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J a n u a r y
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Inside Archery • Volume 14 Number 01
P e o p l e
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44 Power of Participation
Jeff Eastburn, BowTech Blake Rinehart, Bear Archery Sydney Levings, BowTech Ted McClendon, Cobra Archery Jake Siegel, BowTech Kevin Wilkey, Hoyt
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46 Cover Story: BowTech
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Bill and Sherry Krenz
It would be very easy to make the case that innovation is the central issue in the archery industry today. That’s because innovation has become more than just a buzzword. Innovation, today, has become the
key competency that differentiates archery-industry leaders from followers.
M a r k e t
T r e n d s
42 New and Notable
Archery products with strong sales potential.
62 Learning from Success
Michaelean Pike
Firsthand business advice from today’s industry leaders.
76 Bow Report: 2011 Mathews Z7 Xtreme
116 2011 New Product Preview bill krenz
Here’s a sneak peak at more of the most exciting new products being introduced for 2011.
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144 Bow Report: 2011 Bear Carnage 150 Field Test: Viper Diamondback Fixed Plate MicroTune Sight
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152 Making Cash with Crossbows
Tracy Breen
Changes in crossbow legislation across the country have made crossbows one of the hottest selling and most profitable product categories today.
Inside Archery 6 January 2011
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Inside Archery • Volume 14 Number 01
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14 Inside Track
Good News in Hunter Numbers
18 Inside Archery Dealer School
Price-Point Strategy
24 ATA Action
Online Retailers: Opportunity or Industry Threat?
32 Industry News
Information that will keep you up to speed on the latest news, events and people in the archery industry.
112 SPECIAL REPORT: Mathews Retailer Business Show 162 Marketplace 164 Retail in Detail
Darron McDougal
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Inside Track
Good News in Hunter Numbers The archery industry as a whole sinks or swims on bowhunter participation. It represents the lion’s share of the dollars spent. And as such it is the base, the sales foundation, for the majority of the companies involved. Which is why the archery industry looks so closely at the overall numbers of American hunters. Those hunters, and specifically those who do not currently shoot or hunt with a bow, represent potential. They are the more fertile recruitment ground for new bowhunters. Most bowhunters (82%) report having been active firearms hunters before they became bowhunters. For years most estimates pegged overall American hunter numbers at about 14 million annual participants, with something over 3 million being bowhunters. However, a new study funded by the National Shooting Sports Foundation (NSSF) and carried out by Southwick Associates has recently discovered that the pool of American hunters is actually much larger than previously thought. Earlier estimates all failed to include what the study termed “casual hunters.” These are hunters that do not purchase a hunting license every year. The new report estimates that 21.8 million Americans hunted at least once over the past five years. Conducted in partnership with 17 state wildlife agencies, the study assessed license sales patterns and found that only 78 percent of the U.S. hunters who bought a license in a given year also purchased one again the following year. By examining purchasing patterns over multiple years, it was determined that for every two hunters in the field this year, one is taking the year off. “We know there are many types of hunters with a wide range of interests,” said NSSF Director of Research and Analysis Jim Curcuruto. “The results of this new study will be used to strengthen existing hunting participation programs and develop new programs designed to convert the casual hunter into an annual license buyer.” Expanding that casual hunter’s opportunities with bowhunting becomes a most viable prospect. New seasons (at least new to them), better equipment, ease of entry, mentoring and more can all be offered to this previously uncounted segment of overall hunters. As we all launch into a new archery year, that’s good news. A summary of the study results can be downloaded for free at: http://www.nssf.org/ PDF/HuntingLicTrends-NatlRpt.pdf.
Bill and Sherry Krenz Editor and Publisher Inside Archery 14 January 2011
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Inside Archery 16 January 2011
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Dealer School Recently I was forced to admit that I had finally worn out my favorite pair of boots and that it was time to replace them. I happened to see a sale on boots at a local big box discount store, but the price was so cheap I assumed they would fall apart after a few weeks. I found a store in the mall that sold boots, but the pair in the window had such a steep price tag that I decided it wasn’t even worth going in.
Price-Point Strategy “
What merchandise you offer at what price points can define your shop in the minds of consumers, which can be both good and bad. What does your price-point strategy say about your shop?
”
It’s entirely possible that I could have found decent boots at the discount store if I had taken the time to really look at its selection, but I really wasn’t in the market for a cheap pair of boots and that ultra-low price scared me off. And had I checked out the boots available inside the store at the mall, it’s possible I would have found a more reasonably priced pair, but those luxury boots in the store window made it seem pretty clear that this store was not for someone living on a tight budget. Consumers get a feel for what kind of retailer you are based on your product selection, store layout and signage. They can glean a lot about you from the clothes your staff wear, and they really learn a lot about you from your advertising. But consumers also peg you based on your pricepoint strategy.
Inside Archery 18 January 2011
What merchandise you offer at what price points can define your shop in the minds of consumers, which can be both good and bad. What does your price-point strategy say about your shop?
Price-Point Options
Low-End • This is a price point many archery retailers wisely choose to forget about. Consumers who are interested in purchasing merchandise at this price point either don’t care about buying quality equipment from a knowledgeable salesperson or expect to get highend service for a low-end price. That doesn’t necessarily make them bad customers (who doesn’t love an amazing deal?), but these are customers you would have to win on price. And if you win them on price, you can lose them on price. Competition at this price point is heavy. You’ll have to compete against large chain discount stores who can sell equipment for less than you can buy it for, basement bandits and eBay auctions. In addition, offering equipment at this price point can damage the image consumers have of your store. If people see you offering gear at super-low prices, they may assume that you only sell “cheap” stuff—as I did with the low-priced boots— and move on to other stores.
products with a few desirable features at an attractive price. While you’ll have plenty of customers—particularly new archers and parents of young archers—who will be interested in gear at this price point, you may find that stocking products at this price point also helps you sell equipment at higher
price points. Once customers see what that “good” price gets them, they may be interested in spending just a little more to get a few extra features. Better • As the name implies, products sold at the “better” price point have more features but a higher price than products offered
Dealer Survey Questions Archery dealer input is sought for the next Inside
Archery Dealer School. Your comments are invited on a variety of specific Dealer School topics. All you need to do is fill out and send in the easy-to-use Dealer School Response Card found on this page. Selected comments will be published in an upcoming issue of Inside Archery’s Dealer School. Your shop and location will be listed. In every issue a participating dealer will win a new Hoyt bow! To have a chance at this bow, all you have to do is participate.
Win!
a crx bow from
Good • At this price point, consumers can find entry-level
Inside Archery 19 January 2011
Th Montis Winn h’s er! Ro
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Archers De illiar Ardmore, nO LLC K
at a “good” price point.
Let’s think for a minute about retail price points for today’s compound bows, and let’s simplify things by dividing all Dealer compounds into entry-level, mid-price and Comment high-end price points. What would you say are the price ranges today for each of those three compound bow categories right now? The following are selected responses from the Inside Archery Dealer School Survey presented in our August 2010 issue. Are you interested in participating and possibly winning a FREE 2011 Hoyt bow in the process? See page 19 of this issue for more information. ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----Entry-Level Compound Bows Range from $288 - $399 Mid-Price Compound Bows Range from $420 - $550 High-End Compound Bows Range from $556 - $895
Scott Peters • Rick’s Gun Shop - East Burke, VT
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----Entry-Level Compound Bows Range from $229 - $259 Mid-Price Compound Bows Range from $429 - $539 High-End Compound Bows Range from $849 - $1599
Harvie Johnson • U-Need-It Archery – Sparta, TN
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----Entry-Level Compound Bows Range from $175 - $250 Mid-Price Compound Bows Range from $250 - $450 High-End Compound Bows Range from $450 – Up
Chris Coble • Chris’s Gunsmithing – Bainbridge, PA
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----Entry-Level Compound Bows Range from $250 - $350 Mid-Price Compound Bows Range from $350 - $450 High-End Compound Bows Range from $500 – How deep is your pocket?
Samuel T. Anderson • Sammy Sports Center - Indianola, IA
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----Entry-Level Compound Bows Range from $199 - $299 Mid-Price Compound Bows Range from $300 - $600 High-End Compound Bows Anything over $600
James C. Morron • MJC Archery – Clinton Township
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----Entry-Level Compound Bows Range from $299 - $499 Mid-Price Compound Bows Range from $549 - $699 High-End Compound Bows Range from $749 - $1499
Ronald Hilliar • Archers Den LLC - Ardmore, OK
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Inside Archery 20 January 2011
Best • Offering considerably more features at a very pleasing price, products at the “best” price point will appeal to a wide variety of customers. These aren’t top-of-the-line products, but they deliver much if not all of the features archers want at a price that, while higher than the “good” and “better” products, is still within reach of much of your customer base. Top of the Line • Products in the “top-of-the-line” price point are the finest available on the market and are offered at prices to match. There is a myth that luxury goods don’t sell during recessions. In some places around the country, it might be foolish for an archery retailer to have a number of top-of-theline bows hanging in his or her shop. But last year, Hoyt sold every single top-of-the-line Carbon Matrix that it could produce, proving that a market does exist for distinctive, high-quality bows even with a hefty price tag.
Strategy
It’s important to carry the right mix of price points and products within each price point. Think about your customers and what kind of retailer you want to be. If you have a lot of penny-pinching archers who
are just looking for serviceable equipment that gets the job done, your inventory will skew towards the “good” price point. If many of your customers are total gear nuts who are obsessed with trying the latest and greatest, you’ll want to stock lots of products at the “best” and “topof-the-line” price points. Offering a mix of products in different price points will ensure that you satisfy the widest range of customers. You may choose not to stock products in one or two of these price points, but stocking products from at least three price points will provide a good range of price and product options. This will also allow you to clearly show your customers the differences between equipment from the different price points so they can see what their money gets them. You’ll also want to stock a number of options within each price point. Many customers will be shopping with a budget in mind, and they’ll appreciate having options within their price range. So consider your price-point strategy as you’re planning your 2011 orders, and make sure you’re offering inventory at prices your customers are looking for. It will help position your shop clearly in the minds of your customers and allow you to project the right image.
What were your best-selling entry-level compound bows in 2010?
Dealer
Comment
The following are selected responses from the Inside Archery Dealer School Survey presented in our August 2010 issue. Are you interested in participating and possibly winning a FREE 2011 Hoyt bow in the process? See page 19 of this issue for more information.
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––--------------––––––––––––
“ “” “
”
The Hoyt PowerHawk ($500), the Hoyt TurboHawk ($550) and the Hoyt Kobalt ($550).
Michael Webster • M&T Archery - Roy, MT
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----The PSE Deer Hunter Package ($249) and the PSE Stinger ($299). Both are great bows for the price.
Mickey O’Kane • Gem Sport Supply Inc. - Syracuse, NY
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----The Diamond Razor Edge ($329 set up—sight, rest, quiver, peep and wrist sling, and the shooter sights-in at our indoor range before leaving).
”
Thomas B. May • Top Pin Archery - Custer, SD
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“
Our best-selling entry-level compound bow was the Mission Menace hands down. The versatility, adjustability and shootability for a bow in that price range has them flying off our shelves.
Ryan Manning • Endzone Sports - Norton, KS
”
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“
By far our biggest selling entry-level bows are the Hoyt PowerHawk ($450) and the Hoyt TurboHawk ($550). Women and youth archers also love the Parker SideKick Extreme ($350).
Bern Collins • Goschinski’s Fin-Feather-Fur - Ashland, OH
”
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“ “ “
”
The Bear Charge ($399) and the Bear Strike ($499).
Jack Farhat • Green Acres - Jacksonville, FL
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”
The Hoyt PowerHawk ($449) and the Hoyt TurboHawk ($549).
Steve Huntsman • Absolute Archery - Butler, MO
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––----The Mission Menace ($259), the Mission UX2 ($349), the Hoyt PowerHawk ($499) and the Quest Hammer ($399).
”
Wayne Piersoh • Archery Only - Newark, CA
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Inside Archery 21 January 2011
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Online Retailers: Opportunity or Industry Threat?
While some storefront pro shop owners lump all Internet retailers together as online basement bandits, many Internet retailers fill a critical niche in archery retailing and actively promote our sports. David Wilkins of Wyvern Creations in Lee, New Hampshire, doesn’t expect hugs, smiles or even reluctant handshakes when meeting other archery retailers, at least not the dealers who run a traditional storefront pro shop. As an online archery retailer and ATA member, Wilkins often suffers cold stares in person and written stingers on Internet forums, harsh reminders that traditional dealers consider him in the same category as the proverbial “basement bandits” who have created a longstanding reputation of underselling legitimate dealers in the archery industry. He realizes his worst antagonists will never accept “his kind.” But Wilkins believes his e-commerce business is a legitimate player in the archery industry and prefers to avoid the label of new-age “basement bandit” who has no long-term investment in the sport. Likewise, Steve Mack of Archery ProStaff, another ATA member retailer, in Elkton, Maryland, believes e-commerce companies like his are too easily stereotyped. He resents being lumped in with radical discounters who undercut storefront pro shops by selling to anyone and everyone and, worse, routinely violate minimum advertised price (MAP) guidelines. He believes the Internet and increasingly innovative technologies are simply the latest force to inspire fear in dealers. He hopes that as the industry and individual dealers become more familiar with e-commerce’s potential, everyone will embrace it as an opportunity instead of scorning it as a threat.
Rapid Expansion
Jay McAninch, ATA CEO and president, hears regularly from concerned dealers and online retailers alike. In 2008, the ATA Board took steps to recognize the changing face of retailing in the archery industry by realigning the membership categories. Today, traditional dealers are found in the Pro Shop Dealer and Dealer membership categories, while the online or Internet retailers are called Archery Resellers. What many call the “box stores” are categorized as Multiple Channel Retailers, while startups or new businesses are called Basic
Retailers. With regard to the traditional dealers and Archery Resellers, McAninch cautions everyone to recognize no two archery stores or online retailers are alike. In fact, they share many concerns and often come from similar retailing backgrounds. “It’s remarkable how far e-commerce has come in the past five years, not just in archery but across the sales and manufacturing spectrum,” McAninch said. “When anything grows that fast, it inspires fears, worries and distrust. Some are well-earned, others are not.” McAninch has observed a transition period for e-commerce in the archery and bowhunting industry, and some settling out is beginning to take place. Reputable online retailers who respect the manufacturers’ MAP and work for the sports’ future will find their niche and survive. Those who don’t operate as a legitimate business are more vulnerable to conflict. “It’s unfortunate that some reputable businesses have been unfairly labeled, but all they can do is keep plugging,” McAninch continued. “People will see the true e-bandits for what they are. They’re always chasing a quick buck, and the guys who buy from them will save some money but, eventually, they’ll need someone with expertise. That’s when they’ll go looking for a pro shop dealer. Granted, bandits of all types are a nuisance (not to mention a pain in the pocketbook, especially during tough times) while they last, but economic realities inevitably catch up to them and cull them out. I’m confident the more experience our industry gets with e-commerce, the more we’ll see it’s not immune to market forces. The free market requires constant adaptation on all fronts. The more everyone understands e-commerce’s strengths and weaknesses, the stronger our industry will be. Pro shop and regular dealers have lived through the expansion of the multiple channel retailers into every major urban community, and now I’m confident we will be able to see everyone through this latest evolution.” Continued on page 26
In 2008, the ATA Board took steps to recognize the changing face of retailing in the archery industry by realigning the membership categories. Today, traditional dealers are found in the Pro Shop Dealer and Dealer membership categories, while the online or Internet retailers are called Archery Resellers. What many call the “box stores” are categorized as Multiple Channel Retailers, while startups or new businesses are called Basic Retailers. With regard to the traditional dealers and Archery Resellers, McAninch cautions everyone to recognize no two archery stores or online retailers are alike. In fact, they share many concerns and often come from similar retailing backgrounds.
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Many pro shop dealers first became sensitive to e-commerce’s growth spurt as multiple channel retailers expanded imposing stores into smaller markets and the visibility of sleek, robust online shopping opportunities increased. As most traditional dealers were learning to coexist and even prosper in spite of the emergence of large corporate retailers, e-commerce exploded onto the scene. “The small, independently owned pro shop has been the industry’s backbone for more than 50 years,” McAninch said. “They’ve seen what’s happened the past 30 years to their friends who ran independent, family-owned hardware stores, butcher shops and auto-repair garages. Mass merchants, large dealerships and ‘pump-and-go’ gas stations replaced those neighborhood businesses.” So far, however, independent archery shops continue to provide services and perform duties that are unique, yet critical to the future of archery and bowhunting and
unlikely to be reproduced by multiple channel retailers or online retailers. These services include maintaining archery lanes, coordinating leagues, supporting local clubs, teaching bowhunter education and Junior Olympic Archery Development classes, assisting the National Archery in the Schools Program and Explore Bowhunting Program, running IBO and NFAA tournaments, supporting a pro staff and sometimes selling hunting licenses and registering deer for successful hunters. “These services often bring people through the doors for dealers and help them build their businesses, but not everything generates enough revenue to cover the dealer’s time and energy,” McAninch said. “And, beyond that, the higher the shop’s profile in their community, the more that’s asked of them by community groups, the Chamber of Commerce and local events needing sponsors. These folks are pulled in many directions throughout the year, from sponsoring Little League teams to supporting holiday
Inside Archery 26 January 2011
promotions. Then, when you add up what many of these dealers spend to make archery part of the lifeblood of local communities, it’s reasonable to question if Internet retailers have similar obligations.”
Online Retailers and the Industry’s Future
Mack and Wilkins agree some online retailers don’t look beyond their next invoice when considering archery’s future. But both men say they often engage in outreach efforts and believe they offer a range of services that would benefit not only their customers, but also manufacturers and store front dealers. “Just because we’re successful in e-commerce doesn’t mean we’re not invested in archery’s future,” Wilkins said. “Wyvern Creations is a home-based pro shop, and we’re in the process of expanding. We have more than $40,000 in inventory in our basement right now. I pay my bills. I buy insurance and advertising. My wife and I are
bowhunter safety instructors for New Hampshire. We do JOAD. We teach NASP instructors so they can teach archery in the schools. “We stay involved,” Wilkins continued. “Yeah, we work out of our home, but we’re not basement bandits. We’re ATA members. We appreciate what ATA is doing to grow archery. A lot of dealers think the ATA just runs the Trade Show, but we know it does a lot more than that. It looks out for the industry in its work with government and wildlife agencies.” Mack of online retailer Archery ProStaff said he spent 19 years as a storefront archery dealer, so he understands the importance of community service. However, he thinks e-commerce offers services and communications that can expand traditional outreach programs that benefit the entire industry. “There’s a global market out there that goes way beyond the reach of the storefront brick-and-mortar business model,” Mack said. “Today, for instance, I’m putting together an order that’s going to Russia. I’ve also shipped to South Korea, Spain, Italy, France and the Ukraine. Plus, with the communications capacity we have today, e-commerce can take archery to places we could never reach before.”
local dealer for the services his business can’t provide by e-mail or telephone. “We can’t sell a bow to a first-time buyer who doesn’t know their draw length or weight. They need support we can’t offer. But if they do buy a bow without knowing what they’re doing and take it to a pro shop, I hope the
The Archery Reseller Retail Perspective
For most in the archery industry, archery resellers who specialize in using the Internet as their business connection are poorly understood. The e-commerce business model is different, yet still requires a business plan, strategies and tactics to generate and maintain sales. “We’ve been in operation two years and we’ve invested more than $100,000 in time and equipment, so it’s unfair to lump us in with discounters who have little invested in their business,” Mack said. “Manufacturers who work with us can list their entire product line for sale. No dealer or distributor can do that. Every time someone buys something or clicks an item for more information, they’re providing us data that helps manufacturers make informed decisions about their product line.” Mack said he often sends people to a
Inside Archery 27 January 2011
pro shop doesn’t chase them off just because they didn’t buy it there. If they help that person and make him feel welcome, they’ll have a lifelong customer.” Wilkins believes it’s impossible for online retailers to “steal” customers from smart, hard-working storefront dealers. “I
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follow MAP pricing and I give good deals, but I can’t compete with a store that gives good service, range access and below-MAP prices when dealing with people face to face,” he said. “I will never lure customers away from guys who run a good shop and treat their customers right. But if they’re losing customers to me or to mail-order houses, they’re probably chasing people away without realizing it. Little stuff matters. If a customer asks for a replacement part and the store hasn’t ordered it when he returns two weeks later, don’t blame me if that customer calls me next.”
M.A.P.
How can online retailers and storefront retailers work together to grow archery and bowhunting? Some believe the industry needs both business models to succeed. “I often hear that every retailer should also be doing e-commerce, but that’s wrong,” Wilkins said. “Online retailing isn’t for
everyone. As soon as you put up a website, you need someone working on it full-time. It’s not a part-time job. The money doesn’t just start rolling in. That’s not even close to reality. It requires a whole different level of marketing and maintenance to pull people in. You have to work 16- to 18-hour days, month after month, to have a chance.” Mack agreed. “This idea that e-commerce is just like a plug-and-play game is totally false,” he said. “Yes, there are people who aren’t doing much more than that, but that’s not a successful business model. Those guys might sell something for 5 percent more than what it cost them, but they’re basically paying people to buy from them. That’s ludicrous. They’re ruining the market for a lot of good dealers and manufacturers that I’m relying on for long-term business relationships.” Mack and Wilkins also said they want to work with manufacturers and retailers to promote and protect MAP systems.
Inside Archery 28 January 2011
“I wholeheartedly support MAP pricing,” Mack said. “I agree this industry is plagued by online discount retailers, but our prices at Archery ProStaff are out there in the open for the world to see. There’s no business easier to police for MAP than a legitimate e-commerce dealer. I spent nearly 20 years in a storefront shop, so I know how dealers beat each other up in ways that aren’t available to someone like me in e-commerce. No one wins when legitimate businesses fight amongst themselves and blame each other for business losses.” Wilkins agrees. “I’m a huge supporter of MAP, but it only works if it has teeth, and too many manufacturers are afraid to bite,” he said. “I like companies that blacklist dealers who violate their MAP. A well-enforced MAP prevents price wars and guarantees you’ll make money. It’s for everyone’s own good.” Several online companies now offer a service to police MAP by continually
scanning the Internet for pricing infractions. “I’d like to see archery manufacturers chip in and pool their resources to hire those services,” Wilkins said. “I think everyone would like to sell at MAP, but it’s tough for everyone to do that when a MAP isn’t policed and enforced fairly for everyone involved.”
be in the details, and the $50,000 question is: who in each local community will be there to teach, support and mentor all those who we want to recruit and retain in archery and bowhunting?” Simply put, is there a tipping point where the local retail shop loses enough sales
The Future of Archery Retailing
There is an old Bob Dylan song, “The Times They Are A-Changin’,” and it continues to be the best description of retailing in the archery industry. Traditional dealers have been the backbone of the business and are the mainstay for many archers and bowhunters who depend on their “archery pro” to keep them shooting well with the best equipment inhand. These pro shop and regular dealers have been a major player in the ATA and are led by a Dealer Council who not only represents dealers nationwide, but also holds three seats on the ATA Board of Directors. At the same time for busy, often younger, professionals who are Internet-savvy, buying products online has become a way of life. These archers and bowhunters know what they want and how to find it online and are very comfortable with making a purchase and shipping arrangements using an Internet connection. For this growing segment, online businesses, like those led by Wilkins and Mack, can be found under the ATA umbrella as Archery Resellers. And, in between these two extremes are ATA’s multiple channel retailers that make a living on consumers wandering their large department stores. These stores often feature a significant inventory of product but limited service. Most in this category also offer a complete shopping experience via catalog or website. “The fact is the archery and bowhunting industry needs all these retailers to service the diverse world in which our customers operate,” says McAninch. “We hope the day is coming when our traditional dealers can maintain and grow archery and bowhunting in a community through both sales and service and where there are sales for the multiple channel retailers and archery resellers as well. The devil is always going to
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to the online retailers, box stores and the ever-present basement bandits that he can’t afford to keep going? “Somehow,” said McAninch, “we have to figure out how to make all these businesses fit. One clear answer? The market must grow so everyone can have a piece of the pie.”
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Industry News ScentBlocker and Scent Shield to Host Annual ATA Trade Show Autograph Party
ScentBlocker and Scent Shield have unveiled the star-studded autograph lineup for the annual ScentBlocker/Scent Shield Autograph Party at the 2011 ATA Trade Show. ScentBlocker and Scent Shield team up with an exceptional lineup of television shows over many major networks such as the Outdoor Channel and Versus. To show appreciation to the ScentBlocker/Scent Shield family, there will be autograph signings on January 6-7
during the ATA Trade Show at Booth #1601. The celebrity hunters will be in and out from 2-3 pm to sign autographs and answer questions. The lineup consists of 13 standout hunters in the industry: David Blanton of Realtree Outdoors; Michael Waddell of Bone Collector and Realtree Road Trips; Nick Mundt and Travis “T-Bone” Turner of Bone Collector; Mark and Terry Drury of Dream Season, Bow Madness and Wildlife Obsession; Nicole Jones of Driven TV; Bob Richardson and Larry Woodward of
ScentBlocker’s Most Wanted and Outdoors in the Heartland; Jeff Ensor and Darrell Wright of Non-Stop Hunting; Tom Miranda of Territories Wild and Whitetail Country; and Chuck Adams, the world’s best known bowhunter. For more information, log onto robinsonoutdoors.com.
Theory 13 Creative Adds New Clients
Theory 13 Creative has added Spot-Hogg Archery Products and GamePlan Gear to its growing list of outdoor clientele. Theory 13 specializes in the advertising, marketing Continued on page 34
New to the Archery Scene
JDA International LLC Founder John Dudley Launches Nock On TV Renowned archer and bowhunter John Dudley will be hosting a brand new television show airing on Fridays at 10 pm EST on the Sportsman Channel. The show, based around a new archery brand called Nock On, premiers on December 31. “I am very excited about Nock On because this brand will appeal to a whole new generation of archers,” Dudley said. “Nock On TV is a show that captures moments in the field and
John Dudley
shakes them up with some Nock N Roll to give entertainment to the Generation X of archery. The goal for Nock On TV is to change the game and the way we see archery experiences with family and friends 365 days a year.” An expansive archery and bowhunting resume provides Dudley the experience and insight necessary to host a unique and captivating show. Dudley got into archery at the age of 10. He hunted and shot at local archery clubs, and eventually worked in an archery pro shop and shot professionally. By 1998 Dudley was working for a major bow manufacturer as a domestic sales rep. In 2004 he stepped into an international sales and marketing management role because it coincided so well with his international travel as a member of the U.S. Archery Team. Selling, traveling, speaking and public relations came naturally to Dudley. Because he was one of the few people who could bridge the gap between manufacturer representation and competition, he quickly established a host of strong business relationships overseas. In 2006 Dudley ventured out on his own to work as an independent international public relations, archery sales and marketing consultant. He
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created JDA International LLC, the purpose of which was to forge, market and maintain strong business connections between U.S. manufacturers and international clients. Many of Dudley’s first clients were archery industry friends that needed help in growing their international business. With Dudley’s assistance, those clients quickly experienced substantial international sales growth. “The companies I started with told their industry friends about my international efforts on their behalf, and more and more companies came to me for international help,” Dudley said. “My client list and responsibilities grew. Today my days are filled with sales, marketing and research and development efforts, along with testing new gear, writing press releases, taking photographs and traveling the globe. Although the bulk of my efforts are sales and marketing related, I also do a great deal of work educating archers and retailers worldwide. I now typically travel over 100,000 miles a year conducting compound bow seminars for retailers, clubs and national teams around the globe.” For more information about Nock On, visit nockonarchery.com or nockontv.com. For more information about JDA International LLC, contact John at dudleyarchery@gmail.com.
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and promotional aspects of outdoor-related companies and has garnered a loyal following. “To continue to expand our client roster while taking on companies that produce top-quality outdoor equipment like SpotHogg and GamePlan Gear is truly an honor,” said Theory 13 owner and founder Timothy Kent. “At Theory 13 our goal is to differentiate each client from their respective competitors. We love to build on their individual ingenuity and brand to provide them the greatest opportunity to achieve the kind of growth they’re absolutely capable of. We may not be the largest agency out there, but we’re surely the hardest working. It’s fantastic to see brands like this recognize the assistance we can provide and feel their support.” In 1997 Spot-Hogg hit the scene, drawing the attention of demanding western hunters and target shooters who expect top-level performance out of their archery equipment. Hunters that frequently pursue elk, sheep, mule deer and other mountaindwelling monarchs quickly learned Spot-Hogg products always performed
under grueling conditions, while target shooters found answers to tuning and shooting dilemmas. GamePlan Gear has found success through innovation and a mold-breaking process of developing functional and intuitive packs, treestandcarrying systems and other outdoor accessories that allow hunters the opportunity to hunt smarter, safer and harder. For more information, log onto theory13creative.com.
AMS Bowfishing to Host Wii Tournament at ATA Show
Nintendo Wii aficionados rejoice. AMS Bowfishing will be hosting a Wii tournament on the 2011 ATA Trade Show floor. Competitors will line up to exhibit their bowfishing prowess in the Shimano Xtreme Fishing Nintendo Wii game while also earning a chance to win prizes. Each participant in this unique event will receive an AMS Scales and Tails DVD
Katherine Rice and Jerid Strasheim of S4Gear
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and be entered into a daily drawing for an AMS Bowfishing Combo Kit. The daily tournament champion will win a complete AMS Fire Eagle Bowfishing Kit with Arrows ($500 value). To enter the tournament, visit the AMS Bowfishing boat near the main entrance of the show floor and complete the registration form. Tournament hours will be posted by the AMS Bowfishing boat and prize winners will be announced daily at 5:30 pm. Winners must be present at the show to claim their prize. For more information, please log onto amsbowfishing.com.
S4Gear Hires Jerid Strasheim and Katherine Rice
With a new product launch and the ATA Trade Show on the horizon, S4Gear recently announced the addition of Jerid Strasheim and Katherine Rice to its team. With over 10 years of experience as BowTech Archery’s national sales manager, Strasheim will come on board as vice president of sales and marketing, focusing on the development of a sales strategy and building a retailer network both in and out of the outdoor hunting industry. Rice comes to S4Gear after nearly four years in the marketing department at BowTech Archery. Her priority will be managing the marketing plan focusing on building brand awareness to both consumers and new retailers through public relations, trade shows and retailer support, as well as conventional advertising. “I am very excited to have them both on our team,” said S4Gear President John Strasheim. “Their keen abilities and level of professionalism is invaluable, and after their great success at BowTech, I can’t wait to get them fully engaged at S4Gear.” For more information, please log onto s4gear.com. Continued on page 36
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Buzz Surrounds Launch of Archer Xtreme
Two outdoor-industry veterans have joined forces to launch Archer Xtreme—a new archery accessory manufacturer that is drawing a lot of attention in the industry. The new line of Archer Xtreme products has just been unveiled along with an aggressive marketing campaign. Offerings include the Carbon Carnivore hunting sight, Carbon Helix quiver and other accessories with a focus on performance and quality. Archer Xtreme products are designed to handle the demands of the most rigorous elements from eastern whitetail hunts to backcountry elk hunts. President Mark Garcia and newly acquired Vice President Travis Howick have a combined total of more than 30 years of experience in the outdoor industry and plan to utilize their collective knowledge to
back the new Archer Xtreme brand and produce high-quality, innovative products. Garcia has extensive experience in both the archery industry and professional guiding. Howick began his career working for his family’s sporting goods store and eventually became a dominant force in manufacturing, sales and marketing. “Our goals are extreme,” Garcia said. “By sparing no effort or expense in creating advanced product designs and in utilizing the very latest in cutting-edge materials, we aim to offer only the very best products for today’s experienced, discriminating archers. In addition, we plan to present those products so that retailers will find them among the most profitable archery accessories to stock and sell.”
Travis Howick
Archer Xtreme has also recently partnered with two powerful sales agencies. Lammert Associates and Jones & Company will both be marketing the new and exciting line of Archer Xtreme products. For more information, please log onto archerxtreme.com.
T.R.U. Ball and Axcel Sights Adds World Champions to Team
T.R.U. Ball and Axcel Sights are bringing two world champion target archers to their team in 2011—Reo Wilde from Pocatello, Idaho, and Jesse Broadwater from Jennerstown, Pennsylvania. Both represent the United States, compete in venues worldwide and now put their trust in T.R.U. Inc. products.
