Portfolio
j e s s i c a l a r a k e l ly
t: 07947928728 e: Jessica.lara@live.co.uk w: http://cargocollective.com/visually-hungry I am a middleweight designer for my-wardrobe.com. I am passionate, extremely hard working, polite, with a love of typography, layouts and art direction. I strive for new exciting, strong and influential visuals that make you stop and think, change an opinion or click to buy. I am experienced in both online and print design.
my-wardrobe AW13 Style Guide Print AW13 Style Guide
my-wardrobe SS13 Press Guide & Style Guide
new DESIGNER
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WILD FOX
3 HUDSON JEANS new DESIGNER
Print I designed 3 double page spreads for the SS13 Press Lookbook, one focusing on the top 12 new brands, the other two on British and Scandinavian designers. These were so well received they were used for the SS13 Style Guide.
7 WE ARE HANDSOME
8 APERLAÏ PARIS
new DESIGNER
new DESIGNER
New designers
2 PUMA BY new DESIGNER
HUSSEIN CHALAYAN
BRAND FOCUS 1. WILDFOX: American-vintage inspired knits, they’re known for their soft fabrics and unique designs. 2. PUMA BY HUSSEIN CHALAYAN: Winter classics infused with flush streamlined details, terrestrial functionality and hi-fi technical fabrics.
9 REBECCA MINKOFF new DESIGNER
3. HUDSON JEANS: We bring you the curve-hugging comfort and slick styling of LA favourite Hudson Jeans.
4 T-BAGS new DESIGNER
6. MARY KATRANTZOU X CURRENT/ELLIOTT: Katrantzou’s iconic prints are translated into an exclusive denim capsule collection and we can’t wait!
10.KZENIYA: Future star! Luxe materials with futuristic constructions = stylishly unique bags. 11.SUZANNAH: Recreate fashion’s finest moments in Suzannah’s cleverly crafted classic dresses.
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new DESIGNER
MARY KATRANTZOU X CURRENT/ELLIOT T
12.DUCCIO VENTURI: All at once creative and timeless; inimitable Italian style for your feet.
11 SUZANNAH new DESIGNER
12 DUCCIO VENTURI
SS13 press lookbook FINAL.indd 4-5
new DESIGNER
18/12/2012 09:19
MY-WARDROBE.COM BUYERS' EDIT SPRING/SUMMER 2013
MY-WARDROBE.COM BUYERS' EDIT SPRING/SUMMER 2013
SCANDI COOL
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9. REBECCA MINKOFF: Rebecca’s iconic ‘Morning After Bag’ ignited her career, paving the way for SS13’s fabulously flouro arm candy treats.
5. SIGERSON MORRISON: Slip into the understated NY elegance of cool, covetable heels.
new DESIGNER
new DESIGNER
KZENIYA
8. APERLAï PARIS: Vintage pieces and artists inspire these vertiginous creations resulting in seriously sexy style south of the ankle.
4. T-BAGS: For throw on glamour that you will love, look no further.
5 SIGERSON MORRISON
7. WE ARE HANDSOME: Beautiful. Handmade. Huge animal prints... What’s not to love about this swimwear brand?
GANNI
New Designers
For SS13, Danish label Ganni continues to offer a delicious mix of indispensable musts – from chic peacoats, to ditsy-print playsuits and lace dresses. Not dictated by trends, this is a brand that has spring wardrobes covered.
GREAT BRITS new DESIGNER
MOTHER OF PEARL Each season Mother of Pearl collaborates with an inspiring artist to produce prints for their collection, for SS13 it’s the turn of New York based artist Francesco Simeti. The result? Delectable fashion with scenic prints we love. new DESIGNER
new DESIGNER
EMMA COOK
BRUUNS BAZAAR
A digital print maverick, Emma Cook’s SS13 collection is full of sartorial fun inspired by nature, with signature photo montages forming the backdrop to shorts, playsuits and dresses. Arresting designs that won’t stop wowing.
The Danish label set the precedent for Scandinavian cool. Its new collection brings us signature luxe sports elements and beautifully tailored separates.
BY MALENE BIRGER SS13 sees my-wardrobe stalwart By Malene Birger celebrate its 10-year anniversary in show-stopping style. And with longevity comes infinitely wearable, feminine designs that are set to wow our wardrobes this season (and for 10 years to come).
new DESIGNER
ACNE Swedish collective Acne is at the top of its game for SS13. Playful use of leather, volume knits, and bright hues complement sharply cut separates for an offbeat but fashion forward edge.
