THE 5th ANNUAL WORLD HEADWRAP EXPO PARTNERSHIP INFO October 28-29, 2017
THE HEADWRAP EXPO AN INTERNATIONAL, SPIRITUAL, AND FASHION FESTIVAL
Hello and thank you for your interest in partnering with this dynamic community building event. Now in its 5th year, The Headwrap Expo (HWE) has a growing reputation for being one of the most colorful unique, cross-cultural, international festivals of the year. In 2017, HWE featured 7 designers, 50+ small business vendors and 550+ visitors. Our goals are to increase inter-cultural understanding and provide exposure for local organizations and artisans In our contemporary world of social upheaval and religious conflict, this event represents a beam of light.We welcome your partnership. Founder, Zarinah El-Amin Naeem
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Headwrapping is a global art that peoples of the world have enjoyed for ages. With each tuck, pull, fold and pin, wrapping has the unique ability to transform not only your look, but your spirit. Zarinah El-Amin Naeem, curator
5th Annual Headwrap Expo October 28-29, 2017 www.headwrapexpo.com
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EVENT DETAILS October 28 - 29, 2017 October 28th - Cultural Tour October 29th – Full Day Expo 1-8pm Tickets are $20 Ford Community & Performing Arts Center 15801 W. Michigan Ave 48075 600+ Attendees Organized by Beautifully Wrapped, a project of Enliven Your Soul (501c3) 5th Annual Headwrap Expo October 28-29, 2017 www.headwrapexpo.com
AUDIENCE A Multi-cultural, Interfaith Crowd Religious Affiliation of Past Attendees Other 10%
Jewish 20% Christian 22%
Sikh 8%
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The audience I was able to reach at the Headwrap Expo included folks I’ve been trying to reach for years! We love the religious and ethnic mix you are able to achieve. Queen’s Creations, Ohio (Vendor)
78%
Female
Under 18 years – 15% 26-45 years – 35%
” 22% Male
18-25 years – 20% 45 years & up – 30%
Muslim 40%
REPRESENTING 13 COUNTRIES WORLDWIDE Asian 1%
Ethnic Background SE Asian 15% African 12% Other 6%
White 18%
Black 42%
Hispanic 6%
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Two-thirds of Muslim households make more than $50,000 a year and a quarter earn over $100,000. The national average is $42,000. Two-thirds of American Muslims have a college degree, compared with less than half of the general population. – The Economist
“Studies have shown that religious minorities often feel neglected by larger brands, but than when engaged, they are much more loyal than the average American consumer.” Ogilvy Noor – American Muslim Consumer Research, 2010
5th Annual Headwrap Expo October 28-29, 2017 www.headwrapexpo.com
5th Annual Headwrap Expo October 28-29, 2017 www.headwrapexpo.com
CURRENT 2017 PARTNERS Arab American National Museum Madonna University BUILD Institute Oduduwa Organization of Michigan Muslim Center of Detroit Muslimah University Wrapunzel Sterling Heights Gurdwara of Michigan Our partnerships build healthy relationships with new customers and make deeper connections with existing ones, expanding your brand’s visibility and awareness while supporting local arts and culture.
5th Annual Headwrap Expo October 28-29, 2017 www.headwrapexpo.com
OUR FIDICUARY Previously run independently, Beautifully Wrapped is now a project of the Enliven Your Soul Foundation for Global Advancement. ENLIVEN has the mission to use art, travel and live events to foster greater inter-cultural understanding. Michigan Non-Profit Organization 501c3 Tax ID 81-2389143
*Photo by Lee Cossin at the 2014 Headwrap Expo
5th Annual Headwrap Expo October 28-29, 2017 www.headwrapexpo.com
2017 EXPO HIGHLIGHTS Saturday Cultural Tour This year we have added a Saturday Cultural & Interfaith tour which will visit various houses of worship and artistic locations throughout Metro Detroit.
Cultural and Historical Workshops This year, we shall highlight the Sikh, Muslim, Jewish, Nigerian, Orthodox Christian, and Asian communities through an interfaith panel discussion and cultural talks.