These two join a team that has racked up more wins than any other release/sight manufacturer on the tournament trail in the last three years. Successes include the IBO National Triple Crown, IBO World Championship, ASA Pro-Am Tour, ASA Classic, NFAA Three Star Tour and NFAA Outdoor Nationals. For more information, log onto truball.com and axcelsights.com.
TenPoint Phantom Xtra on Display at Cincinnati Art Museum
TenPoint Crossbows has become part of history by having one of its crossbows on display along with ancient weaponry. The TenPoint Crossbow Phantom Xtra can be seen at the Cincinnati Art Museum in the museum’s Heavy Metal: Arms & Armor exhibition from October 23, 2010 to January 16, 2011. The exhibition details the medieval ideal of secular power forged on the battlefield. All of the weaponry and armor on display are medieval in design and origin with the exception of the crossbow exhibit. The crossbow display includes the Phantom Xtra beside a skillfully crafted German crossbow from the 1600s. “We are honored that the museum invited us to contribute to the exhibit,” said TenPoint Crossbows CEO Rick Bednar. “Being able to compare state-of-the-art
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attended by an estimated 600 conservation leaders including all of the state directors, all major conservation oriented non-governmental organizations and a significant number of upper-level managers in these agencies and organizations. “If I had to use one word to describe Jay, it would probably be ‘visionary,’” said general counsel for AFWA Carol Bambery. “He is definitely a big-picture guy. And he motivates and inspires people. He brings out the best in people.” The TenPoint Phantom Xtra on display with ancient weaponry Bambery said McAninch at the Cincinnati Art Museum. The object on the bottom is always recognized a lack of comcalled a “spanner” and was used to cock the antique weapon. munication between the people crossbow technology that is centuries apart who paid the federal excise taxes and those clearly shows what modern materials and entities that spent this revenue to conserve construction techniques can do to improve wildlife and sustain shooting and hunting. the performance of a basic design concept “Jay got that,” she said. “Very early on, he that is not much different than it was began to bring minds together so we could ultimately figure out a national strategy to during the Elizabethan Era.” For more information, log onto get all these groups to work together.” “AFWA’s recognition and this award tenpointcrossbows.com. underscores the critical position of the ATA as an industry partner with the state ATA President Receives wildlife agencies and the imporSpecial Recognition Archery Trade Association President/CEO tance of continuing to build this Jay McAninch was honored at the Associ- relationship and joint efforts to ation of Fish and Wildlife Agencies recruit and retain archers and (AFWA) Annual Conference on September bowhunters,” McAninch said. For more information, 28 in Grand Rapids, Michigan. McAninch received the Special log onto archerytrade.org. Recognition Award at a conference banquet
Alpine Archery Adds Western Rep
ATA President/CEO Jay McAninch
Alpine Archery recently announced the hiring of Nathan Pitcher as a western factory rep for the states of Idaho, Montana, Wyoming, Colorado, Utah, Nevada, California, Arizona and New Mexico. “We are really excited to have Nathan join our sales team. He has over 20 years of experience in the archery industry and brings a great attitude, knowledge and professionalism to the job,” said Alpine Archery President Bob Proctor. “He will be covering the western territory showing dealers the 2011 Alpine line and sales program.” Alpine Archery is known for its quality
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Nathan Pitcher
archery products and recently announced the addition of the 2011 F1 Fireball and Blush bow models to its offerings. For more information, please log onto alpinearchery.com.
Sportsman’s Outdoor Products Partners with Hudalla Associates Inc.
Sportsman’s Outdoor Products recently announced that Hudalla Associates Inc. will be acting as its new sales force. Horn Hunter Packs, Tarantula Archery and Beard Buster Turkey Gear are all covered by the Sportsman’s Outdoor Products umbrella run by John Tilby and Ed Brewer. “We have known many of the Hudalla sales associates from the time we began 21 years ago, and like us, they are still driven to excellence and kicking butt,” said Brewer. “Sportsman’s is confident that they will give the same dedicated service that is demanded from their own in-house staff. Hudalla and Associates will cover the states east of the Rockies over to the Everglades and up to the hard-working New Englanders.” “Hudalla Associates is well known to their dealers and shows genuine interest in their success—and that is something we can get behind and build on. This is a great partnership and a great fit for the future,” said Tilby. For additional information, please log onto sophuntinggear.com. Continued on page 40
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Outtech Welcomes New Hires and Promotes Brian Malone
Tom Marking will be joining the Outtech sales team in the hunting division and will cover Wisconsin and the Upper PeninOuttech Inc., one of the outdoor industry’s leaders in sales and sula of Michigan. Previously, Marking worked as the Wisconsin marketing, recently added several new team members and proand Upper Peninsula of Michigan territory manager for Hudalla moted Brian Malone to the Ohio management team. Associates, Inc. Marking is an experienced archery and hunting Jim Andrews is a new member of the outdoor division and accessory salesman and has developed strong relationships with will cover accounts in North Carolina, Tennessee and Virginia. many independent dealers as well as large chain stores such as An avid outdoorsman with extensive knowledge of archery and Mills Fleet Farm, Menards, Blain’s Supply and Theisen Supply. firearms, Andrews has been active in the hunting and outdoor Brent Feathers will now be responsible for new international industry for over 15 years. Prior to joining Outtech, Andrews was sales initiatives. A Memphis, Tennessee, native, Feathers gradua territory sales manager for Murski-Breeding Sales. During that ated from the University ofTennessee at Martin. Before joining time, Andrews was responsible for maintaining and growing terOuttech, he served as the national sales manager of Avery Outritory sales in excess of 2.5 million dollars. doors and spent six years as sales manager of Moultrie Products, Another new member of the outdoor division is Jim Smith. LLC. His background also includes experience in new-product Smith will be transitioning into Brian Malone’s Pennsylvania terdevelopment, particularly in electronics. Feathers currently resides ritory as Malone joins the Ohio manin Birmingham, Alabama, with his wife, agement team. Smith will also be Heather, and two children, Reid and working with accounts in Maryland and Lilly Anne. Delaware. Prior to joining Outtech, Outtech is also recently announced Smith was a territorial sales representathe promotion of Brian Malone to the tive for Hudalla Associates, Inc. Ohio management team. A graduate of Matt Mazac has also joined the outPenn State University, Malone has been door division. Mazac will cover southern a valuable member of Outtech for over Texas, calling on and selling to dealers, six years. During his time with Outtech, servicing box stores and helping to grow Malone has increased his territory six the increased opportunity at the farm years in a row and has been awarded and ranch accounts. In recent years Outtech Salesman of the Year twice. Brian Malone Matt Mazac Mazac has been involved with Outtech Malone has also received sales award as a valuable member of its pro staff. An recognition from industry leaders such avid bow and gun hunter, Mazac is a as TruGlo, GSM, Realtree and Gatco. past president of the SHSU Trap & Malone’s new role will be director Skeet Team and is active in his local of dealer sales. He will work to train, Ducks Unlimited group. assist and oversee Outtech’s dealer Nick French joined the Outtech salesmen in the field. Expanding Briteam late last summer. French reprean’s role will allow Outtech to maxisents the outdoor division in Michigan mize its manufacturers’ presence at and Indiana. French has 14 years expethe dealer level. In addition, he will rience within the hunting indusmaintain key accounts in Pennsylvatry. Prior to joining Outtech, French nia and gain some additional national served as a platinum dealer and internaaccount responsibilities. Nick French John Baucom tional sales coordinator for Malone brings knowlCarbon Express and Eastedge of all levels of distriman Outdoors. He assisted bution ranging from in new product designs, independent dealers to dismarketing, customer sertributors and Internet vice and technical aspects retailers. A lifelong sportsof the Eastman Outdoor man, Malone has been product line. active in the outdoor indusNew hire John Baucom try for 12 years. Outtech is will be responsible for sellconfident that his expanded ing and servicing accounts management role will in Florida, Georgia and be of great benefit to Tom Marking Brent Feathers Jim Andrews South Carolina. Outtech’s customers.
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New&Notable New & Innovative Products to Watch
Diamond Q5 Ultra-Lite Quiver 1
Want a quick-detach quiver that’s as lightweight as it is rugged, as strong as it is quiet? You need look no further than the Diamond Q5 Ultra-Lite Quiver. The Q5 releases quickly with a simple twist of the rods, and the Q5’s pre-cut foam accepts both fixed-blade and mechanical broadheads. The Q5 fits all compound bows and holds both aluminum and carbon arrows. Vertical adjustment capabilities allow for the ultimate fit and balance. A convenient built-in tree-hanger hook makes it easy to keep the Q5 close at hand but out of the way during a long sit. For more information, log onto diamondarchery.com.
2 TruGlo Carbon XS
Archers expect great things from a TruGlo sight. So the fact that the TruGlo Carbon XS offers numerous notable features shouldn’t surprise anyone. There’s the unique Tru-Flo fiber design with extra-long fully protected fibers. And there’s the micro push-button light, reversible bracket for greater vertical adjustability and glow-in-the-dark shooter’s ring. But what really stands out about this sight is its groundbreaking ultra-lightweight carbon-composite construction and the Tru-Touch soft-feel technical coating. You’ll have to feel it to believe it. For more information, log onto truglo.com.
Kowa Genesis / XD 33 1
The right optics can make a huge difference in the outcome of a hunt, and Kowa offers the kind of optics that help bring down trophies. The high-end Genesis / XD 33 binocular features the Prominar XD lens for dramatically reduced chromatic aberration and clear, crisp viewing. The diopter control is equipped with a locking mechanism that prevents the diopter from being changed accidentally, and a phase-coated prism ensures sharp images and spectacular contrast. The waterproof Genesis / XD 33 also features a close focus of 5 feet for observation of objects within close range. For more information, log onto kowa-usa.com.
2 Alta Pursuit Hunting and Adventure Knee Pads
Spot-and-stalk hunting can get grueling. Knees take a pounding during a lengthy stalk, and that discomfort can sap focus from your intended target. Alta Pursuit Hunting and Adventure Knee Pads keep you comfortable and focused while creeping up on prey. Thick, soft padding encases your knee while the skid-resistant rubber cap keeps rocks and other jagged surfaces from prodding your sensitive caps. Hunting and Adventure Knee Pads were Download FREE mobile application withat Get thethe free mobile app free smartphone at mobile gettag.mobiapp and thenat designed ergonomically and ruggedly with the hunter in mind. As an added Getyourthe http:/ / gettag.mobi scan the TAG to see a Hunting and Adventure http:/ / gettag.mobi bonus to protection, the pads will also help keep your knees warm when Knee Pads video demonstration, or visit BowhuntAmericaa.com/media. you are sitting still. For more information, log onto altaindustries.com.
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Barnett Buck Commander 1
Fast, quiet and precise, the Barnett Buck Commander is one hot crossbow. The Buck Commander shoots 365 feet per second with a 14-inch power stroke and boasts 126 foot-pounds of energy. Barnett’s AVi technology reduces noise by 20 to 30 percent, while Whiplash Cams and Crosswire Strings and Cables ensure a quieter, more accurate shot. The patented shoot-through foot stirrup allows for more power with a compact fit. The Buck Commander features an Anti-Dry-Fire trigger system for added safety. For more information, log onto barnettcrossbows.com.
2 Robinson Outdoor Products Tree Spider Livewire Descent System
No one likes to imagine that bad things can happen to them. Still, when we climb behind the wheel, we recognize the importance of buckling up—just in case. And when we climb into a treestand, we know how important a quality safety harness is. But we need to take things one step further. Even the best safety harness can become a death trap if the hunter doesn’t have a recovery plan as dangling in a harness for more than a few minutes can result in fatal suspension trauma. So make sure your customers see the new Tree Spider Livewire Descent System from Robinson Outdoor Products. Lightweight and compact, this revolutionary device offers completely hands-free descent. In the event of a fall, the user can quickly and safely get to the ground. The TMA-approved Livewire features a weight capacity of 115 to 300 pounds. For more information, log onto treespidersafety.com.
New Archery Products Apache 1
Blending the best of both full-containment and drop-away arrow rests, the containment drop-away Apache from New Archery Products is an arrow rest that exceeds expectations. First, this arrow rest is quiet. Full 360-degree sound dampening ensures that the arrow will never make noise inside the rest. In addition, a preinstalled felt silencer on the launcher means you’ll experience the quietest drawback possible. Second, adjustments on the Apache are beyond easy. Tool-less adjustment knobs make for quick and easy tuning even in the field, and laser-etched graduations make fine-tuning simple. And because all the impressive features in the world don’t mean anything if your rest doesn’t perform when it counts, the Apache features rugged all-metal construction to stand up to any weather conditions. For more information, log onto newarchery.com.
7 TenPoint Turbo XLT
At just 7.7 pounds and a mere 13.5 inches axle to axle when cocked, the ultra-compact TenPoint Turbo XLT was designed to hunt. XLT stands for Xtreme Limb Technology, and this design takes TenPoint’s Compact Limb System (CLS) technology to an all-new level. The Turbo XLT features more acutely angled limb pockets than the CLS design, sports 11-inch IsoTaper limbs and comes with a detachable coated-aluminum foot stirrup. The draw weight of the Turbo XLT is 180 pounds, and, thanks to high-performance MR cams, it shoots a 420-grain arrow at 315 feet per second. Other features include TenPoint’s Dry-Fire Inhibitor, 3.5-pound PowerTouch-10 trigger and either the ACUdraw or ACUdraw 50 automatic cocking unit. For more information, log onto tenpointcrossbows.com.
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P E OP L E
Archery Industry Members Participating in the Sport SUBMIT YOUR PHOTO: Email a color image with your name, address, where animal was taken and archery gear used to popphoto@insidearchery.com or mail to Inside Archery Power of Participation, 2960 N. Academy Blvd., Suite 101, Colorado Springs, CO 80917.
Sydney Levings • Oregon Pronghorn
Jeff Eastburn • Oregon Elk
Factory Pro Shop—BowTech
Key Account Manager—BowTech
Bow: BowTech Admiral Arrow: Gold Tip Broadhead: Wac’em
Sight: Scott Rest: Vapor Trail Limb Driver Quiver: Octane Bantam Weight
Bow: BowTech Destroyer 350 Arrow: Carbon Express Maxima Broadhead: Rocky Mountain Blitz
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Rest: Octane TripWire Stabilizer: Octane 7-inch Clothing: SportHill
Kevin Wilkey • Utah Elk Pro Staff Manager—Hoyt
Blake Rinehart (age 10) • Indiana Whitetail
Bow: Hoyt Carbon Element Arrow: Easton Broadhead: Grim Reaper
Release: Scott Stabilizer: Fuse Quiver: Fuse
Field Tester—Bear Archery Bow: Bear Young Gun Arrow: Trophy Ridge Broadhead: Fred Bear Razorhead
Sight: Trophy Ridge Alpha 1 Rest: Trophy Ridge Whisker Biscuit Quiver: Trophy Ridge
Ted McClendon • Utah Elk
Jake Siegel • Wisconsin Whitetail
President—Cobra Archery
Account Executive—BowTech
Bow: Elite Z28 Arrow: Carbon Express Maxima Hunter Broadhead: G5 T3
Sight: Cobra EZ Slide II Release: Cobra Serpent Quiver: G5 Mag-Lok
Bow: BowTech Captain Arrow: Carbon Express Broadhead: Rage 2-Blade
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Sight: Sword Rest: Vapor Trail Dressing Tool: Hunter’s Specialties Butt Out
deal of time, effort and money into newproduct research and development. We choose to innovate.” It was just 12 years ago that BowTech first stepped onto the archery stage. But they did it with a splash and with bows that were faster than anyone else routinely offered at the time. The innovation of speed was their ticket in the door, and they leveraged that innovation to the hilt, becoming the first archery company ever to set up a chronograph at the annual ATA Archery Trade Show and encourage dealers to give their fast new bows a whirl through that device. In their very first print ads, BowTech declared, “World’s Fastest Bows, Guaranteed” and “This Ain’t Your Daddy’s Bow.” They set the stage as much as stepped up onto it. True innovation draws people. In BowTech’s case it’s drawn dealers and consumers from near and far and turned them into fans. It’s also drawn employees. BowTech President Mark Pezzoni was an avid archer, impressed by the passion shown by BowTech, by its people and by the company’s seemingly inexhaustible innovative drive. Senior Design Engineer Craig Yehle, who began shooting a bow as a toddler, was initially drawn to BowTech by the company’s willingness to embrace new productdesign ideas. Director of Sales John Hernandez originally owned an archery pro shop that was BowTech’s very first dealership. He was so impressed by the bows that he joined the company when it was in only its second year. Director of Marketing Sam Coalson came to BowTech with a wealth of experience in global brand management, but also a deep-rooted passion for the outdoors and archery.
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“I saw an archery company leading with innovation and creative energy,” says Sam. “I couldn’t help but be drawn to that.” From the company’s president, through management and right on through to the valued workers on the shop floor, BowTech is a company of archers. “I’m still a bit amazed at how many avid archers we have working at BowTech,” President Mark Pezzoni adds. “As we continue to move forward, one of the real keys to our ongoing success will simply be our people. We have lots of people at BowTech that aren’t just making products. For many of them, they’re producing things that fulfill their passion for archery. They know what ‘good’ is because they’re archers themselves. They know how they want a bow to shoot or an arrow rest to perform. It really helps when designing, producing, marketing and selling a product if you know firsthand what that product ought to be. “Those people and their ideas fuel our innovative drive. My responsibility, then, becomes to provide overall leadership and direction. And that direction is best stated by our company tagline––Refuse to Follow. It pledges that we will chart our own course, developing and offering genuine innovation all across the field of archery. There are plenty of companies out there who seem content to annually make small changes to small things. But at BowTech our goal is to continually make big changes to big things. We don’t want to innovate simply to compete. We want to innovate to change the rules of the game.” You don’t have to look far to see how BowTech has and continues to change
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archery’s product rules. In just the last five years alone, BowTech has forwarded such advancements as the Binary Cam System, Center Pivot Riser Technology, FLX-Guard, HardCore Limbs and more. One of the best people to talk to about all of that is BowTech’s Senior Design Engineer Craig Yehle. Today Craig is involved in every aspect of the company’s product development, although he initially joined BowTech because of a single new idea he had. “I’ve been an archery nut and bowhunting fanatic since I was a little kid,” says Craig. “But I also became an engineer, working with automated industrial machinery in Minnesota. “In the spring of 2004 I bought a new dual-cam bow. But almost immediately I began experiencing problems with tuning that bow. Not being the type who can simply give up on something like a bow, I got so frustrated that I finally decided that I was going to see if I could come up with a new design solution for the problem. I studied a variety of bows and available cams and eventually figured out that I needed to come up with a way to better synchronize the cams. One late night the solution simply came to me. I remember sitting straight up in bed in one of those ‘ah-ha’ moments. I knew instantly that I had something. I got up and began drawing a new type of cam. The next morning I told my wife about it, and about my belief that I just had to have those cams made. She was less than happy because I had also estimated that the cost of those first prototype archery cams was probably going to be at least a couple thousand dollars. “The next steps involved finalizing my drawing with CAD/CAM software, having the prototypes made at a local machine shop, building a bow with my new cams and then finally and fully testing those cams. Right from the start, my new cams worked exactly as I’d hoped.” In a bold move, Craig next decided to contact BowTech with his innovative cam concept. “BowTech seemed an especially progressive company, and they were immediately receptive to my idea. I arranged to show them what I’d come up with.” Continued on page 52
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Things moved quickly after that. BowTech embraced Craig’s new cam concept. And within months, BowTech had also inquired with Craig about whether he wanted to come to work for the company. In January of 2005 Craig Yehle became a full-time BowTech employee, and BowTech introduced several new bows into their lineup that sported a revolutionary new system called the Binary Cam System. “The Binary Cam System proved an instant sensation and success,” Craig explains, “because it simplified things. Intuitively it made sense that you had to have the same thing going on at the top of the bow that you had going on at the bottom of the bow. Conventional dual cams didn’t do that because they weren’t inherently synchronized. The BowTech Binary Cam System fixed that flaw.” In the years that followed, Craig and the BowTech engineering team worked hard on other groundbreaking innovations. In 2007 the company introduced one of the most meaningful riser breakthroughs of this era, what BowTech called Center Pivot Riser Technology. The first ever Center Pivot riser was introduced that year on the BowTech Guardian. “Center Pivot Riser Technology offered several revolutionary shooting advantages,” says Craig. “Unlike conventional risers, the Center Pivot design saw the riser contacting the bow’s limbs near their middle as well as their base. What that did was move the pivot point of the bow back toward the shooter, actually behind the bow’s grip, to create deflex riser geometry. The nice thing about a deflex riser is that it goes a long way toward reducing any twisting flexure in the riser, and that makes the bow more forgiving of grip and/or shooting-form issues. The second big thing a Center Pivot riser does is create limb geometry that has really low inertia and a super-fast physical response. And that reduces dynamic energy loss and makes limb vibration easier to dampen. Today you can see the basic BowTech Center Pivot design concept creeping into plenty of the competitor’s bows as they follow our lead.” In the same innovative vein is the BowTech FLX-Guard Cable Containment System. Conventional rigid cable guards are effective at pulling the bow’s cables off to the side so that arrow clearance is achieved. “The problem in doing that,” Craig points out, “is that as the bow is drawn, cable tension increases dramatically and that tension, transmitted through the rigid cable guard, imparts unwanted torque to the bow’s riser. Continued on page 54
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You see this especially with heavily reflexed, short-brace-height bows. Their rigid cable guards will actually cause the riser to twist to the right with a right-handed bow. Sometimes it’s surprisingly obvious. Draw such a bow and simply look at its riser at full draw. You’ll likely be able to see the right side of that riser because of that unnatural cable-guard torque. When that bow is shot the riser whips back to its natural position, throwing the arrow horizontally to the right and then left. That horizontal nock travel creates all sorts of tuning and even arrow-selection problems. “The innovative BowTech solution was to design a flexible cablecontainment system that prevented increasing cable tension from being transferred to the riser in the form of torque. Instead of twisting the riser, the BowTech FLX-Guard flexes inward as the bow is drawn, absorbing the cable tension that otherwise might have pulled the riser around. Eliminating riser torque as the bow is drawn and shot works to eradicate horizontal nock travel, and that makes the bow easier to tune and much more forgiving to shoot. Basically the BowTech FLX-Guard makes for a larger forgiveness window for such things as variations in how the bow is gripped and even variations in arrow spine.” One of the most recent and impactful BowTech innovations pertains to bow limbs. In 2010 BowTech introduced HardCore Limbs. “The concept behind the HardCore Limbs was to create an advanced bow limb design that was both more durable and performed better,” Craig explains. “With conventional bow limbs, about 90 percent of the work is done in about 20 percent of the outside layers of the limb. Some of those layers compress (compression layer) and others stretch (tensile layer) as the bow is drawn. The core of the conventional limb stores minimal energy and serves as little more than a spacer. “BowTech HardCore Limbs, on the other hand, put the limb core to work. We do that by using a much stiffer carbon-based core in the new HardCore Limbs. What that does is essentially create a second tensile and compressive layer inside the limb. That relieves some of the stress on the outside of the limb to significantly improve durability. At the same time, that stiffer carbon-based core produces a stiffer and lighter limb, and those things improve the limb’s physical response. To me that means there’s less wasted energy and higher efficiency. To archers, it means better arrow speed and a smoother draw.” Cam systems, risers, cable-guard systems and even bow limbs have all benefited from BowTech’s make-big-changes scrutiny. Still, the pressure is intense to maintain that constant level of product breakthrough. “It’s a mistake in business to think that what you did yesterday will be sufficient for tomorrow,” adds Mark Pezzoni. “We maintain our drive for innovation in two ways. First, we do everything we can to avoid becoming what I call ‘archery arrogant.’ We simply won’t allow ourselves to get into a position where we think we know everything about archery and we no longer listen to what our customers are saying about what they really want. In addition to that sort of an open mindset, we keep pushing ourselves every day toward the next breakthrough, and then the next one after that. We keep Continued on page 56
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pushing so that by the time the competitors start copying what we’ve already done, we’re on to the next breakthrough.” Craig Yehle echoes those thoughts. “I’m often asked where my design ideas continue to come from. For me, those ideas and the results are driven by a number of things. First is my fanatical obsession with bows. I can’t really settle for anything or stay in one design place for very long. I have to try to improve everything. One perfect example of that is the Binary Cam System. Since day one we’ve worked continually to further enhance that system by doing such things as balancing cable and string tensions to mitigate cam-lean issues. We’ve also incorporated a system of rotating modules to make drawlength adjustments more convenient. Our newest improvement, which was introduced last year on the Destroyer bows, was the OverDrive Binary Cam System. It utilizes a cam-synchronizing axle, which allows for a split buss cable to be attached to both of the cams. That creates a revolutionary configuration in which the system stringently resists cam twist of any sort. The split buss also allows dealers and/or archers to fine-tune the system for individual shooting styles. “My ideas are also, quite frankly, based around my non-archery engineering experience and around listening. Before I joined BowTech, I spent a lot of time working on industrial machinery and having my hands in all kinds of mechanized equipment. That created a deep pool of mechanical knowledge and experience to pull from. But maybe the biggest thing, I think, is that I listen very closely to the market. If you do that, and do it well, the market will push you in the right direction.” “I remember the first time I saw a BowTech bow,” says BowTech’s Director of Sales John Hernadez. “It was the fall of 1999, and BowTech was just beginning to reach out to dealers. I was impressed then, and I am even more impressed now. “Today my job is to lead and manage all of BowTech’s selling and customer service activities for every one of our product brands and in every one of our channels of distribution. BowTech as an overarching company offers four distinct product brands––BowTech bows, Diamond Archery bows, Octane archery accessories and Stryker crossbows. Each product brand has its own philosophy and its own channels of Continued on page 58
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distribution. BowTech bows are the most technologically superior bows on the market today, and are sold through qualified archery pro shops. Local BowTech dealers are experts in assisting, educating and enthusing local archers. “The tagline we use for Diamond Archery bows is ‘Rock Solid,’ and those words are indicative of the quality and practical value found in the Diamond lineup. Diamond bows are primarily single-cam bows, and are more widely distributed through archery pro shops as well as national destination outlets. “Developing our own brand of quality, innovative archery accessories was a natural for us. We know archery from A to Z. Right now we offer quality Octane arrow rests, quivers, stabilizers and our renowned Octane Backbone Strings. Octane strings are handmade with a proprietary blend of BCY 452 GX, featuring Gore Performance Fibers for a smoother shot and longer string life. Octane accessories are sold through archery pro shops, distributors, mass merchants and destination outlets. “In 2007 we jumped headlong into the crossbow market with innovative Stryker crossbows, crossbows that features unprecedented levels of performance. The response was overwhelming. This past year, our especially compact and lightweight Strykeforce crossbow model sold particularly well. It’s clear that with the dramatic increase in crossbow-hunting opportunities in many locations, crossbows represent an area of opportunity and excitement for many of our customers. With that in mind, every crossbow user and dealer will be keenly interested in the Stryker crossbow lineup for 2011.” Innovation may be the central issue in archery today, but little happens if no one knows about it. That’s the job of marketing. BowTech Director of Marketing Sam Coalson shoulders that responsibility. “My job is to provide direction for and oversee all of the marketing and creative efforts for BowTech’s family of brands. Given that all of the brands clamor for attention, that’s not an easy task. But it’s one I welcome. Being an avid archer, it’s also one that I relish. “Our marketing philosophy is to be as edgy and as innovative with our marketing and advertising as our engineers are with our products. A good example of that is the racy strategy that we’re utilizing to introduce our 2011 brand lineups. Continued on page 60
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“In recent weeks we introduced the 2011 BowTech Assassin R.A.K. This value-packed bow is different, and so is its promotion. While bows have been offered with loose accessories for decades, the 2011 BowTech Assassin R.A.K. goes far beyond that approach. ‘R.A.K.’ stands for Ready, Aim, Kill, and the 2011 Assassin R.A.K. is genuinely ready to shoot right out of the box! The arrow rest, for example, is installed and adjusted to centershot. A string loop is tied in place and ready to use. Even the peep sight is installed and positioned 5.5 inches above the string loop, which is the average peep height for most archers. The Assassin’s wrist sling, stabilizer and quiver-mounting brackets are all expertly installed and ready to go. And finally, the sight is both installed and adjusted to quickly put the archer on target. Given the uniqueness of the 2011 BowTech Assassin R.A.K., we decided to initially launch the product with a series of three daring YouTube video shorts. Those short videos generated tremendous consumer demand for the Assassin before it was even available.” “In another bold move we’ve decided to hold off introducing the flagship bow of 2011 until the opening day of the ATA Archery Trade Show in Indianapolis, Indiana. This much-anticipated new bow will be unveiled for the very first time that morning at exactly 9:30 am in the BowTech booth. The current BowTech website is counting down the hours and minutes with a beating heart and a dramatic headline that says, ‘An Invasion is Coming.’ No one outside of BowTech even knows the official name of the bow, but the promise of something special, something wildly innovative, is clearly suggested. “We expect the crowd to be huge for that unveiling. No one will want to miss it. And no one will be disappointed.” In today’s archery industry, innovation––more than anything else––distinguishes between leaders and followers. And while some seem content to follow, as though they were pre-wired to walk that path, others choose to steer the ship. BowTech has long refused to follow, instead honing its competency to innovate and therefore lead. For more information on BowTech and its brands, please log onto bowtecharchery.com or call BowTech at (888) 689-1289.
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spring, at Eoververy high schools all the country,
senior class superlatives are announced. Various students win the titles of “Class Clown,” “Friendliest,” “Most Bashful,” “Biggest Flirt” and, of course, “Most Likely to Succeed.” While I can’t say how spot-on those high school most-likely-tosucceed predictions are, I have a feeling that if archery dealers were to select the archery manufacturers they thought were most likely to succeed in 2011, their predictions would probably be pretty accurate. That’s because successful companies tend to exhibit the same critical characteristics, and retailers are generally able to identify those characteristics quickly. After all, if they’re going to be successful,
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archery retailers need to be able to select the right manufacturer-partners with which to work. If you’re wondering what separates a successful company from an unsuccessful one in the archery industry, take a look at archery industry leaders. Over the past year, we’ve worked with a number of the most successful companies in the industry to bring you the cover stories of Inside Archery. We’ve interviewed and researched industry leaders and their companies. We’ve examined the numerous ways in which they’ve achieved—and continue to maintain—their success. This article is a summary of those 2010 cover stories and many of the most important ideas and thoughts presented by those leaders. It focuses, as they did, on such critical-to-success topics as innovation, effective promotion and exceptional customer service.
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These are their tips on how to succeed in the archery industry. Listen to success in order to achieve it for yourself.
Innovation
First and foremost, an archery manufacturer must be innovative. This is particularly true when it comes to product design. In order to survive in a crowded marketplace, successful companies produce products that genuinely stand out from their competition. In 2010, Hoyt introduced the Carbon Matrix, a radical new bow with groundbreaking carbon-tube riser technology and a hefty price tag. Despite the lackluster economy, Hoyt sold every Carbon Matrix bow it could produce. It seemed consumers were looking for something new and different, and Hoyt delivered in a huge way. In his interview for our January cover story, Hoyt President Randy Walk explained how Hoyt approaches new-product development. “Primarily, we look for ideas that solve longstanding problems and /or offer distinctly different approaches to things,” he told us. “We talk a lot internally about ‘offroading.’ Where other companies seek the me-too comfort of the highway, creating bows that look like everyone else’s bows, we like to go off-road, going where no one has ventured before to create something truly unique and truly new. In those efforts we’ll often pursue a wild idea just to see if it can be done. Then, if we do discover that the idea has merit, we’ll redirect our efforts to apply that concept or approach to an actual product.”
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January 2010
Randy Walk of Hoyt
March 2010
Andy Simo of New Archery Products
April 2010
Scott Mackie of MidAtlantic Archery Products
May 2010
Nibal Achkar of APA Innovations Inc.
