zenglin portfolio

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P T L

O F I

R O O IRENE (ZENGLIN) WANG Selected Works


Copyright@2016 Zenglin Wang All rights reserved. No part of this book may be reproduced. In any form or by any means, without the written permission of the owner.


ORGANIZE I like to look at design through the lens of organization. Design helps to simplify and organize our thoughts. Building structure and logic creates a map to organization. The steps in the design process cut out what is unnecessary and redundant.



A Portrait Of Desire Film Festival

02

Book Reviewer APP UX Design

20

Vampire Tour Group Branding

35

Eagle Jewelry Brand Branding

43

Common Ground Annual Report

65


Course_ Integrated Communications

Project _ Film Festival

Term_ Fall 2015

Instructor_ Hunter Wimmer

1


A P O R T R A I T O F D E S I R E FILM FESTIVAL GOAL Create an individual film festival for a movie director. The challenge here was to extract a theme to tie together disparate deliverables creating a cohesive visual system using different design materials.

STRATEGY Entering the world of a Peter Greenaway movie is a lush and immerse experience, and I strove to reflect that in the imagery and photography which has a dreamlike feeling and saturated colors.




06_ Selected Works of Zenglin Wang


Project 01_Film Festival_07




10_ Selected Works of Zenglin Wang


Project 01_Film Festival_11


12_ Selected Works of Zenglin Wang


Project 01_Film Festival_13


14_ Selected Works of Zenglin Wang


Project 01_Film Festival_15


16_ Selected Works of Zenglin Wang

A Zed & Two Noughts

The Belly of an Architect

1985 Comedy Drama 1h 55m

1987 Comedy Drama 2h

8½ Women

The Pillow Book

1999 Comedy Drama 1h 58 m

1997 Drama 2h 6 m


Project 01_Film Festival_17

The Draughtsman’s Contract 1982 Mystery Drama 1h 48m

The Cook, the Thief, His Wife & Her lover 1989 Crime Drama 2h 4m


18_ Selected Works of Zenglin Wang


Project 01_Film Festival_19


Course_ Digital Design Studio 1

Project _ UX Design

Term_ Spring 2015

Instructor_ Bob Slote

2


B O O K R E V I E W E R A P P UX DESIGN

GOAL To design a mobile app of your own devising, it has to be interactive, friendly, intuitive and easy to use.

STRATEGY Create an mobile app for people to exchange book reviews. Book Reviewer helps find good books based on books their friends and other people like. Users can talk to each other about the books they read. Every week the app will suggest books the user might like to try.



Project 02_UX Design_23


24_Selected Works of Zenglin Wang

Search

More Bookmarks Nearby Feed Talk

Explore Reviewers

eBooks

Search

Explore Reviewers

eBooks

Search


Project 02_UX Design_25

Settings

Bookstore

Volume Brightness Vibrate Trash

Explore Reviewers

eBooks

Search

Explore Reviewers

eBooks

Search


26_Selected Works of Zenglin Wang


Project 02_UX Design_27



Project 02_UX Design_29


Project _ Branding

Course_ Annual Report

Instructor_ Hunter Wimmer

Term_ Fall 2014

3


V A M P I R E T O U R G R O U P BR ANDING GOAL To design a new visual system for super nature vampire tour. The brief calls for the design to be fascinating, mysterious and to show how the tour is a strong interactive experience.

STRATEGY I started by doing background research about super natural style tours. I found out that all the competition is based on the tour guide, and there is great potential to design a more interactive experience between the visitor and the subject. I combined various different images to create illustrations that have a modern, yet super natural feeling. I used these illustrations and various visual effects to develop the final design solution.


32_Selected Works of Zenglin Wang

HOME

TOURS

GALLERY

SHOP

NEWS

BLOG

ABOUT

BOOK TOUR

IMAGES OF TOUR

LOGIN

NEW TOUR

SOUND BOARD

CONTACT

TOUR DATES

IMAGES OF BUILDING

PRODUCT GATEGORIES

FAN MEETING

VAMPIRE FAN CLUB

PHOTO NUMBERS

ALL TOURS

CD

DISCOUNT

VAMPIRE IMAGES

ADDRESS

SPECIAL TOUR

VIDEOS

VAMPIRE HISTORY

MAIL

FAQ

I conducted a lot of competitive research before building the information architecture, and making the site map. The website navigation is based on the goals of the visitors so that they can easily follow the navigation and do not have difficulty finding.

