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C O NT E N T S
02 I NTRO D U C TI O N 0 3 S ELEC TED W O R KS 04 A I R A S I A LU G G AG E ST I C KE R S 0 5 TH E D I GI S I M PL E PL A N 0 6 TO P 5 S O ME W HAT M A L AYSI A N C HI L DHO O D G AM E S 07 TH E D EMO C R AT I C W E B 09 OV A LTI NE: 1 7 G E T S YO U T HE R E 11
1 7 TH I NGS Y O U SHO U L D KN OW AB O U T OV A LT I N E
1 2 REP AC K AGI NG OV A LT I N E 1 3 Y C F GA K L: P R E PA R I N G YO U T HS F O R L I FE 1 5 B O D I E S W I TH O U T SO U L S 1 7 KO MO REB I
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INT R O D U C T I O N
IAN LAI ZENCHI GRAPHIC DESIGNER +6012 331 0265
iamzench@gmail.com
behance.net/ianlai
EDUCATION
SPM SMK Bukit Jalil 2006
BA (HONS) IN GRAPHIC DESIGN The One Academy of Communication Design 2011
2015
WORK 2013 FGA KL Youth Church Design consultant - Creating a cohesive range of promotional collaterals from posters to mobile advertisements with the established identity
2013 Malaysia Public Policy Competition 2013 Design consultant - Crafting an identity for the event that would communicate well with the target audience
2013 ICMS Industry Insights Design consultant
2014 TEDxKL Design team
- Designing an event manual that incorporates both aesthetics and funtionality with a professional touch
- Branding TEDxKL’s 2014 theme of ‘The Open Future’ and communicating it from above and below the line to stage design.
TECHNICAL SKILLS
OTHER (USEFUL) SKILLS
ILLUSTRATOR
AUDITION
BAKING
PHOTOSHOP
DREAMWEAVER
CRAFTING
INDESIGN
HTML
SEWING
AFTER EFFECTS
FLASH
LAME JOKE CRACKING
PREMIER PRO
LANGUAGES ENGLISH
LIKES CHINESE
Written
Written
Spoken
Spoken
MALAY
JAPANESE
Written
Written
Spoken
Spoken
Eating
Baking
Cute things
Cats
Travelling
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S E L E C T E D W O RKS
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A I R A S I A LUG GAGE S T IC KE R S
AIR ASIA LUGGAGE STIC KER S A set of luggage stickers for a local airline company as souvenirs for their customers flying into Malaysia. This set is themed “Eat Like A Local,” as the local flavours best capture the essence of the nation’s history, cultural diversity and amalgamation.
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TH E D I GI SIMPL E PL A N
THE D IGI SIMPLE PLA N With the intent of introducing smartphones to the older generation, the idea was to show the target audience how simple it is to use a smartphone and how it consequently simplify our lives.
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TOP 5 S OME WH AT M A L AY S IA N C HI L D H O O D GA M E S
TOP 5 SOME WHAT MA LAYSIA N C HILDHOOD GAME S A brochure listing the top 5 childhood games played in Malaysia. The idea is to help adults connect to their inner child again and to be reminded of the simple happiness experienced during childhood.
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TH E D E M O C RAT IC W E B
THE DEMOC RATIC WEB: HOW POLI TIC S ONLINE AFFEC T POLI TIC S OFFLINE This infographic introduces and explains the concept of the world wide web as a democracy and how it affects politics in the physical world. Originally a continuous strip, it is show as three parts here.
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THE DE M O C R AT IC W E B
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OVA LT I N E : 17 GE T S YO U T HE RE
OVA LTINE: 17 GE TS YOU THERE This is an advertising campaign developed and designed for Ovaltine, a brand of chocolate malt beverage. The message and concept centres on the number 17, as the unique selling point of the product is its 17 vitamins and minerals. The entire campaign is built on the theme of “17 Gets You There.�
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OV A LT INE : 1 7 GE T S Y O U T H E R E
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17 THINGS YOU SHOULD KN OW AB OUT OVA LTINE
1 7 T H I NG S YO U SHO UL D K N OW A B OU T OV A LT INE
Part of a set of collaterals for Ovaltine, this brochure is designed as a giveaway to introduce the brand and to enhance the brand experience. The brochure contains a list of 17 fun facts about the brand and product, highlighting the unique selling point of the product that is its 17 vitamins and minerals. The brochure when unfolded also doubles as a poster.
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R EP AC K AGING OV A LT INE
REPAC KAGING OVA LTINE As part of the advertising campaign and marketing collaterals, the brief was to redesign the packaging for Ovaltine and to reinvent the brand. Synergising with the rest, the idea behind the new packaging was its 17 vitamins and minerals, placing emphasis on its nutritional value.
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YOUTH C HURC H F GAKL: PREPA RING YOUTHS F OR LIFE The concept for all the collaterals produced for the Youth Church of Full Gospel Assembly for the year 2013 is the structure of a molecule: relating how different atoms bond to form a molecule to how individuals with different traits come together and form a community.
YCF GA K L
The collaterals produced are a series of posters, brochures and buntings.
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Y C F GA KL
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B O D I E S W I T HO UT SO UL S
B OD IE S WI THOUT SOULS Bodies Without Souls is a photo-narrative project that documents the halted and abandoned projects around the Klang Valley, stretching from Klang to Sepang. Each location is represented as a zoomable stitched panaroma, enabling obversers to explore the location in detail. For the live website, head to http://goo.gl/YrWFMb
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B OD I E S WI T H O U T S O U L S
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KO M O R E B I
KOMOREBI Komorebi is a flipbook that captures scenes of sunlight ďŹ ltering through leaves, known as komorebi. The flipbook uses qualities of stillness and movement to emulate the experience of viewing komorebi, with elements that can only be seen when in motion and when still.
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KO M O R E B I