June 2010
Ed Brewer and John Tilby of Sportsman’s Outdoor Products
July 2010
Jamie Reed, Gary Cooper and Tony Reed of Slick Trick
August 2010
Don and Keith Dvoroznak of Ripcord
September 2010
Ryan and Matt Busbice of Wildgame Innovations
December 2010
Kyle Stokes of Stokerized
Another company that shares that drive for true innovation is MidAtlantic Archery Products. President Scott Mackie explained his company’s focus to us in our April cover story. “We started with the concept that if it wasn’t new for the time, we didn’t want to pursue it,” said Mackie. “We had no desire to be a me-too company with me-too products. Our push was to see and jump on opportunities for creating genuinely new and exciting products for archers.” Although MidAtlantic began as a broadhead manufacturer, the drive for innovation eventually led to the identification of a newproduct opportunity in the arrowrest arena. Impressed with the security of bristle-type arrow rests but tired of fletching contact and wear, MidAtlantic Archery developed the revolutionary TriVan Arrow Rest. “The TriVan Vanishing Arrow Rest offers archers the best of both
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worlds,” Mackie explained. “While the archer waits, the TriVan Rest holds an arrow with complete security. Once the shot is triggered, the TriVan’s arms radially retract like a camera’s shutter to provide complete shaft and fletch clearance for the speeding arrow.” Some of the most distinct and readily identifiable bows are produced by APA Innovations. We spoke with CEO Nibal Achkar in May to learn more about how the unique APA riser was developed. “We focused on the idea that to be successful in the bow industry, we would have to be truly unique,” he said. “Otherwise it would be a very tough road as the bow marketplace was highly competitive. In other words, APA bows would have to stand out in the crowd both in terms of cosmetics and performance. “We began designing bows by looking closely at the riser and figuring out how we could make that key component much more user-friendly. To do that, we incorporated the distinctive APA carrying-handle concept directly into the riser. That Bow Carrying System created a comfortable carrying handle for the bow, helped stiffen the riser and became an instant APA identifier for our bows. Nothing else looks like an APA riser. Below the riser’s grip we created what we called the APA Utility Tool Center. That unique Tool Center includes a nockturning tool, a broadhead wrench and a carbide sharpener built
directly into the bow. As a result, with an APA bow there is no need in the field or at the range to dig through your tackle box or pack to find those commonly used tools.” That kind of out-of-thebox thinking has made APA bows beloved by archers everywhere. A spark of inspiration can take you down unexpected paths, a fact that John Tilby and Ed Brewer of Sportsman’s Outdoor Products know very well. When Tilby and Brewer began manufacturing fleece fanny packs, they stumbled upon an ingenious use for surplus material. “Every time we cut up a new batch of polar fleece for fanny packs, we ended up with small scraps of the material,” Tilby told us in the June cover story. “Late one night we got an idea. If we took those small scraps, trimmed them into rectangles two inches wide, put multiple slits in the ends and tied them on a bowstring, we’d have great bowhunting silencers. “We made up a few, tied them on our own bows and they looked, well, like big hairy tarantulas sitting on the bowstring. The very next day we took sample sets in to the local archery shop where I worked and let the owners, the manager and customers try them. Everyone loved them. They were soft and weatherproof, and they worked very well to dampen noise from string vibration. The name Tarantulas instantly stuck.” Many times, innovative products are the result of a
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MaY-10 company noticing a problem and developing a solution. When Slick Trick founder Gary Cooper set about designing the ideal broadhead, he immediately identified broadhead length as a problem area. “Broadhead length, I felt, created distinct performance problems,” Cooper told us in our July cover story. “Long broadhead ferrules were difficult to manufacture so that they were perfectly straight. Long broadheads also simply possessed excessive surface area, particularly in the blades. That unnecessary surface area promoted wind planing. The upshot of all this was that the long-broadhead design idea actually created broadheads that were relatively critical to shoot.” After identifying the problem, Cooper quickly developed a solution. “After thinking all of this through, I began to design much shorter-than-normal broadheads. An unconventionally short broadhead would hold distinct advantages for any bowhunter. A short ferrule would be much more likely to be straight. A short broadhead, with shorter blades, would significantly reduce overall surface area. Those two key things would
combine to make a shorter broadhead inherently more accurate and more forgiving to shoot.” Kyle Stokes of Stokerized took a similar problem-solving approach when he developed the manufacturing process for his line of unique stabilizers. Realizing that simply gluing stabilizer components together was not the best assembly process, Stokes was determined to find an alternative. “After a lot of trial and error, I struck upon the idea of drilling and tapping the acrylic rods to accept the component sleeve,” Stokes told us in December. “That inventive approach proved almost foolproof in terms of creating a secure, consistent and straight component-attachment system. It also delivered an additional benefit. When a bow was shot, the excess vibration in the bow ran straight into the stabilizer’s mounting stud which, in my acrylic prototypes, was fully surrounded by the acrylic material. That material and that surrounded attachment system proved exceptional at damping vibration. “I called the new development the Tri-Lock Assembly Process. By Tri-Locking the components of my new acrylic stabilizers together, I created stronger, more precise stabilizers that dampened shot vibration like never before.” Sometimes changing the way you approach product
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Jul-10 development can have a huge impact on your ability to create successful new products. For New Archery Products President Andy Simo, that meant changing how he and his employees viewed competitors’ products. “A few of our better competitors have eaten our lunch in recent years,” Simo admitted to us in March. “For us that means we must reframe how we think about competition. We now have a sign in everyone’s office that says ‘Love Your Competitors.’ Our new view is that strong competition provides better inspiration. It pushes you to constantly outdo them. We’ve also instituted a new in-house guideline that dictates that for the first couple of days in which we examine a competitor’s product, no one is allowed to bash that product. Our first order of business is to identify the good things about those products, the very things that are making them sell. What we’ve discovered is that if we launch straight into a critique of a product, we are far less likely to be inspired by that product. But if we dwell initially on those things that are good about a specific competitor’s product, we may well find the inspiration to top that product.”
While product innovation is important, a company can find success through innovative thinking about other aspects of business as well. When faced with a challenge, Matt and Ryan Busbice of Wildgame Innovations rethought their business strategy to come up with the best possible solution. “At one point we were deep into the process of designing a better game feeder,” recalled Matt in September. “Then we ran into a snag with the firm that we’d planned to have manufacture the feeders for us to our specifications. The name of that Texas firm was BA Products. It seemed they just couldn’t meet our anticipated delivery schedules. Rather than jump to a lesser manufacturer, we decided to buy BA Products in April of 2005, fund and reorganize their operation and move forward. It was a bold move, but it made sense on several levels. “BA Products was a superb manufacturer of quality game feeders. We needed and wanted that capability. In addition, BA Products had begun expanding out into hunting-oriented electronics in the form of scouting cameras and even laser rangefinders, and we had long felt that those were two areas into which we wanted to expand. In short order we rolled BA’s manufacturing capabilities and electronics expertise into the Wildgame Innovations fold, maintaining the BA facility in
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Texas and engaging its most talented managers and employees, like Chris Barley and Brandon Roach.”
Effective Promotion
As critical to success as innovation is to a business, innovation alone isn’t enough to keep a company afloat. After all, not even the best products will sell well if nobody knows about them. Although surveys of archery dealers consistently show that retailers are most interested in stocking products that have strong promotional support from their manufacturers, many new entrepreneurs make the mistake of skimping on their marketing budgets. Many companies with great products never get off the ground because of this oversight. And it’s not just new companies that can make this mistake. Even archery industry veterans can sometimes fail to take into account the importance of a strong marketing strategy. Despite exceptional products, New Archery Products experienced setbacks at one point due to the lack of a cohesive promotional strategy. “Our success had been built on
the notion that a quality product was enough,” Andy Simo told us. “It had been proven to us in the 1970s, 80s and 90s that if you offered the best-quality broadheads and arrow rests, archers would eventually learn of them and buy them. A great deal of marketing and other sales efforts were just not needed. “Then, roughly a decade ago, that began to change. A quality product was no longer enough. In the new age of communication, buoyed up by vastly improved print and electronic advertising possibilities, new products could be brought to market with startling speed and effectiveness, provided the marketing was splashy enough. To some degree, you could now actually beat the competition with marketing. Strong, effective marketing also displayed the power to propel new companies to the forefront with amazing quickness. Run enough print ads, sponsor enough television shows and you could sell just about anything. “Where we admittedly missed the boat at NAP is that we didn’t see this coming. The role of marketing and advertising is now so much greater today than it was 20 years ago, probably by a factor of at least three. With better communication through improved magazines, television possibilities and the Internet, consumers and trade buyers can be influenced and swayed so much faster and more effectively.”
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Ed Brewer of Sportsman’s Outdoor Products also found a strong marketing campaign critical to the success of his company. “Designing and building good products isn’t quite enough these days,” Brewer explained. “You’ve got to market those products, effectively getting the word out in a world already flooded with messages. The truth is that marketing decisions are increasingly difficult today, largely because you’ll be pulled in so many directions—print ads, TV sponsorship, websites, Facebook and more. We’ve tried it all, and to be honest we’ve had the most success with print ads in magazines. It seems to us that TV is great for branding and for getting your name established, but we don’t see TV prompting people to get up off the couch and go log onto your website and maybe buy a product. TV viewers today ignore product messages and often simply fast-forward through recorded programs to see only what they want to see, which is never the commercials.” Advertising isn’t the only way to effectively promote a business. “We’ve also developed strong pro-staff and outfitter-staff
programs,” Brewer said. “From those programs we derive two key benefits. First, the programs enable us to obtain firsthand input from enthusiasts on our products. It’s very important to listen to what users say. And second, the programs allow us to spread the word about our many products through even more face-to-face contacts.” Trade shows are an important component of effective promotion, and there’s no better place to launch a new company, product or technology than the annual ATA Trade Show in January. Many of our cover story subjects have taken advantage of this industry-wide trade show to grab the attention of active archery retailers and dealers. After father-and-son team Don and Keith Dvoroznak developed the innovative Ripcord arrow rest, the two former Marines decided to debut that rest at the ATA Trade Show. “It was December, and that January show was just a month away,” recalled Ripcord’s Keith Dvoroznak in August. “We knew we were late, but we really wanted to launch at that industry-wide trade show. We asked for and received an archery dealer list from the Archery Trade Association, complete with phone numbers. Then Dad and I burned up the phone lines. In the two weeks just before the show we called nearly every dealer on that list, briefly explaining the concepts behind our new arrow rest and inviting them to visit our booth at the show.
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“The Marines had taught both my father and me that you went to war by hardening your resolve and then taking a full 30-inch step with your left foot. We took pretty much that same approach outside of the show hall at the 2004 ATA Archery Trade Show in Indianapolis, Indiana. We marched in and immediately began selling ourselves and our new arrow rest.” That strong promotional push helped make Ripcord a household name in the archery industry. Stokerized’s Kyle Stokes also found that the ATA Trade Show was the perfect place to introduce his new line of customizable stabilizers. Already a successful archery retailer, Stokes understood that simply exhibiting at the Show would not be enough to make his company a success. “We rented a 10x10-foot booth and prepared as best we could,” Stokes said. “Having attended the ATA Show as a dealer for years, we knew what we had to do to grab people’s attention and convince them that we were a legitimate manufacturing company with a truly effective, exciting and money-generating new product. We knew that doing all of that was crucial. If a new exhibitor simply sets up a card table and hangs a small banner behind that, it’s pretty difficult to grab people’s attention. We worked hard to show our professionalism at that very first show. We spent a good bit of money on a striking pop-up booth display, had professional catalogs printed, developed a multi-tiered pricing structure, put a nationwide network of rep groups in place and before the show ran preliminary print ads in Inside Archery magazine. “Dealer reaction at the Show was fantastic. Lots of dealers had seen our pre-show print ads and were intrigued. That drove traffic to our booth, as did our sales reps. Savvy dealers were quickly able to see that we indeed had something new and innovative that worked, was unique and offered great profit margins.”
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Exceptional Customer Service
No matter how good a company’s products are and how effectively those products are promoted, a company can only succeed if it provides reliable, quality customer service to its retailers and consumers. The Internet gives customers a fast, quick and easy way to both vent about poor customer service and research a company’s customer-service record in preparation for a purchase. In other words, a few customer-service missteps—poorly made products, unreturned phone calls, slow orders—can quickly destroy even the most otherwise successful company. It’s no surprise, then, that the most successful companies in the archery industry pride themselves on providing superior customer service. One such company is Hoyt. “For everyone at Hoyt,” Randy Walk said, “it’s personal. We’ve created a strong brand in Hoyt, and fundamental to that is a brand promise that says that we will deliver only great products. We won’t hoist shoddy or questionable items onto our customers, and everything that carries the Hoyt name
will perform exactly as advertised. That’s our ongoing promise to every one of our dealers and consumers. That unwavering brand promise, we’re told, is what sets Hoyt apart. Dealers and end-users have come to rely on Hoyt for the sort of true technology, performance, quality and durability that today’s discriminating archers crave and deserve. Everyone hates to buy a product only to discover that it doesn’t perform or last as promised. We go to great lengths at Hoyt to make sure that doesn’t happen. That is the brand promise of Hoyt.” Ripcord is another company that makes customer service part of its core business philosophy. Having worked in retail for a number of years, Keith Dvoroznak had a good understanding of what both consumers and retailers were looking for. “What I really learned in that phase of my life,” Dvoroznak said, “was that a sincere consideration between all of the parties involved—consumers, retailers and manufacturers—was the key to success. Everyone yearned to be treated right. “It all boils down to treating people the same way you’d like to be treated. It really is that simple. When I was a retailer I learned how annoying and even disastrous it could be to get run around by a manufacturer. And that includes back orders. At Ripcord we pride ourselves on exemplary customer service, a huge respect for dealers and the important job they do and no back orders, ever. In fact, in the last six years we’ve not had
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a single back order. We know that our number one priority is to carefully consider and take care of our dealers.” The choices a company makes can have a dramatic effect on its ability to provide the kind of customer service that sets it apart from its competition. Take, for example, Sportsman’s Outdoor Products. “Today an awful lot of the design and manufacturing of outdoor soft goods has been taken overseas by so many companies,” explained Ed Brewer. “We’ve consciously decided not to do that for a number of reasons. First, it allows us to totally control the quality and delivery of our products. Second, it enables us to work with customers of all sizes, including those who can’t wait eight months for a delivery and don’t need or want a container load of, say, bow cases. If someone requires just a few hundred cases, customized with their logo and built exactly to their specifications, we can efficiently do that right here.” Slick Trick’s Gary Cooper makes keeping customers happy his primary goal. “Being from Arkansas we pride ourselves on our southern hospitality,” Cooper told us. “We’re straight with people. We tell our customers that if they’re not satisfied with our broadheads, we will send their money back. And we mean that. Making dealers and bowhunters happy is what we’re all about. I tell my employees that their number one job is to be cheerful. I figure that if you do that with a business and you go under, at least it was fun while it lasted. “My philosophy is that I am happiest when I push myself to develop and offer broadheads that, simply put, make others happy. The way I look at it is that if dealers and Slick Trick bowhunters are happy, our company will continue to flourish and grow. But on top of that, I sometimes have to remind myself that better broadheads are not a cure for cancer, nor can they plug a big oil spill. But I like to think that maybe some user of our broadheads somewhere is a doctor or an engineer, and the satisfaction, enjoyment and stress relief they get from using our broadheads when bowhunting will
allow them to reapply themselves in their respective fields and just maybe they will come up with that cancer cure or an oilcap solution. It makes me happy knowing that Slick Trick broadheads, and all the other super-short broadheads that work so well, put smiles on people’s faces. That’s what really counts.”
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Learning from Success
Many things can spark business success. Very near the top of that list are such crucial elements as innovation, promotion and customer service. Listen to the stories of these archery industry leaders and you could join the ranks of “Most Likely to Succeed.”
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M a r k e t
T r e n d s
Bow Report By Bill Krenz
2011 Mathews Z7 Xtreme A
s a society we love to expect things. One small example of that is the expectation level that archers today hold for bow manufacturers for new bows on an annual basis. Archers expect a lot. For some manufacturers, those expectations can be difficult to live up to. After all, what’s fully Download the FREE mobile application Getthe the freemobile mobile app app at Get at with your free smartphone at gettag.mobi expected is something new and exciting each and http:/ / gettag.mobi and then scan the TAG to see a Mathews http:/ / gettag.mobi Z7 Xtreme video demonstration, or every year. Of course for innovative manufacturers, visit BowhuntAmerica.com/media. that’s not all bad. Ready bow sales do grow from genuinely novel developments. Last year Mathews rocked the archery world with the introduction of its 2010 flagship bow, the Mathews Z7. The Z7 represented an extraordinary departure from all previous Mathews’ compound bows. The Z7’s new Grid Lock Riser was striking, its Reverse Assist Roller Guard ingenious, its Dead End String Stop effective and its new SlimFit Inline Grip well received. At the same time, the all-new Z7 Solocam System was heralded as smoother, quieter and compellingly fast. Archers understandably lined up in droves to shoot and buy the Mathews Z7. The 2010 Mathews Z7 was, as Mathews put it, “Expectations Exceeded.” Now, for 2011, the call might well be “Expectations Expanded.” Springboarding off the resounding success of the 2010 Z7, Mathews has launched a whole new lineup of Z-Series bows. While the original Mathews Z7 The distinctive red line down the center of measured 30 inches from axle to axle (ATA) and the Z7 Xtreme’s grip indicates the exact delivered an IBO Rating of 333 feet per second, centerline of the bow, and that indication the new 2011 bows each offer something a good aids measurably in bow setup and tuning. bit different. The new 2011 Mathews Z7 Xtreme is notably more compact at just 28 inches ATA. Its speed rating is a convincing 330 feet per second. The new 2011 Mathews Z7 Magnum, which measures 32 inches ATA, is designed around extra arrow speed with an eye-opening 340 feet-per-second IBO Rating. The new 2011 Mathews eZ7 takes a different approach. Its rounder, smoother solocam system serves up a silky-smooth draw and an IBO Rating of Located in the lower Harmonic Damper on the Z7 Xtreme is a 321 feet per second. And for cutting-edge Harmonic Stabilizer. This small, integrated stabilizer further long-draw archers (all the way dampens shot vibration and noise while better balancing the bow. out to 32 inches), the new 2011
Inside Archery 76 January 2011
Mathews Z9 will likely prove to be just the ticket. Its forgiving brace height and 312 IBO Rating make for one smooth, quiet and comfortable shooting machine. The annual element of new-bow expectation hovers over Mathews, in large measure because Mathews has so often delivered what archers crave. This year, I find, is no exception. Expectations exceeded has morphed into expectations expanded. The 2011 Mathews Z-Series provides a bow for every archer in every category.
Xtremely Compact
Measuring just 28 inches from axle to axle, the 2011 Mathews Z7 Xtreme is amazingly compact. I can see a huge bonus to be had with such a bow in any tight bowhunting confine. In a brushy treestand, in a dark and quiet ground blind or on a crawling stalk through a broken prairie or at timberline, the Mathews Z7 Xtreme would be a most welcome companion. Such a compact bow would move better with you. It would also conceal better. And, maybe best of all, it could be easily shot in positions where longer bows would prove either cumbersome or a complete hindrance. Think sitting flat-out on the ground. Think thick brush. Think shooting in a ground blind without worry of a bow limb or cam hitting anything.
No Sacrifice in Performance
Mathews has long been a pioneer in the development of compact hunting bows that deliver high performance and shootability. The ugly truth is that not all especially short bows perform particularly well. The 2011 Mathews Z7 Xtreme apparently doesn’t know that, and it clearly doesn’t recognize its compact nature as any sort of shooting drawback. This short bow seems to shoot like a much longer bow, thanks to its longer, more stable riser design. I’ll freely admit that I’ve never been much of a short-bow fan. Too much string angle at full draw for my six-foot frame, and I could never quite stomach the loss in performance most overly short
Specifications
Arrow Speed
Axle-to-Axle Length
28 inches
28-Inch Arrows
Brace Height
7.4 inches
Grip Throat Circumference
4.1 inches
Test Bow Mass Weight
4 pounds 7 ounces
Test Bow Letoff
77.4 percent
Draw Lengths
24 to 30 inches
Draw Weights
40#, 50#, 60#, 65#, 70#
Colors
Lost Camo
2011 Mathews Z7 Xtreme ––––––––––––––––––––––––––––
2011 Mathews Z7 Xtreme set at 29 inches (by factory) and adjusted to 70 pounds ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Shaft Arrow Kinetic Arrow Grains/In Weight Energy Speed
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Easton XX78 Alloy 2512 Easton Full Metal Jacket 400 Carbon Express Aramid KV 350 Carbon Tech Whitetail 65/80 Carbon Express Maxima Hunter 350 Easton ST Axis N-Fused 400 Beman ICS Hunter Elite 400 Gold Tip XT Hunter 55/75 PSE Radial X Weave Hunter 300 Gold Tip Ultralight Pro 400 Carbon Tech Cheetah 400 Easton FlatLine 400 High Country Speed Pro Max
10.3 10.2 9.8 9.5 8.9 9.0 8.4 8.2 8.1 7.4 6.4 7.4 5.5
448 gr. 426 gr. 415 gr. 411 gr. 398 gr. 392 gr. 390 gr. 385 gr. 376 gr. 361 gr. 346 gr. 344 gr. 303 gr.
78.6 78.5 78.5 78.9 78.5 78.4 78.4 78.0 77.7 77.1 76.3 76.3 75.1
281 fps 288 fps 292 fps 294 fps 298 fps 300 fps 301 fps 302 fps 305 fps 310 fps 315 fps 316 fps 334 fps
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–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
For more information, log onto mathewsinc.com or call Mathews at (608) 269-2728.
Draw weight measured with an Easton Digital Scale, and all tests conducted with a Spot-Hogg Hooter Shooter Portable Shooting Machine and a Competition Electronics Pro Chronograph.
bows served up. But after several weeks of serious shooting, I must admit that I could shoot this short bow…and gladly. To begin with, the Mathews Z7 Xtreme draws with a smoothness that is most welcome in a hunting bow. Draw weight builds evenly and rounds into an unusually gentle letoff. What a welcome relief that is from those bows that routinely demonstrate sudden and dramatic letoff, the kind of letoff that surprises you and the kind that you don’t want to try to let down because it suddenly jerks your hand and arm forward. The 2011 Mathews Z7 Xtreme is nothing like that. It’s pleasingly smooth to draw and to let down. But at the same time, I found the Z7 Xtreme packed with performance. Like the original Mathews Z7, this 2011 bow is compellingly fast. See the included Arrow Speed Chart. It certainly gives nothing away to a comparable, longer compound bow. With the Mathews Z7 Xtreme, the arrow With every shot, limb-tip-mounted Mathews String Suppressors grab and dampen the bow’s bowstring for a quieter, more vibration-free shot.
speed is there, and so is the forgiveness and the accuracy that we all demand in any top-end hunting bow. There is a shooting stability to this especially short bow that too many short bows, and even many longer bows, sadly lack. Much of that seems to rise up out of the details of this bow and out of the pleasingly quiet and vibration-free way it shoots.
Built on the Details
The 2011 Mathews Z7 Xtreme is a bow built on details. Everything has been considered. Everything has been added into the final Z7 Xtreme equation. Instantly noticeable is the bow’s remarkable Grid Lock Riser. The stiff and stout riser utilizes a distinctive grid pattern to increase riser rigidity while paring down riser weight. There is no mistaking this Mathews innovation, nor denying its ability to provide a sound and stable shooting platform. Combine that with the bow’s inventive SphereLock Pivoting Limb Cup System, a limb-pocket system that’s amazingly trim while locking the bow’s limbs in perfect, balanced alignment for every shot. The trimmer SlimFit InLine Wood Grip on the Mathews Z7 Xtreme is also a plus. This is a better Mathews grip. It’s smaller through the throat and slimmer in the palm-swell area for a more torque-free shot. This grip also includes a distinctive red laminated line through its center to clearly mark the centershot of the bow. When setting up the Z7 Xtreme, simply adjust your arrow rest in and out until the arrow on the rest and your bowstring lines up with that red line. That’s the perfect place to start
Inside Archery 77 January 2011
M a r k e t
T r e n d s
Bow Report • 2011 Mathews Z7 Xtreme tuning. Such details matter. The power plant behind the Z7 Xtreme is the bow’s new ZX Solocam. As already mentioned, it’s smoothdrawing and packed with power. Because it’s an advanced solocam system with no synchronization issues, it seems especially easy to tune (particularly with broadheads) and forgiving to shoot. That’s all good. It also features nifty Quick Change Axles (QCA) which make this bow even easier to work on. Particularly unique is the Z7 Xtreme’s Reverse Assist Roller Guard. Most roller guards tug the bow’s cables inward, putting increased tension on those cables and the rollers as the bow is brought to full draw. The revolutionary Mathews Reverse Assist Roller Guard works differently. It’s designed to push the cables outward so that there is less tension on the cables and rollers when the bow is drawn back. That reduces overall system friction and makes for a smoother- drawing bow.
Continued
The soft, wide bumper of the Mathews Dead End String Stop captures and stops the bowstring at the shot to eliminate residual string vibration. Monkey Tails silencers further dull shot noise.
What Was That?
I believe, and most archers have discovered, that they shoot better and probably enjoy themselves more when their bow is both quiet and shock-free. But only the best bows deliver peak performance plus those desirable features. The 2011 Mathews Z7 Xtreme is such a bow. With the very first shots in my tests, I was struck by how quiet this new bow shoots. And it didn’t seem to matter much whether I used heavy or lightweight arrows. The Z7 Xtreme is an unusually quiet bow any way you slice it. It’s also a bow with very little hand-shock. The truth is that when compared directly to plenty of other bows, you’d have to say the Z7 Xtreme has almost no hand-shock. It shoots that sweetly. So how does a bow delivering this level of performance also deliver that level of silence and lack of vibration? It starts with the Z7 Xtreme’s Parallel Limb Design. The more parallel a bow’s limbs, the
Unlike other roller guards, the Mathews Reverse Assist Roller Guard pushes the cables outward so that there is less tension on the cables and rollers when the bow is drawn.
more they tend to cancel each other out at the shot. The limbs on the 2011 Mathews Z7 Xtreme are clearly parallel. At the shot, the top limb goes up and the bottom limb goes down, and those equal-butopposite reactions cancel each other out. There’s more, though, with the Mathews Z7 Xtreme. In addition to the noise-and-vibration-reducing effects of parallel limbs, this special bow also includes an amazing array of built-in damping and suppressing technology not found on other bows. Included in that array are proprietary Harmonic Dampers, an integral Harmonic Stabilizer, String Suppressors, a Dead End String Stop, a String Grub and Monkey Tails. Risers can vibrate with the shot if not properly dampened. Mathews Harmonic Dampers are located near the top and bottom of the Z7 Xtreme’s riser. Within those Dampers, weights float in a soft elastomer wheel to absorb riser vibration before it reaches the archer. The bottom Harmonic Damper includes an even heavier and slightly larger Harmonic Stabilizer. While working to squelch shot noise and vibration, that heavier Harmonic Stabilizer also helps to better balance the bow during and after the shot. That stabilizer can be removed, replaced or even relocated to fine-tune the Z7 Xtreme’s overall bow balance to the archer’s preference. Limb-tip-mounted Mathews String Suppressors grab and dampen the bowstring of the Z7 Xtreme with every shot. The bow’s String Grub, located on the bowstring just above the bottom cam, also reduces string vibration while it catapults the string forward for more arrow speed. Located just below the bow’s grip is one of today’s most effective string stops. The soft, wide bumper of the Mathews Dead End String Stop captures and stops the bowstring, eliminating residual string vibration and promoting a cleaner release of the arrow from the bowstring. On top of all that, factory-installed Mathews Monkey Tails cable-and-bowstring silencers further dull shot vibration and noise. Monkey Tails are long lasting, stay firmly in place and seem to work extremely well. The upshot of all of this is that when you shoot, deer, elk and probably your buddies will ask, “What was that?” The 2011 Mathews Z7 Xtreme is that quiet and that shock-free.
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General Show Information
______________________________________________________________________________________________________________________________
dates
January 6-8 2011
location
Indiana Convention Center 100 South Capital Avenue Indianapolis, IN 46225 (317) 262-3400
host
Archery Trade Association 101 N German, Suite #3 New Ulm, MN 56073 (866) 266 2776
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ATA Member Business Center ~ Wabash Ballroom 3 The Member Business Center is a room where ATA members can conduct business. It includes meeting areas, copy and fax machines, and computers with high-speed Internet access. _____________________________________________________________
Press Room ~ Room 116 The Press Room is open to media professionals from 8 am to 6 pm all three days of the show. Exhibitors are encouraged to drop off and display press materials during these hours. _____________________________________________________________
Badges & Registration
Featured Products ~ Rooms 120-124
Sponsored by the Outdoor Channel Everyone entering the 2011 ATA Trade Show must wear an official registration badge. Badge pickup and onsite registration will take place in the Lobby across from Hall D & E. Everyone desiring to register onsite must present two approved verification records, such as a copy of their business license, a Yellow Pages company listing, etc. _____________________________________________________________
The Featured Products area showcases the newest innovations and hottest products on the market. Featured Products is open 8 am to 6 pm on Thursday and Friday, and 8 am to 3 pm on Saturday. _____________________________________________________________
Shuttle Service Shuttle service is available between the convention center and many surrounding hotels. Visit the ATA booth for a complete shuttle schedule. _____________________________________________________________
Coat Check ~ Conference Room West Coat-check service is available Wednesday through Saturday. The coat check is open: Wednesday, January 5 . . . . . . . . . . . . . . . . . . . . . . . 11 am to 11 pm Thursday, January 6. . . . . . . . . . . . . . . . . . . . . . . . . . . 7 am to 8 pm Friday, January 7 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 am to 8 pm Saturday, January 8 . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 am to 6 pm _____________________________________________________________
ATA Member Lounge ~ Wabash Ballroom 1&2 Sponsored by NuFletch Archery, LLC The lounge will be available for ATA members. Join fellow ATA show attendees for complimentary snacks and beverages.
Quick Reference ~ 2011 ATA Show Schedule ___________________________________________________________ Move In Tuesday, January 4. . . . . . . . . . . . . . . 8 am to 8 pm Wednesday, January 5 . . . . . . . . . . . . 8 am to 8 pm ___________________________________________________________ Show Thursday, January 6. . . . . . . . . . . . . . 9 am to 6 pm Friday, January 7 . . . . . . . . . . . . . . . . 9 am to 6 pm Saturday, January 8. . . . . . . . . . . . . . . 9 am to 6 pm ___________________________________________________________ Move Out
Saturday, January 8. . . . . . . . . . . . . . 6 pm to 11 pm Sunday, January 9. . . . . . . . . . . . . . . . 8 am to 6 pm
The Innovation Zone ~ Rooms 125-127 This special area is reserved for manufacturers new to the industry who are not ready to invest in a Trade Show booth but want to display their innovative products at the Trade Show. _____________________________________________________________
Supplier’s Showcase ~ Room 128 This room is reserved for manufacturers’ suppliers who wish to showcase their parts or components to exhibiting manufacturers. Items displayed are not sellable to the consumer. Therefore, only exhibitors are allowed to view the display. _____________________________________________________________
Seminars: The Archery Trade Academy ~ Level 2 Meeting Rooms Sponsored by Apple Archery Products, LLC, The Outdoor Channel, Synergy Outdoors, Wildgame Innovations, Evolved Harvest The ATA Trade Show’s popular seminar series, “The Archery Trade Academy,” runs Thursday, Friday and Saturday mornings. These seminars offer a well-rounded curriculum geared toward dealers and retailers. A free continental breakfast begins at 7 am, and the seminars run from 7:30 to 8:30 am. _____________________________________________________________
International Welcome Reception ~ Rooms 105-106 Sponsored by Bohning The ATA is pleased to pay tribute to our guests who travel from around the world to attend the Trade Show. We will welcome them at a reception on Wednesday, January 5, from 5 to 6 pm.