RICHARD NICOLL London-based designer Richard Nicoll has long been a fashion favourite. SS13 sees him master the dress with a hyper-sophisticated take on T-shirt dressing – one key piece that’s easy to throw on but looks fabulous.
new DESIGNER
DAGMAR Contemporary and covetable, Dagmar is a firm fashion favourite from Sweden. The stellar SS13 collection takes inspiration from nature, with knits in bright popping hues, print body-con dresses and candy stripe trousers.
SS13 press lookbook FINAL.indd 8-9
JONATHAN SAUNDERS my-wardrobe is stocking Jonathan Saunders mainline collection for the first time this season. And, what a season it is – with stunning graphic prints, metallic separates, and bold colours that won’t fail to make a statement.
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SS13 press lookbook FINAL.indd 6-7
18/12/2012 09:19
Brand Partnership with Evian Print and Online Graphics Left to right: Front cover of the 20 page print guide from this year and last year. The guides were handed out to VIP’s at Wimbledon 2012 and 2013. The home page featuring one of the images shot at Wimbledon linking through to the online Style Guide. The Guide was interactive with hover over captions. The competition email, which linked through to a competition page; Come Rain or Shine online feature.
The Knit Kit Online Art Direction & Graphics I came up with the concept of photographing all the beautiful patterned knit jumpers and sweaters that were appearing everywhere this season. As they aren’t a major trend however I wanted them to be shown some recognition, for surely they are a staple item of the season, a must have. As art director I instructed the photographer on how I wanted the jumpers to look. I designed the layout and functionality of the onsite feature. As the jumpers are folded, I wanted to show them in full before the customer clicked through, giving them a preview of the item. When you hover over the folded jumper, it appears with a product shot of the item itself and a description.
Summer Essentials Online Art Direction & Graphics I came up with the idea of creating a shoot featuring different summer looks. Working with a photographer we planned out my idea and shot 4 looks in the studio. This was then used for the homepage, feature and email. The click through feature was interactive, so when you hover over the product the caption appears. Main: Summer Essentials feature; Go Mono slide. Far right, Summer Essentials homepage, Ocean Colour scene, Sunny Side Up and Beautifully Bronzed. Bottom: Summer Essentials email.
The White Shirt Online feature Graphics I designed the interactive feature to show 3 alternative ways to wear each white shirt. I always think its harder to show different ways to wear something without a model, and with only having product shots to use and a brand image I wanted to make it really clear with product shots. By enabling the functionality for the customer to scroll through each look using the diamonds and arrows in the centre gives the customer a clearer understanding and visual of how to wear each look.
Channel 4 The Intern Online Graphics Left to right: The Intern; An interactive feature with pop up interviews from our interns, as well as an embedded video at the top and bottom. Far right: Winning Drive; Lisa’s interview. An interactive feature with videos embedded and links to Lisa’s picks.
Home pages
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Online 1:The Spring Update home page. Graphics 2: Goat home page, in the redesigned template Graphics 3: MICHAEL Michael Kors home page. Graphics 4: DVF home page. Art Direction and Graphics 5: New Season home page. Graphics 2
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Emails
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1: Dress Code Art Direction and Graphics 2: Jo Malone brand partnership email Graphics 3: Suitcase Savvy Graphics 4: Get Spring Summer Savvy Now Graphics
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Emails
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6: Goat Graphics 7: The perfect ten Graphics 8: Welcome to SS13 Graphics 9: Marc By Marc Jacobs Graphics 10: Accessorise all areas Graphics
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Home pages and features Online Graphics Left: The Bag Guide homepage. Right: The Bag Guide feature. Here I worked on creating a new template for our features that could be easily shopable for the consumer and allow them to see all the products on one page. The template worked really well, and was one we used for several other online features such as The Coat Guide.
Home pages and features Online Graphics Left: Matthew Williamson home page. Right: Matthew Williamson interview
Home pages and features Online Art Direction and Graphics Top: Ash home page. Bottom: Ash feature
Home pages and features Online Art Direction and Graphics Top: Terry De Havilland home page. Bottom left and right: Click through Terry De Havilland feature
Menswear Home pages and features
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Online Art Direction and Graphics (main scrollers and bottom boxes) 1: Tux Twist, Graphics 2: Let’s go Brogue, Graphics 3
3: Acne, Graphics 4: Cycle Style, Art Direction and Graphics
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Menswear emails Emails Graphics Using a mixture of brand imagery and product shots to create marketing and editorial emails.
Third Floor 4th Issue
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I was chosen by the Editors of 3rd Floor publication to take on the role of Graphic Designer for the 4th issue, released June 2011. I gained advanced print skills, with the publication being 160 pages. I designed the 3rd Floor logo and my own font, as well as designing and maintaining the 3rd Floor website.
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