LOGIN


Project 03_ Branding_33


34_Selected Works of Zenglin Wang

Tour Group

Tour Group TOUR GROUP GALLERY

TOURS

TOUR NEWS GROUP

SHOP

Adobe Garamond Pro

Minion Pro

BOLG

ABOUT US

REGISTER

LOG IN

TOUR GROUP GALLERY

TOURS

Americana Std

Vampire Movie Tour

Adobe Garamond Pro

Minion Pro

TOUR NEWS GROUP

SHOP

BOLG

ABOUT US

REGISTER

LOG IN

Americana Std

Treasure Hunt Tour Independent Tour TOUR

TOUR GROUP

TOUR GROUP

TOUR GROUP

GROUP

TOUR GROUP

TOUR GROUP

One-On-One Tour Adobe Caslon Pro Group

Evening Walking Tour New Aster LT Std

BOOK A TOUR

Serifa Std

New Aster LT Std

Adobe Caslon Pro

TOUR GROUP

TOUR GROUP

WHEN: Tour departs 8:00 PM Saturday (Please arrive 15 minutes prior to tour

tour group

TOUR GROUP

tour group

TOUR GROUP

Serifa Std

departure time)

Algerian

ITC American Typewriter Std

ITC American Typewriter Std

Algerian

WHERE: based on San Francisco TOUR

GROUP

HOW LONG: 1.5 hours

TOUR GROUP

TOUR GROUP

Ariadne LT Std Roman

Rockwell Std

Tour Group

Adults $36 Alexa Std

Bodoni MT Std

Bembo Book MT Pro

ADD TO CART

Vampire Movie Tour visit film locations for The Vampire Chronicles, you guide Mina who will explain how the scenes were shot at each location. Each season we will have one treasure hunt tour, focusing on discovering the vamTOUR GROUP pire treasure. Every step in this tour will give a clue to the next move. We will supply a survival kit for cusAuriol LT Std tomers. Each season will have a different theme and a different award. R GRO GR

Bauhaus 93

ro Tour G up

TOU

Centaur MT Std

R

TOU

OUP

3

2014

Tour Group

Alexa Std

Bodoni MT Std

Bembo Book MT Pro

GROUP TOUR

JUN JUL AUG SEP OCT NOV DEC

tour group

TOUR GROUP

New Caledonia LT Std

Bauhaus 93

ro Tour G up

UP

vv

Auriol LT Std

TOU

Centaur MT Std

GROUP TOUR

R GROUP

vv

Banco Std Roman

Baskerville MT Pro

Copyright © 2014 All Right Reserved, Vampire Tour Group, Inc.

Copyright © 2014 All Right Reserved, Vampire Tour Group, Inc.

Tour Group

Tour Group TOUR GROUP GALLERY

TOURS

TOUR GROUP

TOUR NEWS GROUP

SHOP

Adobe Garamond Pro

Minion Pro

Aachen Std Bold

TOUR GROUP

TOUR GROUP

Banco Std Roman

Baskerville MT Pro

TOUR GROUP

TOUR GROUP

Rockwell Std

MAY

GROUP TOUR We’ll tour group

New Caledonia LT Std

MAY JAN FEB MAR APR

GROUP

Ariadne LT Std Roman

Qty 1

TOUR GROUP

TOUR GROUP

TOUR

HOW MUCH: $36.00 per person. $24 Students/Seniors/Military $18 children

Aachen Std Bold

BOLG

ABOUT US

REGISTER

Adobe Garamond Pro

Minion Pro

TOUR GROUP

TOUR GROUP

TOUR GROUP

TOUR NEWS GROUP

SHOP

BOLG

ABOUT US

REGISTER

LOG IN

Americana Std

TOUR GROUP

TOUR GROUP

New Aster LT Std

Adobe Caslon Pro

TOUR GROUP GALLERY

TOURS

LOG IN

Americana Std

New Aster LT Std

Adobe Caslon Pro

TOUR GROUP

TOUR GROUP

tour group

TOUR GROUP

tour group

TOUR GROUP

Serifa Std

Serifa Std

Algerian

ITC American Typewriter Std

ITC American Typewriter Std

Algerian

PRODUCT CATEGORIES T-shit GROUP

TOUR

Ariadne LT Std Roman

Flash light Holy water

TOUR GROUP

Aachen Std Bold

Tour Group P TOUR GROULip

Tour T-Shirt

ADD TO CART

Bodoni MT Std

Bembo Book MT Pro

TOUR

TOUR GROUP

TOUR GROUP

Rockwell Std

Alexa Std

Bat Tour T-Shirt

Face Tour T-Shirt

ADD TO CART

ADD TO CART

GROUP

Ariadne LT Std Roman

TOUR GROUP

ro Tour G up

Centaur MT Std

New Caledonia LT Std

Bauhaus 93

Auriol LT Std

ro Tour G up

GROUP TOUR

R GROUP

Baskerville MT Pro

Alexa Std

tour group

TOUR GROUP

TOU

Tour Group TOUR GROUP

GROUP TOUR

GROUP TOUR tour group

New Caledonia LT Std

Aachen Std Bold

Bodoni MT Std

Bembo Book MT Pro

TOUR GROUP

TOUR GROUP

Rockwell Std

Black Flash Light

Yellow Flash Light

Small Bottle Holy Water

ADD TO CART

ADD TO CART

ADD TO CART

Banco Std Roman

Copyright © 2014 All Right Reserved, Vampire Tour Group, Inc.

vv

Centaur MT Std

TOUR GROUP

Bauhaus 93

Auriol LT Std

TOU

GROUP TOUR

R GROUP

Baskerville MT Pro

Banco Std Roman

Copyright © 2014 All Right Reserved, Vampire Tour Group, Inc.

vv



36_Selected Works of Zenglin Wang


Project 03_ Branding_37


Project _ Branding Course_ Visual Literacy

Instructor_ Hunter Wimmer

Term_ Spring 2014


E A G L E J E W E L R Y B R A N D BR ANDING

GOAL Create a branded system based on a single sign found in the public space. Apply the sign into a design system through different style materials and image treatments.