Inside Archery 85 January 2011
2011 ATA Daily Schedule Tuesday, January 4, 2011 _________________________________________________________________________________________________________________________________ 8 am - 8 pm 8 am - 7 pm
Exhibitor Setup Registration
Exhibit Halls A, B, C, D, E, F, G Lobby, Across from Hall D
Wednesday, January 5, 2011 _________________________________________________________________________________________________________________________________ 8 am - 8 pm Exhibitor Setup Exhibit Halls A, B, C, D, E, F, G 8 am - 6 pm Registration Lobby, Across from Hall D 8 am - 6 pm Member Lounge Open Wabash Ballroom 1 & 2 8 am - 6 pm Member Business Center Open Wabash Ballroom 3 8 am - 7 pm Featured Products Exhibitor Setup Rooms 120 - 124 8 am - 7 pm Innovation Zone Exhibitor Setup Rooms 125 - 127 8 am - 7 pm Supplier’s Showcase Exhibitor Setup Room 128 5 pm - 6 pm International Welcome Reception Rooms 105 & 106 6:30 pm Outtech Innovations XIII Sagamore Ballroom
Thursday, January 6, 2011 _________________________________________________________________________________________________________________________________ 7 am - 9 am Exhibitor Setup Exhibit Halls A, B, C, D, E, F, G 7:30 am - 5 pm Registration Lobby, Across from Hall D 8 am - 6 pm Member Lounge Open Wabash Ballroom 1 & 2 8 am - 6 pm Member Business Center Open Wabash Ballroom 3 8 am - 6 pm Press Room Open Room 116 8 am - 6 pm Featured Products Open Rooms 120 - 124 9 am - 6 pm Show Open Exhibit Halls A, B, C, D, E, F, G 9 am - 6 pm Innovation Zone Open Rooms 125 - 127 9 am - 6 pm Supplier’s Showcase Open Room 128 Friday, January 7, 2011 _________________________________________________________________________________________________________________________________ 7 am - 9 am Exhibitor Setup Exhibit Halls A, B, C, D, E, F, G 7:30 am - 5 pm 8 am - 6 pm 8 am - 6 pm 8 am - 6 pm 8 am - 6 pm 9 am - 6 pm 9 am - 6 pm 9 am - 6 pm
Registration Member Lounge Open Member Business Center Open Press Room Open Featured Products Open Show Open Innovation Zone Open Supplier’s Showcase Open
7:30 am - 2 pm 8 am - 6 pm 8 am - 6 pm 8 am - 6 pm 8 am - 3 pm 9 am - 6 pm 9 am - 6 pm 9 am - 6 pm 6 pm - 11 pm
Registration Member Lounge Open Member Business Center Open Press Room Open Featured Products Open Show Open Innovation Zone Open Supplier’s Showcase Open Exhibitor Move-Out
Lobby, Across from Hall D Wabash Ballroom 1 & 2 Wabash Ballroom 3 Room 116 Rooms 120 - 124 Exhibit Halls A, B, C, D, E, F, G Rooms 125 - 127 Room 128
Saturday, January 8, 2011 _________________________________________________________________________________________________________________________________ 7 am - 9 am Exhibitor Setup Exhibit Halls A, B, C, D, E, F, G Lobby, Across from Hall D Wabash Ballroom 1 & 2 Wabash Ballroom 3 Room 116 Rooms 120 - 124 Exhibit Halls A, B, C, D, E, F, G Rooms 125 - 127 Room 128 Exhibit Halls A, B, C, D, E, F, G
Sunday, January 9, 2011 _________________________________________________________________________________________________________________________________ 8 am - 6 pm Exhibitor Move-Out Exhibit Halls A, B, C, D, E, F, G Inside Archery 86 January 2011
Innovation Zone Company
Booth
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Archers Only, LLC . . . . . . . . . . . . . . . . . . . . . . . IZ-12 Be The Decoy . . . . . . . . . . . . . . . . . . . . . . . . . . . IZ-7 CamoFX by Game Face Inc. . . . . . . . . . . . . . . . . IZ-18 Chestnut Hill Tree Farm . . . . . . . . . . . . . . . . . . . IZ-11 Clean-Shot Archery, Inc. . . . . . . . . . . . . . . . . . . IZ-15 Cuca Outdoors . . . . . . . . . . . . . . . . . . . . . . . . . IZ-23 Galena Outdoor Products, LLC . . . . . . . . . . . . . . . IZ-6 Grundoon Arrows, LLC . . . . . . . . . . . . . . . . . . . IZ-13 Hunter’s Guardian . . . . . . . . . . . . . . . . . . . . . . IZ-10 IMMI / CargoBuckle . . . . . . . . . . . . . . . . . . . . . IZ-16
Company
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Innovative Solutions . . . . . . . . . . . . . . . . . . . . . . IZ-2 Lewis Products, Inc. . . . . . . . . . . . . . . . . . . . . . IZ-22 Masko Outdoor Gear, LLC . . . . . . . . . . . . . . . . . IZ-20 Outer Limit Archery . . . . . . . . . . . . . . . . . . . . . . IZ-19 Promaster Outdoor Products . . . . . . . . . . . . . . . IZ-17 Quick Draw Outdoor Gear . . . . . . . . . . . . . . . . . IZ-5 Red Feather Archery . . . . . . . . . . . . . . . . . . . . . . IZ-9 Shawsheen River Archery Products LLC . . . . . . . . . . . . . . . . . . . . . IZ-1 Sitting Hawk, LLC . . . . . . . . . . . . . . . . . . . . . . . . IZ-3
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Smooth Stability . . . . . . . . . . . . . . . . . . . . . . . . IZ-21 Top Secret Deer Scent . . . . . . . . . . . . . . . . . . . . IZ-24 Trinity Archery . . . . . . . . . . . . . . . . . . . . . . . . . IZ-14 U-Slide Bow Holder / JBI . . . . . . . . . . . . . . . . . . . IZ-4
Alphabetical Booth Listing Company
Booth
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.30-06 Outdoors LLC . . . . . . . . . . . . . . . . . 3024 3point5.com . . . . . . . . . . . . . . . . . . . . . . . 3208 3rd Arm . . . . . . . . . . . . . . . . . . . . . . . . . . 3338 4Max Gear . . . . . . . . . . . . . . . . . . . . . . . . 2533 AAE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1301 Accusharp / Fortune Products . . . . . . . . . . . 528 Acorp / Maverick Sporting Goods . . . . . . . 3423 ACU Archery LLC . . . . . . . . . . . . . . . . . . . . 3420 AIM Outdoor LLC . . . . . . . . . . . . . . . . . . . 2524 Alaska Bowhunting Supply . . . . . . . . . . . . . 431 All Weather / Trailcrest . . . . . . . . . . . . . . . 1039 Allen Company, Inc . . . . . . . . . . . . . . . . . . 1604 Alpen Optics . . . . . . . . . . . . . . . . . . . . . 3529G Alpine Archery . . . . . . . . . . . . . . . . . . . . . 2201 Amacker Outdoors . . . . . . . . . . . . . . . . . . . 741
Company
Booth
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AmeriBag Outdoors . . . . . . . . . . . . . . . . . 3644 American Whitetail, Inc. . . . . . . . . . . . . . . 2339 America’s Best Bowstrings, LLC . . . . . . . . . . 331 Ameristep . . . . . . . . . . . . . . . . . . . . . . . . . 2109 AMS Bowfishing . . . . . . . . . . . . . . . . . . . . . 307 Angel Company Ltd . . . . . . . . . . . . . . . . . 2870 Antler King Trophy Products Inc. . . . . . . . . . 641 Apple Archery Products, LLC . . . . . . . . . . . 1035 A-Rak-A-Tak . . . . . . . . . . . . . . . . . . . . . . . 3336 Archer Xtreme . . . . . . . . . . . . . . . . . . . . . 2033 Archer’s Armor, LLC. . . . . . . . . . . . . . . . 3429H Archers Xtreme Products . . . . . . . . . . . . . . 2433 Archery Tec Inc. . . . . . . . . . . . . . . . . . . . . 3022 Archery Trade Association . . . . . . . . . . . . . 2329 ArcheryTalk . . . . . . . . . . . . . . . . . . . . . . . . 2034
Inside Archery 88 January 2011
Company
Booth
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Arizona Rim Country Products . . . . . . . . . . 1734 ARRO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 736 Arrow Precision, LLC . . . . . . . . . . . . . . . . . . 434 Arrowmat, LLC . . . . . . . . . . . . . . . . . . . . 3329F ArrowTrade Magazine . . . . . . . . . . . . . . . . 1509 ASAT Outdoors, LLC . . . . . . . . . . . . . . . . . 1637 Athens Archery . . . . . . . . . . . . . . . . . . . . . 3425 Atsko / Sno-Seal, Inc. . . . . . . . . . . . . . . . . . 215 A-Way Hunting Products, Inc. . . . . . . . . . . 1834 Axcel Sights . . . . . . . . . . . . . . . . . . . . . . . . 843 Axion Archery . . . . . . . . . . . . . . . . . . . . . . 1941 Back Mountain Outdoor Products, Inc. . . . 3221 Bad River Outdoors . . . . . . . . . . . . . . . . . . 3206 Badlands Packs . . . . . . . . . . . . . . . . . . . . . . 301 Ballistic Targets . . . . . . . . . . . . . . . . . . . . . 3452
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Booth
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Barnett Outdoors LLC . . . . . . . . . . . . . . . . 2321 BCY, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . 3501 Bear Archery . . . . . . . . . . . . . . . . . . . . . . . 2401 Bear Scents LLC . . . . . . . . . . . . . . . . . . . . . 3632 Bearpaw Products . . . . . . . . . . . . . . . . . . . 3401 Ben Pearson Archery, Inc. . . . . . . . . . . . . . . 421 Berry’s Manufacturing . . . . . . . . . . . . . . . 2131 Big & J Industries, LLC . . . . . . . . . . . . . . . . 3041 Big Dog Treestands, Inc. . . . . . . . . . . . . . . . 107 Big Game Drag Glove . . . . . . . . . . . . . . . . 2038 Big Game Treestands / API Outdoors / Sniper Treestands . . . . . . . . . . . . . . . . . . . . 501 Big Green Targets / Redneck Blinds . . . . . . 3133 Black Gold . . . . . . . . . . . . . . . . . . . . . . . . 1505 Black Widow Deer Lures Inc. . . . . . . . . . . . 2443 Blacks Creek Guide Gear, Inc. . . . . . . . . . . 2807 Blind Ambition Bale Blinds, LLC . . . . . . . . . 131 Block . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2021 Bohning Company, Ltd. . . . . . . . . . . . . . . . . 411 Border Crossing Scents . . . . . . . . . . . . . . . 1932 Bow & Arrow Hunting . . . . . . . . . . . . . . . . 3346 Bow Trainer . . . . . . . . . . . . . . . . . . . . . . . 1041 BowHitch Archery, LLC . . . . . . . . . . . . . . . 3240 Bowjax, Inc. . . . . . . . . . . . . . . . . . . . . . . . 3056 Bowsaver, Inc . . . . . . . . . . . . . . . . . . . . . . 3549 BowTech . . . . . . . . . . . . . . . . . . . . . . . . . . 2537 Briner Technologies, Inc. . . . . . . . . . . . . . . 1038 Brownell & Co., Inc . . . . . . . . . . . . . . . . . . 2307 Brunton Outdoor Group . . . . . . . . . . . . . . 3431 Buck Bomb Inc. . . . . . . . . . . . . . . . . . . . . . 2425 Buck Fever Synthetic Scents . . . . . . . . . . . 3619 Buck Forage Products . . . . . . . . . . . . . . . . 3443 Buck Stop Lure Co. Inc. . . . . . . . . . . . . . . . . 115 Buck Wear, Inc. . . . . . . . . . . . . . . . . . . . . . 2101 Bugling Bull Game Call, LLC . . . . . . . . . . . 3609 Burr & Company . . . . . . . . . . . . . . . . . . . . 3001 Burt Coyote Company . . . . . . . . . . . . . . . . . 504 Bushnell Outdoor Products . . . . . . . . . . . . 1839 C & S Global . . . . . . . . . . . . . . . . . . 3010, 3011 Cajun Archery, Inc. . . . . . . . . . . . . . . . . . . 2230 Camowraps . . . . . . . . . . . . . . . . . . . . . . . 1538 CampbellCameras.com . . . . . . . . . . . . . . 3329E
Inside Archery 90 January 2011
Company
Booth
——————————————————————————
CanCooker, Inc . . . . . . . . . . . . . . . . . . . . . 3044 Carbon Tech Arrows, Inc. . . . . . . . . . . . . . . 435 Cartel / Doosung Corporation . . . . . . . . . . 1937 Carter Enterprises . . . . . . . . . . . . . . . . . . . 2532 Catskill Mountain Sporting Supplies . . . . . 3649 CenterPoint Hunting & Outdoors . . . . . . . . 3409 Cherryhill Outdoors . . . . . . . . . . . . . . . . . . 2811 Christian Bowhunters of America . . . . . . . . 508 Club Red . . . . . . . . . . . . . . . . . . . . . . . . . . 2804 C’mere Deer . . . . . . . . . . . . . . . . . . . . . . . . 631 Cobra Manufacturing Co., Inc. . . . . . . . . . . 521 Code Blue . . . . . . . . . . . . . . . . . . . . . . . . . 1921 Coffey Marketing . . . . . . . . . . . . . . . . . . . 1743 Compass Game Works . . . . . . . . . . . . . . . . 824 Copper John / Stainslawski . . . . . . . . . . . . 2241 Countrymen Innovations, Inc. . . . . . . . . . . . 308 Covert Scouting Cameras by DLC Trading Co . . . . . . . . . . . . . . . . . . . 335 Craft Agency, Inc. . . . . . . . . . . . . . . . . . . . . 707 Cranford Mfg. Co., Inc. . . . . . . . . . . . . . . . . 806 Crooked Horn Outfitters, Inc. . . . . . . . . . . . 3623 Cuddeback / Non Typical, Inc. . . . . . . . . . . 3315 Darton Archery . . . . . . . . . . . . . . . . . . . . . 2301 Dead Down Wind . . . . . . . . . . . . . . . . . . 3229C Deer Quest . . . . . . . . . . . . . . . . . . . . . . . . 3002 Delta Sports Products, LLC . . . . . . . 1621, 1627 Direct Outdoor Products . . . . . . . . . 3015, 3115 Do-All Outdoors, LLC . . . . . . . . . . . . . . . . . 236 Doc’s Deer Farm & Scents . . . . . . . . . . . . . 1305 Doc’s Wildlife Blends, LLC . . . . . . . . . . . . . 3639 Dongguan Decut Archery Equipment Co., Ltd. . . . . . . . . . . . . . . . . . 3653 DoubleTake Archery . . . . . . . . . . . . . . . . . . 244 Eastman Outdoors . . . . . . . . . . . . . . . . . . 1307 Easton Technical Products . . . . . . . . . . . . . 1421 Easy Eye Archery Products Inc . . . . . . . . . . 3349 Eberlestock . . . . . . . . . . . . . . . . . . . . . . . . 3525 Edge By Expedite . . . . . . . . . . . . . . . . . . . 1933 Electronic Data Payment Systems . . . . . . . 1938 Elimitrax . . . . . . . . . . . . . . . . . . . . . . . . . . 1926 Elite Outdoors LLC . . . . . . . . . . . . . . . . . 3029E EP Hunting . . . . . . . . . . . . . . . . . . . . . . . . 2513
Company
Booth
——————————————————————————
Equalizer Treestands . . . . . . . . . . . . . . . . . . 443 Evolved Habitats . . . . . . . . . . . . . . . . . . . . 2421 Excalibur Crossbow, Inc. . . . . . . . . . . . . . . . 801 Extreme Archery Products Inc. . . . . . . . . . . 1333 Extreme Dimension Wildlife Calls . . . . . . . 1023 E-Z Hunter . . . . . . . . . . . . . . . . . . . . . . . . 3006 Fall Magic Archery . . . . . . . . . . . . . . . . . 3229E Family Tradition Treestands . . . . . . . . . . . . 1736 Farr Outdoors . . . . . . . . . . . . . . . . . . . . . . 3009 Firefly Electronic Wind Detector . . . . . . . . 3242 Firenock, LLC . . . . . . . . . . . . . . . . . . . . . . 3546 First Lite, Inc . . . . . . . . . . . . . . . . . . . . . . . 3520 First String & TruGlo Watch Co . . . . . . . . . . 715 Fivics . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3007 Flambeau Outdoors . . . . . . . . . . . . . . . . . 1729 Flat Deerheads . . . . . . . . . . . . . . . . . . . . . 3418 Flex-Fletch Products . . . . . . . . . . . . . . . . . 1541 Flextone Game Calls . . . . . . . . . . . . . . . . . 2415 Force Outdoors, LLC . . . . . . . . . . . . . . . . . 3514 Foreverlast, Inc. . . . . . . . . . . . . . . . . . . . . 2413 Foster Manufacturing . . . . . . . . . . . . . . . . 1833 Frigid Forage, Inc. . . . . . . . . . . . . . . . . . . . 2135 Full Flight Technology, LLC . . . . . . . . . . . . 3351 Fuse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2613 G5 Outdoors . . . . . . . . . . . . . . . . . . . . . . . 3249 GamePlan Gear, Inc. . . . . . . . . . . . . . . . . . 3320 Gateway Feathers . . . . . . . . . . . . . . . . . . . . 745 Gearhead Archery . . . . . . . . . . . . . . . . . . . . 234 George G. Harris “Wildlife Collection” . . . . . . . . . . . . . . . 3329G Gerbing’s Heated Clothing . . . . . . . . . . . . 3141 GhostBlind Industries . . . . . . . . . . . . . . . . 3321 Gibbs Archery Gear . . . . . . . . . . . . . . . . . . 3627 Goat Tuff Products . . . . . . . . . . . . . . . . 3629A Gold Tip LLC . . . . . . . . . . . . . . . . . . . . . . . . 901 Gorilla, Inc. . . . . . . . . . . . . . . . . . . . . . . . . 1407 Grand View Media / Archery Business . . . . 2328 Grayling Outdoor Products, Inc . . . . . . . . . 1942 Great Day Inc. . . . . . . . . . . . . . . . . . . . . . . 3613 Greatree Archery . . . . . . . . . . . . . . . . . . . 2866 Grim Reaper Broadheads . . . . . . . . . . . . . . 711 GSM, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . 239
Company
Booth
——————————————————————————
Haley Vines Outdoor Collection . . . . . . . 3429G Hall Interactive Solutions LLC . . . . . . . . . . 2036 Hamskea Archery Solutions LLC . . . . . . . . 2802 Hard Impact Technologies LLC . . . . . . . . . . . 240 Harmon Deer Scents / Tie Boss . . . . . . . . . 3421 Hartcraft’s . . . . . . . . . . . . . . . . . . . . . . . . . 3635 Havalon Knives . . . . . . . . . . . . . . . . . . . . . 3231 HawgLite . . . . . . . . . . . . . . . . . . . . . . . . . 1832
Inside Archery 91 January 2011
Company
Booth
——————————————————————————
Hawke Sport Optics, LLC . . . . . . . . . . . . 3229G HCO Outdoor Products . . . . . . . . . . . . . . . 2141 Heartland Wildlife Institute . . . . . . . . . . . . . 310 HHA Sports, Inc. . . . . . . . . . . . . . . . . . . . . . 410 High Country Archery, Inc. . . . . . . . . . . . . 3655 High Maintenance Camo . . . . . . . . . . . . . 1739 Hind Sight, Inc. . . . . . . . . . . . . . . . . . . . . . 2227 Hips Targets . . . . . . . . . . . . . . . . . . . . . . . 3637
Company
Booth
——————————————————————————
HME Products . . . . . . . . . . . . . . . . . . . . . . 3521 Hooyman LLC . . . . . . . . . . . . . . . . . . . . . . 3027 Horton Archery, LLC . . . . . . . . . . . . . . . . . 1005 Hoyt . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2621 Human Energy Concealment Systems LLC . . . . . . . . . . . . . . . . . . . . . . . . 832 Hunt Comfort, Inc. . . . . . . . . . . . . . . . . . . 1928 Hunten Outdoors . . . . . . . . . . . . . . . . . . . 3535 Hunter 2 Hunter Equipment Inc . . . . . . . . . 3542 Hunter Dan . . . . . . . . . . . . . . . . . . . . . . . . 2812 Hunter Safety System . . . . . . . . . . . . . . . . 3215 HuntMore . . . . . . . . . . . . . . . . . . . . . . . . 3029F HuntZoneSigns . . . . . . . . . . . . . . . . . . . . . 3238 IBO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1936 Impact Archery . . . . . . . . . . . . . . . . . . . . . 2143 Indiana Department of Natural Resources . . . . . . . . . . . . . . . . . 3243
Company
Booth
——————————————————————————
Indo-US MIM . . . . . . . . . . . . . . . . . . . . . . 3337 Infernotek, LLC . . . . . . . . . . . . . . . . . . . . . 3415 Instinct Archery . . . . . . . . . . . . . . . . . . . . . 3445 InterMedia Outdoors / Sportsman Channel . . 1531 Invisible Hunter Products, Inc. . . . . . . . . . . 3223 Iowa Antler Gold . . . . . . . . . . . . . . . . . . . 3545 IQ Bowsites . . . . . . . . . . . . . . . . . . . . . . . 2215 Irish Setter . . . . . . . . . . . . . . . . . . . . . . . . 3023 IWOM, LLC . . . . . . . . . . . . . . . . . . . . . . . . 3034 J & K Outdoor Products, Inc. . . . . . . . . . . . 3508 Jackie’s Deer Lures . . . . . . . . . . . . . . . . . 3629C James Valley Scents . . . . . . . . . . . . . . . . . 1138 Jiaozuo Sanlida Recreation Equipment Co., Ltd . . . . . . . . . . . . . . . . . . 1836 Jim Fletcher Archery . . . . . . . . . . . . . . . . . 3000 Kentucky Dept. of Fish & Wildlife Resources . . . . . . . . . . . . . . . . Lobby
Inside Archery 92 January 2011
Company
Booth
——————————————————————————
Keyes Hunting Gear . . . . . . . . . . . . . . . . . 2107 Killbillies Outdoors, Inc. . . . . . . . . . 1237, 3353 Kinsey’s . . . . . . . . . . . . . . . . . . . . . . . . . . . 315 Knight & Hale Game Calls . . . . . . . . . . . . . 1821 Knight Rifles . . . . . . . . . . . . . . . . . . . . . . . 3547 KodaBow Inc. . . . . . . . . . . . . . . . . . . . . . . 3008 Kolpin Outdoors . . . . . . . . . . . . . . . . . . . . 3612 Kowa Optimed, Inc. . . . . . . . . . . . . . . . . . 2132 Kwikee Kwiver Co. Inc. . . . . . . . . . . . . . . . 1827 LaCrosse Footwear . . . . . . . . . . . . . . . . . 3429C Lakewood Products . . . . . . . . . . . . . . . . . . 445 Lancaster Archery Supply . . . . . . . . . . . . . . 835 Laporte America . . . . . . . . . . . . . . . . . . . . 3149 Last Chance Archery . . . . . . . . . . . . . . . . . 3227 Leling Friendship Sports Equipment Co., Ltd. . . . . . . . . . . . . . . . . . 3518 Leupold & Stevens . . . . . . . . . . . . . . . . . . . 729 Leven Industries . . . . . . . . . . . . . . . . . . . . 1405 Lightning Bowstrings, LTD . . . . . . . . . . . . 3013 LimbSaver . . . . . . . . . . . . . . . . . . . . 1123, 1239 Little Jon Archery Products, LLC. . . . . . . . . 3505 Lone Wolf Portable Treestands . . . . . . . . . 2037 Lorpen North America Inc . . . . . . . . . . . . . 3633 Lucky Bums . . . . . . . . . . . . . . . . . . . . . . . 3131 LVE Hunting Decals, LLC . . . . . . . . . . . . . . 2240 M & R Bowstrings . . . . . . . . . . . . . . . . . . . 3451 Magnus, Inc. . . . . . . . . . . . . . . . . . . . . . . . 1135 Manzella Productions, Inc. . . . . . . . . . . . . . 211 Mark-It . . . . . . . . . . . . . . . . . . . . . . . . . . . 3512 Martin Archery, Inc. . . . . . . . . . . . . . . . . . 3053 Maximus Crossbow Company . . . . . . . . . . 1931 McNeil & Company / AdvenSure . . . . . . . . 3344 Medi Mall USA . . . . . . . . . . . . . . . . . . . . . 3510 Michael Waddell Bone Collector Seasoning . . . . . . . . . . . . . . . . . 2806 MidAtlantic Archery Products . . . . . . . . . . 1730 Millennium Treestands . . . . . . . . . . . . . . . 2235 Moccasin Joe Distributing Inc . . . . . . . . . 3029B Montana Decoy . . . . . . . . . . . . . . . . . . . . 3601 Moon Shine, LP . . . . . . . . . . . . . . . . . . . . . 3040 Moore Outdoors Productions & Products LLC . . . . . . . . . . . . . . . . . . . . . 3138
Company
Booth
——————————————————————————
MOR Archery Targets, Inc. . . . . . . . . . . . . . 3054 Morrell Mfg., Inc . . . . . . . . . . . . . . . . . . . . 1221 Mossy Oak . . . . . . . . . . . . . . . . . . . . . . . . 1207 Mossy Oak Hunting Accessories / Yukon Gear . . . . . . . . . . . . . . . . . . . . . . . . 3210 Moultrie Products, LLC / Carry-Lite . . . . . . 1911 Mountain Mikes Reproductions . . . . . . . . . 533 Mountaineer Sports . . . . . . . . . . . . . . . . . 3517 Mrs. Doe Pee’s Buck Lures / American Outdoors . . . . . . . . . . . . . . . . . . . 345 MTM Molded Products Co . . . . . . . . . . . . 2814 Muck Boot Company . . . . . . . . . . . . . . . . . . 425 Muddy Outdoors . . . . . . . . . . . . . . . . . . . 3123 Muzzy Products Corp . . . . . . . . . . . . . . . . 1321 NABA . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1838 Nation’s Best Sports . . . . . . . . . . . . . . . . . 1735 Neet Products, Inc. . . . . . . . . . . . . . . . . . . 2406 Nelan & Wong LLC . . . . . . . . . . . . . . . . . . 3036 Nelsons Arrows . . . . . . . . . . . . . . . . . . . . . 545 Never Without LLC . . . . . . . . . . . . . . . . . . 3319 New Archery Products . . . . . . . . . . . . . . . 1105 New Breed Archery . . . . . . . . . . . . . . . . . . 3407 NFAA . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3113 Nikon Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 1927 Noble Wear, Inc . . . . . . . . . . . . . . . . . . . . 1930 North Mountain Outdoor Supplies . . . . . . 3648 Norway Industries . . . . . . . . . . . . . . . . . . 2439 NuFletch Archery, LLC . . . . . . . . . . . . . . . . 3003 NXT Generation . . . . . . . . . . . . . . . . . . . . . 938 Nylok Corporation . . . . . . . . . . . . . . . . . . . 204 Octane . . . . . . . . . . . . . . . . . . . . . . . . . . . 2882 October Mountain Products . . . . . . . . . . . . 321 Ol’ Man Outdoors . . . . . . . . . . . . . . . . . . . 2207 Opti-Logic Corporation . . . . . . . . . . . . . . . 2030 Outdoor Adventure Insurance / Snyder & Snyder Agency . . . . . . . . . . . . . . 3544 Outdoor Business Network, Inc. . . . . . . . . . 213 Outdoor DNA . . . . . . . . . . . . . . . . . . . . . . 3626 Outdoor Prostaff . . . . . . . . . . . . . . . . . . . . 3332 Outdoor Sports Products . . . . . . . . . . . . . . 3341 Outdoors Extreme Corp . . . . . . . . . . . . . . . 2800 Ozonics . . . . . . . . . . . . . . . . . . . . . . 3031, 3035
Company
Booth
——————————————————————————
Pape’s Archery, Inc. . . . . . . . . . . . . . . . . . . 1401 Paradox Products . . . . . . . . . . . . . . . . . . . 1441 Parker Bows . . . . . . . . . . . . . . . . . . 3453, 3551 Pete Rickard Company . . . . . . . . . . . . . . . . 209
Inside Archery 93 January 2011
Company
Booth
——————————————————————————
Pine Ridge Archery Products . . . . . . . . . . . . 742 Plano Molding . . . . . . . . . . . . . . . . . . . . . 1431 Pole Mountain Outdoors . . . . . . . . . . . . . . 2137 POS Card Systems . . . . . . . . . . . . . . . . . . . 3204
Company
Booth
——————————————————————————
Precision Designed Products . . . . . . . . . . . 2853 Predator Innovations, LLC . . . . . . . . . . . . . 3112 Predator Outdoor Products, LLC . . . . . . . . 3438 Predator, Inc. . . . . . . . . . . . . . . . . . . . . . . 1341 Primos Hunting . . . . . . . . . . . . . . . . . . . . . . 821 Prois Hunting Apparel . . . . . . . . . . . . . . . . . 341 Promotional Images / Shasta Wear Inc. . . . . . . . . . . . . . . . . . . . . 1140 PSE Archery . . . . . . . . . . . . . . . . . . . . 121, 221 Pursuit Channel . . . . . . . . . . . . . . . . . . 3129G Q1, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . 429 Quaker Boy, Inc. . . . . . . . . . . . . . . . . . . . . 1501 Quality Archery Designs . . . . . . 101, 105, 2411 Quest Bowhunting . . . . . . . . . . . . . 3155, 3252 Quest Outdoor Products LLC . . . . . . . . . . . 3038 QuikCamo by GameFaceGear LLC . . . . . . . 2854 Rack 1 LLC. . . . . . . . . . . . . . . . . . . . . . . . . 3105