5th Annual Headwrap Expo October 28-29, 2017 www.headwrapexpo.com
PUBLICITY We strive to showcase our partners both before the event, during and afterwards. • • • • • • • • • • • • • •
Company FB & Email list (7200 people) 25,000 printed flyers and posters FB Ads Program Booklets (2000 copies) Patheos.com * Arab-American News * Secondwavemedia.com* Beautifully Wrapped Social Media & Newsletter with 7000 fans StyleLine Magazine (50,000) The Detroit Free Press* (460,000) BLAC Magazine * (120,000) The Muslim Observer* (80,000) The Muslim Journal Fashion Bloggers
*Have previously run stories on The Headwrap Expo or other Beautifully Wrapped Events Note: All readership and Subscriber figures are per the publication’s media kits.
Article run by Detroit Free Press on 11/18/13
IMPRESSIONS Your logo on our website (with proper SEO anchor text and backlinks)
Your logo in our flyers and Programs 25,000 Printed
Facebook: 1 post per week added coverage with tag 6,830+ fans Twitter: 1 post per week added coverage with tag 600+ followers Instagram: 1 post per week added coverage with tag 700+ followers 10 Blog Articles with combined readership of over 620,000
flyers
PARTNERSHIP LEVELS
TITLE PARTNER - $5000 We value your commitment to creating a community based on love and respect. We strive to provide a STAND OUT opportunity for our Gold sponsors to build true relationships with our audience. This includes:
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Opening or closing remarks at expo. Featured Event Signage on-site Weekly Social Media posts (pre, during and post event) 20x30 Exhibit Booth Prime Location Logo on Flyer Logo on every email we distribute Website footer + sponsor page logo recognition Anchor text and backlinks for SEO optimization on your website 100 complimentary tickets for your associates and customers Double, Full Page Color Spread in Program Booklets
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*Need something special? Let us know so we can customize your package.
GOLD PARTNER - $2500 The HWE is about exposure. Exposing our audience to a dynamic experience, and exposing our sponsoring partners to our audience through meaningful interaction.
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Event Recognition by Host Booth Logo on Flyer Monthly Social Media Posts Logo on Printed Event Signage 75 complimentary tickets for your associates and fans Full Page Ad Promo Items to Attendees (provided by you) Extended recognition throughout the year
COMMUNITY PARTNER- $1000
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Event Recognition by Host Booth Logo on Flyer 35 complimentary tickets for your associates and team Full Page Ad
EXPO FRIEND - $500
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Half-Page Ad Booth Social Media Posting
PROGRAM BOOKLET *All Ads are Full Color
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Full Page $200 5.5”x8.5” Half Page $175 5.5”x4.25” Business Card $100 Patron line (Business & Website) $40
Email your ad to: info@headwrapexpo.com
5th Annual Headwrap Expo October 28-29, 2017 www.headwrapexpo.com
GLOBAL CONNECTION For the past 13 years, we have supported the education of young ladies in Sierra Leone, West Africa. This year we are pleased to say our mother organization, the Enliven Your Soul Foundation is now a taxdeductible 501c3 foundation. As a 2016 Headwrap Expo sponsor, your company not only reaches a wonderful crowd, but also supports cultural literacy and women’s development globally. **The pictures shown to the right are of our founder, Zarinah El-Amin Naeem during a trip to Sierra Leone. There she visited several projects including skills trade, schools, orphanages and held “Dream Parties” with the girls we sponsor.
5th Annual Headwrap Expo October 28-29, 2017 www.headwrapexpo.com
SNAPSHOTS
5th Annual Headwrap Expo October 28-29, 2017 www.headwrapexpo.com
5th Annual Headwrap Expo October 28-29, 2017 www.headwrapexpo.com
We Look Forward To Partnering With You And Reaching A Dynamic Base Of Community Attendees. Contact: ZARINAH EL-AMIN NAEEM, Founder & Chief Spiritual Officer 313-377-2857 Zarinah@headwrapexpo.com FB.com/headwraps @headwrapexpo #headwrapexpo2017 All sponsorships are tax-deductible
5th Annual Headwrap Expo October 28-29, 2017 www.headwrapexpo.com