2nd May 2018 2nd May 2018
Water By Jonas & Zarer
Bottled
By Jonas & Zarer
General Target Audience
2nd May 2018
1.
The Brands
2.
Product Analysis
3.
Past Advertisment/Promotion
4. 5.
Placement & Price Comparison Survey 7.
Conclusion
Content
By Jonas & Zarer
6.
By Jonas & Zarer
Target Audience 2nd May 2018
By Jonas & Zarer
2nd May 2018
Who? Where? Why?
The Brands
The Brands By Jonas & Zarer
Evian, 2nd May 2018
The Brands By Jonas & Zarer
Fiji, 2nd May 2018
The Brands By Jonas & Zarer
Dasani, 2nd May 2018
The Brands By Jonas & Zarer
Ice Mountain 2nd May 2018
By Jonas & Zarer
2nd May 2018
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Evian High Quality Water from the Alpes in Europe that meets the World Health Organization standard.
Clean and Sraightforward
Tone : High Quality and Pure
By Jonas & Zarer
Distinctive plastic bottled design with the same label in all plastic presentations.
2nd May 2018
Evian
1500ml
1000ml
750ml
500ml
330ml
By Jonas & Zarer
Available Sizes
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Fiji Distnctive label design
Artesian Water that is sourced from the land of Fiji
Tone : Luxurious and Refreshing
By Jonas & Zarer
includes a gradient background with a flower to bring out the tropical feel of Fiji.
2nd May 2018
Fiji
1000ml
700ml
500ml
330ml
By Jonas & Zarer
Available Sizes
2nd May 2018
Dasani Distnctive label design
Value for money
Tone : Affordable and Fresh
By Jonas & Zarer
Shape of bottle has very nice grip creating a pleasent holding experience.
2nd May 2018
Dasani
1500ml
600ml
By Jonas & Zarer
Available Sizes
2nd May 2018
Ice Mount. Distnctive label design
Value for money
Tone : Affordable and Fresh
By Jonas & Zarer
Top choice in Singapore as the cheaper alternative .
2nd May 2018
Ice Mount.
1500ml
600ml
By Jonas & Zarer
Available Sizes
By Jonas & Zarer
Past.
Promotions 2nd May 2018
2nd May 2018
Evian By Jonas & Zarer
usp: Evian caters to their consumers preferences by having various bottle sizes
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Tone : HIgh Quality and Pure - Evian promotes themselves as a ‘energy’ drink that makes one feel young
By Jonas & Zarer
- their ads are targetted to working adults as they are one of the bigest conusmer for bottled water
2nd May 2018
- Evian actively collaborate with famous celebrities such as Gigi Hadid, to keep themselves relevant in this society
By Jonas & Zarer
- They also constantly work on collaboration work with designers and brands since 2013, such as Alexander Wang, Kenzo and Tsum Tsum
2nd May 2018
Fiji By Jonas & Zarer
usp: The water comes from the land of Fiji and also the design of their bottle is trendy
- Fiji has always promote themselves as a luxury water brand
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Tone: Luxurious and Refreshing
- Fiji focuses on telling people that they are from the land of Fiji and that their water is the Earth’s finest water
By Jonas & Zarer
- They also promotes themselves for being very refreshing by using tropical images in all their ads, and even on their product itself
- They get themselves involve in the entertainment scnee by implementing product placement on screen
2nd May 2018
- They have always been marketing themsleves as an upper-class product from the beginning and has established a strong luxury image to the people
By Jonas & Zarer
- In addition, they also sponsor high-class events such as golf tournaments, musical events and New York Fashion week
2nd May 2018
Dasani By Jonas & Zarer
usp: Dasani is a safe and cheaper alternative to high-end bottled water such as Fiji and Evian. They are also internationally known
2nd May 2018
Tone: Affordable and Fresh - Dasani promotes themselves also promotes themselves as an ‘energy’ drink
By Jonas & Zarer
- They’re targetting at sporty people with their ads
2nd May 2018 By Jonas & Zarer
- Dasani also marketed themselves as being “enviromental friendly�
2nd May 2018
Ice Mountain By Jonas & Zarer
usp: Ice mountain is a very conveninent drink where it is available everywhere in Singapore
2nd May 2018
Tone: Affordable and Fresh - Ice Mountain emphasise on the fact that their water is spring water
By Jonas & Zarer
- emphasise a lot on their quality of water and where it is derived from
By Jonas & Zarer
Comparison 2nd May 2018
By Jonas & Zarer
2nd May 2018
By Jonas & Zarer
1500ml 2nd May 2018
By Jonas & Zarer
Survey 2nd May 2018
By Jonas & Zarer
2nd May 2018
2nd May 2018
Do you buy bottled water?
16.7%
83.3%
No By Jonas & Zarer
Yes
Price:
2nd May 2018
What do you look for in bottled water?
Quality:
By Jonas & Zarer
Packaging:
2nd May 2018
Where do you buy bottled water?
Coffee Shops 2.3%
Vending Machine
6.8%
62.1%
Convienient store
By Jonas & Zarer
Supermarkets
28.8%
2nd May 2018
preferred brand Ice Mountain; 38%
Dasani; 34.5%
Fiji; 9%
By Jonas & Zarer
Evian; 18.5%
By Jonas & Zarer
Conclusion. 2nd May 2018
By Jonas & Zarer
2nd May 2018
By Jonas & Zarer
2nd May 2018
By Jonas & Zarer
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REFERENCE: www.evian.com https://hypebeast.com/tags/evian https://www.nestle-watersna.com/en/bottled-water-brands/icemountain/ice-mountain-water-quality-report https://martinroll.com/resources/articles/branding/fiji-water-exotic-water-brand/
By Jonas & Zarer
http://stillwaterforlife.blogspot.sg/p/evian.html http://www.chaseramson.com/view_product_43.html https://www.brandpackaging.com/articles/85686-fiji-water-gets-skinny-and-sleek https://hrexach.wordpress.com/2014/02/20/evian-water-ads-so-adorable/ https://www.i4u.com/2017/01/120141/fiji-water-super-bowl-2017-commercial-first http://cargocollective.com/Jallen/following/Jallen/Ice-Mountain-Ad https://raymassey.photoshelter.com/image/I0000hS.8PI0Ari0 https://www.youtube.com/watch?v=f0rDQ8fyNxw https://admonkey.org/2010/03/29/in-english-dasani-means-filtered-tap-water/ http://theinspirationroom.com/daily/2009/dasani-move-your-water/