

PHYSICAL

DIGITAL

INTERACTIVE

INTERACTIVE SPECTORAL

ARCHITECTURE & URBANISM

SPECTORAL ARCHITECTURE & URBANISM

CAMBRIDGE: CREATIVE POTENTIAL

PROVOKING ACTION

APPENDIX

URBAN IDENTITY

CLOSED â&#x20AC;&#x153;If one thinks of architecture as the result of different thought and decisionmaking processes, then a gallery for architecture becomes a space for reflection and communication about the conditions of the genesis and the 0% 0 forms of perception of 0% 0ideas.â&#x20AC;&#x153; architectonic

2 77m 2

77m % LEGEND 0

[Steven Holl]

Street Front Exhibition Space

0% 77m2

12% 86m2

MIN

0 0

2 77m 77m2

MAX

60% 60%

9 9

160m 160m

2 2

80m2

2 1%

79m2

78m2

10% 2

12! = 479, 001 600

2 4% 4%

81m22 81m

0 10% 10%

85m22 85m

2 3% 3%

79m22 79m

0 4% 4%

78m

0 1%

76.6m2

86m 86m

2 2

2 1%

80m2

2 12% 12%

85m

78m2

80m

77m22 77m

0 4%

1 0% 0%

0 10%

80m22 80m

2 2 10%

85m2 1 1

79m2 2 2

078m2 0

10%

1 2 185m

0 2% 2%

2 4% 2

79m22 79m

80m2

1% 1%

0 0 1%

85m22 85m

76.6m

0 4% 0 80m2

0 10% 10%

79m2

2 2%

85m2

79m2

85m2

1 10%

85m2

10%

2 3%

79m2

81m2

85m2

0 4%

85m

Assuming each of the panels can either be open or closed there are 12 factorial ways to arrange 12 the distinct panels.

1 10%

10%

81m2

79m2

2 4%

86m2

85m2

80m2

0% 0%

12%

0 12%

77m2

10%

2 2 160m of Entry Points 160mNo.

81m2

60%% Open 60% 9 9

78m 78m

2 2

10% 10%

2 2 78m2

76.6m2 2 2

Half of All Vertical Surfaces

Half of All Horizontal Surfaces

HALF of ALL VERTICAL SURFACES

HALF of ALL HORIZONTAL SURFACES

116m2

10%

85m2

10%

85m2

119m2

35%

20%

85m2

116m2

38%

85m2

115m2

35%

10%

85m2

116m2

34%

93m2

117m2

35%

10%

85m2

123m2

36%

85m2

119m2

44%

20% 93m2

118m2

38%

CAMBRIDGE: CREATIVE POTENTIAL

Wikipedia - Artandarch

12% 87m2

123m2

37%

2 URBAN IDENTITY

119m2

44%

22% 93m2

115m2

38%

PROVOKING ACTION

34%

85m2

115m2

Lake Joseph Boathouse

10%

11% 86m2

APPENDIX

34%

All Vertical Surfaces

All Horizontal Surfaces

HALF of ALL VERTICAL SURFACES

HALF of ALL HORIZONTAL SURFACES

34%

123m2

37%

116m2

20%

10%

85m2

10%

85m2

119m2

35%

10%

85m2

116m2

38%

85m2

115m2

35%

10%

85m2

116m2

34%

93m2

117m2

35%

20%

85m2

123m2

36%

85m2

119m2

44%

12%

93m2

118m2

38%

87m2

119m2

44%

22% 93m2

115m2

38%

85m2

115m2

34%

10%

11% 86m2

This facade is not a cover, not a surface – it’s a space-maker; its an instrument between the inside and the outside. [Stephen Holl]

URBAN IDENTITY

2. Bookstore: 5.9m2

3. Bathroom: 2.7m2

Fixed Display Space

Operable Display Space

Space DisplayFixed: Operable Display Space Display Space: Fixed Display Space Fixed Display Operable Space

115.5m2

46.6m2 29%

West Wall: 3.5m2 Back Wall: 71.6m2 East Wall: 10.5m2 Pannel Wall: 76.5m2 Flexible Pannels: 46.6m2

