Avant Garde

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Avant-garde (pronounced a’vant-garde) is an intellectual, artistic and cultural movement characterized by the experimental, the radical and the unorthodox approaches. Derived from french and meaning vanguard or advance guard, the term describes the few who dare to go in front and defy conventions. The current also defines an attitude of freedom from the conventionals of society. This is why avant-garde is not the same as modernism. Modernism, as a term, defines a period that integrates all aspects of society while avant-garde rejects the mainstream in favor of the unique.

WHAT IS AVANT - GARDE : A MODERN DEFINITION



MATILDE ZANI ZAN17536568 SPORTSWEAR DESIGN 2ND Y UAL LCF VISUAL RESEARCH METHODS


Personal Shoots: Photography Album, Somerset House London



Personal Shoots: Graffiti, Oxford Circus


Exploring Boundaries Freedom of Expression Ignore of the Mainstream Culture Morphing into Different Forms Anti-Aesthetic Qualities

Fashion Avant Garde “As opposed to those who merely imitate the trend, we try to craft pieces with a particular message. In my eyes, the very non-compromised fashion is the most relevant nowadays.� BARBARA I GONGINI


Personal Shoots: House Landscape, Oxford Circus



Personal Shoots: Liverpool Street Tube Station Personal Shoots: Signal, Oxford Circus




Personal Shoots: Windows, Oxford Circus Personal Shoots: Street, Oxford Circus



Personal Shoots: UAL LCF Oxford Circus


CURRENT


TRENDS



Simon Rocha | AW 2018


Moncler | Craig Green: Fall 2018



Vetements | Fall 2018 Molly Goddard | AW 2017



PALE


ETTE


Personal Shoot: Black Installation, Sommerset House Personal Shoot: Mannequins, UAL Mare Street Campus




PANTONE 426 C PANTONE P 172-15 C PANTONE P 1-1 C


TITORS / CO


OMPETITOR



Comme Des Garcones |


Mikio Sakabe | Gareth Pugh |



Craig Grenn - Moncler | Rick Owens |


|


Vivienne Westwood | Issey Miyake |



John Galliano - Dior | Thierry Mugler |


Viktor and Rolf | Jaquemus |


Yohji Yamamoto | Alexander Mc Queen |




Martin Margiela | Ann Demeulemeester |


Courreges | Junya Watanabe |




PERSONA


Le Corbusier



Moncler M/W | Craig Green



Art Director and Stylist Clothes Shop Owner Firm and Decisive Personality - Independent and Confident Comme Des Garcones - Martin Margela - Rick Owens

CARLA


Hairdresser and Stylist Hairdresser Shop Owner Enterprising and Active - Stands Out Daring Personality Issey Miyake - Junya Watanabe - Yohji Yamamoto

GIUSI


PATTE PATTE PATTE PATTE PATTE PATTE PATTE


ERNS ERNS ERNS ERNS ERNS ERNS ERNS


Personal Shoot, Installment Shadows, Tate Britain London Personal Shoot, Close Up Snake, Artist Unknow, Tate Britain London




Personal Shoot: UAL Mare Street Campus Floor Square Pattern Fabric, Misan West Fabric Emporium London


Personal Shoot: UAL Mare Street Campus Floor Black and White Net Fabric, Goldbrick Fabrics London



Personal Shoot: Black Door, Shoreditch Tulle Fabric, Uk Textiles London


Silk Pattern Fabric, Goldwick Fabrics London Personal Shoot: Black Door, Oval London


Personal shoots: Light Installation, Spitalfields Market London



DES IN


SIGN NSPO


Comme Des Garcones Dress Bag Dress, Designer Unknow Personal Shoot: A Closed Bag, Oxford Circus Street



Personal Shoot: Man Tights, Tate Britan London Personal Shoot: Oxford Circus Street



Personal Shoot: Japanese Coat, Shoreditch Comme Des Garcones Padded Dress




FABRICS



Henry Wallis (1856) The Death of Chatterton, Tate Britain London Buttoned Silk Fabric, Goldbrick Fabrics London


Fabric Installation, Artist Unknow, Tate Britain London Fringes Pattern Fabric, Modateca Deanna Italy