Company
Booth
——————————————————————————
Radical Archery Designs, Inc. . . . . . . . . . . 3037 Rage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2221 Ragim . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3139 Rak’d Up . . . . . . . . . . . . . . . . . . . . . . . . . . 3239 Ramcat Broadheads . . . . . . . . . . . . . . . . . . 339 Real Avid . . . . . . . . . . . . . . . . . . . . . . . . . 3436 Real Scent . . . . . . . . . . . . . . . . . . . . . . . . . . 637 Realtree / Jordan Outdoor Enterprises . . . . . . . . . . . . . . . . . 2001 Reconyx, Inc. . . . . . . . . . . . . . . . . . . . . 3129A Rhino Ground Blinds . . . . . . . . . . . . . . . . . 3331 Rifle Cam Hunting . . . . . . . . . . . . . . . . . . . . 632 Rinehart Targets . . . . . . . . . . . . . . . . . . . . . 325 Ripcord Technologies . . . . . . . . . . . . . . . . 1638 Rivers Edge Treestands . . . . . . . . . . . . . . . . 201 Robinhood Video Productions, Inc. . . . . . . 2864 Robinson Outdoor Products . . . . . . 1515, 1601
Inside Archery 94 January 2011
Company
Booth
——————————————————————————
Rocky Brands . . . . . . . . . . . . . . . . . . . . . . 1015 Rocky Mountain Pack Systems . . . . . . . . . 3247 Ross Bowhunting Inc . . . . . . . . . . . . . . . . 3343 S4Gear . . . . . . . . . . . . . . . . . . . . . . . . . . . 3643 Samick Sports Co., Ltd . . . . . . . . . . . . . . . . 935 Sanford Innovations, Inc. . . . . . . . . . . . . . . 834 Saunders Archery . . . . . . . . . . . . . . . . . . . . 721 Schaffer Performance Archery . . . . . . . . . . . 725 Scorpion Venom Archery . . . . . . . . . . . . . . . 430 Scorpyd Crossbows . . . . . . . . . . . . . . . . . . 3548 Scott Archery Mfg. . . . . . . . . . . . . . . . . . . . 401 Shadow Hunter, LLC . . . . . . . . . . . . . . . . . . 527 SHE Outdoor Apparel . . . . . . . . . . . . . . . . . 537 Shelter- Pro LLC / Underbrush . . . . . . . . . . 1643 shooTAG! . . . . . . . . . . . . . . . . . . . . . . . . . 3511 Shryke Engineering . . . . . . . . . . . . . . . . . . 3447 Signature Products Group . . . . . . . . . . . . . 3604
Booth
Company
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Booth
Company
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Inside Archery 95 January 2011
Booth
Company
——————————————————————————
Company
Booth
——————————————————————————
Silver Stag Knives . . . . . . . . . . . . . . . . . . . 1539 Sitka Gear . . . . . . . . . . . . . . . . . . . . . . . . . 2331 SKB Corp. . . . . . . . . . . . . . . . . . . . . . . . . . . 807 Skull Hooker . . . . . . . . . . . . . . . . . . . . . . . 3440
Company
Booth
——————————————————————————
Slate River LLC . . . . . . . . . . . . . . . . . . . . . 3032 Slick Trick . . . . . . . . . . . . . . . . . . . . . . . . . 2880 Smart Scouter . . . . . . . . . . . . . . . . . . . . . . . 733 Specialty Archery LLC . . . . . . . . . . . . . . . . 3101
Inside Archery 96 January 2011
Company
Booth
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Sportchief . . . . . . . . . . . . . . . . . . . . . . . . . 3104 SportLock, LLC . . . . . . . . . . . . . . . . . . . . . 2129 Sportsman’s Outdoor Products . . . . . . . . . 2029 Spot-Hogg . . . . . . . . . . . . . . . . . . . . . . . . 2026 SpyderWeb Targets . . . . . . . . . . . . . . . . . . 2528 SpyPoint . . . . . . . . . . . . . . . . . . . . . . . . . . . 439 Stand N’ Carry . . . . . . . . . . . . . . . . . . . . . 3018 Steiner Optics . . . . . . . . . . . . . . . . . . . . . . . 230 Sterner Duttera Archery Products . . . . . . . 3531 Stink Sticks, Inc. . . . . . . . . . . . . . . . . . . . . 2229 Stokerized . . . . . . . . . . . . . . . . . . . . . . . . . 3248 Stone Mountain Bow Strings . . . . . . . . . . . 3631 Stoney-Wolf Productions, Inc. . . . . . . . . . . 1733 Strother Archery . . . . . . . . . . . . . . . . . . . 3529C Sullivan Industries / Innerloc . . . . . . . . . . . . 808 Summit Treestands, LLC . . . . . . . . . . . . . . 1805 Superlite Boot & Company . . . . . . . . . . . . 3513 Sure-Loc Archery Products . . . . . . . . . . . . 2429 Swhacker, LLC . . . . . . . . . . . . . . . . . . . . . . . 629 SwiveLimb Treestands . . . . . . . . . . . . . . . 3629E Sword Sights . . . . . . . . . . . . . . . . . . . . . . 2233 T.R.U. Ball Releases . . . . . . . . . . . . . . . . . . . 941 Tactical Archery Systems . . . . . . . . . . . . . . 3245 Talent Sport, Inc . . . . . . . . . . . . . . . . . . . . 2326 Target Communications Corp. . . . . . . . . . . 1831 Tecnarm . . . . . . . . . . . . . . . . . . . . . . . . . . 3515 TenPoint Crossbow Technologies . . . . . . . . 1901 TGx3 DeerScents . . . . . . . . . . . . . . . . . . . . 3016 The Blynd . . . . . . . . . . . . . . . . . . . . . . . . . 1439 The Deer Sleigh’r . . . . . . . . . . . . . . . . . . . 3450 The Ferry-Morse Seed Co. . . . . . . . . . . . . . 3533 The Scent Klip, LLC . . . . . . . . . . . . . . . . . . 3233 Thermacell . . . . . . . . . . . . . . . . . . . . . . . . 1835 Tight Spot Quivers . . . . . . . . . . . . . . . . . . 1631 Timbergear Hunting & Outdoors . . . . . . . . 2879 Timbuktu Outdoors . . . . . . . . . . . . . . . . . . 3020 Timney Triggers . . . . . . . . . . . . . . . . . . . . 3235 Tink’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 621 Tippmann Outfitters . . . . . . . . . . . . . . . 3629G Toadbak, Inc. . . . . . . . . . . . . . . . . . . . . . . 3611 Tree Stand Buddy . . . . . . . . . . . . . . . . . . . 3449 Treelimb Products, LLC . . . . . . . . . . . . . . . 2231
Company
Booth
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Treeline Treestands . . . . . . . . . . . . . . . . . . 3624 Trijicon, Inc. . . . . . . . . . . . . . . . . . . . . . . . 3134 Trophy Rock . . . . . . . . . . . . . . . . . . . . . . . 2877 Trophy Taker, Inc. . . . . . . . . . . . . . . . . . . . 3355 True North Outdoors / Fatal Attraction Game . . . . . . . . . . . . . . . . 3334 True Quiet Treestand . . . . . . . . . . . . . . . . . . 542 Trueflight Feathers . . . . . . . . . . . . . . . . . . 1642 Tru-Fire . . . . . . . . . . . . . . . . . . . . . . . . . . . . 701 TruGlo, Inc . . . . . . . . . . . . . . . . . . . . . . . . . 813 United Country Outfitters-Young Living Products . . . . . . . . . . . . . . . . . . . . . 2526 USA Archery (NAA) . . . . . . . . . . . . . . . . . . 3507 USFWS Wildlife and Sport Fish Restoration . . . . . . . . . . . . . . . . . . . . . . . . 3241 VaneTec . . . . . . . . . . . . . . . . . . . . . . . . . . . 939 Vanguard USA, Inc . . . . . . . . . . . . . . . . . . 2309 Vantage Point Archery Inc. . . . . . . . . . . . . 3651 VaporShield, Inc. . . . . . . . . . . . . . . . . . . . . 2435 Vaportrail, Inc. . . . . . . . . . . . . . . . . . . . . . 2437 VibraShine / Leaf River . . . . . . . . . . . . . . . 2816 Victory Archery . . . . . . . . . . . . . . . . . . . . . 3325 Viper Archery Products . . . . . . . . . . . . . . . . 737 Vista / W.R.I. . . . . . . . . . . . . . . . . . . . . . . . . 311 Vital Gear . . . . . . . . . . . . . . . . . . . . . . . . . 2521 Vortex Optics . . . . . . . . . . . . . . . . . . . . . . . 405 Wack-Um, LTD . . . . . . . . . . . . . . . . . . . . . 1336 Wasp Archery Products . . . . . . . . . . . . . . . 3417 Watson AirLock . . . . . . . . . . . . . . . . . . . . . 3448 Weston & Jodi’s Mossback Game Calls . . . . . . . . . . . . . . . . . . . . . . . . 3340 Weston Products LLC . . . . . . . . . . . . . . . . 3237 Whitetail Institute of North America . . . . . . 839 Wicked Ridge Crossbows . . . . . . . . . . . . . 1801 Wildgame Innovations . . . . . . . . . . 2313, 2515 Wildlife Research Center, Inc. . . . . . . . . . . 1201 Winchester Archery . . . . . . . . . . . . . . . . . . 3047 Winner’s Choice Custom Bowstrings . . . . . . 828 Wood N’ Trail / Codet Newport Corporation . . . . . . . . . . . 3145 Woods Wise Products . . . . . . . . . . . . . . . . 1337 WTP, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 3509
Company
Booth
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Wyandotte Leather, Inc . . . . . . . . . . . . . . . 1635 X-Factor Outdoor Products . . . . . . . . . . . . 2865 X-Stand Treestands . . . . . . . . . . . . . . . . 3029A XXXL Ground Blinds . . . . . . . . . . . . . . . 3629H
Inside Archery 97 January 2011
Company
Booth
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Yao Fabric Co., Ltd. . . . . . . . . . . . . . . . . 3029D Yeti Coolers . . . . . . . . . . . . . . . . . . . . . . . . 3413 Yo Buddy . . . . . . . . . . . . . . . . . . . . . . . . . 2511 Zebra Publishing Inc. . . . . . . . . . . . . . . . . 2525
NUmerical Booth Listing Booth
Company
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101 . . . . . . . . . . . . . . . . . . . Quality Archery Designs 105 . . . . . . . . . . . . . . . . . . . Quality Archery Designs 107 . . . . . . . . . . . . . . . . . . .Big Dog Treestands, Inc. 115 . . . . . . . . . . . . . . . . . . . .Buck Stop Lure Co. Inc. 121 . . . . . . . . . . . . . . . . . . . . . . . . . . . . PSE Archery 131 . . . . . . . . . . . . . Blind Ambition Bale Blinds, LLC 201 . . . . . . . . . . . . . . . . . . . .Rivers Edge Treestands 204 . . . . . . . . . . . . . . . . . . . . . . . Nylok Corporation 209 . . . . . . . . . . . . . . . . . . . . Pete Rickard Company 211 . . . . . . . . . . . . . . . . . Manzella Productions, Inc. 213 . . . . . . . . . . . . . Outdoor Business Network, Inc. 215 . . . . . . . . . . . . . . . . . . . . . Atsko / Sno-Seal, Inc. 221 . . . . . . . . . . . . . . . . . . . . . . . . . . . . PSE Archery 230 . . . . . . . . . . . . . . . . . . . . . . . . . . .Steiner Optics 234 . . . . . . . . . . . . . . . . . . . . . . . Gearhead Archery 236 . . . . . . . . . . . . . . . . . . . . . Do-All Outdoors, LLC 239 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . GSM, LLC 240 . . . . . . . . . . . . . . Hard Impact Technologies LLC 244 . . . . . . . . . . . . . . . . . . . . . . DoubleTake Archery 301 . . . . . . . . . . . . . . . . . . . . . . . . . Badlands Packs 307 . . . . . . . . . . . . . . . . . . . . . . . . .AMS Bowfishing 308 . . . . . . . . . . . . . . Countrymen Innovations, Inc. 310 . . . . . . . . . . . . . . . . Heartland Wildlife Institute 311 . . . . . . . . . . . . . . . . . . . . . . . . . . . Vista / W.R.I. 315 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kinsey’s 321 . . . . . . . . . . . . . . . . October Mountain Products
Booth
Company
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325 . . . . . . . . . . . . . . . . . . . . . . . . . Rinehart Targets 331 . . . . . . . . . . . . . America’s Best Bowstrings, LLC 335 . . . Covert Scouting Cameras by DLC Trading Co 339 . . . . . . . . . . . . . . . . . . . . . . Ramcat Broadheads 341 . . . . . . . . . . . . . . . . . . . . Prois Hunting Apparel 345 . . . . . . . . . . . . . . . . Mrs. Doe Pee’s Buck Lures / American Outdoors 401 . . . . . . . . . . . . . . . . . . . . . . . Scott Archery Mfg. 405 . . . . . . . . . . . . . . . . . . . . . . . . . . . Vortex Optics 410 . . . . . . . . . . . . . . . . . . . . . . . . .HHA Sports, Inc. 411 . . . . . . . . . . . . . . . . . . . Bohning Company, Ltd. 421 . . . . . . . . . . . . . . . . . . Ben Pearson Archery, Inc. 425 . . . . . . . . . . . . . . . . . . . . . Muck Boot Company 429 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Q1, LLC 430 . . . . . . . . . . . . . . . . . . Scorpion Venom Archery 431 . . . . . . . . . . . . . . . . .Alaska Bowhunting Supply 434 . . . . . . . . . . . . . . . . . . . . . .Arrow Precision, LLC 435 . . . . . . . . . . . . . . . . . . Carbon Tech Arrows, Inc. 439 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SpyPoint 443 . . . . . . . . . . . . . . . . . . . . . .Equalizer Treestands 445 . . . . . . . . . . . . . . . . . . . . . . Lakewood Products 501 . . . . . . . . Big Game Treestands / API Outdoors / Sniper Treestands 504 . . . . . . . . . . . . . . . . . . . . Burt Coyote Company 508 . . . . . . . . . . . . Christian Bowhunters of America 521 . . . . . . . . . . . . . . Cobra Manufacturing Co., Inc.
Inside Archery 98 January 2011
Booth
Company
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527 . . . . . . . . . . . . . . . . . . . . . . Shadow Hunter, LLC 528 . . . . . . . . . . . . . . . Accusharp / Fortune Products 533 . . . . . . . . . . . . . Mountain Mikes Reproductions 537 . . . . . . . . . . . . . . . . . . . . . SHE Outdoor Apparel 542 . . . . . . . . . . . . . . . . . . . . . True Quiet Treestand 545 . . . . . . . . . . . . . . . . . . . . . . . . . Nelsons Arrows 621 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tink’s 629 . . . . . . . . . . . . . . . . . . . . . . . . . . Swhacker, LLC 631 . . . . . . . . . . . . . . . . . . . . . . . . . . . .C’mere Deer 632 . . . . . . . . . . . . . . . . . . . . . . . Rifle Cam Hunting 637 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Real Scent 641 . . . . . . . . . . . . .Antler King Trophy Products Inc. 701 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tru-Fire 707 . . . . . . . . . . . . . . . . . . . . . . . .Craft Agency, Inc. 711 . . . . . . . . . . . . . . . . . . Grim Reaper Broadheads 715 . . . . . . . . . . . . . . First String & TruGlo Watch Co 721 . . . . . . . . . . . . . . . . . . . . . . . .Saunders Archery 725 . . . . . . . . . . . . . . .Schaffer Performance Archery 729 . . . . . . . . . . . . . . . . . . . . . . . Leupold & Stevens 733 . . . . . . . . . . . . . . . . . . . . . . . . . . .Smart Scouter 736 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ARRO 737 . . . . . . . . . . . . . . . . . . . .Viper Archery Products 741 . . . . . . . . . . . . . . . . . . . . . . . Amacker Outdoors 742 . . . . . . . . . . . . . . . .Pine Ridge Archery Products 745 . . . . . . . . . . . . . . . . . . . . . . . Gateway Feathers 801 . . . . . . . . . . . . . . . . . . .Excalibur Crossbow, Inc.
Booth
Company
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Inside Archery 99 January 2011
Booth
Company
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Booth
Company
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806 . . . . . . . . . . . . . . . . . . . .Cranford Mfg. Co., Inc. 807 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .SKB Corp. 808 . . . . . . . . . . . . . . . Sullivan Industries / Innerloc 813 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TruGlo, Inc
Booth
Company
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821 . . . . . . . . . . . . . . . . . . . . . . . . . Primos Hunting 824 . . . . . . . . . . . . . . . . . . . . Compass Game Works 828 . . . . . . . . . Winner’s Choice Custom Bowstrings 832 . . . . . .Human Energy Concealment Systems LLC
Inside Archery 100 January 2011
Booth
Company
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834 . . . . . . . . . . . . . . . . . . Sanford Innovations, Inc. 835 . . . . . . . . . . . . . . . . . . Lancaster Archery Supply 839 . . . . . . . . . . Whitetail Institute of North America 843 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Axcel Sights 901 . . . . . . . . . . . . . . . . . . . . . . . . . . . .Gold Tip LLC 935 . . . . . . . . . . . . . . . . . . . . Samick Sports Co., Ltd 938 . . . . . . . . . . . . . . . . . . . . . . . . . NXT Generation 939 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VaneTec 941 . . . . . . . . . . . . . . . . . . . . . . T.R.U. Ball Releases 1005 . . . . . . . . . . . . . . . . . . . . . Horton Archery, LLC 1015 . . . . . . . . . . . . . . . . . . . . . . . . . . Rocky Brands 1023 . . . . . . . . . . . Extreme Dimension Wildlife Calls 1035 . . . . . . . . . . . . . . .Apple Archery Products, LLC 1038 . . . . . . . . . . . . . . . . . Briner Technologies, Inc. 1039 . . . . . . . . . . . . . . . . . . . All Weather / Trailcrest 1041 . . . . . . . . . . . . . . . . . . . . . . . . . . . Bow Trainer 1105 . . . . . . . . . . . . . . . . . . . New Archery Products 1123 . . . . . . . . . . . . . . . . . . . . . . . . . . . . LimbSaver 1135 . . . . . . . . . . . . . . . . . . . . . . . . . . Magnus, Inc. 1138 . . . . . . . . . . . . . . . . . . . . . James Valley Scents 1140 . . . . . . Promotional Images / Shasta Wear Inc. 1201 . . . . . . . . . . . . . . Wildlife Research Center, Inc. 1207 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mossy Oak 1221 . . . . . . . . . . . . . . . . . . . . . . . Morrell Mfg., Inc 1237 . . . . . . . . . . . . . . . . . . Killbillies Outdoors, Inc. 1239 . . . . . . . . . . . . . . . . . . . . . . . . . . . . LimbSaver 1301 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . AAE 1305 . . . . . . . . . . . . . . . . .Doc’s Deer Farm & Scents 1307 . . . . . . . . . . . . . . . . . . . . . . Eastman Outdoors 1321 . . . . . . . . . . . . . . . . . . . . Muzzy Products Corp 1333 . . . . . . . . . . . . . Extreme Archery Products Inc. 1336 . . . . . . . . . . . . . . . . . . . . . . . . . Wack-Um, LTD 1337 . . . . . . . . . . . . . . . . . . . .Woods Wise Products 1341 . . . . . . . . . . . . . . . . . . . . . . . . . . Predator, Inc. 1401 . . . . . . . . . . . . . . . . . . . . . Pape’s Archery, Inc. 1405 . . . . . . . . . . . . . . . . . . . . . . . .Leven Industries 1407 . . . . . . . . . . . . . . . . . . . . . . . . . . . Gorilla, Inc. 1421 . . . . . . . . . . . . . . . . Easton Technical Products 1431 . . . . . . . . . . . . . . . . . . . . . . . . . Plano Molding 1439 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .The Blynd 1441 . . . . . . . . . . . . . . . . . . . . . . . Paradox Products 1501 . . . . . . . . . . . . . . . . . . . . . . . .Quaker Boy, Inc. 1505 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Black Gold 1509 . . . . . . . . . . . . . . . . . . . ArrowTrade Magazine 1515 . . . . . . . . . . . . . . . Robinson Outdoor Products 1531 . . . . . . . . . . . . . . . . . . . InterMedia Outdoors / Sportsman Channel 1538 . . . . . . . . . . . . . . . . . . . . . . . . . . . Camowraps
Inside Archery 101 January 2011
Booth
Company
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1539 . . . . . . . . . . . . . . . . . . . . . . .Silver Stag Knives 1541 . . . . . . . . . . . . . . . . . . . . . Flex-Fletch Products 1601 . . . . . . . . . . . . . . . Robinson Outdoor Products 1604 . . . . . . . . . . . . . . . . . . . . . Allen Company, Inc 1621 . . . . . . . . . . . . . . . . Delta Sports Products, LLC 1627 . . . . . . . . . . . . . . . . Delta Sports Products, LLC 1631 . . . . . . . . . . . . . . . . . . . . . . Tight Spot Quivers 1635 . . . . . . . . . . . . . . . . . . Wyandotte Leather, Inc 1637 . . . . . . . . . . . . . . . . . . . . . ASAT Outdoors, LLC 1638 . . . . . . . . . . . . . . . . . . . . Ripcord Technologies 1642 . . . . . . . . . . . . . . . . . . . . . . Trueflight Feathers 1643 . . . . . . . . . . . . . . Shelter- Pro LLC / Underbrush 1729 . . . . . . . . . . . . . . . . . . . . . Flambeau Outdoors 1730 . . . . . . . . . . . . . . MidAtlantic Archery Products 1733 . . . . . . . . . . . . . .Stoney-Wolf Productions, Inc. 1734 . . . . . . . . . . . . . Arizona Rim Country Products 1735 . . . . . . . . . . . . . . . . . . . . . Nation’s Best Sports 1736 . . . . . . . . . . . . . . . Family Tradition Treestands 1739 . . . . . . . . . . . . . . . . . High Maintenance Camo 1743 . . . . . . . . . . . . . . . . . . . . . . . Coffey Marketing
Booth
Company
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1801 . . . . . . . . . . . . . . . . . Wicked Ridge Crossbows 1805 . . . . . . . . . . . . . . . . . . Summit Treestands, LLC 1821 . . . . . . . . . . . . . . . . Knight & Hale Game Calls 1827 . . . . . . . . . . . . . . . . . . .Kwikee Kwiver Co. Inc. 1831 . . . . . . . . . . . . . .Target Communications Corp. 1832 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . HawgLite 1833 . . . . . . . . . . . . . . . . . . . .Foster Manufacturing 1834 . . . . . . . . . . . . . .A-Way Hunting Products, Inc. 1835 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thermacell 1836 . . . . . . . . . . . . . . . .Jiaozuo Sanlida Recreation Equipment Co., Ltd 1838 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .NABA 1839 . . . . . . . . . . . . . . . .Bushnell Outdoor Products 1901 . . . . . . . . . . . TenPoint Crossbow Technologies 1911 . . . . . . . . . . Moultrie Products, LLC / Carry-Lite 1921 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Code Blue 1926 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Elimitrax 1927 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Nikon Inc. 1928 . . . . . . . . . . . . . . . . . . . . . . Hunt Comfort, Inc. 1930 . . . . . . . . . . . . . . . . . . . . . . . . Noble Wear, Inc
Booth
Company
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1931 . . . . . . . . . . . . . Maximus Crossbow Company 1932 . . . . . . . . . . . . . . . . . . .Border Crossing Scents 1933 . . . . . . . . . . . . . . . . . . . . . . . Edge By Expedite 1936 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IBO 1937 . . . . . . . . . . . . . .Cartel / Doosung Corporation 1938 . . . . . . . . . . . Electronic Data Payment Systems 1941 . . . . . . . . . . . . . . . . . . . . . . . . . Axion Archery 1942 . . . . . . . . . . . . .Grayling Outdoor Products, Inc 2001 . . . . . . . Realtree / Jordan Outdoor Enterprises 2021 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Block 2026 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Spot-Hogg 2029 . . . . . . . . . . . . . Sportsman’s Outdoor Products 2030 . . . . . . . . . . . . . . . . . . .Opti-Logic Corporation 2033 . . . . . . . . . . . . . . . . . . . . . . . . . Archer Xtreme 2034 . . . . . . . . . . . . . . . . . . . . . . . . . . . ArcheryTalk 2036 . . . . . . . . . . . . . . Hall Interactive Solutions LLC 2037 . . . . . . . . . . . . . Lone Wolf Portable Treestands 2038 . . . . . . . . . . . . . . . . . . . .Big Game Drag Glove 2101 . . . . . . . . . . . . . . . . . . . . . . . . Buck Wear, Inc. 2107 . . . . . . . . . . . . . . . . . . . . . Keyes Hunting Gear
Booth
Company
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2109 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ameristep 2129 . . . . . . . . . . . . . . . . . . . . . . . . . SportLock, LLC 2131 . . . . . . . . . . . . . . . . . . . Berry’s Manufacturing 2132 . . . . . . . . . . . . . . . . . . . . . Kowa Optimed, Inc. 2135 . . . . . . . . . . . . . . . . . . . . . . Frigid Forage, Inc. 2137 . . . . . . . . . . . . . . . . . Pole Mountain Outdoors 2141 . . . . . . . . . . . . . . . . . . . HCO Outdoor Products 2143 . . . . . . . . . . . . . . . . . . . . . . . . .Impact Archery 2201 . . . . . . . . . . . . . . . . . . . . . . . . . Alpine Archery 2207 . . . . . . . . . . . . . . . . . . . . . . Ol’ Man Outdoors 2215 . . . . . . . . . . . . . . . . . . . . . . . . . . . IQ Bowsites 2221 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rage 2227 . . . . . . . . . . . . . . . . . . . . . . . . Hind Sight, Inc. 2229 . . . . . . . . . . . . . . . . . . . . . . . . Stink Sticks, Inc. 2230 . . . . . . . . . . . . . . . . . . . . . . Cajun Archery, Inc. 2231 . . . . . . . . . . . . . . . . . . . Treelimb Products, LLC 2233 . . . . . . . . . . . . . . . . . . . . . . . . . . Sword Sights 2235 . . . . . . . . . . . . . . . . . . . Millennium Treestands 2240 . . . . . . . . . . . . . . . . . .LVE Hunting Decals, LLC 2241 . . . . . . . . . . . . . . . .Copper John / Stainslawski
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Company
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2301 . . . . . . . . . . . . . . . . . . . . . . . . .Darton Archery 2307 . . . . . . . . . . . . . . . . . . . . . Brownell & Co., Inc 2309 . . . . . . . . . . . . . . . . . . . . . . Vanguard USA, Inc 2313 . . . . . . . . . . . . . . . . . . . Wildgame Innovations 2321 . . . . . . . . . . . . . . . . . . . . Barnett Outdoors LLC 2326 . . . . . . . . . . . . . . . . . . . . . . . . Talent Sport, Inc 2328 . . . . . . . Grand View Media / Archery Business 2329 . . . . . . . . . . . . . . . . Archery Trade Association 2331 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sitka Gear 2339 . . . . . . . . . . . . . . . . . .American Whitetail, Inc. 2401 . . . . . . . . . . . . . . . . . . . . . . . . . . Bear Archery 2406 . . . . . . . . . . . . . . . . . . . . . .Neet Products, Inc. 2411 . . . . . . . . . . . . . . . . . . Quality Archery Designs 2413 . . . . . . . . . . . . . . . . . . . . . . . . Foreverlast, Inc. 2415 . . . . . . . . . . . . . . . . . . . . .Flextone Game Calls 2421 . . . . . . . . . . . . . . . . . . . . . . . Evolved Habitats 2425 . . . . . . . . . . . . . . . . . . . . . . . . Buck Bomb Inc. 2429 . . . . . . . . . . . . . . . . Sure-Loc Archery Products 2433 . . . . . . . . . . . . . . . . . Archers Xtreme Products 2435 . . . . . . . . . . . . . . . . . . . . . . . VaporShield, Inc.