71%

162.1m2

Flexible

APPENDIX

Operable Display Space

PROVOKING ACTION

CAMBRIDGE: CREATIVE POTENTIAL

1. Gallery: 80.6m2

Precedent: PS1 MOMA - Young Architects Program HWKN Wendy 2012

Interboro Partners Holding Pattern 2011

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

PROVOKING ACTION

“A diagram is therefore not a thing in itself but a description of potential relationships among elements, not only an abstract model of the way things behave in the world but a map of possible worlds.“ [Stan Allen]

APPENDIX

SO-IL Pole Dance 2010

Program - Winter Term Deployment WORK An exhibition of student work in Cambridge

Wikipedia - Artandarch

THESIS TALKS Presentations of Graduate Student work

UNCOVERED LECTURE SERIES A lunch time lecture series, featuring talks by faculty and students, about projects pursued beyond their academic focus.

ARCHITECTURE + FILM A weekly film screening and discussion of architectureâ&#x20AC;&#x2122;s relation to the film industry

Program - Long Term Deployment

LECTURE URBAN IDENTITY

- Seating - Podium - Screen -Projector

- Coffee Carafe - Coffee Maker - Espresso Pot

STOREFRONT SALES

- Display Case - Cash Box - P.O.S.

- Books - Jewlery

WORKSHOP -

Tables Chairs Power Bars Maker Bot (Idea Exchange)

EXHIBITIIONS - Physical & Digital - Panels - Models - Installations

- Projecton - Screen - Sound

PROVOKING ACTION

No Pluming Cooler Beer Boxes Water Tank

APPENDIX

CAMBRIDGE: CREATIVE POTENTIAL

CAFE BAR

Gallery Infrastructure - Initial Study

APPENDIX

PROVOKING ACTION

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

3.3

Instigations through Intervention

Instigate to bring (something volatile or intense) into being [Merriam-Webster]

“To cause a public memory of a place that will again metamorphose and acquire still new and different meanings in the continually transforming urban landscape.”[1] Eds. Pars, Hieke & Schutten, Iris. Interfering: A Publication About Contextual Interventions in Public Space. p 10.

...our discipline’s most enduring moments are its least permanent Rafkin, J., Preface in Lahman, S., Absolutely Public , Images Publishing Group,2006

PROVOKING ACTION APPENDIX

To fill the void in Cambridge a series of temporary installations will be developed to provoke the public and create a discourse on the issues facing the city and to raise awareness about the BRIDGE initiative. The intension is that these would be design build projects to gauge public reaction and to learn from the process of building and through experimentation with materials.

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

STAIR CHAIR Rise Run Sit

Rem Koolhaus [SMLXL p.76]

Reclaimed materials have emerged as an affordable resource from which to experiment and construct initial prototypes. The Stair Chair (depicted left) was constructed from stair treads and risers from the local Habitat for Humanity ReStore. These recycled materials have a character not unlike Cambridge. Beaten and worn each piece has its own history, peeling back the layers of led paint on these solid red oak boards reveal moments of a previous time. These materials also provide constraints that set a framework to build within. Damaged and full of nails they present a difficulty to safely machine. However the consistent dimensions of the dismantled stair created a simple modular framework that only required two machined cuts to create the desired form. Reinforced in two planes it has the ability to hold multiple functions as a chair, table, bench, bar or display podium. Left unattended in the school loft it has already been apprehended to display models, hold materials and as a projector stand for the Winter Graduate Soir茅e. While working with reclaimed materials present challenges and dictate design though their unique defects they also present an opportunity to connect with the material and its embedded history.

URBAN IDENTITY CAMBRIDGE: CREATIVE POTENTIAL

1. To take salvageable parts from (as a disabled machine) for use in building or repairing another machine. 2. To deprive of an essential part or element in creating or sustaining another facility or enterprise... 3. To use or draw on material of (as another writer or an earlier work)[a volume... that not only ~s previous publications but is intended itself to be cannibalized - R.M. Adams]. 4. To make use of (a part taken from one thing) in building or repairing something else.