Tulle Fabric, Modateca Deanna Italy A Shell, Tate Britain London



James Barry (1786-8) King Lear Weeping over the Dead Body of Cordelia, Tate Britain London Dress strapes with rolled up and crossed bands, Modateca Deanna Italy




Robert Peake (1615) Portrait of Lady Pope, Tate Britain London Bubbled bicolor knitted fabric, Modateca Deanna Italy


Deconstructed Knitted Fabric, Modateca Deanna Italy “Portrait of a Lady� (1768) (detail) by Francis Cotes (1726-1770), Tate Britain London



DESIGN EVELOPMEN



MOOD

Alex Larg and Jane Wood (2000) Black and White Shots Jeremy Webb (2005) Creative Vision



CONCEPT

Personal Shoot: Tied Tissue Jeremy Webb (2005) Creative Vision




Rachel Whiteread (2005) Embankment,14 000 casts of a cardboard box, Tate Modern London


SILHOUETTES - Scarecrows

Peter Mitchell (2015) SOME THING means EVERYTHING to SOMEBODY, Yorkshire









M A R POSITI

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K E T ONING

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INDEX AND REFERENCES INTRO Personal Shoots: Photography Album, Somerset House London Personal Shoots: Graffiti, Oxford Circus BARBARA I GONGINI: Avant Garde Fashion Personal Shoots: House Landscape, Oxford Circus Personal Shoots: Liverpool Street Tube Station Personal Shoots: Signal, Oxford Circus Personal Shoots: Windows, Oxford Circus Personal Shoots: Street, Oxford Circus Personal Shoots: UAL LCF Oxford Circus CURRENT TRENDS Simon Rocha | AW 2018 Moncler | Craig Green: Fall 2018 Vetements | Fall 2018 Molly Goddard | AW 2017 PALETTE Personal Shoot: Black Installation, Sommerset House Personal Shoot: Mannequins, UAL Mare Street Campus COMPETITORS Comme Des Garcones | Mikio Sakabe | Gareth Pugh | Craig Grenn - Moncler | Rick Owens | Vivienne Westwood | Issey Miyake | John Galliano - Dior | Thierry Mugler | Viktor and Rolf | Jaquemus | Yohji Yamamoto | Alexander Mc Queen | Martin Margiela | Ann Demeulemeester | Courreges | Junya Watanabe | PERSONA Le Corbusier Moncler M/W | Craig Green Carla Valtorta


Carla Valtorta Giuseppina Bassani PATTERNS Personal Shoot, Installment Shadows, Tate Britain London Personal Shoot, Close Up Snake, Artist Unknow, Tate Britain London Personal Shoot: UAL Mare Street Campus Floor Square Pattern Fabric, Misan West Fabric Emporium London Personal Shoot: UAL Mare Street Campus Floor Black and White Net Fabric, Goldbrick Fabrics London Personal Shoot: Black Door, Shoreditch Tulle Fabric, Uk Textiles London Silk Pattern Fabric, Goldwick Fabrics London Personal Shoot: Black Door, Oval London Personal shoots: Light Installation, Spitalfields Market London DESIGN INSPO Comme Des Garcones Dress Bag Dress, Designer Unknow Personal Shoot: A Closed Bag, Oxford Circus Street Personal Shoot: Man Tights, Tate Britan London Personal Shoot: Oxford Circus Street Personal Shoot: Japanese Coat, Shoreditch Comme Des Garcones Padded Dress FABRICS Henry Wallis (1856) The Death of Chatterton, Tate Britain London Buttoned Silk Fabric, Goldbrick Fabrics London Fabric Installation, Artist Unknow, Tate Britain London Fringes Pattern Fabric, Modateca Deanna Italy Tulle Fabric, Modateca Deanna Italy A Shell, Tate Britain London James Barry (1786-8) King Lear Weeping over the Dead Body of Cordelia, Tate Britain London Dress strapes with rolled up and crossed bands, Modateca Deanna Italy DESIGN DEVELOPMENT Alex Larg and Jane Wood (2000) Black and White Shots Jeremy Webb (2005) Creative Vision Personal Shoot: Tied Tissue Jeremy Webb (2005) Creative Vision Rachel Whiteread (2005) Embankment,14 000 casts of a cardboard box,Tate Modern London Peter Mitchell (2015) SOME THING means EVERYTHING to SOMEBODY, Yorkshire



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