Booth
Company
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2437 . . . . . . . . . . . . . . . . . . . . . . . . . Vaportrail, Inc. 2439 . . . . . . . . . . . . . . . . . . . . . . Norway Industries 2443 . . . . . . . . . . . . . . Black Widow Deer Lures Inc. 2511 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Yo Buddy 2513 . . . . . . . . . . . . . . . . . . . . . . . . . . . .EP Hunting 2515 . . . . . . . . . . . . . . . . . . . Wildgame Innovations 2521 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Vital Gear 2524 . . . . . . . . . . . . . . . . . . . . . . . AIM Outdoor LLC 2525 . . . . . . . . . . . . . . . . . . . . Zebra Publishing Inc. 2526 . . . . . . . . . . . .United Country Outfitters-Young Living Products 2528 . . . . . . . . . . . . . . . . . . . . . SpyderWeb Targets 2532 . . . . . . . . . . . . . . . . . . . . . . .Carter Enterprises 2533 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Max Gear 2537 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BowTech 2613 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Fuse 2621 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Hoyt 2800 . . . . . . . . . . . . . . . . . . Outdoors Extreme Corp 2802 . . . . . . . . . . . . Hamskea Archery Solutions LLC 2804 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Club Red
Booth
Company
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2806 . . . . . . . . . . . . . . . . . . . Michael Waddell Bone Collector Seasoning 2807 . . . . . . . . . . . . . . Blacks Creek Guide Gear, Inc. 2811 . . . . . . . . . . . . . . . . . . . . . Cherryhill Outdoors 2812 . . . . . . . . . . . . . . . . . . . . . . . . . . . Hunter Dan 2814 . . . . . . . . . . . . . . . . MTM Molded Products Co 2816 . . . . . . . . . . . . . . . . . . . VibraShine / Leaf River 2853 . . . . . . . . . . . . . . .Precision Designed Products 2854 . . . . . . . . . . .QuikCamo by GameFaceGear LLC 2864 . . . . . . . . . .Robinhood Video Productions, Inc. 2865 . . . . . . . . . . . . . . . . X-Factor Outdoor Products 2866 . . . . . . . . . . . . . . . . . . . . . . . Greatree Archery 2870 . . . . . . . . . . . . . . . . . . . . . Angel Company Ltd 2877 . . . . . . . . . . . . . . . . . . . . . . . . . . . Trophy Rock 2879 . . . . . . . . . . . .Timbergear Hunting & Outdoors 2880 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Slick Trick 2882 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Octane 3000 . . . . . . . . . . . . . . . . . . . . .Jim Fletcher Archery 3001 . . . . . . . . . . . . . . . . . . . . . . . .Burr & Company 3002 . . . . . . . . . . . . . . . . . . . . . . . . . . . .Deer Quest 3003 . . . . . . . . . . . . . . . . . . . .NuFletch Archery, LLC 3006 . . . . . . . . . . . . . . . . . . . . . . . . . . . . E-Z Hunter 3007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fivics 3008 . . . . . . . . . . . . . . . . . . . . . . . . . .KodaBow Inc. 3009 . . . . . . . . . . . . . . . . . . . . . . . . . .Farr Outdoors 3010 . . . . . . . . . . . . . . . . . . . . . . . . . . .C & S Global 3011 . . . . . . . . . . . . . . . . . . . . . . . . . . .C & S Global 3013 . . . . . . . . . . . . . . . . Lightning Bowstrings, LTD 3015 . . . . . . . . . . . . . . . . . . Direct Outdoor Products 3016 . . . . . . . . . . . . . . . . . . . . . . . TGx3 DeerScents 3018 . . . . . . . . . . . . . . . . . . . . . . . . . Stand N’ Carry 3020 . . . . . . . . . . . . . . . . . . . . . Timbuktu Outdoors 3022 . . . . . . . . . . . . . . . . . . . . . . . . Archery Tec Inc. 3023 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Irish Setter 3024 . . . . . . . . . . . . . . . . . . . . .30-06 Outdoors LLC 3027 . . . . . . . . . . . . . . . . . . . . . . . . . .Hooyman LLC 3029A . . . . . . . . . . . . . . . . . . . . X-Stand Treestands 3029B . . . . . . . . . . . . .Moccasin Joe Distributing Inc 3029D . . . . . . . . . . . . . . . . . . . . Yao Fabric Co., Ltd. 3029E . . . . . . . . . . . . . . . . . . . . . . Elite Outdoors LLC 3029F . . . . . . . . . . . . . . . . . . . . . . . . . . . . HuntMore 3031 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ozonics 3032 . . . . . . . . . . . . . . . . . . . . . . . . . Slate River LLC 3034 . . . . . . . . . . . . . . . . . . . . . . . . . . . .IWOM, LLC 3035 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ozonics 3036 . . . . . . . . . . . . . . . . . . . . . . Nelan & Wong LLC 3037 . . . . . . . . . . . . . . Radical Archery Designs, Inc. 3038 . . . . . . . . . . . . . . .Quest Outdoor Products LLC
Inside Archery 104 January 2011
Booth
Company
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3040 . . . . . . . . . . . . . . . . . . . . . . . . Moon Shine, LP 3041 . . . . . . . . . . . . . . . . . . . Big & J Industries, LLC 3044 . . . . . . . . . . . . . . . . . . . . . . . . . CanCooker, Inc 3047 . . . . . . . . . . . . . . . . . . . . . Winchester Archery 3053 . . . . . . . . . . . . . . . . . . . . . Martin Archery, Inc. 3054 . . . . . . . . . . . . . . . . MOR Archery Targets, Inc. 3056 . . . . . . . . . . . . . . . . . . . . . . . . . . . Bowjax, Inc. 3101 . . . . . . . . . . . . . . . . . . . . Specialty Archery LLC 3104 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Sportchief 3105 . . . . . . . . . . . . . . . . . . . . . . . . . . . Rack 1 LLC. 3112 . . . . . . . . . . . . . . . . .Predator Innovations, LLC 3113 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . NFAA 3115 . . . . . . . . . . . . . . . . . . Direct Outdoor Products 3123 . . . . . . . . . . . . . . . . . . . . . . . Muddy Outdoors 3129A . . . . . . . . . . . . . . . . . . . . . . . . . Reconyx, Inc. 3129G . . . . . . . . . . . . . . . . . . . . . . . Pursuit Channel 3131 . . . . . . . . . . . . . . . . . . . . . . . . . . . Lucky Bums 3133 . . . . . . . . . .Big Green Targets / Redneck Blinds 3134 . . . . . . . . . . . . . . . . . . . . . . . . . . . Trijicon, Inc. 3138 . . . . . . . . . . . . . . Moore Outdoors Productions & Products LLC 3139 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ragim 3141 . . . . . . . . . . . . . . . . Gerbing’s Heated Clothing 3145 . . . . . . . . . . . . . . . . . . . . . . . . . Wood N’ Trail / Codet Newport Corporation 3149 . . . . . . . . . . . . . . . . . . . . . . . .Laporte America 3155 . . . . . . . . . . . . . . . . . . . . . . Quest Bowhunting 3204 . . . . . . . . . . . . . . . . . . . . . . POS Card Systems 3206 . . . . . . . . . . . . . . . . . . . . . Bad River Outdoors 3208 . . . . . . . . . . . . . . . . . . . . . . . . . . 3point5.com 3210 . . . . . . . . . . . Mossy Oak Hunting Accessories / Yukon Gear 3215 . . . . . . . . . . . . . . . . . . . . Hunter Safety System 3221 . . . . . . . Back Mountain Outdoor Products, Inc. 3223 . . . . . . . . . . . . . . Invisible Hunter Products, Inc 3227 . . . . . . . . . . . . . . . . . . . . .Last Chance Archery 3229C . . . . . . . . . . . . . . . . . . . . . Dead Down Wind 3229E . . . . . . . . . . . . . . . . . . . . . Fall Magic Archery 3229G . . . . . . . . . . . . . . . . Hawke Sport Optics, LLC 3231 . . . . . . . . . . . . . . . . . . . . . . . . Havalon Knives 3233 . . . . . . . . . . . . . . . . . . . . . .The Scent Klip, LLC 3235 . . . . . . . . . . . . . . . . . . . . . . . . Timney Triggers 3237 . . . . . . . . . . . . . . . . . . . . Weston Products LLC 3238 . . . . . . . . . . . . . . . . . . . . . . . . .HuntZoneSigns 3239 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rak’d Up 3240 . . . . . . . . . . . . . . . . . . . BowHitch Archery, LLC 3241 . . . . . . . . . . . . . . . . USFWS Wildlife and Sport Fish Restoration
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Company
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Company
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Inside Archery 105 January 2011
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Company
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Company
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3242 . . . . . . . . . . . . Firefly Electronic Wind Detector 3243 . . . . Indiana Department of Natural Resources 3245 . . . . . . . . . . . . . . . . . Tactical Archery Systems 3247 . . . . . . . . . . . . . Rocky Mountain Pack Systems 3248 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Stokerized 3249 . . . . . . . . . . . . . . . . . . . . . . . . . . G5 Outdoors 3252 . . . . . . . . . . . . . . . . . . . . . . Quest Bowhunting 3315 . . . . . . . . . . . . . .Cuddeback / Non Typical, Inc. 3319 . . . . . . . . . . . . . . . . . . . . . . Never Without LLC 3320 . . . . . . . . . . . . . . . . . . . . .GamePlan Gear, Inc. 3321 . . . . . . . . . . . . . . . . . . . . GhostBlind Industries 3325 . . . . . . . . . . . . . . . . . . . . . . . . Victory Archery 3329E . . . . . . . . . . . . . . . . . . CampbellCameras.com 3329F . . . . . . . . . . . . . . . . . . . . . . . . Arrowmat, LLC 3329G . . . . . . George G. Harris “Wildlife Collection” 3331 . . . . . . . . . . . . . . . . . . . . Rhino Ground Blinds 3332 . . . . . . . . . . . . . . . . . . . . . . . .Outdoor Prostaff 3334 . . . . . . . . . . . . . . .Fatal Attraction Game Feeds 3336 . . . . . . . . . . . . . . . . . . . . . . . . . . . A-Rak-A-Tak 3337 . . . . . . . . . . . . . . . . . . . . . . . . . . Indo-US MIM
Booth
Company
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3338 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3rd Arm 3340 . . . . . . .Weston & Jodi’s Mossback Game Calls 3341 . . . . . . . . . . . . . . . . . Outdoor Sports Products 3343 . . . . . . . . . . . . . . . . . . . . Ross Bowhunting Inc 3344 . . . . . . . . . . . .McNeil & Company / AdvenSure 3346 . . . . . . . . . . . . . . . . . . . Bow & Arrow Hunting 3349 . . . . . . . . . . . . . Easy Eye Archery Products Inc 3351 . . . . . . . . . . . . . . . . Full Flight Technology, LLC 3353 . . . . . . . . . . . . . . . . . . Killbillies Outdoors, Inc. 3355 . . . . . . . . . . . . . . . . . . . . . . . Trophy Taker, Inc. 3401 . . . . . . . . . . . . . . . . . . . . . . Bearpaw Products 3407 . . . . . . . . . . . . . . . . . . . . . New Breed Archery 3409 . . . . . . . . . . . CenterPoint Hunting & Outdoors 3413 . . . . . . . . . . . . . . . . . . . . . . . . . . . Yeti Coolers 3415 . . . . . . . . . . . . . . . . . . . . . . . . .Infernotek, LLC 3417 . . . . . . . . . . . . . . . . . . Wasp Archery Products 3418 . . . . . . . . . . . . . . . . . . . . . . . . .Flat Deerheads 3420 . . . . . . . . . . . . . . . . . . . . . . . ACU Archery LLC 3421 . . . . . . . . . . . . . Harmon Deer Scents / Tie Boss 3423 . . . . . . . . . . . Acorp / Maverick Sporting Goods
Inside Archery 106 January 2011
Booth
Company
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3425 . . . . . . . . . . . . . . . . . . . . . . . . Athens Archery 3429C . . . . . . . . . . . . . . . . . . . . LaCrosse Footwear 3429G . . . . . . . . . . . Haley Vines Outdoor Collection 3429H . . . . . . . . . . . . . . . . . . . Archer’s Armor, LLC. 3431 . . . . . . . . . . . . . . . . . . Brunton Outdoor Group 3436 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Real Avid 3438 . . . . . . . . . . . . Predator Outdoor Products, LLC 3440 . . . . . . . . . . . . . . . . . . . . . . . . . . .Skull Hooker 3443 . . . . . . . . . . . . . . . . . . . .Buck Forage Products 3445 . . . . . . . . . . . . . . . . . . . . . . . . Instinct Archery 3447 . . . . . . . . . . . . . . . . . . . . . Shryke Engineering 3448 . . . . . . . . . . . . . . . . . . . . . . . . Watson AirLock 3449 . . . . . . . . . . . . . . . . . . . . . . . Tree Stand Buddy 3450 . . . . . . . . . . . . . . . . . . . . . . . The Deer Sleigh’r 3451 . . . . . . . . . . . . . . . . . . . . . . M & R Bowstrings 3452 . . . . . . . . . . . . . . . . . . . . . . . . Ballistic Targets 3453 . . . . . . . . . . . . . . . . . . . . . . . . . . .Parker Bows 3501 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BCY, Inc 3505 . . . . . . . . . . . .Little Jon Archery Products, LLC. 3507 . . . . . . . . . . . . . . . . . . . . . USA Archery (NAA)
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Company
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3508 . . . . . . . . . . . . . . .J & K Outdoor Products, Inc. 3509 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . WTP, Inc. 3510 . . . . . . . . . . . . . . . . . . . . . . . . .Medi Mall USA 3511 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .shooTAG! 3512 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Mark-It 3513 . . . . . . . . . . . . . . . . Superlite Boot & Company 3514 . . . . . . . . . . . . . . . . . . . . . Force Outdoors, LLC 3515 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tecnarm 3517 . . . . . . . . . . . . . . . . . . . . . Mountaineer Sports 3518 . . . . . . . . . . . . . . . . . . Leling Friendship Sports Equipment Co., Ltd. 3520 . . . . . . . . . . . . . . . . . . . . . . . . . . .First Lite, Inc 3521 . . . . . . . . . . . . . . . . . . . . . . . . . HME Products 3525 . . . . . . . . . . . . . . . . . . . . . . . . . . . Eberlestock 3529C . . . . . . . . . . . . . . . . . . . . . . Strother Archery 3529G . . . . . . . . . . . . . . . . . . . . . . . . . Alpen Optics 3531 . . . . . . . . . . . Sterner Duttera Archery Products 3533 . . . . . . . . . . . . . . . . The Ferry-Morse Seed Co. 3535 . . . . . . . . . . . . . . . . . . . . . . . Hunten Outdoors 3542 . . . . . . . . . . . . Hunter 2 Hunter Equipment Inc
Booth
Company
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3544 . . . . . . . . . . . . Outdoor Adventure Insurance / Snyder & Snyder Agency 3545 . . . . . . . . . . . . . . . . . . . . . . . Iowa Antler Gold 3546 . . . . . . . . . . . . . . . . . . . . . . . . . . Firenock, LLC 3547 . . . . . . . . . . . . . . . . . . . . . . . . . . .Knight Rifles 3548 . . . . . . . . . . . . . . . . . . . . . Scorpyd Crossbows 3549 . . . . . . . . . . . . . . . . . . . . . . . . . .Bowsaver, Inc 3551 . . . . . . . . . . . . . . . . . . . . . . . . . . .Parker Bows 3601 . . . . . . . . . . . . . . . . . . . . . . . . Montana Decoy 3604 . . . . . . . . . . . . . . . . .Signature Products Group 3609 . . . . . . . . . . . . . . . Bugling Bull Game Call, LLC 3611 . . . . . . . . . . . . . . . . . . . . . . . . . . Toadbak, Inc. 3612 . . . . . . . . . . . . . . . . . . . . . . . .Kolpin Outdoors 3613 . . . . . . . . . . . . . . . . . . . . . . . . . Great Day Inc. 3619 . . . . . . . . . . . . . . . Buck Fever Synthetic Scents 3623 . . . . . . . . . . . . . . Crooked Horn Outfitters, Inc. 3624 . . . . . . . . . . . . . . . . . . . . . .Treeline Treestands 3626 . . . . . . . . . . . . . . . . . . . . . . . . . . Outdoor DNA 3627 . . . . . . . . . . . . . . . . . . . . . Gibbs Archery Gear 3629A . . . . . . . . . . . . . . . . . . . . . Goat Tuff Products
Inside Archery 108 January 2011
Booth
Company
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3629C . . . . . . . . . . . . . . . . . . . . Jackie’s Deer Lures 3629E . . . . . . . . . . . . . . . . . . . SwiveLimb Treestands 3629G . . . . . . . . . . . . . . . . . . . Tippmann Outfitters 3629H . . . . . . . . . . . . . . . . . . . XXXL Ground Blinds 3631 . . . . . . . . . . . . . . Stone Mountain Bow Strings 3632 . . . . . . . . . . . . . . . . . . . . . . . . Bear Scents LLC 3633 . . . . . . . . . . . . . . . . .Lorpen North America Inc 3635 . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hartcraft’s 3637 . . . . . . . . . . . . . . . . . . . . . . . . . . . Hips Targets 3639 . . . . . . . . . . . . . . . . Doc’s Wildlife Blends, LLC 3643 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .S4Gear 3644 . . . . . . . . . . . . . . . . . . . . . AmeriBag Outdoors 3648 . . . . . . . . . . North Mountain Outdoor Supplies 3649 . . . . . . . . . Catskill Mountain Sporting Supplies 3651 . . . . . . . . . . . . . . . . Vantage Point Archery Inc. 3653 . . . . . . . . . . . . . . . . . Dongguan Decut Archery Equipment Co., Ltd. 3655 . . . . . . . . . . . . . . . . High Country Archery, Inc. Lobby . . . . . . . . . . . . . . . . . . Kentucky Dept. of Fish & Wildlife Resources
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Company
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Inside Archery 109 January 2011
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Company
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“When Mathews retailers become stronger, we become stronger,” says Mathews founder Matt McPherson. “That’s the way it should be, we think, and the Mathews Retailer Business Show is just one more example of how we’re working very hard to bolster the success of our retailers.” Hosted by Mathews, Inc., the 2011 Mathews Retailer Business Show was held on December 6-8, 2010, at the Chula Vista Resort in Wisconsin Dells, Wisconsin. “This show has grown into a special event,” adds McPherson. “Co-sponsoring the event with us are over 100 Lost Camo licensees, each providing unique products expressly for Mathews retailers. These are the sorts of exclusive, quality products that archery consumers crave. They’re also the sorts of new and innovative products that provide Mathews retailers with a competitive edge. Every retailer/attendee and exhibitor/ licensee wins at the annual Mathews Retailer Business Show.” Over 400 separate archery retail businesses preregistered for the 2011 Mathews Show. “We’ve come every year,” said a retailer from Kentucky. “Wouldn’t miss it,” said another from Massachusetts. “It’s comfortable here, and each year there are more new and exclusive products presented at the show that we can offer our customers,” concluded a couple from Missouri.
“For us, it’s both the early timing of the show and all the new products that keep us coming back,” said Ron Stenfors of Maple Lane Sports in Skandia, Michigan. “In addition to archery we do a great business with cross country skiing, and January is ski season. That makes this show’s December timing perfect for us. It also offers us the opportunity to see and touch those new products that we otherwise might never be able to inspect.” “The Mathews Show represents a wonderful opportunity for us to talk early and one-on-one with many of today’s finest archery retailers,” says Bob Eastman of Carbon Express and Gorilla Treestands. “This year at the Mathews Retailer Show, for example, we debuted a startling new breakthrough in carbon arrows—Dual Spine Weight Forward technology. And we offered that technology in special-edition Mathews and Mission shafts. At the same time we also offered special Mathews Edition ground blinds and a new Mathews Edition Blind Back Pack.” Right across the aisle from the Carbon Express/Gorilla booth at the 2011 Mathews Retailer Business Show was Robinson
Bill and Sherry Krenz 1 • Arrow expert Lennie Rezmer of Carbon Express was inundated with retailers wanting to know more about the company’s groundbreaking Dual Spine Weight Forward arrows. 2 • Mathews founder Matt McPherson (center) takes a minute out of his schedule at the show to talk with Sherry and Bill Krenz of Inside Archery magazine.
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3 • Joe White of Robinson Outdoor Products holds up samples of the company’s selection of serious Lost Camo garments and Mathews Series Baselayers.
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3 2 1 1 • Inside Archery’s Sherry Krenz nocks an arrow in a Genesis bow for one shot at a steel buck target that could have won her a combination mule deer and antelope hunt. The shooting was available to all who attended the show’s Tuesday night dinner. 2 • One of the most talked about new products at the Mathews Show was the Mathews Field Point Target by Morrell. Morrell’s Butch Thomas stands behind this most attractive target, which features Lost Camo sides and Harmonic Dampers for aiming spots.
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3 • Travis Howick and Mark Garcia of Archer Xtreme wowed showgoers with their new company’s lineup of advanced sights and bowquivers. 4 • Shawn Lutz of Stokerized holds up a Mathews bow equipped with the company’s brand new SS1, a hunting stabilizer designed to perfectly balance any bow.
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5 • With so many exciting new additions, the 2011 Mathews and Mission bow lineups had showgoers eager to discuss each new model. 6 • The Ripcord, as shown by Keith and Don Dvoroznak, is an exceptional complete-containment arrow rest that is also a full-clearance drop-away.
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7 • Todd Williams of X-Factor is an aerospace engineer with a knack for designing innovative archery products. His flexible stabilizers, strap-on limb dampeners and long-life string silencers demand attention. 8 • The Z-Lock sight series by Extreme Archery Products is exceptionally light, compact, vibration-free and precise. Extreme’s Mark Whitt shows off the Z-Lock 250 on a brand new Mathews bow. 9 • T.R.U. Ball offers a superb dealer-only lineup of sophisticated sights and releases. T.R.U. Ball employee and top shooter Brandon Reyes holds samples of each.
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10 • Tru-Fire’s Mike Sromalski gave retailers at the Mathews Show a sneak peak at the company’s latest advanced release designed expressly for use with a string loop.
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1 • Bohning’s racy new Chameleon Bowquivers, as shown by Dale Voice, sport flexible hoods, interchangeable camo patterns and secure quick-detach mounting. 2 • Lighted-nock pioneer Eric Price of Burt Coyote was available to discuss the brighter, tougher, easier-to-use and more reliable nature of Lumenocks. 3 • Doug Springer of Copper John holds up the Dead Nuts Mark III Professional, an inventive sight featuring ultra-precise adjustments, Harmonic Dampers, Iron Clad Fiber Optics, a Lost Camo finish and more.
Outdoor Products. “Consumers are eager for genuinely new products that offer meaningful advantages,” says Robinson’s Joe White. “That’s why the coming year looks so bright for those offering such innovation, and that includes both manufacturers and retailers. The retailers at the 2011 Mathews Show were entranced by our new Tree Spider treestand-safety products, particularly the new Speed Harness and the LiveWire Descent System. They also flocked to our new Cold Fusion Infused Carbon clothing, Arctic Weight Baselayers Women’s Sola Series clothing, new liquid scent products and more.” New-product buzz is a good thing at any show—good for the manufacturers creating that buzz and for the retailers poised to take advantage of the impending demand for those exciting
new products. On these pages are a host of photos depicting just some of the unique new products that created that sort of buzz at the 2011 Mathews Retailer Business Show. Tuesday evening’s show-attendees dinner—co-sponsored by Blacks Creek, Carbon Express, Gamehide, Mathews, Powertex and Robinson Outdoors Products—proved to be a spectacular affair featuring fine food, entertainer Mike Rayburn and an archery competition in which everyone present had the opportunity to win either a combination mule deer and antelope hunt or a fully rigged ATV. “We’ll be back,” concluded retailers and exhibitors alike as they marched out the door. Dates for the 2012 Mathews Retailer Business Show, to again be held in Wisconsin Dells, are December 5-7, 2011.
1 • Jim Broberg of Pine Ridge Archery has shown a remarkable talent for developing practical archery products for serious archers, like this Archer’s Allen Wrench. 2 • Bahram Khoshnood and David Potts of Axion Archery took the opportunity to show retailers Axion’s new Micro Pro Series Sight and revolutionary DNA Drop-Away Arrow Rest. 3 • Ingenious flat targets that last and last were displayed by Master Target’s Steven Crooks. These beautiful targets are water- and weatherproof and take hundreds of shots with little wear.
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1 • Kevin Fry of Quality Archery Designs holds up the company’s much-touted UltraRest HD. It’s a favorite among retailers and shooters near and far.
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2 • Kwikee remains the stalwart baseline against which all other bowquivers are measured. Kwikee’s Chet Grant, Shirley Gelinas and Leo Grant were available to answer retailer questions about the latest Lost Camo and Lost Camo AT quivers. 3 • Chris Deston of BCY displays just a fraction of the colors and materials that made BCY famous for serious shooters worldwide. 4 • Standing behind an oversized model of one of the company’s most sophisticated drop-away arrow rests, AAE’s Dan Fisher talked rests, innovative vanes and more. 5 • Dennis Fink of Ozonics demonstrated exactly how human odor could be eliminated in the field with state-of-the-art technology. 6 • Viper’s Ryan Wenmoth was justifiably proud of the company’s expanded lineup of MicroTune sights featuring Harmonic Dampers and a Lost Camo finish. 7 • An exciting new and better way to fletch arrows was presented by Phillip Bradford, John Marshall and Brad McDonald of NuFletch.
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8 • Mickey Geracitano was on hand with a new Pape’s Archery catalog to discuss with retailers how Pape’s huge selection and rapid delivery make things easier for savvy retailers in tough times. 9 • Scott Archery Assistant Manager Eric Griggs showed off the very latest in quality Scott releases and sights.
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10 • Archery-accessory leader TruGlo was represented by Danny Kerley who was quick to discuss and demonstrate the many quality TruGlo products available in Lost Camo.
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PSE X-Force Omen Pro
PSE X-Force Omen Pro
There’s fast, and then there’s PSE fast. The new PSE X-Force Omen Pro is one awesome bow, spitting arrows downrange at up to 366 feet per second thanks to advanced engineering and highperformance UF Cams. But speed isn’t the only quality the Omen Pro boasts. The rigid, lightweight Planar Flex Riser minimizes flex and riser twist. Combined with the foolproof Centerlock Pocket system, that innovative riser ensures that you’ll achieve the kind of consistent, accurate shot you need to be successful in the field. The Omen Pro is available in black, Mossy Oak Infinity and Skulz Camo. For 2011, this distinctive bow is rewriting the rules for speed bows. Visit pse-archery.com or stop by ATA Booth #121 or #221 to learn more.
Robinson Outdoor Products Tree Spider Speed Vest Muzzy 75- and 125-Grain MX-3
Robinson Tree Spider Speed Vest
Tree Spider is the latest inspired idea from Robinson Outdoor Products. Tree Spider treestand-safety products were designed with four qualities in mind—light, easy, fast and safe. The Tree Spider Speed Vest combines an ultra-lightweight design with superior strength. It’s extremely userfriendly and both easy and fast to put on. And most importantly, the Speed Vest, like all products in the new Tree Spider line, is TMA approved with hardware that exceeds ANSI specifications. The Tree Spider Speed Vest features the Spider Speed Clips Patented Integration System, X-Web Fit, two Venom leg buckles and one waist buckle, shoulder-strap
and leg adjustments, two side zippered pockets, contoured front and pack panels, a tether and vertical climbing loops. Available in Realtree AP and Mossy Oak Break-Up Infinity, the Speed Vest offers a weight capacity of 115 to 300 pounds. Visit treespidersafety.com or stop by ATA Booth #1601 to learn more.
Muzzy 75- and 125-Grain MX-3
For 2011 Muzzy is introducing two supercompact three-blade broadhead options— the 75- and 125-grain MX-3. Both new MX-3 models utilize the same blade but are constructed with different ferrule materials. The 75-grain MX-3 boasts an aircraft-grade aluminum ferrule while the 125-grain MX-3 sports a steel ferrule. Both models offer the devastating, time-tested Muzzy Trocar tip, and with decreased wind planing they deliver all the accuracy and bone-busting penetration bowhunters expect from Muzzy. The two new MX-3 models have cutting diameters of 1.188 inches and .025 blades. Visit muzzy.com or stop by ATA Booth #1321 to learn more.
Cobra Python 5 Sight with 5.5-Inch Extension
You couldn’t miss the Cobra Python last year—especially not when it was introduced with the help of a real python at Cobra’s ATA Trade Show booth last January. Not content to rest on its laurels, Cobra has developed the Python 5 with 5.5-Inch Extension. The Python 5 features five protected all-metal pins with .019 field-replaceable fiber optics, as well
By Bill Krenz Inside Archery 116 January 2011
as a 5.5-inch target extension. The 2-inch aperture with glo-orange ring makes for quick target acquisition. All-metal construction with larger, super-strong dovetails makes the Python 5 ultra-rugged, but this lightweight sight weighs in at just 8 ounces. A tool-less model is available. Visit cobraarchery.com or stop by ATA Booth #521 to learn more.
of bowfishing. Hydro-Carbon arrows are premium fiberglass arrows inlaid with carbon fiber for exceptional strength and durability. Designed to work with both heavy and light draw weights, Hydro-Carbon arrows are available with or without a Lumenok. Visit octobermountainproducts.com or stop by ATA Booth #321 to learn more.
Norway Zeon Fusion
Charcoal-Grey HECS
For 2011, Norway Industries has developed a revolutionary new vane. Made of a proprietary material that carries light to the vane edge (similar to fiber-optic technology), Zeon Fusion Vanes glow along the edges, allowing bowhunters and target archers to see the path of their arrows in flight without the use of electronics or additional light sources. The Zeon Fusion Vanes are ideal for bowhunters living in states that don’t allow the use of lighted nocks, as well as bowhunters looking to make it into the Pope & Young record book. Like previous Fusion models, the Zeon Fusions are constructed from two different polymers that are fused together to provide the ultimate in both adhesion and durability. The 2.1-inch Zeon Fusion Vanes are available in four colors—red, green, yellow and orange. Visit norwayindustries.com or stop by ATA Booth #2439 to learn more.
October Mountain Products Hydro-Carbon Bowfishing Arrow
The brand new Hydro-Carbon Bowfishing Arrow from October Mountain Products boasts the Hydro-Tek Nock System, the first internal, In-Line tunable nock system built into an arrow. This unique nock system means the arrow shaft will not change in diameter as it does with other nock adapters. The Hydro-Tek Nock System is made from carbon and is capable of handling the abuses
Cobra Python 5 with 5.5-Inch Extension
Last year HECS stunned the industry with the introduction of its mind-blowing suit made from Energy Cloak fabric to combat the infamous “sixth sense” that seems to alert deer and other game animals to the presence of a human in the absence of sight, sound or scent clues. This special fabric contains a conductive carbon-fiber grid pattern that can block up to 90 percent of the electromagnetic energy—the culprit behind game animals’ sixth sense— emitted by the human body. This year, HECS is available in charcoal grey for use as a base layer or for ground-blind hunters looking to blend into the shadows. The HECS suit is also still available in Next G1 camouflage. Visit hecsllc.com or stop by ATA Booth #832 to learn more.
Mathews Z7 Magnum
Mathews Z7 Magnum
There’s something for everyone in the expanded Mathews Z Series. If you’re a speedbow enthusiast you’ll want to check out the Z7 Magnum. Even with a generous brace height of 6.375 inches, the Z7 Magnum spits arrows at speeds of up to 340 feet per second. The Z7 Magnum utilizes Mathews’ innovative Grid Lock Riser and features the ZX Cam, SE5 Composite Limb System, SphereLock Pivoting Limb Cup System, Harmonic Damping System, a Harmonic Stabilizer, Reverse Assist Roller Guard and Monkey Tails. Available in Mathews Lost Camo and black, the Z7
Norway Zeon Fusion
Inside Archery 117 January 2011
Charcoal-Grey HECS
October Mountain Products Hydro-Carbon Bowfishing Arrow
Real Avid Bowsmith Magnum measures 32 inches from axle to axle and weighs in at 4.25 pounds. Visit mathewsinc.com to learn more.
Real Avid Bowsmith
Real Avid has partnered with Apple Archery to introduce the spectacular Bowsmith archery tool. Combining 30 of the most commonly used tools and 16 functions into one compact device, the Bowsmith is the ultimate archery multi-tool. From needlenose pliers with cutters to a broadhead sharpener to a fletching stripper to a treestep starter, nearly everything archers and hunters need to tune, maintain and repair bows, arrows and broadheads is packed into this versatile tool. Finished in Apple Archery’s trademark yellow, the Bowsmith is also impossible to overlook should you set it down in tall grass or on the forest floor. Visit realavid.com or stop by ATA Booth #3436 to learn more.
Easton FMJ Crossbow Arrow
Easton FMJ Crossbow Arrow
Stocking the right crossbows is only one part of the equation when turning new crossbow legislation into increased profits. You also need to have the best crossbow accessories on hand—accessories like the new FMJ Crossbow Arrow from Easton. FMJ Crossbow Arrows are constructed from a thick-walled carbon core wrapped in a full metal jacket. The result? More knockdown power for deeper penetration and more pass-throughs. Want to boost kinetic energy and front-of-center balance? A Brass Bolt Insert is sold separately. Visit eastonarchery.com or stop by ATA Booth #1421 to learn more.
Greatree Khan
New from Greatree Archery is the unique
Khan. A cross between a Korean traditional bow and a horsebow, the Khan is a compact, lightweight bow perfect for hunting or target shooting. The limbs feature an ultra-smooth draw up to 30 inches without stacking and ensure the Khan can achieve astounding arrow speed. The handle riser boasts a center-shot sight window and arrow shelf. When strung, the Khan is just 48 inches tip to tip and weighs less than one pound. This incredible traditional bow retails for under $300. Visit greatreearchery.com or stop by ATA Booth #2866 to learn more.
T.R.U. Ball Bandit
Bowhunters and tournament archers alike love T.R.U. Ball for its line of sophisticated, high-quality releases. And no one will be disappointed in T.R.U. Ball’s new-product offerings for 2011. Bowhunters looking for a release that is quickly accessible in hunting situations will appreciate the new Bandit. This innovative release features a rope connection covered in weather-resistant tubing designed to keep your release ready in situations where speed is critical. The Bandit features a black head and is available with T.R.U. Ball’s new speed buckle strap. Visit truball.com or stop by ATA Booth #941 to learn more.
Excalibur Axiom SMF
More and more hunters—bowhunters and gun hunters alike—are expressing interest in trying out crossbows. A fantastic budgetpriced crossbow kit is the Excalibur Axiom SMF. The Axiom SMF features a 175pound draw weight and a 14.5-inch power stroke and is capable of reaching speeds in excess of 300 feet per second. Weighing in Continued on page 120
Greatree Khan
T.R.U. Ball Bandit
Excalibur Axiom SMF
Inside Archery 118 January 2011
Hoyt Rampage XT E-Z Hunter E-Z Drag Continued from page 118
at just 6 pounds, the Axiom SMF comes with a black fiber reinforced composite mainframe. Reliable and accurate, the Axiom SMF is sold only in a kit that includes a matching multiplex crossbow scope, rings and base, as well as Excalibur’s four-arrow quiver, four arrows and a rope cocking aid. With an MSRP of just $479.99, the Axiom SMF is perfect for new crossbow users while delivering the features and performance experienced crossbow hunters want. Visit excaliburcrossbow.com or stop by ATA Booth #801 to learn more.
to fit into your pocket and easy to use, look no further than the E-Z Hunter E-Z Drag. Made with .75-inch nylon webbing, the rugged E-Z Drag is a fully adjustable halter that fits around the muzzle and behind the ears of a deer, giving you full control of the head. The E-Z Drag is strong enough to pull even the largest deer and can be pulled by one person, two people or even an ATV. Best of all, this innovative device is easy to transport and use. Visit e-zhunter.com or stop by ATA Booth #3006 to learn more.
E-Z Hunter E-Z Drag
Archers looking for Hoyt quality at bargain prices will keep the new Rampage XT flying off the shelves this year. With the XTS
If you’re looking for a deer drag that’s lightweight, compact enough
Hoyt Rampage XT
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Inside Archery 120 January 2011
Extreme Archery 911 Raptor
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Pine Ridge Archery Nitro Buttons
Pro Arc Limb System and Fuel Cam, this ultra-affordable bow blazes arrows at 323 feet per second. The 7-inch brace height makes for a forgiving shot, while the In-Line Roller Guard reduces friction and torque for better accuracy and reduced noise. In addition, StealthShot, highperformance elastomeric damping material, means a cleaner arrow departure from the string, improving accuracy, while the Silent Shelf reduces the risk of spooked game by preventing the arrow from noisily contacting the riser at a critical moment. This is a phenomenal bow available at an unbelievable price. Visit hoyt.com or stop by ATA Booth #2621 to learn more.
Extreme Archery 911 Raptor
Mission Venture
Extreme Archery manufactures exceptional archery sights, and in 2011 Extreme seems to have outdone itself. Just one example is the 911 Raptor. The 911 Raptor features completely redesigned 1.625-inch wireframe aluminum housing for increased light gathering, superior pin and fiber protection and easy centering in the peep sight. Features include toolless windage and elevation adjustment, four fullcapture pins with extended easy-change fiber optics, a built-in level, a built-in sun shade, included rear-mounted rheostat adjustable light and a fluorescent orange center ring. Laser-engraved windage and elevation indicator marks make for easy adjustment. Available in new Black Maxx soft-feel coating or Mathews Lost Camo, Realtree APG HD and Realtree AP HD camo options, the 911 Raptor retails at under $70. Visit extremearchery.com or stop by ATA Booth #1333 to learn more.
Pine Ridge Archery Nitro Buttons
Scorpion Venom Intruder Buck Lure
The new Nitro Buttons from Pine Ridge Archery might be small, but they deliver huge benefits to archers. This revolutionary device eliminates nock pinch and can help archers make the most of their current rig in terms of arrow speed. Easy and fast to install, Nitro Buttons also help eliminate bow noise and vibration. And because Pine Ridge knows archers want their bows to look as good as they shoot, Nitro
Buttons are offered in a wide array of colors to complement all the colored bows, bowstrings and accessories on the market today. Visit pineridgearchery.com or stop by ATA Booth #742 to learn more.
Mission Venture
Bowhunters want a bow that’s as tough and stealthy as they are, and the new Mission Venture certainly fits the bill. This compact bow measures just a touch over 30 inches axle to axle and weighs in at less than 4 pounds, making it the kind of bow that’s easy to carry on a long trek or stalk. The Venture features an EL Single Cam, string suppression, a roller guard and premium Zebra Hybrid Bowstrings and can reach speeds of up to 321 feet per second. The affordable Venture is also available in packages that include a number of quality accessories. Visit missionarchery.com to learn more.
Scorpion Venom Intruder Buck Lure
New Intruder Buck Lure from Scorpion Venom Archery isn’t your run-of-the-mill scent lure. No, Intruder Buck Lure comes in semi-solid stick form, so you’ll never have to worry about messy leaks and spills. Intruder Buck Lure’s stick form also makes it easy and convenient to apply exactly the right amount of scent right where you need it. This unique lure works all season long, and the special formula lasts through rain and snow. Visit scorpionvenomarchery.com or stop by ATA Booth #430 to learn more.