PROVOKING ACTION

verb

APPENDIX

Can路ni路bal路ize

Tadashi Kawamata, Garden Tower http://mcfcrandall.wordpress.com/tag/chairs/

Vincent Skoglund, Waste Management Series www.vincentskoglund.com/the-waste-management-series/

Arne Quinze, The Sequence, 2008

vyick.wordpress.com/2012/04/03/nothing-bitter-sprouting-here/

APPENDIX

PROVOKING ACTION

Habitat for Humanity ReStore - Stairs

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

Habitat for Humanity ReStore - Doors

TEMPORARY INFRASTRUCTURE DISPLAY SPACE

DISPLAY SPACE

SERVICE BAR / WORKBENCH

Continuing from previous experiments with reclaimed materials this temporary prototype infrastructure proposes to use recycled doors from the Habitat for Humanity ReStore. While doors are constructed in a variety of sizes many are built to standard dimensions that provide a modular framework to work with. The doors themselves have a history and connection Cambridge from where they were reclaimed and also serve a metaphor for opening a temporary Storefront space to the public. Assembled in multiple orientations they can be used to form benches, tables, podiums, and display panels. Many of the doors also come with hardware which enables them to be easily hinged together allowing for movable pieces to create a transformable space.

PROVOKING ACTION

LECTURE / ASSEMBLY SPACE

APPENDIX

SERVICE BAR / WORKBENCH

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

LECTURE / ASSEMBLY SPACE

UNSILENT NIGHT

PROVOKING ACTION

Unsilent Night is Cambridgeâ&#x20AC;&#x2122;s winter music and lights event that has occurred yearly since the inauguration in 2008. Invited to participate my desire was to use this event to raise awareness for the BRIDGE initiative and to create an installation that could be re-purposed afterwards for a temporary gallery infrastructure. While Unsilent night is one example there are multiple civic events where the lessons learned here can be applied for future engagement.

This installation was envisioned as a promotional piece to raise awareness for the BRIDGE Storefront initiative and to collect and experiment with materials that could be used for a temporary gallery infrastructure. This project evolved from multiple constraints due to the availability of space and volunteers for assembly. Selecting reclaimed doors from the Habitat for Humanity ReStore capitalized on a readily available and affordable material. In addition to being large and capable of supporting a fair amount of weight the doors come in a relatively standard size that allow for simple aggregation without the need for machining on the inaccessible workshop tools. More importantly the doors carry a certain connotation as a recognizable element that have the history of the city embedded in them, donated to the restore from homes across the region. Assembling the doors out of place in an unconventional manor creates a memorable and contrasting effect. Painted using the bright colours from the BRIDGE website provocative messages stencilled on to the doors stand out; illuminated in the winter night and instigating a discourse with the citizens passing by.

Project Team Volunteers: Sarah Gunawan Michael Kim Vikkie Chen Dan Blachinsky Claire Lubell Andrea Hunniford Connor Oâ&#x20AC;&#x2122;Grady Mark Tam Mark Zupan

PROVOKING ACTION

Habitat for Humanity ReStore - Cambridge

PROVOKING ACTION

Workshop Assembly

PROVOKING ACTION

Online Opportunity In addition to the physical space which I investigated for the BRIDGE Storefront, BRIDGE currently exists as a digital platform. There is a desire to restructure the website in the coming year and this presents the opportunity for my investigations to have a digital presence that can extend beyond current physical limitations. Although I do not know how I would capitalize on this initiative it is an opportunity worthy of investigation.

APPENDIX

PROVOKING ACTION

CAMBRIDGE: CREATIVE POTENTIAL

URBAN IDENTITY

[so far]

so far

phrase of far

to a certain limited extent (of a trend that seems likely to continue) up to this time [Google Dictionary]

source material method

[ [ [

water rushes by the mill ice forms beneath the bridge local limestone chiseled by masons brick work beaten through the passage of time strokes of paint stain a canvas grain exposed by the tables blade perforations frame a negative sketches fill the page

a lens to explore the city impressions etched in our mind

technique

[ [ [

Conceptual Outline

RePost Tri-City Exhibition

Networked Cities Elective Urban Theory 1.0 - 2.0

Sketching Elective

Exploration

URBAN THEORY

Provocations 3.0

This thesis is constructed at the intersection of built form and urban theory. Through multiple built experiments that examine tactile and spatial constructs the projects are simultaneously informed by their urban context and aim to provoke a discourse on our evolving society.

SOCIOECONOMICS

REVITILIZATION GALLERY TYPOLOGY

BUILT FORM

CITY BRANDING ART

FURNITURE

UnSilent Night

Writing

Design Build

Snowflakes fall from midnight skies. Our paths traced on the snow covered streets. A sleeping city waits in the darkness of night. There is beauty in the absence; not for what was, or what is, but for what is yet to come.