STRATEGY After identifying the intent of the original sign I came up with the idea of a musical company, I then create deliverables to promote the brand. After doing some background research on likely competitors I created a mood board. From this I developed graphic elements to build the branding and visual system.




42_Selected Works of Zenglin Wang


Project 04_ Branding_43

Eagle Jewelry Home

Trumpet

About Us

Register

Musical Instruments

Signin

Wishlist

Checkout

Special Sale

Flute

Clarinet

Special sale $124.95

Special sale $124.95

Special Sale $124.95

It’s in like new condition.

It’s in like new condition.

Condition: Used/Lightly Used

Violin

Speaker

Electric Guitar

Special sale $78

Special sale $85

Special sale $325

USEFUL LINKS

NEED HELP

WAYS TO STAY CONNECTED

LAST TWEET

* Musical Instruments Cleaning Guide * Fire Code * Shipping Chart With Time Zones * Shipping Charges

* Contact Us * My Account * Return Policy * FAQS

Facebook

Eagle Jewelry offers the special sale. Stocks are limited. For more

Join Us ? Follow Us

details and information please go to www. EagleJewelry. com

Eagle Jewelry Home

About Us

Register

Musical Instruments

Signin

Wishlist

Checkout

Special Sale

Start

USEFUL LINKS

NEED HELP

WAYS TO STAY CONNECTED

LAST TWEET

* * * *

* * * *

Facebook

Eagle Jewelry offers the special sale. Stocks are limited. For more

Join Us ? Follow Us

details and information please go to www. EagleJewelry. com

Musical Instruments Cleaning Guide Fire Code Shipping Chart With Time Zones Shipping Charges

Contact Us My Account Return Policy FAQS



Project 04_ Branding_45


Project _ A Adventure Time Course_ Annual Report

Instructor_ David Hake

Term_ Spring 2015

5


C O M M O N G R O U N D A N N U A L R E P O R T BR ANDING GOAL To design a system that helps children deal with a variety of the wild animals that they may encounter in a rural or urban environment. The approach emphasizes caution and the safety of children with wild animals.

STRATEGY I began by researching what happens when wild animals encounter the urban environment. I found that there are competitors but they focus on children and the animals, therefore there was potential to develop an interactive solution that uses technology to focus on just keeping children safe. I created a modern graphic illustration style that was used across the various media and formats both print and digital.




50_Selected Works Of Zenglin Wang



52_Selected Works Of Zenglin Wang


Project 05_ Annual Report_51


54_Selected Works Of Zenglin Wang

Child Element Hand

Wild Animal Character Squirrel


Project 05_ Annual Report_55




58_Selected Works Of Zenglin Wang


Project 05_ Annual Report_59


60_Selected Works Of Zenglin Wang


Project 05_ Annual Report_61


62_Selected Works Of Zenglin Wang


Project 05_ Annual Report_63

Front

Back



ACKNOWLEDGMENTS TH A NK YOU TO M Y FRIE NDS Thank you to all my friends for offering me help. And thanks be being my side and making my life worth living. Thank you dear friends for being in my life, you guys really have added so many colors and cheers in to my life.

TH A NK YOU TO M Y PA RE NT S Thank you mom and dad for supporting me with my decision when no one else would. Also thank them for the unconditional love and the continued help when things get tough. I have never taken any compliments to heart because deep down inside I know that all of them actually belong to you both.

TH A NK YOU TO M Y INS TRUC TORS Thank you to all my instructors. You are always supportive. Inspiring and encouraging. Many thanks to Michael Kilgore, David Hake, Hunter Wimmer, Phil Hamlett, Bob Slote, Anitra Nottingham, and my ESL support instructors Susan Pasley, Stacy Nelson and Hilaire Fong.


IRENE (ZENGLIN) WANG Hello! I’m Irene, a graphic designer who likes to design, simplify, and organize information.

I am a graphic designer and illustrator and a graduate of the Academy of Art University with an MA Degree in Graphic Design. With a background in fine arts, I enjoy image making and exploring different mediums, styles, and techniques. I love work that is conceptually and visually strong, but most importantly I love work that fuels my imagination. I have an eye for typography and an obsession for detail, I learn by thinking through difficult problems to find out the most simple and creative solution. I love design, not just for it’s own sake but for what it can do for people. zenglinwang.com zenglinwang2016@gmail.com


zenglinwang.com


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