BCY Force 10 Crossbow Bowstring
Introducing the latest from BCY—Force 10 Crossbow Bowstring material. This ultra-strong material is made from SK 78 Dyneema to create the toughest possible individual strand—even tougher than DynaFlight 97. Force 10’s strength ensures that it can hold up to the powerful release of a crossbow, making it an especially safe crossbow bowstring material. This new material is also wonderfully durable for long life and good abrasion resistance, and it offers minimal creep even in the hottest weather. Visit bcyfibers.com or stop by ATA Booth #3501 to learn more. Continued on page 124
Inside Archery 122 January 2011
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BCY Force 10 Crossbow Bowstring
Quest REV
The new Quest REV is the kind of bow bowhunters dream about. New Sync Cam Technology ensures consistent speeds of 320 feet per second while maintaining a silky-smooth draw. The REV is 32 inches from axle to axle and boasts a forgiving 7.5-inch brace height. Other features include a forged aluminum riser and Bowjax limb suppressors to squelch vibration. At 3.9 pounds, the REV is a joy to carry even over long distances. The REV is available in draw lengths ranging from 27 to 30.5 inches and in 50-, 60- and 70-pound draw weights. The REV comes in either the innovative Gfade finish or in AP camo. Visit questbowhunting.com or stop by ATA Booth #3155 or #3252 to learn more.
Quest REV
Camo DragonFire ThermoGrip
In a November treestand, cold, numb hands can spell disaster at the moment of truth. But with the DragonFire ThermoGrip, your hands stay toasty warm. Designed to fit most bow grips, the DragonFire ThermoGrip consists of a felt-covered heating element and a vibration-killing polycarbonate stabilizer that doubles as a power source. The weather-resistant stabilizer houses four AA batteries that will provide up to three hours of warmth. For 2011, the DragonFire ThermoGrip will be available in Mossy Oak Treestand, Realtree AP and Realtree APG. Visit dragonfirethermogrip. com to learn more.
Goat Tuff Opti-Vane II
The new Goat Tuff Opti-Vane II is an ideal vane for use with broadheads. An aerodynamic design with a lower profile and a 24-percent increase in surface area from the original Opti-Vane provides exceptional steerage and control. The lower profile also gives the lightweight Opti-Vane II more clearance, which makes it a wonderful vane for crossbow shooters. Norway’s Fusion technology gives the Opti-Vane II superior durability and adhesion properties. The 2.75-inch Opti-Vane II is available in seven colors, including pink. Visit goattuffproducts.com or stop by ATA Booth #3629A to learn more. Continued on page 126
Inside Archery 124 January 2011
Camo DragonFire Thermogrip
Goat Tuff Opti-Vane II
Fuse Carbon Blade Stabilizers
Opti-Logic Micro II
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Fuse Carbon Blade Stabilizers
Brand new for 2011 is the Fuse Carbon Blade Hunter Series of stabilizers. The Carbon Blade’s radical new design is the pinnacle of Fuse’s advanced stabilization technology. Built around an aerodynamic, super-strong, lightweight carbon-fiber structure, the Carbon Blade’s new shape produces up to 70-percent less wind drag than other stabilizers. That will make your days afield more pleasant no matter what the weather is like. Exclusive Fuse vibration-dampening technologies make for a quieter, smoother shot. The Carbon Blade Hunter Series is available in a wide range of lengths and weights and in Blackout, Realtree AP or Max-1. Visit fusearchery.com or stop by ATA Booth #2613 to learn more.
Opti-Logic Micro II
S4Gear SideWinder EVO
Last year’s Micro I proved that good things certainly do come in small packages. This year, Opti-Logic continues to push the rangefinder-design envelope with the introduction of the new Micro II. Measuring just 3.25 x 2.5 x 1.375 inches, the pocket-sized Micro II is packed with features. The Micro II boasts an extended 800-yard ranging capability with the ability to range game to 400 yards, Ballistics Compensating VAC (Vertical Angle Compensation) technology and a selfadjusting internal Red Dot Aiming system. Waterproof and shock-resistant, the Micro II has fully coated, magnificationfree optics with 50mm of eye relief. Three ranging modes—Yardage, Meters and Ballistics Compensation with VAC—are
clearly displayed on the backside of the unit with a vivid LED light. And at under 4 ounces, the Micro II won’t weigh you down. Visit opti-logic.com or stop by ATA Booth #2030 to learn more.
S4Gear SideWinder EVO
Last year, S4Gear burst onto the archery scene with the innovative SideWinder. This year, S4Gear has developed the nextgeneration SideWinder EVO retractable gear-deployment system, the solution to the problem of dropped or hard-to-find gear. A security strap wraps snugly around nearly any electronic device, no matter the shape, to keep it close at hand and ready when you need it. Double-sided 3M adhesive securely attaches the tether pad to your chosen device. The Consistent Force Power Spring maintains the ideal tension, keeping electronics close during transport but allowing freedom of movement while in use. Internal Teflon skid plates make for silent function, so your rangefinder can be accessed at the moment of truth both easily and noiselessly. Visit s4gear.com or stop by ATA Booth #3643 to learn more.
Scorpyd RDT-165
The new Scorpyd RDT-165 combines speed with easy shootability for a crossbow that will delight any shooter. The RDT165’s impressive 20.5-inch power stroke leads to speeds of up to 425 feet per second with minimal vibration, recoil and handshock. Rubber Tip Tamers on the tips of the limbs obliterate string slap and limb vibration. The RDT-165 has a draw weight of just 165 pounds, and the trigger requires
Iowa Antler Gold
Scorpyd RDT-165
Inside Archery 126 January 2011
a mere 3 pounds of pull to fire. A folding stock makes cocking the RDT-165 easy even when sitting in a treestand, and the RDT-165 is a compact 17.5 inches wide when cocked for superior maneuverability. The RDT-165 is available in a package that includes a quiver, four bolts, four field tips, a sling, rubber string dampeners and a scope. Visit scorpyd.com or stop by ATA Booth #3548 to learn more.
Iowa Antler Gold
Iowa Antler Gold is a unique pellet deer feed designed to meet the nutritional needs of whitetails year-round. This high-protein feed is packed with minerals to ensure optimal antler growth. During winter months, Iowa Antler Gold delivers a boost to pregnant does so that they’ll produce the healthiest fawns possible in the spring. Whether you’re looking to grow bigger racks or simply improve the overall health of your herd, Iowa Antler Gold can help. Visit iowaantlergold.com or stop by ATA Booth #3545 to learn more.
GamePlan Gear CrossOver Crossbow Carrier
If there’s one drawback to crossbows, it’s their weight. In general, crossbows are heavier than vertical bows, which can make transporting them to and from the field a hassle. Luckily the pack experts at GamePlan Gear developed the CrossOver Crossbow Carrier. This unique pack carrier features a universal drop-pocket design that can accommodate a crossbow, a gun or a compound bow. An adjustable GamePlan Gear CrossOver Crossbow Carrier
Inside Archery 127 January 2011
padded hip belt distributes weight, protecting your shoulders. The “open-book” design format means that the CrossOver wraps around the crossbow for additional protection and to keep the optics dry. And when you get to your stand, the CrossOver can be wrapped around the tree to form a padded treestand backrest. This is the comfortable way to transport a crossbow. Visit gameplangear.com or stop by ATA Booth #3320 to learn more.
APA Innovations Black Mamba 7.0
APA Innovations Black Mamba 7.0
“Fast” and “forgiving” are two words that don’t generally go together when describing a compound bow, but that’s exactly how those who’ve tried the new Black Mamba 7.0 from APA Innovations are describing it. The Black Mamba 7.0 comes with APA’s new HE (High Efficiency) 3 Stage limbs and Black Mamba Dual cams with new EZ Tune modules. This Black Mamba is lighter, faster, quieter and easier to shoot and tune than ever before. This remarkable bow offers IBO speeds of 344 feet per second. Visit apaarchery.com to learn more.
LimbSaver S-Coil Stabilizer
LimbSaver S-Coil Stabilizer
For 2011, the LimbSaver S-Coil is better than ever. The next-generation 2011 S-Coil is 30-percent more effective than the original S-Coil model. It gets that performance boost from a unique continuous-spiral design that independently isolates and dampens vibration at an increased rate. This results in reduced bow jump and a smooth and whisperquiet shot. Compact and lightweight, the rugged S-Coil is weatherproof for use in all weather conditions. Visit limbsaver. com or stop by ATA Booth #1123 or #1239 to learn more.
Buck Stop Lure Hyper Synthetic Deer Scents
Buck Stop Lure Hyper Synthetic Deer Scents
For 2011, Buck Stop Lure Company has announced the addition of three synthetic deer scents to its already powerful line of attractants, cover scents and scentelimination products. Tested extensively under various extreme hunting conditions, these new synthetic scents have proven themselves highly effective in the field. The
Inside Archery 128 January 2011
Magnus Snuffer SS
VaneTec Swift Series
.30-06 Outdoors Ladder Stand 2nd Man
Hyper Synthetic line is completely synthetic, so you don’t have to worry about freshness or loss of potency. The three scents include Hyper Pre-Rut, an all-season attractant that doubles as a cover scent; Hyper Rut, a scent that’s irresistible to mature bucks and which works best in scrapes; and Hyper Estrus, a formula designed to appeal to all bucks during the breeding phase of the rut. Visit buckstopscents.com or stop by ATA Booth #115 to learn more.
Magnus Snuffer SS
Elite Archery Hunter
Bowhunters love Magnus broadheads, and it’s not hard to see why. Magnus is wellknown for outstanding customer service, deadly broadheads and a lifetime replacement guarantee. For 2011, Magnus has re-engineered its Snuffer SS broadhead. Spin-tested to ensure perfect flight, this precision-machined broadhead combines the strength of a one-piece head with a cut-on-contact tip and low blade angles for a devastating head. The three-blade Snuffer SS is available with either a 1.0625- or a 1.125-inch cutting diameter and in weights from 85 to 125 grains. The Snuffer SS blades are resharpenable. Visit magnusbroadheads.com or stop by ATA Booth #1135 to learn more.
VaneTec Swift Series
For 2011, VaneTec is introducing the new Swift Series. Swift vanes are sleek, shieldcut vanes that feature a narrow base and outstanding memory. Extremely durable and capable of withstanding plenty of abuse, Swift vanes are wonderfully accurate for tight groups. These new vanes are simple to apply and require no prep. Swift vanes are available in two sizes. The Swift 187 is 1.87 inches long and weighs 3.2 grains, while the Swift 225 is 2.25 inches long and weighs in at 4.5 grains. Both sizes are available in white, ultra blue, red, black and four fluorescent colors—pink, yellow, green and orange. Visit vanetec.com or stop by ATA Booth #939 to learn more.
Kishel’s Spiked Deer Urine
.30-06 Outdoors Ladder Stand 2nd Man
Setting up a ladder stand alone is not easy, and sometimes all you really want is a second pair of hands to help out. Now, thanks
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Trueflight 2-inch Shield Back Feather
Buck Wear Fear No Deer Camo 2-Fer
JBI U-Slide
to .30-06 Outdoors, you can have that helping hand no matter what your buddies are up to. With the Ladder Stand 2nd Man, nearly any hunter can easily hoist a ladder stand—regardless of the height or weight of the stand—alone in about two minutes. Even two-person ladder stands are no match for this device. The Ladder Stand 2nd Man is comprised of a patent-pending steel cranking winch and winch bracket with two ground swivel pegs at the treestand base. The 600-pound-rated winch strap can also be used to hoist hang-on stands, hang game for butchering or drag game up steep hills. Visit 30-06outdoors.com or stop by ATA Booth #3024 to learn more.
Elite Archery Hunter
You don’t need to look past the name of the 2011 Hunter from Elite Archery to know what this bow was designed to do—hunt. At just 31.75 inches from axle to axle, the Hunter was engineered for amazing maneuverability whether you’re a treestand, groundblind or spot-and-stalk hunter. Based on last year’s Z28, the Hunter features a generous brace height of 7.5 inches for a forgiving shot. But don’t let the smooth draw fool you—this is still one very fast bow. The Elite ESX Cams provide plenty of speed, and the Hunter zips arrows out at 319 to 323 feet per second. Visit elitearchery.com or stop by ATA Booth #3029E to learn more.
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Carbon Express Maxima Blue Streak Line
Kishel’s Spiked Urine
Leave it to Kishel’s to take a natural attractant—deer urine—and find a way to boost its performance. Kishel’s Spiked Urine is enriched with a variety of ingredients carefully combined in the right proportions to be irresistible to whitetails bucks. Available in a large 8-ounce spray bottle that provides for maximum coverage, Spiked Urine draws bucks in close. Best of all, Spiked Urine will not spoil. Visit kishelscents.com to learn more.
Trueflight Manufacturing 2-Inch Shield Back Feather
Trueflight Manufacturing is now producing a 2-inch Shield Back feather designed specifically to improve the forgiveness, accuracy and high-speed stability of lightweight, high-speed carbon arrows. The 2-inch Shield Back feathers weigh a mere 1.2 grains and are available in all of Trueflight’s 14 solid colors as well as all 18 barred and bright stripes patterns, so you can be sure that your arrows will look as good as they fly. Like all Trueflight feathers, the new 2-inch Shield Back feathers are high-performance fletching, providing superior guidance at all speeds. Visit trueflightfeathers.com or stop by ATA Booth #1642 to learn more. Alpine Blush
Gorilla Pro Series King Kong Expedition HX
Buck Wear Fear No Deer Camo 2-Fer
Buck Wear makes quality sportswear for the avid outdoorsman. For 2011, Buck Wear has expanded its popular Camo 2-Fer line to include the Fear No Deer Camo 2-Fer. Like other Camo 2-Fer options, the Fear No Deer Camo 2-Fer features a dual-layer look—a T-shirt over sewn-in Realtree Camo long sleeves. The vivid graphics on the Fear No Deer Camo 2-Fer incorporate a buck rearing angry antlers beneath a winged skull and other dark design elements on a black background. Buck Wear’s special screen-printing process ensures that the graphics stay bold and colorful even after repeated washing. Made from 100-percent heavyweight cotton, the Fear No Deer Camo 2-Fer is available in adult sizes M through XXL. Visit buckwear.com or stop by ATA Booth #2101 to learn more.
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Sitka Gear Merino Line
Skull Hooker European Mounting Bracket
JBI U-Slide
Big and J Industries BB2-XX
The JBI U-Slide is a cutting-edge bow holder that not only holds your bow securely but requires minimal movement to get the bow back into your hand. The U-Slide works with both compound and recurve bows and can be used in a treestand or a ground blind. Your bow is held in a rubber-coated U-shaped slot that allows for fast and easy removal. The compact and lightweight U-Slide can be mounted either directly beneath your seat so your bow is between your legs while you wait or off to one side to keep your bow out of the way. With the U-Slide, your bow will not be in your way whether you’re sitting or standing. The U-Slide features
Redneck Hunting Blinds Predator 360 Gun/Bow Combo
a non-reflective powder coating to avoid sun glare and comes with an easy self-starting screw so you can quickly mount the holder to a tree. Visit u-slide.com or stop by ATA Innovation Zone IZ-4 to learn more.
Carbon Express Maxima Blue Streak Line
If accuracy is what you’re looking for in an arrow, take a look at the new Carbon Express Maxima Blue Streak line. The Blue Streak and Blue Streak Select were constructed with accuracy in mind. The Blue Streak line derives that pinpoint accuracy from its Diamond Weave technology. An innovative carbon crossed weave
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material design delivers better spine uniformity for improved accuracy. New Dual Spine Weight Forward technology allows for rapid arrow recovery out of the bow and enhanced guidance control. The patented BuffTuff Plus carbon weave provides for unsurpassed strength and durability. The Blue Streak offers a straightness of +/- .0025, while the Blue Streak Select offers a straightness of +/.001. Visit carbonexpressarrows.com or stop by ATA Booth #1307 to learn more.
Winchester Archery Quicksilver 34
Alpine Blush
Próis Hunting Pro-Edition Mossy Oak Soft-Shell Line
A great way to increase sales is to cater to female archers, one of the fastest-growing groups in archery. And a great way to cater to female archers is to stock the new Alpine Blush, a bow designed specifically for women. This is an attractive, distinctive bow, but your customers will really be won over by the way it shoots. Smooth and forgiving, the Blush features a brace height of 6.25 inches, an IBO speed of 290 feet per second, the powerful new Velocitec 3G Cam, a comfortable rosewood grip and an eye-catching pink camo finish. The Blush measures 30 inches axle to axle and weighs just 3.5 pounds. And with an MSRP of just $399, the Blush comes with a very pleasing price tag. Visit alpinearchery.com or stop by ATA Booth #2201 to learn more.
Gorilla Pro Series King Kong Expedition HX
All-day hunts call for all-day comfort, and you’ll find that in the new Pro Series King Kong Expedition HX from Gorilla. This roomy hang-on stand offers an extra-wide ComfortMesh flip-up seat with XPE dualdensity foam armrests and backrest for unparalleled support. The rugged Pro Series King Kong Expedition HX features all welded steel HX construction for strength and Gorilla’s ultra-silent XT-6 red nylon bushings and washers for stealth. A solid one-piece footrest and fully adjustable backpack straps round out the features of this high-quality stand. Visit gorillatreestands.com or stop by ATA Booth #1407 to learn more. G5 Outdoors Mag-Loc
Sitka Gear Merino Line
Merino wool is an ideal fabric for hunting. It’s wonderful for regulating body temperature, especially when worn against the skin.
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Trinity Archery Stabilizers
Countrymen Innovations Double Trouble It’s also naturally odor resistant and has the ability to wick moisture away from the wearer. Given all of that, it’s no wonder that Sitka Gear chose merino wool as the fabric for its latest product line. Sitka’s Merino line consists of the Core Zip T, Core Bottom, Beanie and Liner Glove, all made with 100-percent Merino wool. Providing a high heat-to-weight ratio and the natural antibacterial protection of lanolin, these garments will keep you both comfortable and concealed in the field. Merino garments are available in advanced Gore Optifade Concealment, Open Country, Forest pattern or charcoal. Visit sitkagear.com or stop by ATA Booth #2331 to learn more.
Skull Hooker European Mounting Brackets
Skull Hooker makes it easier than ever for your customers to both preserve memories and add an outdoorsy feel to their home décor. Available in two sizes, Skull Hooker European mounting brackets allow you to beautifully display nearly any-sized animal skull. The Little Hooker works perfectly for smaller game species such as deer, black bear, cats, antelope, impala and more. The Big Hooker is capable of supporting larger game such as elk, bison, brown bear, kudu, cape buffalo and more. Unlike other mounting brackets, the Skull Hooker features a patent-pending prong system that slips securely into natural holes and crevices in the back
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of all skulls, which means you do not have to drill into the skull. The bracket’s mounting arm swings right and left, giving you the ability to display your trophy at multiple angles. And the Skull Hooker is so durable it can even be hung outdoors. Visit skullhooker.com or stop by ATA Booth #3440 to learn more.
Big and J Industries BB2-XX
Popular BB2-XX from Big and J Industries is now available in a convenient concentrated formula, ideal for anyone who wants to add an extra boost to a sound supplement program. With a protein content of at least 21 percent and excellent mineral composition, BB2-XX offers low salt/sodium levels so you get more power for your money. No artificial attractants or flavors are added. This yearround supplement provides twice the attraction as the original BB2 and still provides game the same nutritional value when mixed with other forms of feeds or supplements. The intense natural aroma of BB2-XX will have deer coming in more frequently and staying longer. If your customers are looking for ways to stretch their supplement dollars, BB2-XX is the answer. Visit bigandj.com or stop by ATA Booth #3041 to learn more.
Redneck Hunting Blinds Predator 360 Gun/Bow Combo
The latest from premium blind manufacturer Redneck Hunting Blinds is the Predator 360 Gun/Bow Combo. This 5-foot by 6-foot blind offers superior construction and design for a comfortable, enjoyable hunt. Made from 100-percent fiberglass, the Predator 360 Combo is both durable and “sound-tight.” The exterior of the blind features maintenance-free UV-protected gel coat color, while the tempered automotive glass windows sport whisper-quiet hinges. The one-piece roof keeps the weather out, while a highdensity recycled foam floor further ensures silence within the blind. As the name implies, the Predator 360 Combo boasts a 360-degree view, and convenient archery corner windows make taking the perfect shot a breeze. Visit redneckblinds.com or stop by ATA Booth #3133 to learn more.
Winchester Archery Quicksilver 34
The Quicksilver 34 from Winchester Archery makes its debut this year. The Quicksilver definitely lives up to its name—at 343 feet per second, this bow certainly is “quick.” Patent-pending AccuSpeed Technology (AST) cams generate all that speed. They also provide adjustable let-off, a smooth draw and an ultra-soft release. The Quicksilver 34 has a brace height of over 7 inches for a forgiving and accurate shot. Dual parallel limbs and an adjustable string stop deliver a superbly quiet shot with virtually no vibration. All stainless-steel hardware ensures that you’ll never have to deal with rusty module screws or limb bolts, and a dual roller cable guard guides premium strings and cables. This top-of-the-line bow is finished in eyecatching new Reaper Woods camo. This is one bow people will be talking about in 2011. Visit winchesterarchery.com or stop by ATA Booth #3047 to learn more.
Próis Hunting Pro-Edition Mossy Oak Soft-Shell Line
Women are a fast-growing segment of the archery and bowhunting
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High Country Archery Speed Pro X-11 X-Factor Stabilizer in Licensed Camo
Slate River EZ-Aim II market. Take advantage of that by offering quality clothing specifically designed to meet the needs of today’s female hunters. Próis Hunting and Field Apparel offers exceptional garments for outdoorswomen. New for 2011 from Próis is the Pro-Edition Soft-Shell line featuring Mossy Oak Infinity camo. These garments are constructed from rugged new Soft-Shell performance fabric and feature microfleece for warmth. Garments in the Pro-Edition Mossy Oak Soft-Shell line include a vest, jacket and pant. Like all Próis garments, the Pro-Edition Soft-Shell boasts thoughtful details like convenient pockets with silent closures and are tailored to both fit and flatter the female form. Visit
proishunting.com or stop by ATA Booth #341 to learn more.
G5 Outdoors Mag-Loc
The new G5 Mag-Loc is an incredibly versatile quiver that boasts a unique magnetic mounting system. The Mag-Loc is available in a number of models to fit virtually any bow, and the magnetic mounting system solves the problems associated with mounting quivers to slider sights that become too bulky or won’t accept a quiver. A Tree Mount and Treestand Mount allow you to mount the Mag-Loc to a tree or treestand. The Mag-Tough magnesium stem and steel reinforced gripper provide exceptional
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durability. Visit g5outdoors.com or stop by ATA Booth #3249 to learn more.
Countrymen Innovations Double Trouble
The new Double Trouble from Countrymen Innovations is an ingenious remotecontrolled motorized decoy stand that is perfect for turkey and predator hunters. This teaser of a decoy stand adds tantalizing movement to your decoy. The Double Trouble works with almost all turkey and predator decoys and can be controlled remotely from 50 to 75 yards away with a key fob. Made of high-impact ABS and a collapsible PVC boom assembly and powered with standard alkaline batteries, the Double Trouble is dependably rugged yet compact enough to fit in your hunting coat. Visit countrymeninnovations.com or stop by ATA Booth #308 to learn more.
a tree and position it pointing down to minimize sun problems. Mounting your camera high on a tree also keeps it out of the natural sight line of both people and animals, helping to prevent theft and damage. Lightweight and compact, the EZ-Aim II is available in three mounting options including a ratchet-strap option that’s perfect for use on public land or
Trinity Archery Stabilizers
Brand new for 2011 is the Trinity Archery stabilizer line. Trinity Archery stabilizers are available in three different lengths—8 to 12 inches, 5 to 7.5 inches and 3.5 to 5 inches. Each stabilizer is adjustable to any length within its given length range, allowing you to customize your stabilizer to provide perfect balance. The adjustable length of Trinity Archery stabilizers also gives you the ability to collapse the stabilizer when it’s not needed and eliminates the need to remove your stabilizer before putting your bow into a bow case. A weighted outer tube is connected to an inner tube through an elastomer that destroys hand-shock. And, with a Trinity Archery stabilizer, you won’t need multiple weight sets to find the perfect balance point for a given stabilizer length. Visit trinityarchery.com or stop by ATA Innovation Zone IZ-14 to learn more.
Slate River EZ-Aim II
The new EZ-Aim II scouting-camera mount from Slate River boasts a new arm design that eliminates the need for an adaptor when used with cameras that have a 1/4x20 insert on the bottom of the camera. This ball-socket camera mount rotates 360 degrees and tilts as much as 45 degrees for precise positioning. Because of this, you can mount your camera high on
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anywhere else you don’t want to screw your camera to a tree. Visit slateriverllc.com or stop by ATA Booth #3032 to learn more.
High Country Archery Speed Pro X-11
Blazing speed. That’s what you’ll notice first about the new Speed Pro X-11 from High Country Archery. Capable of
reaching speeds up to 355 feet per second, the Speed Pro X-11 is a must-see at this year’s ATA Trade Show. But speed isn’t the only thing the X-11 has to offer. The X-11 is packed with plenty of features that will have archers lining up to test-shoot it. The X-11 offers a split-limb design, a new modular 4-track Binary Cam System and a newly designed X-Armour coating on the riser. Not only will that soft-to-the-touch X-Armour coating keep your hand warmer in cold temperatures, it will also serve as a noise dampener to riser vibration. Visit highcountryarchery.com or stop by ATA Booth #3655 to learn more.
Galena Outdoor Products Combo Camera Bracket & Bow Holder
X-Factor Stabilizer in Licensed Camo
A particularly tough and effective stabilizer is the X-Factor Stabilizer. Made from a specialized A-Tech rubber compound, the X-Factor Stabilizer is ultra-durable and offers maximum noise- and vibration-dampening capabilities. And now for 2011 the X-Factor Stabilizer will be offered in licensed camo. X-Factor is so confident in the durability of its products that it offers a two-year guarantee. Visit xfactoroutdoors.com or stop by ATA Booth #2865 to learn more.
Galena Outdoor Products Combo Camera Bracket & Bow Holder
New from Galena Outdoor Products is an innovative camera bracket that doubles as a bow holder. Created by hardcore archers with years of experience in the field, the Combo Camera Bracket & Bow Holder sets up quickly and quietly and requires no tools. Not only does the Combo Camera Bracket & Bow Holder perform two functions but the device itself is compact and lightweight. In addition, the Combo Camera Bracket & Bow Holder features convenient reusable packaging for storage. Visit galenaoutdoorproducts.com or stop by ATA Innovation Zone IZ-6 to learn more.
Bowsaver
Bowsaver
The brand new Bowsaver is a unique archery stand that is quickly garnering the attention of hardcore archers everywhere. This patented bow holder keeps your Continued on page 140
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Quick Draw Bowfishing Arrow Rest
Hind Sight Center Shot
Wildview X8IR
Club Red Bone Collector Hoodie Continued from page 138
equipment off the ground where it’s at risk of damage from a misplaced foot, as well as keeping your equipment conveniently ready for when you need it. The Bowsaver features a no-tip design, a powder “tough-coat” finish, an accessory hook, cup holders, and handle, quiver and padded hangers. The Bowsaver folds down for easy transport with no tool assembly required. Visit bowsaverinc.com or stop by ATA Booth #3549 to learn more.
Quick Draw Bowfishing Arrow Rest
More and more bowhunters are finding that bowfishing is not
only an extremely enjoyable way to pass a warm afternoon but also a great way to keep their shooting skills honed. Make sure your customers have access to quality bowfishing accessories like the Quick Draw Bowfishing Arrow Rest. Made of lightweight 6061 aircraft aluminum with rust-resistant stainless-steel screws, the Quick Draw fits both right- and left-handed shooters. A rubber gate allows for quick loading and securely captures the arrow, and Quick Slick Tape helps eliminate wear and delivers a smooth arrow launch. The simple design of the Quick Draw makes for easy setup, so your customers will spend less time fiddling with
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their equipment and more time doing what they love. Visit quickdrawoutdoors.com or stop by ATA Innovation Zone IZ-5 to learn more.
Hind Sight Center Shot
New from Hind Sight is the Center Shot. This groundbreaking sight features two fiber-optic cables suspended in a magnifying lens for unsurpassed clarity in high-definition. Your front pins and your target will be enlarged for superior target acquisition. The 2x power lens is made from the high-quality optical-grade polycarbonate material with fiber-optic cable in a choice of green, yellow or hunter orange. The Center Shot lens retainer has a generous 1.25-inch inside diameter for a wide field of view and includes a batteryoperated LED to highlight the illuminating dots for low-light conditions. Perfect for hunting or target shooting, the Center Shot is right- and left-hand reversible and will be available as both an add-on model and a dual sighting system. Visit hindsightco.com or stop by ATA Booth #2227 to learn more.
Outdoor Edge Cutlery Flip n’ Zip Series
Wildview X8IR MTM Case-Gard Broadhead Box
The new 8-mega-pixel Wildview X8IR offers hassle-free setup, crisp images and 35 infrared emitters with a 50-foot range for quality nighttime photos. If you’d prefer to take more photos at a lower resolution, the X8IR allows you to switch to a 5-mega-pixel resolution setting to get increased memory. Other features include VGA digital video; 15-, 30- and 60second video clips; burst mode for still images; time / date / moon stamp; and an SD memory-card slot that accepts up to 16 GB. The X8IR operates on four C batteries. A mounting strap is included. Visit wildviewcam.com or stop by ATA Booth #239 to learn more.
Club Red Bone Collector Hoodie
Ameristep Bone Collector Signature Series
There’s something for everyone in Club Red’s collection of exclusive licensed clothing designs by Jeff Foxworthy and Michael Waddell. Billed as the “original redneck clothing company,” Club Red offers quality caps and T-shirts for hunters, fishermen and anyone proud to be called a redneck. Particularly hot is the Bone Collector line
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Epic HD 1080 Adventure Camera
CenterPoint Hunting Crown 175
of caps, T-shirts, long-sleeve thermal shirts and hoodies. Hardcore bowhunters won’t be able to get enough of this collection. Visit clubredinc.com or stop by ATA Booth #2804 to learn more.
Outdoor Edge Cutlery Flip n’ Zip Series
A quality knife makes a huge difference in your ability to properly and safely field dress an animal, and a great place to look for a good knife is in the Outdoor Edge Flip n’ Zip Series. This series features two compact, folding versions of Outdoor Edge’s popular SwingBlade. Rugged construction means you never have to worry about your knife failing you when you need it most, and the bright orange handle prevents you from losing your knife in the grass. Both skinning and gutting blades open, close and lock independently. The new gutting blade cuts beneath the skin to cleanly open game without piercing vital organs or cutting hair, and your safety is ensured by an ergonomic rubberized handle with Traction-Slots that offer a non-slip grip even when wet. Visit outdooredge.com to learn more.
Never Without
MTM Case-Gard Broadhead Box
MTM Case-Gard is well-known for its plastic ammunition boxes and shooting accessories. For 2011, MTM is introducing the new Broadhead Box. The Broadhead Box can safely store and transport 16 assembled broadheads. Made of high-impact plastic for durability, the Broadhead Box can hold both expandable and fixed-blades, keeping them readily available for your next hunt. A foam insert assists with organization and helps maintain blade sharpness. Broadheads can be stored in either an up or down position, and the clear-view lid allows for quick and easy identification. Visit mtmcase-gard.com or stop by ATA Booth #2814 to learn more.
Ameristep Bone Collector Signature Series
New this year from Ameristep is the immensely appealing Signature Series Collection of Bone Collector Furniture. This collection of sturdy chairs features heavy-duty weatherproof and wear-resistant Realtree AP HD camo fabric with black accents
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and an embroidered Bone Collector logo on the backrest. A number of models are available including a director’s chair with side accessory pouch, a youth easy chair, a women’s easy chair, a men’s easy chair and a handy blind chair. Equally at home on the back porch or in a ground blind, these chairs may be the most comfortable way to announce your pride in being a bowhunter. Visit ameristep.com or stop by ATA Booth #2109 to learn more.
Never Without
For those of us who occasionally have a problem remembering even the most critical gear there’s the new Never Without. This brilliant device is a license holder that also includes a handy knife and an LED light. The dual-side, razor-sharp knife is lightweight and includes a
Epic HD 1080 Adventure Camera
For those who want the ability to record their hunts without the expense and hassle of hunting with a cameraman, there’s the brand new Epic HD 1080. This wearable camera allows the user to capture all the action with sharp, high-resolution video and clear audio. The 168-degree wideangle lens brings true perspective to the video, with the option of five different video resolution settings. And with the ability to shoot 8-mega-pixel images with an action setting of up to nine sequential images, the Epic 1080 also doubles as a still image camera. An external LCD screen displays the number of video files in memory, as well as the battery life and resolution setting. With multiple mounting devices the Epic 1080 is ready for any hunting adventure. Visit epicstealthcam.com or stop by ATA Booth #239 to learn more.
CenterPoint Hunting Crown 175
New from CenterPoint Hunting and Outdoors is the Crown 175. This remarkable crossbow features a lightweight stock, the Lightning Touch trigger system, compression molded fiberglass composite limbs, an automatic ambidextrous safety and custom strings and cables. The Crown 175’s single-limb system sends arrows down-range at up to 265 feet per second. The Crown 175 comes with a quiver, three metal-tipped carbon arrows and a CenterPoint Optics 1x30mm three-dot illuminated crossbow optic and sports a custom Next G-1 Camouflage finish. At just 5.875 pounds, the Crown 175 is perfect for those who prefer a lightweight crossbow— particularly smaller-stature archers—but don’t want to sacrifice power. Visit centerpointhunting.com or stop by ATA Booth #3409 to learn more.
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sheath. This knife stores easily in the extra pocket of the license holder. The LED light provides 24 hours of continuous light and up to five days of a safety strobe. If you’ve ever had trouble remembering your essential gear, the Never Without is for you. Visit neverwithout1.com or stop by ATA Booth #3319.
Z
M a r k e t
T r e n d s
Bow Report By Bill Krenz
2011 Bear Carnage T
he best compound hunting bows have evolved dramatically in just the last ten years. They’ve gotten significantly faster while also managing to become quieter, more vibration-free and easier to tune and shoot. That overall advancement really is something of a marvel. Download the FREE mobile application Getthe the freemobile mobile app app at Get at with your free smartphone at gettag.mobi At the same time, a limited number of bow http:/ / gettag.mobi and then /scan the TAG to see a Carnage http:/ gettag.mobi video demonstration, or visit manufacturers have managed to almost completely BowhuntAmerica.com/media. reinvent themselves and their bows. One of those companies is Bear Archery. Bear Archery has a long and distinguished history, but perhaps no part of that history is more significant than this last decade. In that decade Bear Archery has moved steadily forward to become one of the premier bow manufacturers on the archery scene. And even more than that, it has moved to become one of the leading bow designers in the entire arena. The greatest measure of any bow company is its bows. Are those bows distinctive? Are they cutting edge? Do they demonstrate truly innovative new technology? Do they meet or exceed the day’s performance standards? By all of those measures, Bear Archery is now a contender. Bear Archery’s 2011 bow line is extraordinary, demanding and deserving the attention of any serious archer. It has certainly grabbed my attention. The Bear Carnage sports an excellent grip. It’s Within that 2011 Bear Archery lineup are shaped and dimensioned for accuracy, and bows for every archer and every price range. it’s both comfortable and warm. Bear At the top of that lineup, however, is a Bear calls it the One-Piece Slim Grip. bow that really stands out. It’s the 2011 Bear Carnage, and it stands out not only in the Bear lineup but also in any comparison made of all of the top-of-the-line bows by all of the bow manufacturers today. The 2011 Bear Carnage is that remarkable.
Distinctive Design
Bear’s 4x4 Roller Guard features eight sealed ball bearings housed in this especially trim cable guard. Those ball bearings reduce cable-system friction and deliver a particularly smooth draw.
Plenty of today’s run-of-themill bows lack distinctiveness. They look like other bows. They are wholly unremarkable. Such is clearly not the case with the 2011 Bear Carnage. The Bear Carnage is stunning. It’s a show-stopper guaranteed to grab attention in
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any bow crowd. Its long and strong riser, short pre-loaded-to-the-max limbs, massive Skeleton Cam System, new 4x4 Roller Guard and dramatic Dual Arc Offset String Suppressors shout for attention. The overall effect is almost theatrical, and that theater is something I applaud. It makes the 2011 Bear Archery Carnage stand out. It signals a willingness to explore new territory and develop new technologies. It is altogether exciting.
Innovative Technology
This is an exciting new bow, as evidenced by the host of new technologies that grace the bow from end to end. There’s a lot to cover, but let’s start in the middle. The foundation for the 2011 Bear Archery Carnage is its long and lean riser. That riser has been artfully designed and precisely machined from aircraft-grade aluminum. Its extra length does several things. It delivers a sweeping appearance, but more importantly it moves significant mass weight further out toward the two ends of the bow. By moving weight out toward both the top and bottom of the bow, a more stable, less tippy shooting platform is created. I found that added stability to be readily apparent at full draw. It’s as though the 2011 Bear Carnage resists the tendency to tip or wobble during the aiming process, and that’s a very good thing that seems to translate straight into enhanced accuracy. At the very center of the riser is Bear’s One-Piece Slim Grip. A grip can make or break any bow. The notes from my tests read, “This grip is exceptional. Really exceptional.” A move toward smaller, more repeatable, more comfortable grips in recent years by leading bow manufacturers has been warmly welcomed by serious shooters. The one-piece polymer grip on the 2011 Bear Carnage is thinthroated to reduce possible shooting torque. It’s also somewhat flat-backed to promote consistent bowhand placement. And its space-age material has just enough give (but not too much) to make it both comfortable for every shot and warm for every
Specifications
Arrow Speed
Axle-to-Axle Length
32 inches
28-Inch Arrows
Brace Height
7.2 inches
Grip Throat Circumference
4 inches
Test Bow Mass Weight
4 pounds 8 ounces
Test Bow Letoff
75.6 percent
Draw Lengths
25.5 to 30.5 inches
Draw Weights
50#, 60#, 70#
Colors
Realtree APG HD Camo, Shadow Series
2011 Bear Carnage ––––––––––––––––––––––––––––
2011 Bear Carnage set at 29 inches (by factory) and adjusted to 70 pounds ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Shaft Arrow Kinetic Arrow Grains/In Weight Energy Speed
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Easton XX78 Alloy 2512 Easton Full Metal Jacket 400 Carbon Express Aramid KV 350 Carbon Tech Whitetail 65/80 Carbon Express Maxima Hunter 350 Easton ST Axis N-Fused 400 Beman ICS Hunter Elite 400 Gold Tip XT Hunter 55/75 PSE Radial X Weave Hunter 300 Gold Tip Ultralight Pro 400 Carbon Tech Cheetah 400 Easton FlatLine 400 High Country Speed Pro Max
10.3 10.2 9.8 9.5 8.9 9.0 8.4 8.2 8.1 7.4 6.4 7.4 5.5
448 gr. 426 gr. 415 gr. 411 gr. 398 gr. 392 gr. 390 gr. 385 gr. 376 gr. 361 gr. 346 gr. 344 gr. 303 gr.
78.6 78.5 78.5 78.9 78.5 78.4 78.4 78.0 77.7 77.1 76.3 76.3 76.0
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For more information, log onto beararcheryproducts.com or call Bear Archery at (800) 694-9494.
Draw weight measured with an Easton Digital Scale, and all tests conducted with a Spot-Hogg Hooter Shooter Portable Shooting Machine and a Competition Electronics Pro Chronograph.
Tolerance Limb Pockets. These pivoting limb pockets maintain a tight limb-to-pocket-to-riser fit regardless of draw-weight adjustment. They also feature a comforting Limb Bolt Lockdown Tang & Screw that ensures that neither the limb pocket nor the weight setting will shift even the slightest during repeated shooting. If the accuracy-oriented foundation of the 2011 Bear Carnage is its long and lean riser, then its brand Brand new on the 2011 Bear Carnage is the bow’s Skeleton Cam System, a cam system new Skeleton Cam System is its power-packed furnace fully capable that is both fast and conveniently adjustable. The Skeleton Cam System adjusts all of delivering some serious heat. The the way from 25.5 to 30.5 inches with easy-to-change draw-length modules. 2011 Bear Carnage is fast, deadly bowhunting situation. This is a great grip for a fast. There’s no disputing that. Review actual shooting results with a wide variety of arrow hot summer day or a cold November morning. Completely astonishing on the 2011 Bear choices and weights in the included Arrow Speed Archery Carnage are the bow’s Max Pre-Load Chart. Big bucks won’t know what hit them. One often misunderstood feature of the Quad Limbs. Bear Archery was actually one of the first bow companies to draw bow limbs new Skeleton Cam is its carefully positioned beyond the parallel position. The short, just- Tungsten Carbide Perimeter Weight. Tungsten one-foot-long, super-pre-loaded limbs on the is a remarkable steel-gray metal known for 2011 Carnage are beyond parallel even before its extreme density. In fact, Tungsten is 71the bow is drawn. When the bow is shot, the top percent denser than lead and even slightly limb on the Carnage rebounds upward while the denser than uranium. When the Bear Carnage bottom limb rebounds downward. Those equalbut-opposite reactions tend to effectively cancel is shot, that ingenious each other out, and that significantly reduces perimeter weight on the shot vibration and noise. The startlingly short Skeleton Cam catapults limbs also allow for less limb movement overall. around in a controlled arc that That, too, diminishes shot vibration, increases increases cam recovery and arrow bow efficiency and seems to boost arrow speed. speed while, at the very same time, also reducing shot recoil. More speed. These are state-of-the-art bow limbs. Each of the limbs, and there are actu- More vibration dampening. And all from ally four limbs on the 2011 Bear Carnage, a meticulously positioned little disk made are held precisely in place by the bow’s Zero from an unusually hard and dense metal.
Inside Archery 145 January 2011
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Bow Report • 2011 Bear Carnage
Continued
In addition to raw power and vibration dampening, the Skeleton Cam System on the Bear Carnage is conveniently adjustable for draw length from 25.5 inches all the way up to 30.5 inches without affecting peak draw weight. Adjustments are easily made by changing the draw-length module on the lower cam. No bow press is required or needed. To change a module, simply remove two socket-head screws from the present module, remove that module and replace it with a new module. Once that switch is accomplished, all you need to do to complete the adjustment is to move the draw-stop peg on the cam to a setting that corresponds with the size of the new module. A number 8 module means that the draw-stop peg goes to the clearly marked number 8 hole. Brand new from Bear for 2011 is the 4x4 Roller One of the most distinctive elements of the 2011 Bear Carnage is its set of Dual Arc Offset String Guard. This new roller guard features eight sealed ball Suppressors. These novel string suppressors dampen bowstring vibration and facilitate a bearings housed in this especially trim and slim cable cleaner release of the arrow from the bowstring. guard. Those ultra-smooth ball bearings help reduce A top-end bow is only as good as its cables and bowstring. cable-system friction for more efficiency and also deliver a The 2011 Bear Archery Carnage comes factory-equipped with particularly smooth draw. first-class Bear Contra-Band HP Strings and Cables. These extraNearly all of today’s top-of-the-line compound bows feature special strings and cables were made using a proprietary Bear some sort of simple string stop or more advanced string suppressors. Archery construction process expressly designed to eliminate string The 2011 Bear Archery Carnage sports two of the most innovative stretch and inconsistent peep-sight rotation. Throughout all of string suppressors ever developed. Called Dual Arc Offset String my tests, the Contra-Band HP Strings and Cables on the Bear Suppressors, these most novel of all suppressors curve toward the Carnage worked like a charm. bowstring from the upper and lower areas of the riser. At the end of the curve is a swooped rubber cushion that captures the speeding Performance Delivered bowstring late in the the shot. The practical benefits are two-fold. The 2011 Bear Archery Carnage is the sort of bow that attracts a crowd. The Dual Arc Offset String Suppressors dampen residual bowIt’s distinctive, packed with high-end technology and it performs. string oscillation and vibration like never before. They also facilitate Draw weight builds quickly and is maintained throughout much a quicker, cleaner and more consistent release of the arrow from the of the draw cycle, as is to be expected with a bow of this perforbowstring. A third benefit lies in their distinct and racy appearance. mance level. Letoff comes rather quickly and the bow settles into a No one else does string suppressors like Bear Archery’s Dual Arc firm back wall compliments of a draw-stop peg on the lower cam Offset String Suppressors. They’re unique and exciting. that rotates around to contact with the bow’s inner cable. That firm wall definitely promotes a consistent draw length and anchor point. I mentioned earlier in this report that I felt that the 2011 Bear Carnage felt particularly solid and stable at full draw. And I attributed that sensation to the bow’s extra-long riser. The down-to-earth shooting effect is that the Bear Carnage tends to just sit there at full draw, holding steady on the target. In particular, it seems to resist the tendency to tip right or left, which boosts downrange accuracy. The problem with some bows that are overly light toward their top and bottom is that they do tend to tip or wobble during the aiming process. And a bow that does that will impact its arrows in the direction the top limb tips out of normal at the instant of the shot. At 15 yards that impact variation may barely be noticeable. But at two or three times that distance, the variation can be dramatic. I liked and appreciated the way the 2011 Bear Archery Carnage delivered its arrows right down the pipe both near and far. At the shot, the 2011 Bear Carnage is persuasively fast. But it is also sensibly quiet and shock-free. In other words, the 2011 Bows that are distinctively different are exciting! The new 2011 Bear Carnage is the sort of bow that can make you look good. Archery Carnage, with its Dual Arc Offset String Suppressors and It’s also the sort of bow that is making Bear Archery ultra-short Max Pre-Load Quad Limbs, is electrifying. look like a very serious player at the highest level.
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Inside Archery 146 January 2011
Best Content. Most Read. Most Valued. The Face of Archery. Business success is about people, tactics and better ideas. No magazine covers those things in the archery industry quite like Inside Archery. Look at all the faces. Read Inside Archery to learn how they did it.
~•~ The annual Inside Archery Best Buy Awards are archery’s Oscars. Retailers vote for the best equipment of the year. Inside Archery reports on the results.
~•~ One Trade Magazine Dominates! In a recent survey, retailers picked Inside Archery hands-down above all other archery trade magazines. • “Best overall content” said 86% • • “Best business advice” said 81% • • “Best equipment reviews” found 82% • And if you had to pick just one archery trade magazine? • 85% of retailers said Inside Archery! •
M a r k e t
T r e n d s
Field Test By Bill Krenz
Viper Diamondback Fixed Plate MicroTune Sight
Sl
ometimes things just come together, and the result is magic. Viper Archery Products has long produced superb archery sights. Mathews Inc. has long produced superb compound bows. And now, Viper offers exceptional sights designed specifically for the very latest and hottest Mathews bows. It’s simple, really—good things coming together. Brand new from Viper Archery Products for 2011 is the Diamondback Fixed Plate MicroTune Sight. This is a sight specifically designed to perfectly match the entire family of 2011 Mathews Z7 and Z9 bows. It’s shaped, aggressively machined and even finished to match those hot-moving bows. But even more important is the fact that this is a sight that offers today’s serious bowhunters everything they want in a dedicated hunting sight. The Viper Diamondback Fixed Plate MicroTune Sight, above all else, is a tough and reliable sight that is also lightweight, compact, convenient to adjust, precise to adjust, vibration dampening, has ultrabright pins and will actually help you shoot better. At times bowhunting can get rough and tumble, and a serious hunting sight isn’t much good if it can’t take some abuse. The Viper Diamondback Fixed Plate MicroTune is one of the most reliable sights on the market. Its 3 /8-inch-thick fixed plate mounts solidly to any bow. And its beefy-andThe Viper Diamondback Fixed Plate MicroTune Sight is a perfect match for the entire family of 2011 Mathews Z7 and Z9 bows. yet-compact adjustment systems and pin housing could probably drive nails. Each sight pin is made from stainless steel and is designed to support and protect the fiber optics. In addition, all lock-down screws on this sight are also stainless steel with brawny capheads. I can’t begin to tell you how many toosmall, too-soft sight screws I’ve stripped over the years trying to get them tight and then loose and
Inside Archery 150 January 2011
then tight again. I like Viper’s stainless-steel caphead approach a whole lot better. These are reliable screws––bowhunter screws. In spite of all that inherent toughness, the Viper Diamondback Fixed Plate MicroTune is also reasonably lightweight. My sample weighed just 7.8 ounces. I like that. There’s no need to put a brick of a sight on a bow. This Viper Diamondback is also nicely compact. The pin-guard housing measures approximately 2 inches in diameter, and the sight’s overall length is under 7 inches. How well and how precisely a sight adjusts is also tremendously important. The Viper Diamondback Fixed Plate MicroTune, as the name suggests, gang adjusts with an easy and precise micro-tune action. Individual sight pins are first set for the speed of the bow/arrow combination. Stout stainless-steel caphead screws make those adjustments trouble-free. Once the individual pins are set, then all of the pins can be adjusted as a gang for precise windage and elevation. As an added bonus, the lock-down screws on those gang adjustments are tool-less. I found that the pry-bar knobs on the Viper gang adjustments were easily loosened and snugged back down. That made them wonderfully convenient to use when setting up and tuning a bow. And even with lots of shooting, nothing worked loose. Integrated right into the fixed-plate mounting bar of the Viper Diamondback Sight is a Mathews Harmonic Damper. Within that special damper a weight floats inside of a soft elastomer wheel to absorb shot vibration. On Mathews bows, and on this unique sight, it’s a most effective way to quiet and dampen every shot. Bowhunters want and need bright sight pins, and the fiber-optic pins on the Viper
Diamondback Fixed Plate a high-quality Zeiss lens can turn a first-class hunting sight into a MicroTune are ultra-bright. Each Diamondback pin is fed by over first-class competition sight. It 7 inches of extended fiber-optic can also help any eyes, and especable securely protected inside of cially aging eyes, clearly focus on a clear polymer tube that extends any target. Viper Zeiss lenses are the length of the sight’s mounting available in 2, 3, 4 and 6 power. plate. The five fiber-optic pins in Tool-less gang adjustments, reliable stainless-steel screws and a built-in Mathews Harmonic The Viper Diamondback this sight are available in either Damper are just a few of the things that make this sight so hot. Fixed Plate MicroTune is quite a .010, .019 or .029 diameters and in sight. It’s tough and reliable, lightgreen, red and orange fiber colors. Next is a red alignment ring located on weight, compact and easy and precise to On top of all that, the Viper Diamond- the archer-side of the sight’s pin housing. adjust, and it dampens shot vibration, has back Fixed Plate MicroTune Sight includes That circular ring is designed to naturally super-bright pins and enables you to shoot at least three more advanced features that line up inside of the circular field of view better. It’s also a perfect match for any will help you shoot better. First is a red you see through your peep sight at full Mathews Z7 or Z9 bow, and it’s available level that can be easily positioned either draw. That circle-to-circle alignment helps finished in Black, Mathews Lost Camo, below or above the sight pins, whichever significantly to ensure a consistent anchor Realtree AP, Realtree APG and even the you would prefer. Most archers have a point and head angle, and those things new Mathews Lost AT Camo. bad tendency to tip their top bow limb clearly boost shooting accuracy. Viper Archery Products is working down the slope on sidehill shots, and that Lastly, the far side of the sight-pin hard to bring good things together. can cause significant misses. This sight’s housing of the Viper Diamondback Fixed For additional information, log onto level can help you fight that tendency and Plate MicroTune is threaded for Zeiss viperarcheryproducts.com or call Viper instead make those shots. coated lenses. Why a lens? The addition of Archery Products at (740) 894-6100.
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Inside Archery 152 January 2011
W
ith the economy not doing well, many consumers are tightening their belts and spending less on hunting gear. But there seems to be a bright spot in the outdoor industry. Crossbow sales are climbing rapidly nationwide, and pro shops catering to crossbow hunters are growing their businesses one crossbow sale at a time. In recent years, numerous states have relaxed their laws concerning crossbows. Many states now allow everyone—not just disabled or older hunters—to hunt with crossbows. Take my home state of Michigan, for example. In 2009, Michigan allowed anyone fifty or older to hunt with a crossbow. For the 2010 season, the rules were relaxed even more and now anyone can hunt with a crossbow.
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If you have shooting lanes,i let customers test-shoot your crossbows. It doesn’t take much for most archers to get hooked on crossbows. “When they changed the law in 2009, we instantly started seeing hunters coming through the doors wanting to buy crossbows,” Jim Lavin from Hesperia Sport Shop in Hesperia, Michigan, said. “Many older guys who hadn’t bowhunted in
years started buying crossbows, which helped our bottom line. The economy is bad, but crossbow sales were brisk and we’ve had a great year.” Crossbows are also inspiring retired bowhunters to get back into the sport. Jim Brunette from Bay Archery in
Michigan has been selling many crossbows to familiar faces he hasn’t seen in a while. “Many older gentlemen who gave up bowhunting years ago because they couldn’t pull a bow back are coming into my store,” he said. “They’re excited to get back into the woods with a Continued on page 156
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Continued from page 154
Teaching your customers how to properly care for their new crossbow is a great way to ensure that your customers are satisfied. Your customers will also most likely return to your shop when they need wax and other maintenance tools. crossbow. Nothing can quickly increase the bottom line like having dozens of repeat customers show up who trusted me years ago to buy bows.” If you’d like to take advantage of this booming product category, the following tips from pro shops who’ve been successful selling crossbows can help.
Educate Yourself and Your Customers Since crossbows are new to many pro shops, bowhunters
and gun hunters, you’ll likely have to educate yourself, your staff and your customers on crossbows, their features and benefits and proper shooting and maintenance. When Lavin began selling crossbows, he realized how misinformed many people were about them. “Many hunters thought they were accurate beyond 50 yards and as powerful as a rifle,” Lavin explained. “This is simply not the case.” A great way to help your customers learn about crossbows is to let them shoot a few models for themselves. Hesperia Sport Shop’s 20-yard indoor shooting range has been an
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effective tool in increasing crossbow sales. “Many hunters buying crossbows haven’t shot one until they walk in, so letting them shoot different models and sight-in the one they buy makes them feel good about the purchase,” Lavin said. “After shooting a few bolts into a target, customers visibly grow more comfortable with a crossbow, which helps sell more crossbows.”
Stock the Right Crossbows One of the most daunting tasks for many pro shops starting to sell crossbows is determining which crossbows to sell. Most dealers I spoke with believe selling high-end crossbows makes everyone happy. “Having top name brands in stock helps keep the cash register moving,” said Keith Weaver of Weaver Archery. “We don’t sell the less expensive crossbows because we don’t want our crossbows breaking in the field. By selling the best bows, we ensure that our customers have a positive experience with us.” Hesperia Sport Shop stocks a wide variety of crossbows but deliberately stays away from crossbows that retail for a few hundred dollars. “We mostly sell the mid-range and high-end crossbow packages so we don’t have to do much service work on the crossbow down the road,” Lavin explained. While it’s important to stock quality crossbows, Randy Wood, vice president of sales for TenPoint Crossbows, offered up a savvy bit of advice for dealers looking to break into the crossbow market. “I tell pro shops to stock crossbows in the same price range as their top-selling bows,” he said. “If a pro shop sells many $700 - $1,000 bows, they should stock crossbows in that price range. If they sell quite a few $500 bows, they should mainly stock $500 crossbows.”
Provide Outstanding Service More pro shops are having a hard time competing with the box store down the street, but good service and a knowledgeable staff can help win over consumers. “My staff is very knowledgeable about crossbows,” said Jim Brunette of Bay Archery in Michigan. “That in itself helps us compete against box stores who might beat us on price. When a customer comes in here, we take the time to find out what they need and what type of crossbow best fits them. Many of these hunters are new to archery. They don’t realize that strings need to be waxed and things need to be tightened
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The ability to service crossbows will help you become a service center to whom crossbow manufacturers refer customers with equipment problems and will bring lots of business into your shop.
down because stuff comes loose when it vibrates all the time. Something that has become popular is our ‘Yearly Crossbow Tune-Up.’ We give the crossbow a once-over on everything. We wax everything, check the string and cable and provide suggestions if we see something wrong. We charge for this inspection so we make a little money.
It often results in other sales because often the crossbow needs a new string or the hunter decides to buy a pack of new broadheads.” Many crossbow manufacturers are having a problem finding someone to service their crossbows purchased from box stores that don’t offer service for broken equipment. Hesperia Sport Shop frequently works on crossbows that were purchased at other stores. “I think when the crossbow law changed many hunters in Michigan ran out and bought inexpensive crossbows from box stores,” Lavin said. “They didn’t know how to care for the crossbows. All of a sudden, many of these hunters walked into our store wanting us to fix their bow. “I am working on many crossbows that weren’t purchased here because the crossbow manufacturer gives out my name and number to anyone who is having an issue with a crossbow
Inside Archery 158 January 2011
and doesn’t know where to take it to get it fixed,” Lavin went on. “Hunters can ship their crossbows to the manufacturer to get fixed, but that puts the hunter without a crossbow for days or weeks. When the customers come to me, I can get the hunter back in the woods in a short time, and the manufacturer is happy because the customer gets their problems solved promptly. I would suggest any pro shop wanting to increase store traffic offer to be a service center for crossbow manufacturers. It brings more people into the store and increases overall sales.”
their package accessories is another great money-making strategy. Jim Lavin has found that high-end crossbow scopes sell well. “Some customers use the scope that comes with the crossbow for a year or so, and then they come in to upgrade,” Lavin said. “There are
Sell Accessories While some pro-shop owners worry that they won’t sell as many accessories for crossbows as they do for vertical bows, Keith Weaver of Weaver Archery in Pennsylvania has found plenty of opportunities for selling add-on items. “When a hunter buys a crossbow, it usually comes with everything he needs to get started—scope, quiver and bolts,” he said. “Some even come with broadheads. However, they still need a target to shoot at and a crossbow case. Some hunters need a sling, and many want extra broadheads and bolts.” Rob Cerone from Targeteers Archery in New Jersey has also been successful selling accessories to crossbow users. “We’ve had good luck selling the HHA Optimizer Speed Dial crossbow sighting system, and other items, like vibration-dampening kits, are selling,” he said. “The key is to have the accessories available for crossbows in stock at all times.” Offering high-end accessories for customers looking to upgrade from
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lots of scopes out there, and crossbow hunters want to be extremely accurate. Explaining the advantages of some of the nicer scopes is one way to increase sales.” As crossbow sales continue to climb, Randy Wood believes accessory sales
Shops that sell lots of crossbows also report selling plenty of targets capable of handling high-speed bolts.
and maintenance items will increase. “Many hunters getting involved in crossbow hunting are rifle hunters who have never owned a bow before,” he explained. “When they buy a crossbow, they will need string wax and rail lube. In a year or two, many of them
will need new strings and cables. As the crossbow market grows, so will the number of companies offering accessories for crossbows. I believe in the next few years dealers will have plenty of opportunities to sell crossbows and accessories,” Wood said.
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Get the Word Out If your shop is going to succeed at selling crossbows, informing the public you are a crossbow expert is crucial. There are many ways to do this. Brunette promoted his shop by advertising on local radio stations. Other pro shops I
interviewed ran commercials on local TV stations or placed ads in regional hunting magazines. In addition to advertising, you may want to consider hosting a special event. Brunette has held a special event at his shop called Crossbow Days where he had reps on hand from several major crossbow companies. He invited people to come in, try out the crossbows and ask company representatives questions. “Crossbow Days was a huge hit. We promoted the event like crazy and had many hunters who were curious about crossbows show up and test a few different crossbows. We sold several crossbows as a result,” Brunette noted. Promotion doesn’t end with getting people in the doors. Make sure potential crossbow buyers can easily find what they’re looking for by setting up a clean, well-stocked crossbow display. “I have six types of crossbows in stock and a display that shows them off well,” said Brunette. “When people come in, they want to reach up and grab a crossbow, wrap their hands around it and talk about it. If you don’t have them displayed properly, new customers won’t even know you have them,” Brunette explained.
Don’t Forget About the Kids While crossbows are lauded as a way to keep older bowhunters involved in the sport longer, they’re also a phenomenal first bow for young bowhunters. “The crossbow market is growing because older folks and kids are shooting them,” said Brunette. “I’ve had several dads come into the store and get their kids outfitted with a new crossbow. Within a short time, a young kid can shoot well with a crossbow and be ready for the woods. Interest is up in states that offer youth seasons and allow young hunters in the woods like we do in Michigan. I would suggest that any pro shop getting into crossbows not overlook the youth market.”
Cash in With Crossbows Some archers love crossbows, others hate them. Regardless of which side of the fence you’re on, more states are allowing hunters to use crossbows in archery season and that makes crossbows something every pro shop should consider selling. For many dealers, crossbows have been the bright spot in an otherwise dark economic climate.
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Inside Archery 163 January 2011
I n s i d e
t h e
i n d u s t r y
Retail in Detail by Darron McDougal
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se Manufacturer-Provided POS Displays • Plenty of archery pro shops face a dilemma. The personnel in the shops are great at service and tuning and the many other technical aspects of archery, but they struggle to create truly great merchandise displays. Admit it now. Such displays are not your strong suit. And that’s a handicap. The problem is that merchandise displays do help sell products. A pro shop can be well-stocked but poorly displayed, and that can hold back sales. In fact, when merchandise displays aren’t up to snuff, product sellthrough times and leftover inventory levels can and will climb. Ordering the right products for inventory is only half the battle. Here’s how you win the other half— the product-display half. • • • • • • • • • • • • •• • • • • • • • • • • • • • • Categorize Your Inventory • Customers don’t like retailers that call themselves pro shops but appear more like odds-and-ends stores. People come to a pro shop expecting a pro shop. That’s why it’s so important to display your merchandise in categories to ensure a more pleasant shopping experience. For example, you wouldn’t normally display a pair of boots amongst a display of bows. The reason being that the boots would get lost to the consumer next to all those exciting, and much bigger, bows. Organizing merchandise by natural categories makes it easier for consumers to find everything. • • • • • • • • • • • • •• • • • • • • • • • • • • • • Don’t Throw Them in the Trash! • One reason some shops struggle with the merchandising end of things is because they either put manufacturer displays in storage or they throw them right in the trash. That’s a mistake. Manufacturers send Point-of-Sale (POS) displays for a reason. Such displays show merchandise most effectively while storing it efficiently. The result is a quicker sell-through of products with a minimum amount of floor space utilized. Sometimes POS displays can enable you to double the exposure a particular product receives. Shoppers are creatures of habit and typically buy because they see. You can and should display a new product in its normal category
within your store. But a great POS display placed elsewhere in addition can also provide that product with a second customer jolt. Translated, that means that the probability of customers seeing that product will double. Visibility is always good. •••••••••••••••••••••••••••••••••••••••••••• Location is Everything • There are lots of places where you can put POS displays, but two specific locations are routinely more effective than the rest. The first is an end-cap location. End-caps are located at the end of aisles. They’re places where customers naturally pause. End-caps often feature new products or marked-down items and are big attention grabbers. The second hot location is the checkout area. Customers will always look around at the displays near the checkout as they wait for their bill to be calculated. If you don’t believe me, then go to the grocery store and watch the customers go through the checkout. They also feel the need to make a hurried decision on those items simply because they are afraid of holding up the checkout line. Knowing these locations and the potential they hold will aid you in getting the best use out of your POS displays. •••••••••••••••••••••••••••••••••••••••••••• Stock the Displays Accordingly • Most customers will buy products from POS displays more readily if it appears as though they are selling steadily. They do this because they do not want to wait for the next shipment to arrive. I like to load these displays right up from the beginning but then allow the amounts to diminish slightly so that customers feel an urge to buy so as not to miss out. However, you need to keep the products that remain on the display clean and orderly. By doing so, you will create the notion of that product being in high demand. This works really well with non-staple products or products that aren’t something customers absolutely need. •••••••••••••••••••••••••••••••••••••••••••• Compete With the Box Stores • The big box stores always use POS displays, and I mean always. Your customers are likely used to such colorful displays. If you don’t use them, they may walk right past items you have in stock, thinking you don’t have them. Take scouting cameras, for example. I’ve watched customers march right past poorly displayed, boringly stacked boxes of scouting cameras and proceed right out the door of the pro shop to a nearby big box store with their glitzy but clear scouting-camera displays. Displays notify. Displays sell. Plenty of archery pro shops take merchandising efforts into their own hands. Some do a superb job. Others do not. For an effective pro shop, it’s not enough to simply have the expertise and the products. You need more. You need proper merchandising. To maximize both sales and profits, make sure to fully utilize the POS displays provided by the manufacturers. You’ll sell more and you’ll sell it quicker.
Inside Archery 164 January 2011
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